How to Design a Logo for a Rug Company
Posted on August 16, 2017 by Logo Design Tips and Tricks
Are you having trouble putting together a logo design for your rug company?
If you’re struggling with what to do, that’s actually a good thing. Too many companies slap their logo together with little thought. This often leaves them with a logo that doesn’t mesh with their brand and that they quickly end up regretting.
Your logo is a visual representation of your brand, so a lot of thought should go into creating it.
But, you don’t want to be stuck in a rut for too long. Eventually, you need to get something out there so your customers can start recognizing and establishing a connection with your company.
Let’s take a look at what you need to of to design a killer logo for your rug company:
1. Think About Your Audience
Your customers are more than just people who want to buy rugs.
In order to create the perfect logo, you need to think about what makes your customers unique. Knowing what makes them unique will help you design a unique logo that resonates with them on a personal level.
Get to know your target audience demographics for a bit before putting anything down on paper. For example, if your rug company attracts a younger crowd, you may want to design a logo with bold colors and trendy graphics.
If you attract an older crowd, you may want to go for a logo with larger print.
2. Match the Style to Your Industry
You need to make sure the style of your logo matches the type of rugs you sell.
Now, this doesn’t mean you need to replicate a rug design onto your logo design. But, your logo design and your rug design should reflect one another so customers know what you’re all about.
For example, if you sell all oriental rugs, you’ll probably want a design that’s sleek and contains muted colors. If you sell vibrant, shaggy rugs, you’ll want to go for a bolder design.
3. Keep It Simple
You probably see all sorts of crazy and intricate designs on the rugs you sell.
However, a design that looks great on someone’s bedroom floor doesn’t necessarily look great on a business card.
You’ll be putting your logo in small print a lot: on your website, company packaging, company apparel, and business cards.
Therefore, you need to keep it simple. A logo that has too much detail will just appear cluttered and chaotic in small print.
4. Think about Color
Color plays an important role in how people view your logo.
This is because people associate certain colors with certain emotions. For example, people associate red with passion, yellow with cheerfulness, and black with sophistication.
You’ll want to think about what message you’d like to convey to your audience before choosing colors.
5. Check Out the Competition
Checking out your competitors’ logos is a great way to figure out what’s working and what isn’t.
It will help you focus your design so it stands out from the rest and is remembered. It will also help ensure that you’re not infringing on anyone’s design.
Rug Company Logo: Wrap Up
Hopefully, this article provides you with more focus for your logo design.
Once you’ve got an awesome logo, let us know how it turns out! And if you have any questions about the design process, please drop us a comment below.
5 Expert Logo Tips for Your Video Editing Service
Posted on August 16, 2017 by Logo Design Tips and Tricks
Whether you’re aware of it or not, your logo says a lot about your video editing service.
The colors, typography, and layout you choose can, for better or worse, influence your potential customers. In fact, in a 2015 study, researchers found that even the shape of your logo can affect how consumers view your brand identity.
That’s why, when it comes to expert logo design, the devil is in the details. Keep reading for our top 5 tips on creating the best logo for your video editing company.
5 Tips for Creating an Expert Logo for Your Video Editing Service
1. Choose the Right Shape
So what did those researchers find when it comes to logo shape? It turns out that logos with rounded, circular shapes seem “softer.” As you may expect, logos with a more angular design come off looking “hard” to consumers.
These associations go deeper. Companies with rounded logos actually seem more caring and sensitive to consumers. Harder shapes conjure up ideas of durability and strength.
Keep these associations in mind as you design your logo. When it comes to video editing services, a rounded logo can create a feeling of movement. That may be an association you want to encourage for your customers.
2. Pick Purposeful Colors
Color psychology is a trending topic in the logo design world. That’s because every hue you choose evokes quick, subconscious responses in your customers.
Blue, for example, tends to evoke feelings of trust and confidence in the minds of consumers. Red is highly stimulating, orange is attention-grabbing, and yellow seems energizing and warm.
Keep these ideas in mind while designing. The colors in your logo should match your brand’s overall image.
3. Typography Matters
Your font choice says a lot about your company’s products, message, and core values, depending on what you choose.
In general, serif fonts—those with small lines at the end of each stroke—come across as traditional and professional. Sans serifs—those font families without lines—seem more modern and innovative. Specialty fonts can seem creative, playful, or too busy.
Above all else, make sure the font you choose is readable, even at a small size. Your logo will show up on banners, business cards, and smart phones. Make sure you can read your company name across any iteration.
4. Look at the Whole Picture
While it can be easy to get caught up in the details of the design process, your customers will view your logo as one whole picture. That’s why you need to periodically take a step back and consider how well each element works with your overall design.
Get your logo down to just the essentials. Get rid of any element you don’t really need and make sure everything to include plenty of white space.
5. Don’t Be Afraid to Innovate
While it’s essential you keep these tips in mind as you design your logo, don’t let yourself feel bogged down by them. Sometimes an unexpected element in a logo can spark extra interest in a brand.
Start Designing Your Logo Today
If you’re ready to refurbish your logo—or create a new design from scratch—visit Online Logo Maker. We make it easy to design a beautiful, professional expert logo to advertise your video editing services.
