In 2000, the UK-based oil company BP unveiled a logo redesign that cost them 136 million pounds.

Although that number may seem incredibly high for just a logo, the truth is that brand logo design is one of the most important things for your company.

The best logo may not be the one that you like most at first glance, or the most obvious choice for your company. Using a professional design helps you get the perfect logo that will boost your brand’s success, not just one that looks nice.

Just what makes professional brand logo design so worthwhile? Read on to learn more about why you need to get one professionally designed today.

1. Affects Your Reputation

It might seem like logo and reputation should be two separate things. However, any professional logo designer knows that logos are closely connected to a brand’s reputation.

If you’re just starting out, the right logo can give customers the right idea about your business. For example, logos in shades of blue tend to be seen as belonging to reliable businesses. Bold colors, like orange, can make your brand seem exciting instead.

Reliable is a word you might want customers to associate with a financial institution. However, if you’re starting a dating website for college students, you might want to evoke excitement instead.

Once your business is going strong, a logo redesign can be a great way to manage reputation issues. If you experience a PR disaster (though we hope you never will!) a logo update can help with revamping your image.

2. Helps Make the Sale

A recognizable logo is a great way to re-grab the attention of customers who left your site without making a purchase.

Sometimes, people will visit your site and browse around, but leave too soon. However, these customers can be gained again using a technique called retargeting. A good logo helps.

Retargeting is when an online ad is shown to that customer who was on your site before. A Javascript code on your site allows your site’s viewers to be “tracked” on the web, so an ad can be shown to them after they leave.

If you have a great, instantly recognizable logo, they will immediately know where that ad is from and be that much more likely to click on it.

3. Shows How You’re Different

In any industry, there will be competition. A logo is a good way to show how you’re set apart from that competition at first glance.

Professionals know how to make a logo that stands out from the rest. If everyone in your industry is using abstract logo design, maybe some lettering is a good idea for yours. Or if everyone has nature-themed imagery in their logo, you can be different with a geometric style.

Of course, it’s important that your logo makes sense for your business. But that doesn’t mean it needs to use the same elements as every other logo in your industry.

Ready for a New Brand Logo Design?

With the right logo, you’ll see the results in the growth of your business right away. Sometimes it just takes a little professional help.

If you have logo ideas that you want to try out before you contact a professional, an online logo maker is a great way to test your designs. Try our free online logo maker today and put these brand logo design ideas into practice!