5 Elegant Logo Design Tips for an Internet Provider
Posted on September 19, 2017 by Logo Design Tips and Tricks
Internet providers are usually thought of as utilitarian companies because of the service they offer. But that doesn’t mean they can’t benefit from an elegant logo design.
A company’s logo is the first thing people notice about it, and it could even be the deciding factor when someone is choosing where to do business. Because of this, company’s take their logos very seriously and it’s important as a designer to understand what makes a logo successful.
Below, we’ve outlined five tips that can help you create an elegant logo design for an Internet provider.
1. Elegant Logo Design Comes from Understanding the Brand
The best logos are those that use visual elements to tell the customer a story about the brand. They hint at the company’s attitude and culture, in addition to communicating the services provided.
To be able to design a logo that does all that, you need to know the company from the inside out. Talk to stakeholders and employees to get a sense of what the company is like. If you understand what about the brand a logo should represent, you’ll be well on your way to the perfect design.
2. Keep It Simple but Interesting
Truly elegant logo design incorporates a balance of elements. This goes beyond just contrasting visual and text elements. You also want to create a logo that does enough to grab a customer’s attention without doing too much that will confuse them.
A customer should want to look at the company’s logo — it should catch the eye with a surprising element. But no one should have to work hard to understand a logo or spend time trying to figure it out. A balance of simple elements working together in a new way keeps a logo interesting without making it complicated.
3. Use Color to Create Emotional Connection
There are certain colors that are very closely associated with emotional reactions and responses. This is important to keep in mind when designing a logo for an Internet provider.
People rely on high-speed Internet to get them through their daily routines. When designing a logo for an Internet provider, you would want your work to inspire confidence that the company will be able to give its customers what they want.
Color is a design element that can help with that. Strong, bold colors would be a better choice than softer pastels, for example.
To understand more about high-speed Internet and why it’s so important for these companies to have the confidence of their customers, click here.
4. Look for Inspiration Everywhere
Inspiration for logo design can come from even the most unexpected places.
A great slogan could come from a customer’s online review. An interesting visual element could be inspired by a building you pass every day on your way to work.
Being open to unconventional sources of inspiration could take your creativity to a new level and help you design a logo unlike anything anyone else has done for the industry. That’s a great way for the company you’re working with to set itself apart from its competition.
5. Trust the Process
Creating elegant logo design takes time, and a truly successful logo cannot be thrown together in a rush. The design process is just that.
Start by brainstorming different ideas and don’t be afraid to pursue several of them. Trial and error can work to your benefit.
What you don’t want is to be so committed to one idea that you try to force it to work even after it becomes obvious that it’s not the best design. Try to keep personal feelings and attachments separate from the work, and you’ll end up serving your client in the best way possible.
Ready to Start Designing?
Online design tools can guide you through the creative process from start to finish. They can help you visualize your ideas and give you a sense of what’s working and what needs to be rethought or tweaked.
For more information, check out our Frequently Asked Questions so you can start designing today.
4 Tips on Designing a Tea Logo
Posted on September 05, 2017 by Logo Design Tips and Tricks
You don’t create the perfect brew on the first try.
Likewise, when you’re creating a tea logo for your business, there are a few things you need to keep in mind if you want your branding to be as strong as your tea.
Though much of logo design will be informed by the specifics of your brand, there are a few general rules and tips you need to keep in mind before you start creating.
Read on to find out what they are.
1. Keep It Evergreen
No, “Evergreen” isn’t an exciting new tea flavor you haven’t heard about yet.
Instead, evergreen refers to content and design that will be just as relevant in ten years as it is today.
Especially since tradition and a “classic” look are such an integral part of the tea industry, it’s best to create a design that avoids trends.
Plus, going with an overly-trendy look just means you’ll have to rebrand in the future. Doing this isn’t just expensive — it can also seriously confuse your customers.
2. Keep It Elegant
It’s called “High Tea” for a reason.
When you’re designing your tea logo, it’s always better to focus on concrete branding, as opposed to crowding your logo design with too many elements.
For example, the logo tea giant Chateau Rouge uses for its Rooibos Tea UK and other offerings is all about simplicity. The brand’s initials, “C.R.” are written in a looped white script, which stands out perfectly against a black background.
This suggests to consumers that your brand’s name speaks for itself and that you’ve already established yourself as a staple of the tea industry.
3. Keep It Legible
One of the biggest mistakes we see in logo design?
Fonts and images that become impossible to read and blurred when resized.
When you’re creating your logo, keep in mind that it’s not only going to go on the front of packages. It will also be displayed on your website, your social media accounts, in print ads, and even on your business cards.
Nothing says “unprofessional” like an overly-pixelated image and a font that even the thickest of glasses won’t help you to read.
Always limit the amount of texts and images in your design. This doesn’t just give you a crisp, clean look — it also ensures that you won’t lose any of the design during the resizing process.
4. Keep It Creative
Tea leaves may be a great way to have your fortune told, but they’re a completely overused tea logo design element.
Other things we’re sick of seeing?
Cups/mugs of tea, tea bags, and tea pots. If you want to set yourself apart from the competition, you’re going to need to think outside of the tea box.
Ask yourself why you started your tea company in the first place. What niche do you fill? Designing a logo around your origin story ensures that people will always ask questions about your logo.
Start Designing Your Tea Logo Today
Thanks to this post, you now have several options when it comes to creating effective, unique tea logos.
To start creating, use our free online logo maker tool.
