4 Tips for Designing an Attractive Construction Logo
Posted on August 07, 2017 by Logo Design Tips and Tricks
So you are having a hard time creating the ideal logo for your construction company. You are probably asking yourself: What are you doing wrong?
It shouldn’t be this hard to create a logo that represents what your construction team does on a daily basis. So what makes a great construction logo?
We’ve already told you about some of the best kinds of logos you can make. But what makes designing a logo for your construction business different from these other businesses?
So come along as we take you through 4 tips for designing an attractive construction logo.
Give Your Logo Dimension
One thing to keep in mind for your construction logo is to make sure that the combination of the font size and color scheme work together to create dimensions that jump out at your customers.
Providing these dimensions will make your construction logo look exciting and fresh whether it is on a business card or a massive billboard along the highway. This subtle technic will make your words pop out.
Stay Away From Intense Color Combinations
Logo design 101: avoid using too many different clashing colors in your construction logo. Your customers will be turned off by this as it will seem like unpleasant rather than inviting like you had intended.
This is not a mere matter of preference, science has proven that color coordinating is essential to appeal to people on a basic level. Why would you ever want to argue with science?
So remember to not go overboard with colors when you are designing your construction logo. Just stick to the simple combos that have worked all along.
Avoid Weak Fonts Like Italics
Another way to make a strong impression with your construction logo is to stay away from passive fonts. By using a weak type like italics or a variation on cursive, you will make it difficult for your customers to read your logo.
Keep your font strong and effective. If you stick with easy to read fonts, chances are you will get more name recognition from customers who are new to your brand.
Along with these fonts, you should make sure to keep any imagery alongside your type clean enough so that it does not muddle the name of your business. Keep it simple!
Choose a Recognizable Icon
A great way to tie your logo together is to come up with a unique icon that will set your company apart. Use an icon that makes people think of “building” or “construction” when they see your logo.
A great example of a logo that fits all of our requirements is Anderson Contractors. Their logo has a strong type and is literally housed by a red line that turns into the frame of a house.
Talk about tying it all together!
And There You Have it – Now You Know the 4 Tips for Designing an Attractive Construction Logo
With these helpful tips, you will be able to create a strong logo that will properly represent your construction business. The building starts with your marketing campaign, so use these ideas to create the best logo possible.
If you have any more questions about creating the best construction logo for your business, feel free to send your messages through our contact page. Online Logo Maker is here to help!
How to Know if It’s Time for a Logo Redesign for Your Couple’s Counseling Retreat
Posted on August 04, 2017 by Logo Design Tips and Tricks
The right couple’s retreat logo can have a huge impact on your business.
Sometimes, companies get it right on the first try and never have to look back (think Nike.) But more often than not, a logo has to be revisited to keep up with the changes in your company and the changes in the market.
This is especially true if your business has been around for a while. A logo created in 1983 probably isn’t speaking to an audience in 2017.
Redesigning a new logo for your couple’s retreat may seem like a daunting task. But giving your logo a new lease on life can pay off significantly.
But before you bust out the drawing board, take some time to consider if a redesign is really what you need.
Asking yourself the following questions will help you determine if a new logo is really right for you:
Has Your Business Changed or Expanded?
Think about what you offer during your couple counseling retreats.
Has anything changed recently?
For example, have you recently added new services? Have you expanded the location options for your retreats? Or, maybe you’ve included a religious element to your retreats?
If your business has changed or expanded in any way, it may be time to consider changing your logo to reflect that.
Do You Have New Competition?
As divorce is becoming more prevalent, more people are realizing the importance of working on their marriages and relationships.
This means that couple’s retreats are increasing in popularity. If you were at the top of your game ten years ago, it’s likely that you’ve now got some serious competition.
Redesigning your logo can help show your prospective customers that you’re up-to-date. Prove that your retreat is worthy of consideration.
Are You Speaking to a New Audience?
You’ve probably got a handful of loyal followers who rave about your retreats and return every year.
But remember, loyal customers aren’t your only customers. Likely, younger generations are interested in your retreats as well. A logo redesign may be just what you need to connect with this new, younger audience.
Has Your Brand’s Values or Mission Changed?
Likely, your couple’s retreat business has changed over the years.
If this is the case for your retreat programs, then it may be time to create a new logo that reflects these changes.
Is Your Logo Dated?
If your logo was created 10+ years ago, it may be time to give it an update.
A logo that was created decades ago probably doesn’t look very appealing. Plus, there’s a chance it’s not compatible with all of the recently created technological devices that are meant to showcase your couple’s retreat logo.
A data logo also communicates to potential clients that you’re stuck in your ways, or that you just don’t care about evolving. Especially for people trying to work on their marriages, your apparent fear of change isn’t appealing.
Your New Logo: The Takeaway
We hope this article helped you decide whether or not a new logo is right for your couple’s retreat business.
If it is time for an update, be sure to check out our online logo maker for some help.
Get Set Up for Success With a Home Staging Logo
Posted on August 03, 2017 by Logo Design Tips and Tricks
Want to run a successful home staging business?
If so, you’ll need a catchy home staging logo. After all, business is incomplete without a logo — it’s the most important part of your branding strategy,
Having a home staging logo solidifies your brand. It allows you to expand your business’ reach. A logo also boosts recognition of your company. It shows you’re a dependable home staging provider.
