Without doubt, physical fitness therapy has been with man since ancient times; and images such as logos have been instrumental to the propagation of the necessity of raising healthier people in society through physical fitness programs. In modern times, fitness centers have gained better recognition, and more of their merits are being discovered almost on a daily basis as a result of advancement in medical science and also, physical and health studies.

However, due to the wide occurrence of obesity in recent times; which has resulted in widespread demand for weight loss or fitness therapies, most people have reduced physical fitness to only “weight loss”. On the other hand, Ulrich Celeste, Professor at the College of Health, Physical Education and Recreation, Oregon University defined Physical fitness as “the ability of the human body to function with vigor and alertness, without undue fatigue, and with ample energy to engage in leisure activities, and to meet physical stresses”. He further expressed that “Muscular strength and endurance, cardiorespiratory integrity, and general alertness are the overt signs of physical fitness”.

But even with the increasing popularity of physical fitness courses, many are yet to come to terms with its essentiality. It appears most people only commit themselves to it after they find themselves in health problems; whereas, exercises and other fitness schedules should be a part of everyone’s daily life. And to the logo designers, there is more to do in order  to give fitness centers and programs the best imagery that will depict how vital a good physical fitness plan, diligently adhered to, can be to healthy living.

Reference

Ulrich, Celeste. “Physical Fitness.” Microsoft® Student 2008 [DVD]. Redmond, WA: Microsoft Corporation, 2007.