When you’ve settled on a design you like, be sure to keep checking back with our blog to learn more about how a strong logo serves as the foundation of all your future branding.
6 Tips for Creating an Industrial Coating Company Logo
Posted on September 01, 2017 by Logo Design Tips and Tricks
According to the famous saying – “a picture is worth a thousand words”. It may also be said that a logo says tens of thousands of words.
Your logo needs to be recognizable. It’s essential when designing your industrial coating company logo to make sure that your customers can see those “thousand words” and that they’re all about your company.
By following these 6 top tips for designing a logo, you’ll ensure that your industrial coating company logo is effective, recognizable and memorable.
1. Branding and Your Industrial Coating Company Logo
When designing your industrial coating company logo, you need to consider what your brand is trying to accomplish. This means asking yourself questions such as:
How do you want people to remember you? Maybe you want to have a reputation as reliable and trustworthy. Alternatively, you could seek to be remembered for quality and class.
What associations do you want people to have? If your business specializes in EMI coating, then consider how this can be reflected in your logo.
2. Keep It Simple
The next consideration is that you don’t want to have a complicated company logo. Many of the best examples of company logos are very simple, such as the half eaten apple of Apple, or the Swoosh, promoted by Nike.
Consider the most important idea or message you want to convey and simplify it within your logo.
3. Make it Scalable
Also, consider how the logo is going to be used. This involves putting yourself in the shoes of your customers.
Will the logo only be used online? Or will it be included on everything from business cards to company vehicles?
If it is going to be used on a variety of places, then it needs to be scalable.
4. How to use Color for Logos
The importance of color when it comes to designing logos cannot be overstated. However, simply splashing bright colors everywhere isn’t effective.
One important consideration is the association people make with different colors.
For instance, research suggests that many people associate red with power. Others consider yellow to represent hope, whereas, blue is often thought to reflect trust.
What do you want people to associate with your brand?
5. Be Unique and Creative
Your logo should be unique and creative to be effective and memorable. The finest logos are unlike anything else on the market.
As previously emphasized, this requires careful consideration of color and text. However, it’s also great to try to think outside the box.
Many logos do this through clever use of space around the logo. For instance, by using the negative space and shadow effectively.
6. Adapt and Change Your Logo
The final tip for designing your company logo is to update it over time. No logo is absolutely timeless.
It may only require minor tweaks now and then to modernize it. Just as in business generally, you need to change and adapt your logo with the times.
Now you’ve got the tips to stand out from the crowd, get started on designing your own logo today.
5 Creative Logo Design Ideas for a Label Company
Posted on September 01, 2017 by Logo Design Tips and Tricks
How do major brands and large companies come up with such recognizable and creative logo design ideas? Did they instantly become household names based on the labels printed on their food packaging or other goods?
While there is more to a business than their logo, a company’s brand is an important staple for a customer’s ability to identify them.
As a designer creates a new logo specifically for a label, it becomes their responsibility to understand what will catch attention while also helping to define what represents the product. From labels on crafts to labels on canned food, these small images define the identity of a business.
Have you been contracted by a label company to design unique labels for their brands? Here are 5 creative logo design ideas to get you started.
Follow Gestalt Theory principles
The Gestalt Theory relates to our brain’s ability to generate visual forms from simple unrelated pieces. It’s like a puzzle that is already outlined for you and your mind simply needs to fill in the blanks.
The same principle also applies to images that appear to be one thing, but when looked at from a different perspective, can seem to be something else.
A good example of this principle is the Chick-Fil-A logo. With a design that could be seen as either the letter “C” or as a chicken, it fits this mold perfectly and leads into other factors like color.
Using color? Keep it simple
There is a science behind color that can majorly affect your logo’s effectiveness. Each color has a specific psychological meaning behind it.
With red evoking strong emotions like love and yellow promoting cheerfulness and warmth.
When designing a logo for something small like custom hem tags on t-shirts, be sure to limit the amount of color, so it is easy to recognize.
Determining how you want your customers to feel will be a good starting point when choosing your logo colors. Remember to keep it simple.
Be a minimalist
When you look at many of the well-known brands today, do you see intricately detailed and complicated logos? Not at all.
Instead, we see simplicity and minimalism. Look at Apple, Google, and Target as examples.
Apple uses a simple, white apple outline with a small bite taken out of it. Google uses nothing more than its name with a few primary and secondary colors. Targets uses, well, a red target.
These all prove that the logo design doesn’t need to be anything fancy to be effective. That same concept relates to the font as well.
Find the right font
It is important to design your logo with a font that sends the right message.
The font has many different tasks that it needs to accomplish all at once. It gives your logo a unique look while also maintaining professionalism and attracting attention.
While a crafting business may decide to go with a cursive or calligraphy style font, a t-shirt company may elect to go with a more classic serif font for their labels.
Oftentimes, it is the customer that will tell us how effective our logo really is.
Ask for feedback
This may not sound like a design idea at first, but it’s important to realize that there are many creative people all around us.
Utilize social media sites like Facebook and Instagram to get advice and constructive criticism on your label ideas. You might be surprised how helpful others can be.
It may even be useful to put your top social media username on your labels to attract more followers to those sites.
Conclusion
Your logo will be the main visual component of your business’s brand identity. Along with labels, it will also appear on business cards, advertisements, and your websites.
Having a strong logo will be a key contributor to your business success.
What design ideas have you come up with while putting together your labels?