Designing a logo is a vital piece of getting your home staging building started. But creating a logo isn’t as easy as using shapes and words. The right logo can boost your business’ success. The wrong logo can deplete your company’s brand.
Want to learn about creating a memorable home staging logo?
Keep reading!
3 Tips for a Quality Home Staging Logo
Don’t fall into the trap of creating a poor logo. Here are tips to keep in mind.
1. Make it Memorable
A strong logo has to be memorable. However, there’s a fine line between memorable and over-the-top. Your logo needs to be memorable for the right reasons.
When creating a quality logo, focus on these qualities.
Versatility
The logo you create needs to be versatile. This logo will not only appear on business cards, but you’ll also use it on:
- Company website
- Company swag (think t-shirts, koozies, etc.)
- Official company documents
The logo you choose needs to be versatile. It should look good in color and in black and white. It should fit a small business card or a massive billboard.
Simplicity
Sometimes simple is best. Your logo doesn’t need to be elaborate. Think of Nike and their instantly-recognizable, iconic Swoosh.
Brand Appropriateness
The logo needs to relate back to your business. The colors and symbols used to create the logo should have meaning behind them. Your logo should tell the story of your brand.
2. Look at Existing Logos
Before committing to a logo, do some industry research.
You want to ensure that the logo you choose is unique. Having a logo that is similar to another home staging company will be problematic.
When hosting open houses, you want your clients to remember your business. During your research, be sure to make notes of common themes in home staging logos.
Do home staging companies in your area use font-based or graphic based logos? Is there a color palette that is used often?
Know what logos have created the most success and then create a similar one for your company!
3. Know Your Likes and Dislikes
Not a fan of minimalist logos? Do you gravitate towards certain colors and fonts? Want to avoid complex 3D designs?
Know your likes and dislikes during the logo design process. You don’t want to be stuck with a logo that you don’t love. Plus, rebranding can be expensive and time-consuming.
Create an Amazing Logo Today
Have logo ideas that you want to make reality? Are you ready to start building your company’s brand?
If so, Online Logo Maker can help. We offer the ability to design logos online, in just a few minutes.
Contact us today to learn more about our services.
5 Things to Avoid in Logo Redesign for Vape Companies
Posted on August 01, 2017 by Logo Design Tips and Tricks
Are you a vape company considering a logo redesign?
It’s an important decision that can have long-lasting effects for your brand image.
Consider this: Consumers need just 10 seconds to form their first impression of your brand’s logo.
But aside from the importance of your logo’s design is its color. According to a Loyola University Maryland study, color can increase brand recognition by up to 80 percent.
As a vape company in a competitive industry, your logo can be what sets you apart from the competition. This means you need to get it right the first time.
What are five things to avoid in your logo redesign?
1. Copying Another Brand’s Logo
When it comes to redesigning your logo, you simply can’t afford to copy another company.
When it comes to creating a logo, take the time needed to research the logos of other well-known vape companies. This will help you avoid unintentionally designing a logo that too closely resembles another.
But remember to pay attention to other logos too. This will help prevent you from being sued for a trademark infringement. Besides being expensive, it can also be the sort of bad publicity that hurts your reputation.
2. Using Stock Images
Using stock images in your logo is just an all-around bad idea.
It’s an unoriginal way to create a logo. After all, these images are available to the masses and might be so popular that they are identified by others as not being “yours”.
It can also open you up to a potential lawsuit if you aren’t legally able to reproduce a stock image you use.
It takes an average of five to seven impression for a consumer to recognize your logo. Make it one that’s truly original and you can leave a lasting one on your audience.
3. Being Too Complex
One of the hallmarks of a successful logo is that it’s unique but simple.
Nike’s swoosh and the McDonald’s ‘M’ are just a couple logos that stand out as being creative but easy enough to be recognized with ease.
A logo that is too detailed or complex can be harder for a consumer to remember. This can prevent you from maximizing the reach of your brand.
When it comes to the vaping industry, Smok’s logo has become synonymous with TFV8 coils. It’s a powerful marketing tool that can result in increased sales.
4. Following Trends
Following trends in your industry is an important part of staying relevant and keeping sales high.
But when it comes to redesigning your logo, you shouldn’t let it revolve around the latest trends. Your logo should be created in a way that helps to make it timeless.
This is because you want to avoid another redesign anytime soon. It is expensive to reprint items and packaging, among other things. You also want your logo to become something consumers recognize and identify with your brand.
5. Typographic Errors
This may seem rather elementary, but typographical errors when creating a logo can be a big deal.
This isn’t a matter of simply spelling things correctly. You need to ensure that all fonts match and that there are not any unnecessary spaces in the text of your logo.
Also, pay attention to how any text is centered relative to images. Avoid having text that is off-center, unless you are intentionally doing it.
The Importance of a Successful Logo Redesign
Redesigning your logo is an important opportunity for your business. Your logo is often a consumer’s first impression of your company.
This means that it can be a catalyst for a consumer’s interest or it can turn them away because of the impression they have from it.
Take the time you need to be sure that the logo you are creating is one-of-a-kind and a strong representation of your business!