What do golden arches, a tick, and a piece of fruit all have in common? The answer is that they are famous logos from some of the top brands in the world (can you guess the three brands?). 

A great logo is essential for any ambitious business. But it’s also a challenge to come up with a new idea that is striking, relevant, and unique.

To help you, we’ve together with this guide to 5 top logo design tips to help you craft a brand that will help your business stand out for all the right reasons. 

1. Decide on a Visual Graphic

You can opt for a logo that consists solely of text, but you risk it looking dull and unoriginal. In contrast, a simple graphical picture is an excellent way for a logo to look more meaningful and professional. 

The trick to a great graphic is to keep it simple. Don’t use more than two colors, and limit the design to one or two shapes if possible. In addition, avoid small elements in the graphic that are hard to see at a distance.

Try to find a graphic that you can incorporate into your business name if possible. Nike is an excellent example of this, as the tick sits underneath the business name to underline to word.

Get advice from a digital branding agency for help creating the perfect graphic. 

2. Experiment

Don’t let your design phase limit you to a handful of logo design ideas. The more early creations you attempt, the better the chance you’ll find something you love.

When reviewing the designs, get friends and colleagues to give you their input.

They might react differently to the image or see something in a picture of text style that you didn’t spot (“it’s nice, but that image reminds me of the Starbucks logo”).

3. Embrace White

Lots of white space is the trick to creating any clean, professional design. And you can get away with using more than you think. The white space will help draw the eyes into your logo.

White space also makes adding your logo to print and your website more straightforward.

Most websites tend to have a white background around the top left (where a logo sits), so you won’t have to tweak your website background to match any complex logo color scheme. 

4. Think of Your Wider Brand Appeal

A logo is only the start of your business branding. Once you have the design, color, and font for a logo, you’ll want to apply that same style to other marketing graphics.

So keep this close to mind when you are creating a logo. Will the text you’ve chosen look equally striking in a Facebook ad or on a poster? Or is it too difficult to read? Do the colors pop, or are they too bland? 

5. Use Color Psychology

Color psychology is the term given to matching colors to meaning. For example, many people associate the color blue with calm.

Consider how you want your brand and business to come across to the public. Use that information to determine what colors will work most effectively for your logo.

Logo Design Tips to Try Today

Don’t settle for a less than perfect logo. Your business deserves more. Use our 5 logo design tips to create something that will stop people in their tracks and serve your business well in the future.

Did you enjoy this logo design advice? For more helpful business tips, head over to our “how-to” section. 

If you’re looking into signage for your business, you’re likely hoping to find something that will make your brand or company stand out. 

One of the most popular options when it comes to eye-catching signage is channel letters. 

These are 3D signs made of metal or plastic that can be customized to fit the color, font, and size that you need (and the channel “letters” don’t only mean lettering, but numbers and symbols, too).

What makes them most companies’ top choice is that they can be lit, helping your business capture people’s attention no matter the time of day while giving off a professional look.     

But what are the different types of channel letter signage? And which one is best for your business? 

We’ve got the answers. 

Front-Lit Channel Letters

Front-lit, or face-illuminated, channel letters are the classic standard channel letter option. These are the signs you see most often when passing businesses on the street. 

Front-lit channel letters are lit from within, so the light shines through the front (or the face) of the acrylic letters. LED channel letters are the best option for lighting as the LEDs last a long time and don’t break the bank. 

If you go with front-lit channel letters, you’ll have the most options. These can be designed in almost any color or font you might want. The wider the font and bigger the letter, the more visible they’ll be to potential customers. 

Back-Lit Channel Letters

These are also called halo or reverse channel letters.

With halo-lit channel letters, the metal lettering is backlit so it looks like the wording is floating. When lit up at night, back-lit signage has lettering that looks black with a bright glow of color around the edges. 

If you want your sign to look unique or give off a softer vibe, back-lit channel letters are a great choice. These are also customizable with lots of color and size options. 

Combination-Lit Channel Letters

Do both front-lit and back-lit channel letters sound good to you? Luckily, you can combine the two. 

Combination-lit or front/back-lit channel letters let you use both options to create the perfect signage for your business.

You might split your wording up so that half is back-lit and the other half is front-lit, or create a sign with front-lit words and a back-lit symbol. The options are endless!

Choose Channel Letters That Outshine All Others 

The main thing to keep in mind when deciding which type of channel letters would be best for your business is ensuring your choice aligns with your business’s brand and tone. 

But don’t forget to think about the physical building too. Choose whichever option looks best on your business’s exterior and decide how you’ll hang the signage (there are options here, like a raceway mount, direct mount, or backer mount) with this in mind too. 

Channel letters are popular for a reason. With so many varieties and fun options available, your business is sure to catch everyone’s attention. 

