A good logo is a brilliant calling card for your products and services.

It represents who you are and what you do at a glance – even if you’re in copier rentals. Logos also contribute towards your overall brand recognition.

It’s not surprising when you consider that 92.6% of consumers say visual factors influence their choice to purchase a product.

Getting your logo right is key to building a brand you can be proud of. Read on to learn tips to designing a strong logo for your copier rentals service.

1. Keep Things Simple

Having too much text, or using too many colors, dilutes your message. Your logo needs to be easily understood at first glance.

It also means you can reproduce it easily if you stick to minimal shades and simple shapes. Think about the evolution of the Starbucks logo.

Can you simplify your logo in a similar way?

That also means you need to think about where your logo will be. Will you have it on stationery, vans, your website, promotional materials, or your shop window?

Your logo needs to work at a range of sizes. Try it out in black-and-white to make sure it still makes sense without color.

2. Go for Something Timeless, Not Trendy

Following design trends can be a good way to get a logo that works for now. But will it be the right logo in a year?

If you chase a trend, you’ll need to update your logo every time that trend changes. The more timeless your design, the less often you’ll need to change it.

Coca-Cola or Nike are good examples. Their logo says so much about them that they don’t need to follow fashions. Plus, because these logos have been around for so long, they’re instantly recognizable.

After all, if you provide copy machines leasing services, that’s not a flash-in-the-pan service. Your logo should reflect the solid, stable nature of your offer.

That means choosing colors that suit your business, not the trends. For more information, read this guide to choosing fonts for your logo.

3. Your Copier Rentals Logo Must Be Memorable

Just because you’re keeping a design simple, doesn’t mean it has to be dull. Choosing a good font and a strong color palette will help to make it memorable.

You don’t need to use obvious imagery like paper or copiers in your logo. Think about what it is that your copier rentals service does.

Can you play with repeating elements to play on the idea of copiers?

Try starting a word cloud and coming up with words and ideas that strike you. Even try using a thesaurus to find alternative words. Synonyms can give great ideas for strong logos.

Don’t just stop at the first design you like. Generate as many as you can. Then, whittle them down until you create the perfect logo.

Ready to Put This into Practice?

Now you know that you need simple shapes, strong colors, and a timeless design.

Your logo will be memorable and will work anywhere you put it — both now and down the line.

Keep these principles in mind and try our online logo maker. See what you come up with!