How to Create A Sports Logo Design The Team And Fans Will Love
Posted on August 30, 2017 by Logo Design Tips and Tricks
Does your current logo communicate the right message? Logos are how fans recognize your team, so they should be handled with great care and attention.
Looking to revamp your sports logo design? Want to design a logo that perfectly portrays the heart of your team?
If so, read on for useful tips for creating a sports logo.
1. Focus on Timelessness
Logos cannot be changed easily. While players and coaches may come and go, your sports team logo stays the same.
Your logo will be the longest player on the team!
This means your logo needs to be timeless. It should be meaningful now and in the future and adapt to your evolving team.
2. Color Matters
Color is one of the most important pieces of a sports logo design. Chances are your team has set colors already. These colors are the starting ground for your design.
When working with colors, the scheme you choose should flow nicely and compliment rather than distract. Use colors that flow with each other and the original team colors.
3. Think About Variations
Rarely do sports teams have just one logo. While your team will have one primary logo, having variations can better your brand.
When creating variations, ensure you make subtle changes such as:
- A different background color
- Adding text
- Making a small change to the team mascot
4. Focus on the Sport
Your logo should easily identify the sport that your team plays.
Need a logo for a baseball team? Consider using a baseball bat or a ball. You could also use a diamond shape to represent the field.
If you’re creating a basketball team logo, incorporate a ball or a net. Court lines are also a fun idea.
5. Focus on Uniqueness
Chances are there are dozens of local sports teams. What will make your team’s logo memorable?
You definitely don’t want your logo to be confused with another team’s!
Before designing a logo, take a look at other sports organizations. Make note of their mascots and colors. This helps to narrow down your design options and can give you inspiration.
No matter if your logo is on an AFL Premiership odds website or on football jerseys, it must communicate the right message.
6. Represent Motion
Movement and sports go hand-in-hand. Use your logo to mimic motion.
Unsure how to portray motion in a flat image? There are plenty of options including:
- Images
- Colors
- Shadowing
- Lines
- Gradients
- Outburst graphics
Do a quick Google search for more ideas.
7. Use a Bold Font
Aside from the team mascot, the identification of the team name is most important. This should be front and center in the sports logo you create.
The font you choose for your logo should be bold. Thin and cursive fonts don’t pop on jerseys or hats.
Need font ideas? There are tons of free fonts online.
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5 Ways to Include Hidden Symbolism in Roofing Logos
Posted on August 30, 2017 by Logo Design Tips and Tricks
To succeed in the roofing and construction industry you want to be memorable for all the right reasons. A well-designed logo that embodies your business and sticks in customers’ minds is essential. A memorable logo is more likely to make people tell their friends about your business. It also encourages them to use your services again themselves.
Some of the most effective roofing logos use hidden symbolism to give their brand an extra boost in today’s competitive market.
But how do you include hidden symbolism to your roofing logo? Here are 5 ideas to get you started.
Secondary Imagery
Have you ever looked twice at a logo only to see something you didn’t the first time? That second glance would have picked up on the logo’s secondary imagery. Major brands like the Pittsburgh Zoo and PPG Aquarium and the Spartan Golf Club use this technique brilliantly.
Including secondary imagery in your logo lets you say many things about your brand at once. This gives your customers a more complete idea of who you are as a company. Incorporating it in a clever or subtle way also gives your logo the extra pop it needs to be more memorable.
Use Symbols
Symbols represent self-contained ideas and are understood more immediately and consistently than words. They’re also more universal – not requiring language or any related visual elements to lend meaning.
As a roofing company, symbols of a house, roof tiles, or windows are just a few that would suit your logo.
Negative Space
Negative space or white space is the space between the lettering and visual elements of your logo. Using white space to create symbols or secondary typographic imagery is a perfect way to incorporate a hidden meaning into roofing logos.
So, when you look at your logo, teach yourself to look at what’s not there. Clever use of negative space is one of the strongest tools at a logo designer’s disposal.
Clever Typography
Proper typography is an essential element of roofing logos, but it can also lend your design hidden symbolism if used cleverly. Consider the negative space between letters – can you use it to form a secondary image? Do any letters of your brand name resemble an appropriate symbol?
Letters that have an arched shape lend themselves to roof imagery, which would suit roofing logos well. For example, a company like Arlington Roofing Co could make use of the A and N in their brand name.
Create Depth With Color and Shading
Logos need to be able to work in greyscale or color, but by using different shades you can create hidden meaning in your roofing logo that’ll work in any format.
Roofing logos bring to mind imagery of buildings, construction, and arched roofs – by shading different areas of your typography or visual elements, you can create the effect of roof tiles or walls. The limit is really your imagination!
Start Designing Quality Roofing Logos With Our Free Tool
Creating a roofing logo that won’t fail is no easy task, but with a bit of creativity and our free tool, you’re ensuring your roofing company stands out from the crowd!
