Do you own a reputable pilot training school? If you are looking to establish trust and build credibility within your community, you need a logo for your business.

Having a well-designed logo can bring in business that keeps coming back. People will see your symbol, recognize it, and begin to associate professionalism and trustworthiness with it.

Let’s take a look at the features your logo needs to have to position your brand as credible.

Credibility Matters

Having a credible business is one thing, but getting your logo to reflect this may be a little bit more difficult. You need to design a logo that shows your company to be professional and an expert in the field of pilot training schools.

Not only does it need to show professionalism, but it should also portray that your company is competent, knowledgeable, and trustworthy. With these business traits, you will have a bigger influence and persuasion on your potential and current clients.

Show Them You Are a Pilot Training School

The second thing all logos should incorporate is being clear about what your business does. When people see your logo, even if they don’t see your name, they should be able to tell what your business does.

Featuring a pilot, plane, or jet would be a good way to incorporate your business into your logo. You can create a logo that is a little more abstract, as long as the community will be able to tell what you do.

Establishing Trust

Establishing trust for your pilot training school is an important factor for your business. The more people that can trust you, the more business you’ll get. How do you make a logo that displays trustworthiness?

It’s all about nonverbal communication. Your logo design should show your desired business traits. Having a great logo designer is a good way to ensure your logo includes these unspoken elements.

For instance, a laundromat that’s been around a long time may have a logo that is vintage inspired to show the audience of its longevity. A design firm may include elements that scream creative and inspired.

For your pilot training school logo, having elements that say you are credible, trustworthy, and professional are great traits to start with. You want people to desire to learn more about flight training.

Colors

Lastly, the use of colors in your logo must also convey professionalism, credibility, and trustworthiness.

Colors stand for different traits in design. While a red symbolizes love, passion, energy, and power, a blue symbolizes cooling, calming, security, boldness, and authority.

Brown represents helpfulness, richness, and politeness, while black represents power, boldness, and classic. White is a symbol of purity and devotion, and yellow a symbol of warmth and happiness.

Purple shows luxury, wealth, and royalty. Green symbolizes healing, tranquility, health, and freedom.

There are many different colors and color combinations you can select to convey the personality and traits of your business. If you want to show power and authority, you could select blue and black. Warmth and devotion? White and yellow.

The choices are endless, as long as you are choosing what best represents you, you’re in the clear!

Creating a Logo

Now that you know the basics of how to create a logo that establishes your business traits, shows customers that you are credible and reliable, and displays professionalism, it’s time to go create your own!

There are a lot of tools out there for developing your logo on your own, without a designer. If you’re interested in getting started, check us out now!