Making a beautiful logo is a fundamental part of running any business.

Whether you operate in the financial sector, run a travel company, manage a local restaurant, or do home renovations, the right logo can help you stand out. This is something that goes on everything from your company’s branded apparel to business cards and unique promotional items.

Promotional items include classic tools like pens and stress balls, but also distinct pieces that you can give out, like custom coins or special pins. If you’re exploring the option of making custom challenge coins, you can’t pursue this idea without the proper logo.

That’s where we come in. Our design system is here to help you turn your current logo into something that is coin-ready, considering challenge coins are pretty small!

First, though, you need to know a thing or two about logo design.

Below are all the tips you need.

1. Try to Be Timeless

No matter if you’re building a logo from scratch or manipulating your current logo to something that is suitable for custom coins, focus on one thing: being timeless.

This is the only way your logo will be remembered. Many people collect custom challenge coins because they are fun, unique items that are hard to come across. But, they don’t always remember the company that provided a certain coin in the first place.

That’s why your logo design matters so much. The more memorable your logo is, the more likely someone is to remember the actual products and services offered by the company a logo represents.

2. Brainstorm, Brainstorm, Brainstorm

How do you come up with a timeless logo?

By taking the brainstorming stage of the design process seriously. Take a moment to sketch out a few logo ideas before you start the digital version. This helps you get out of your head and visualize which ideas work and which don’t.

To make the brainstorming process even more effective, draw a circle around each logo. This allows you to conceptualize how it will look on the custom coins you want to create.

3. Manipulate Colors and Shapes

Once you have a few quality design ideas, develop them even further.

Take your sketches from pen and paper to a digital screen. Use the online tools provided to play with different colors and shapes. The shapes you use don’t have to be exact representations of a square, triangle, or so on.

But, using shapes as a basic outline for the design of your logo makes a big difference. This puts the concept of shape psychology to work. In logo design, certain shapes can exude a sense of trust, balance, or community – depending on what you want your company’s custom coins to stand for.

Similarly, there’s also a different set of color psychology for logo design. Educate yourself on these matters in order to send a message that is loud and clear (and effective!) to your audience.

4. Make Something Eye-Catching

While you’re figuring out how to relay your company values or purpose through shapes and colors, make sure the logo as a whole can turn heads.

If you aren’t creating a design that is eye-catching, you won’t get the results you’re looking for. Think about how your logo will stand out among many others. This goes for when it’s used on challenge coins, lanyards, and all other kinds of promotions.

Wherever you put your logo, it has to be easy to notice.

5. Brand Your Heart Out

It’s one thing for someone to notice your logo and another for them to recognize it as part of your brand. This is especially true if you have one variation of a logo for regular business purposes and another for your custom coins and other promotional items.

To build brand recognition, you have to make a logo that is a clear representation of your brand. A brand is a complex thing to identify. It’s both the signature colors of your company, as well as the products you offer and the quality of service you provide.

All of these details have to be summed up in your logo.

It can sound like a hard thing to do. But the longer you work at it, the more your brand will become front and center of your logo design.

6. Add a Special Touch

To further encourage brand recognition, think outside the box.

There is bound to be an element of your company that is entirely unique, no matter how many competitors or the amount of exposure you have. Think about things like office traditions and phrases that guide your culture.

Does your company have some sort of mascot or another internal symbol that isn’t necessarily a part of your logo yet? Add it to the design you’ve created and see how much more unique the overall look of the logo becomes.

7. Consider Use and Placement

At the end of the day, regardless of what your logo looks like, it’s going to have a limited amount of space when placed on custom coins. Keep this in mind throughout your design process.

The final version of your logo should be something that is scalable down to the smallest coin, and up to a big poster or even a billboard, too. The best way to achieve this is to keep it from being too busy.

A simple design turns heads when displayed on small pieces and is easy to understand. More so, it’s a classic look that can be used on bigger canvases, too.

8. Don’t Be Afraid to Edit

Throughout the logo-making process, you’re going to make plenty of edits.

This may have you thinking that once all the pieces come together, you’re done. In reality, the “final version” of your logo will go through many edits before it is actually complete.

It’s true that edits can be time-consuming. But, the more attention you pay to the small details and the effort you put into tweaking them, the better the true final edit will be.

Design Your New Logo for Your Custom Coins

Whether you’re building a logo for custom coins or figuring out how to display your logo for bigger uses, you need the right system to do so. Having access to a logo maker turns edits from a big hassle into a simple design process.

To discover just how easy logo making can be, click here.