5 Tips For a Marijuana Logo That Stands Out From the Rest
Posted on August 28, 2017 by Logo Design Tips and Tricks
If you’re in the marijuana business, good news: a recent study found that more people than ever are smoking weed on a daily basis.
Plus, with legalization increasing, even vape shops are considering adding marijuana to their shelves.
While all of this sounds like awesome news, there is one major drawback: an increase in interest means an increase in competition.
One way to make your marijuana brand stand out? By creating a dynamic, unique marijuana logo.
Need some help to get started?
Check out these five design tips, and think beyond the leaf.
1. Highlight The Community
The era of the solo stoner is over. These days, it’s all about the community surrounding ganja.
Why not have your logo include a puff-puff-pass circle, including members from all walks of life? Remember, today, weed isn’t only enjoyed by Woodstock-era hippies and college dropouts.
As it’s increasingly accepted all over the world, make sure you adjust your logo to target this new, wider market.
2. Up In Smoke
One of the most effective logo design tips within any industry is to keep your designs active, not passive.
Case in point: the famous bird in the Twitter logo isn’t sitting on a branch, staring off into space. He’s in flight.
Create your marijuana logo along similar lines by using the smoke from a puff to draw your brand’s name and any other text you choose to include.
3. Focus On The Process
Many people are so interested in the effects of weed, that they often never even consider the process it takes to make it.
You can use your logo to highlight and explain the growing process, while also proving to customers that you take the time to really care for your plants.
For example, your design could include heat lamps, a farmer bending down to tend to a plant, or even someone rolling a joint or packing a bowl.
4. Don’t Forget About Edibles
Sure, people love to smoke weed — but many also love to cook with it!
Use your logo to emphasize the many different ways you can enjoy the effects of marijuana.
If you’re going to include an image that highlights people smoking weed, also consider including something like pot brownies, cannamilk, or even weed macaroni and cheese.
Encourage your customers to keep their options open.
5. Celebrate 4/20
It’s that time of year again. Your clients are glowing with excitement, wondering what treasures await them. It’s not Christmas — it’s 4/20.
Including everyone’s favorite time to blaze it in your logo will make marijuana dispensaries and individual buyers alike turn their heads towards your brand.
Ready to Create Your Own Marijuana Logo?
Thanks to this post, you have some marijuana logo design ideas that will show potential customers that your bud gives the best buzz.
Still in need of a little advice? Want to test out a few sample ideas and see which ones make the cut?
Use our free online logo maker tool and check out our branding blog to learn how to ensure your logo design is as good as the high your products give.
Designing a High Class Adult Logo for Escort Services
Posted on August 25, 2017 by Logo Design Tips and Tricks
There’s a variety of escort services available, but not all are held to the same standard.
To find the right customers sometimes requires clever marketing, such as an elegant adult logo to differentiate your service from the competition.
In this post, we’ll discuss the different elements of logo design and give you some pointers on how to design your own logo for high-class escort services.
Designing a High-Class Adult Logo
Designing a fashionable and captivating adult logo might be simpler than you think. The trick, however, is to make the logo unique enough to express the high-quality service but to differentiate the service from the competition as well.
Before jumping into designing a logo, check out the tips below to help make your logo as classy as it can be.
Design Elements
The design elements of your adult logo should reflect the high-class nature of the service. Rather than relying on cliche symbols like “XXX” or a silhouette of a woman kicking her leg into the air, try creating something more subtle.
However, whatever the logo is depicting should be clearly recognizable. Don’t try getting too abstract with the logo as it could detract from its meaning, and therefore the message you’re sending to the potential client. The logo should feature soft and flowing lines which depict the sensuality of the escort service.
Color Scheme
When designing an adult logo, don’t stray too far from the tried and true color schemes of adult entertainment. If you choose the wrong color scheme, your logo might become the reason your service is losing out to the competition. Stick with varying shades of red as it usually depicts passion. Other, cooler colors like shades of blue might send the potential client the wrong message.
Iconography
The images depicted on your logo should reflect both the nature and the quality of your escort service. Use symbols which are easily understood by the potential client. The outline of lips or of a high heel, for example, will convey the purpose of your service. Other symbols, such as the heart used by Escorte Paris, helps to convey the warmth and companionship associated with escort services. Don’t be afraid to use other symbols, but also be careful you don’t dilute the message you’re trying to convey.
Use Negative Space
Sometimes design elements don’t have to consist of anything. To keep your logo from getting too cluttered, consider making use of available white space to create depth and to ensure the clarity of your message.
Keep It Simple
The most important aspect of any logo is how well it communicates the intended message to the potential client. To keep your message clear and on point, avoid using unnecessary elements. Instead, try to keep the logo a simple as possible. Your new logo should be appealing to the viewer and simple enough so that the eye is drawn to it rather than other, noisier logos.
Getting Started
Designing a logo can seem like a daunting task. But if you combine the right elements together, your logo will not only reflect the classy nature of your service, but it will draw in more clients, as well.
To get started on designing your own logo, check out our free logo maker. If you’re still unsure of how to proceed, check out this free logo maker tutorial.