Electric Logo Designs for Electromagnetic Therapy Sites
Posted on August 16, 2017 by Logo Design Tips and Tricks
Many people struggle with sleep problems, chronic pain, and their general health. Electromagnetic therapy is a new and rising field that has been shown to have amazing healing effects in these areas.
For your electromagnetic therapy business to succeed, you’ll need an interesting and relevant logo. In fact, it takes only 10 seconds for consumers to have a first impression of a company based on its logo.
Keep reading for our tips on how to create a great logo design that will leave a lasting, positive impression on consumers.
Use Recognizable Electromagnetic Therapy Symbols
Because electromagnetic therapy is a somewhat new form of healthcare, potential customers might not be familiar with certain terminology or symbols yet.
By using symbols people recognize, it will make your logo much more accessible to a more general audience.
You could incorporate a lightning bolt or sparks to represent the “electro” part of “electromagnetic.” Similar to this, you could use a classic horseshoe magnet. The benefit of using these types of symbols is that it will link items and symbols that people are already familiar with to your business.
Be Smart With Colors
Colors aren’t just for aesthetics: it’s been shown that certain colors can create particular feelings and emotions to consumers.
As an electromagnetic therapy business, you want to express that you are trustworthy as a medical company. Many medical logos use blue, as it’s associated with comfort, trustworthiness, and calm.
You may also want to include some brighter colors in order to catch the eye of potential clients. Bright colors like yellow and orange might match well with the conception of electricity that would go along with your brand.
Notice the Trends
Keeping up with the current styles and trends is important for an innovative and new company. Having an outdated or vintage looking logo could make you look out of touch.
You could go for a minimalist look to keep it simple and trendy. Another current design trend involves something we mentioned earlier: color. Going for brighter, bolder colors is something that has recently become huge in logo design.
There are so many different types of logos, so follow the trends and pick something that works for your brand.
Don’t Be Afraid to Be Unique!
It might seem counterintuitive to put a tip to be unique right after the tip to follow the trends. Just hear us out: noticing and incorporating trends does not mean copying other logos and having no creativity.
For example, you can follow the minimalist trend while coming up with an interesting design for your company. You could use a recognizable symbol along with a symbol specific to your business as part of your logo, like a PEMF machine or a MAS therapy mat.
Here are some logo ideas that could set you apart from other companies:
- Use illustrations or a hand-drawn logo
- Try various color combinations that aren’t as popular
- Depict symbols other companies aren’t using
These are just a couple of ideas to get you going on a creative design that will make your company logo stand out. Don’t be afraid to take a risk or try something completely new!
Bottom Line
Hopefully these tips will help you create a great logo for your electromagnetic therapy company.
If you’re still feeling stuck or need some more help creating a logo, we are here to help! Try out our logo tutorial, or contact us to get started!
Spice Up Your Company’s Heating Logo With These 3 Ideas
Posted on August 16, 2017 by Logo Design Tips and Tricks
Heating, ventilation, and air conditioning (HVAC) is a booming industry. According to the Bureau of Labor Statistics (BLS), jobs in this field are expected to grow by 14% in the next decade, which is much faster than most other industries.
For HVAC companies, however, that additional growth means additional competition. To set yourself apart from other companies on the market, it’s essential to create a brand that customers will recognize and be loyal to. Creating an engaging heating logo is one great way to do just that.
Here are three ideas to help you learn how to make a logo for your heating company that will be bold and memorable.
Legibility is Key
The purpose of your logo is to make your company’s name and brand memorable. When customers see your logo, they should be able to immediately recognize it and associate it with your company. For this reason, it’s important that your logo is clear and easy to read.
One way to do this is to keep your logo simple. A logo that is cluttered with too many colors, words, and images is distracting and difficult to understand. When it comes to logo design, remember that, in general, less is more.
Of course, you don’t want to be too minimalist with your logo. A well-established brand like Nike may be able to get away without putting their brand name in the logo, but the same is not usually true for small businesses. Instead, Make sure your logo displays your companies name in a way that is clear and easy to read.
Remember the Importance of Color
The color is one of the first things a customer notices when they look at a logo. Think of Coca-Cola for instance. The iconic red-and-white coloring is immediately recognizable, even from a distance.
When choosing colors, try to choose something memorable, and that gives the right connotation. For instance, the color green is typically associated with nature, so probably is not a good choice for a heating company. Instead, consider choosing blues, which are associated with authority, or reds, which are associated with warmth.
Think of Where You’ll Print Your Logo
When you’re making a logo, it’s important to consider what it will look like in context. Since your logo is part of your brand, it will appear on all printed materials. A logo that looks great on your website might not look as good on a pen or a coffee mug.
For an oil or gas heating company, you’ll probably want your logo on hats, t-shirts, and trucks. Think about whether the colors and design you choose for your logo will translate well to these mediums.
Making the Perfect Heating Logo
By following these tips, you’ll be able to create an awesome-looking logo that draws people to your HVAC company.
If you’re ready to get started on your company’s heating logo, check out our free online logo maker. This tool will help you to make a logo that looks great and represents your business well.