Did you find this article helpful? Check out the rest of our blog to read insightful business tips for every niche possible. 

When you leave your house, you’ll see signs everywhere. You can’t avoid it. But have you ever wondered about the different types of outdoor signs? Well, if you’re a small business owner, you can definitely benefit from the sign industry. 

With that in mind, take a look at the content below to learn the different types of outdoor signs to choose from.

Pylon Signs

Perhaps this is one of the most popular outdoor signs. Pylon signs are huge, and they’re typically used at strip malls and other populated areas. They’re designed to advertise several businesses.

 In most cases, pylon signs are electrical, and they highlight business names during the night.

Monument Signs

Monument signs are low to the ground. They come in a variety of materials such as concrete, wood, and brick. You’ll generally see these types of signs in parking lots and entrances to buildings.

Pole Signs

The design for pole signs is pretty generic. It’s basically a sign on a pole. Oftentimes they are electric and only advertise one company at a time. 

However, they sit high off of the ground. Plus, they’re designed to be seen from a distance. Pole signs usually have bold letters or images in order to catch the viewer’s attention.

Wall Signs

You’ll notice most wall signs going into the entryway of a business. They come in a variety of shapes and sizes, and they are flat signs that are filled with graphics. You have the option to make them electric or non-electric. 

These are great for making statements about certain events or highlighting a slogan.

Awnings

Awnings are designed as a canvas or metal to decorate a doorway. The box extends over a framed arch, or they overhang.

You can use awnings to promote your company or use it as shelter for your customers as they come into the building. Place the name of your business on the fabric of the awning, or use graphics to draw in customers.

Sidewalk Signs

Sidewalk signs are pretty effective. They help to get viewer’s attention in a simple way. Also, they’re easy to change. Therefore, you can switch up graphics or messages anytime you’d like. 

This type of versatility allows for you to communicate different slogans for various events or when you want to promote different products.

In fact, sidewalk signs make good outdoor church signs. If you’re in the market for signs for your church, click the highlighted link to find more church banners.

The Various Types of Outdoor Signs

There are many types of outdoor signs to choose from. If you’re trying to make a bold statement or bring in more customers to your business, using signs is of the best ways to do so. Which one of these options do you think would be most effective for your company?

If you enjoyed reading this article, you might also like our other content. Continue reading to find more helpful topics.

Most restaurants run on a 3-5% profit margin. Because profitability is such a challenge to maintain, you have to find ways to cut costs. If you’re not making as much money as possible, you’re losing money.

Some new restauranteurs get fooled by early sales numbers, thinking that initial monthly profits are signs of a well-run business. It isn’t. To expect a long-term profit, owners must take a deep dive into their numbers and find ways to slash costs without compromising consistency.

Restaurant signage is one of the ways you can do this. Do you know how digital menus can make your restaurant more profitable? Read on to find out.

Branding

The best restaurant signage should be one of your best marketing tools. A bright digital menu visible through a street-facing window will attract walk-in guests.

Curious customers are the lifeblood of the industry. You have to find ways to get people through your door, and a menu sign can do just that.

Cost-Cutting

Are you a restaurant with a seasonal menu? Does your chef like to change ingredients and experiment?

Menu printing can be a drag on your bottom line. Professional printers cost a lot of money, and you will lose money if you have to print more than once a season.

Printing in-house also presents a profitability issue. Paper and ink all cost significant money.

Easy Updating

These digital menus allow you to remove 86’d menu items with a push of a button. You can also add new dishes without worrying about printing new menus.

Your staff and your establishment will never have to say, “Sorry, we’re out” to another customer again.

Your menu will never be outdated.

Cuts Waste

Did you know the average American uses over 700 pounds of paper each year?

Why are we using that paper, for what? Cutting our reliance on paper and paper products helps us cut down on space needed for landfills. It also helps slow and prevent deforestation.

Paper menus are some of the most wasteful items in America. Think about it. They get stained and dirty and thrown away.

Why not do your part to help the environment when you buy restaurant signage? Using your digital menu to show your values is one of the best marketing tips, too.

Unique Touch

The food might be delicious and the service impeccable, but diners are tired of the same restaurant experience.

For your restaurant to make and sustain profitability, you have to offer a unique experience to your guests. That’s why it’s crucial to create restaurant signage that highlights your strengths and provides your guests with something they won’t get from your competition.

Digital Menu Boards: The Future of Restaurant Signage

Like flaming coffee and Banana’s Foster, paper menus will soon be a thing of a restaurant’s past.

Don’t wait to get in on the cutting edge of the service industry. Invest in digital restaurant signage today.

Do you need more restaurant news? Check out the rest of our page.