Are you considering launching your own fashion collection or clothing store? If so, you need to learn all about branding if you want your business to stand out from the rest.
Branding is more than just a logo. It’s about the stories you tell, the packaging you use, the quality of your items, and the connection you have with your customers.
Being unique in an oversaturated fashion world is challenging. But if you have an effective marketing strategy and a clear vision, you can compete with worldwide clothing brands.
Keep reading to discover what goes into successful fashion branding and how to implement it in your business.
What Will You Sell?
Rule No. 1 of how to build a clothing brand is to decide whether you’ll be selling ready-to-wear clothes or high-end fashion.
Do you have ambitions to become the hottest new fashion designer or are you happy to offer your creations to a wider audience?
Fashion clothing is about perceived value. Some people buy designer pieces as a status symbol and pay for the brand rather than the actual clothes. Others pay top dollar for haute couture because they feel the quality is higher.
On the other hand, fast fashion clothing brands cater to a crowd that wants to be trendy and doesn’t care about status or designer logos.
Narrow Down the Style
You can build a fashion brand in two ways: one is to design your own clothes for each season and then mass produce them. The other is to curate the best pieces from different manufacturers and sell them year-round.
Whichever you choose, you need to define the style you’ll be going for. Will you be selling classic, timeless pieces or modern, colorful, hip clothes? Are you selling all kinds of sportswear or are you exclusively focused on top-quality yoga pants?
Before you even start a brand, you need to narrow down the style you want to be known for. This is an essential part of your branding that’ll set you apart from your competitors.
Be Devoted to Quality
The most important factor in building a fashion brand is the clothing quality. If you want customers to stay loyal to your brand and tell their friends about it, you can’t compromise on quality.
This is especially true if you want to become a fashion designer with high-paying clients. Well-made clothes are more expensive because they last for years, and the customers get more value for their money.
The quality must be consistent throughout every piece you sell and cannot go down as soon as your business starts growing.
Pick a Name for Your Fashion Brand
When creating a fashion brand, you obviously have to pick a name. You can use your own full name or a variation of it, or think of something catchy and unique to represent your brand values.
Some of the biggest fashion and clothing brands have short, simple, easy-to-remember names. Bear this in mind when you think about the name of your business.
Create a Logo and Unique Packaging
A crucial step in building a clothing brand is creating a unique logo and packaging. This is the visual part of your branding and the first things your customers see when they come across your clothes.
Your logo should be true to your brand vision and represent who you are as a business. The packaging should contain the logo and reflect the experience you want to give to your customers.
Offer Outstanding Customer Service
Your customers are the only reason your brand exists, so you have to treat them with care and respect.
This means providing a smooth shopping experience, seamless returns, and most of all, treating them as a part of a community.
You can do this by sending them discount codes, gifts for their birthdays, loyalty programs, and special offers once in a while.
Use Effective Marketing Strategies
Another golden rule of “How to Build a Fashion Brand 101” is using effective marketing.
This doesn’t mean commercials, large billboards, and flyers. It means connecting to your customers on a deeper level and personalizing their shopping experience.
Show your customers how to style the clothes instead of just displaying a picture of the piece. Show the material up-close, from several perspectives, and in multiple colors.
Invite your customers to share how they wear the clothes and display the photos on your website and social media.
You can also send out newsletters with valuable content, have seasonal giveaways, and use influencers to promote your brand in front of new audiences.
Tell a Story with Your Brand
No matter what type of clothing you sell, you need to establish a gripping story around your brand.
You want customers to recognize your branding without even seeing your logo or packaging. Storytelling is an essential part of your marketing strategy. It’s applicable to everything from your website, product descriptions, emails, social media channels, and company vision.
Blogging is one of the best ways to raise awareness about your brand online and provide value to your customers. You can write about fashion, post lookbooks, talk about beauty, and company news.
To see how other companies use their blog to appeal to their customers, read more here.
Be a Trendsetter
One of the most iconic women in fashion, Coco Chanel, once said that “fashion changes, but style endures.”
Keeping up with the trends is a given in the fashion industry, but even more important is setting them. If you have a fashion brand and you want to make a statement, focus on originality instead of following everyone else.
Be the brand that helps people look and feel unique when wearing your clothes. Don’t settle for the same pieces everyone else is selling. If you want to stand out, be bold and do something nobody else thought of.
Now You Know How to Create Fashion Branding from Scratch
Launching a fashion business is no easy feat and it goes way beyond designing and selling clothes.
Creating a recognizable fashion brand is one of the main factors for the success of your business. Along with having a name, logo, and packaging, fashion branding is also about the stories you tell and your relationship with your customers.
For more branding inspiration and tips, check out our blog.
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