Did you know that British Petroleum spent 136 million euros in 2000 on the unveiling of their sunflower logo?

And that in 2010, Pepsi spent approximately $1m on their logo redesign?

Did someone make a mistake? Were a couple of extra zeroes added to those figures?

Not at all.

A logo is the most tangible and recognizable aspect of a company’s brand. When a customer sees a logo, it can immediately conjure up images, emotions, and associations with a business. This type of recognition is the holy grail for most companies.

Therefore, it should come as no surprise that companies direct such vast amounts of resources towards managing their logos.

As a gaming company, you need to be as fanatical about your logo design. Your gaming logo will represent your business and your value proposition to your customer. You have to make sure you get it right.

Read on for seven suggestions to keep in mind when you design your gaming logo.

1. Capture the Essence of Your Brand

Your logo is one of the most important ambassadors of your brand identity.

It visually conveys all the associations that people have about your business. These can include emotional and psychological connections as well.

The best way to ensure your logo captures your brand and identity is to research your customers.

Survey them and understand how they think and feel about your business.

Pay attention to the language your customers use to describe their experiences with you. Make a note of the verbs, the adjectives, and the specific words they say.

Try to incorporate these elements into your logo.

A well-designed logo makes people sit up and take notice, and it immediately brings up the ideal perception of your brand in your customer’s head.

As a gaming company, your gaming logo should be fun, compelling and evoke feelings of joy, excitement and good times. A great example of this is the logo for a great dice tray with a lid!

2. Make Effective Use of Color

The colors that go into your logo can have a significant effect on the perception of your brand. Colors can be used to convey emotion, set the tone, and demonstrate your unique qualities.

It’s a good idea to delve into the science behind different choices of color.

Once you decide on appropriate colors, you have to consider how well these different colors work together. If you don’t know enough about complimentary colors, you could use a color wheel to choose appropriately.

Does your choice of colors deliver a cohesive message? Or are they jarring to the eye?

A good color palette not only comes together in harmony but is also versatile. For example, how well do your colors transfer to gray-scale?

3. Be Unique

Simple, right? If only.

Nothing screams boring more than a generic-looking logo. A logo must be clever and unique if it is to command attention.

A logo is more than just your company name in some fancy font type.

Try to make use of double entendres in your logo work. Can you capture multiple facets of your company or customer experience simultaneously?

A great logo is one that characterizes your business in a way that nothing else can.

4. Avoid Cliches, Be Purposeful

There are always trends that come and go, and you need to make sure your logo design doesn’t fall into that trap.

There’s a fine line between being cleverly creative and just purely random. Make sure you stay on the former side.

Don’t add squiggles and dots just because you can.

At the same time, you need to ensure that your gaming logo has a purpose. Anyone can slap together a fresh and funky-looking logo.

But when you can create a logo that represents your company’s history, values, mission or other unique traits, your connection to your customers will automatically strengthen.

5. Keep Mobile in Mind

Did you know that as of 2016, 4 out of 5 Americans owned a smartphone?

This means that the chances of people engaging with your gaming company in some shape or form on a mobile platform are incredibly high.

This is why it is critical to ensure that you have a logo that scales well onto a mobile screen.

Designing for a mobile screen also adds specific physical constraints to the process. You need to think about the size of the gaming logo, about the same as an icon.

How much detail do you need to add to the logo to convey the message? If your logo has tons of tiny extra visual details, but they disappear when viewed on a 5″ screen, how effective can it possibly be?

6. Make It Your Own

When you design your logo, think about how you can add a twist to it that makes it entirely yours.

While imitation is the sincerest form of flattery, you have to be careful that your smart logo doesn’t spawn legions of half-baked copycats. More imitators lead to potential confusion in the eyes of your customers.

Try to add a subtle visual element, perhaps a slant or a tear, that makes your logo unique.

7. Keep It Simple

The most iconic logos in the world are often very simple. In fact, their simplicity is what adds to their appeal.

If you have to explain in two sentences or more the connection between your logo and your business and brand, you’ve failed.

Go back to the drawing board and make it simple.

Bringing It All Together

If you’re ready to build your gaming logo, don’t take a risk and try to do it all yourself. Reach out to a professional firm with a proven track record of serving customers with top quality logos.

Here at Online Logo Maker, we have helped more than two million brands build their logos.

Head over to our website and try our free logo maker to develop your logo without spending a dime. We have the tools to add text, shapes and upload images. You can even check out our tutorial here.

You could also apply for our premium services, where you can design high-resolution logos, add transparent backgrounds and receive exclusive support.

If you have any questions about the process, feel free to contact us. We’d love to work with you and develop the face of your brand identity.