Real Estate Company Logos That Will Knock the Socks Off Your Competition
Posted on October 11, 2017 by Logo Design Tips and Tricks
The field of real estate is booming. If you want to stand out from the crowd, you better have one of the most outstanding real estate company logos.
But what if your passion is real estate and not graphic design? Do you hire an expensive professional to do it for you?
Don’t spend your time agonizing over your logo instead of getting your customers into the home of their dreams.
We’ve got some tips that are going to help you design an amazing real estate logo all by yourself!
Tips For Designing Real Estate Company Logos
Location, Location, Location!
You live by this mantra in real estate; why not apply it to your logo? Some of the best real estate company logos feature their local flavor.
Does your home base have a unique building? Does it have a town mascot?
Taking a moment to consider what makes your area unique and using that in your design helps you stand out among the rest.
Colors In Real Estate Company Logos
Branding has become a huge buzzword recently and for good reason. Branding helps you identify the feel of a company.
Colors play a huge role in how a customer perceives you. How does that apply to real estate?
Think about it this way: if you sell luxury properties, consider using the color black in your logo. If your specialty is flipping houses quickly, use red to convey a sense of urgency.
Look at a company like Mrs. Property Solutions – you can’t miss that pink! You’ll catch your customer’s eye with the right color.
Fun With Fonts
Just like colors, fonts can help you convey a certain feeling.
If you’re a legacy company, consider using a font that looks like Old Script. If you’re selling apartments in the trendy part of town, look for sleek lettering.
Letting is just as important as the images and name that you choose, so keep it in mind when crafting real estate company logos.
On Trend
Have you ever seen an old product and were able to pinpoint what year it was from immediately? If you stick with old ideas, your own logo will look dated.
Look around you for inspiration in what’s trendy. Think about the products you use – or those younger than you use – and consider what works for them.
Things like negative space, updated retro designs, and minimalism are prevalent in many logos we see today. Play around with your logo using these concepts.
Play the Name Game
Does your company’s name have something in it you can use? For example, if your company is “Bullseye Property”, wouldn’t it make sense to have a target in the design?
Your greatest idea might be staring you right in the face!
Sometimes the best logos are the simplest. Your company’s name might be your greatest source of inspiration!
Get Creative!
It’s not that daunting to try your hand at making a logo with these tips. It can be downright fun!
Use some or all of these design ideas in your logo and see what you come up with. Don’t forget to share them with us in the comments!
5 Design Tips for a Solar Energy Logo
Posted on October 11, 2017 by Logo Design Tips and Tricks
Want to harness the power of the sun in your solar energy logo? Of course, you do.
Solar energy use is increasing at a record pace in the U.S. as more people and businesses realize the value, efficiency, and sustainability solar power provides.
The steady growth in this industry means there’s plenty of room for new companies.
But how will you make your company stand out from all the rest?
Although the sun belongs to all of us, there are ways to convey your unique business story through your logo.
Keep reading for help designing your one-of-a-kind logo!
Five Design Tips for a Solar Energy Logo
1. Don’t Make People Guess
Your logo should immediately tell potential customers who you are and what you do.
If you use a picture of a cat sitting in front of the sun, people won’t know you’re a solar energy company. Sure, you love cats, and the cat in your logo is cute, but it’s confusing and unclear.
You want your logo to say solar energy. In fact, you want it to say state-of-the-art, dependable, reliable, and affordable solar energy!
Solar energy is the future. Don’t use old-fashioned fonts or images. Your logo should represent solar energy in a modern way. Consider clean, simple lines and images that complement your company name.
Use images that symbolize your product, but try not to be cliche. In other words, a bright yellow sun with your name across it won’t create the best impression.
Take your time and experiment with different ideas until you find the right balance of stability and modern energy.
2. Tell Your Unique Story
Every logo tells a story. What makes your company different from other solar energy companies?
Draw inspiration from your personal story:
- Why did you decide on a solar energy business?
- Is environmental stewardship important to you?
- Are you an energy efficiency expert?
- Do you want to help people save money?
- Did a certain life event motivate you?
- What’s your training and expertise?
Ask yourself these questions and more to determine your backstory. The answers can influence your design choices.
3. Credibility
Solar power is a major monetary investment. Your solar energy logo should convey stability and reliability to your potential consumers.
You can do this by choosing the right fonts and colors. A frilly, script in bright purple won’t make customers trust you. The font you choose can be modern or traditional, but it should look strong and dependable.
Color studies show that certain colors evoke different emotions. For example, blue reflects stability, red conveys passion, yellow and orange are considered energetic, and green is the color of nature.
Use color as another way to illustrate your credibility as a solar energy company.
4. Versatility
Your solar energy logo should also be versatile. Consider all the places you’ll put your logo.
Will it be on a truck, social media profile, website, business cards, staff shirts, pens, caps, solar panels or packaging?
Design a logo that’s readable and recognizable in a variety of sizes and situations.
5. Personality
Study what other solar energy professionals use for their logos. See which ones you think are appealing, then study the font, style, colors, size, and composition.
What works? What doesn’t work? Don’t copycat another logo. You want your solar energy logo to be different and distinguishable from other companies.
The best way to be unique is to incorporate particular aspects of your company personality. Make it your own!
A tagline helps your logo work harder and adds personality. Add a short tagline to your image. Make it descriptive and concise.
Need Help Designing Your Logo?
Why not test these tips on your own logo ideas? You can make a unique logo fast, easy, and free with Online Logo Maker.
5 Creative Real Estate Logo Design Tips
Posted on October 11, 2017 by Logo Design Tips and Tricks
According to recent statistics, there are over 80,000 real estate brokerage firms in the United States. In order to stand out from the competition and make yourself known, it’s important to build a trustworthy brand. Spending time on your real estate logo design is one way to do this.
Your logo makes it easier for potential clients to remember your firm. They’ll see the logo posted on “For Sale” signs, and printed on business cards. This recognition will help build your credibility.
So what are you waiting for? Here are five easy tips for designing a great real estate logo.
1. Keep it Simple
One of the most important rules to remember when designing a new logo is to be simple. Complex logos that use too many colors or design features are hard to understand quickly. Also, it is easier for customers to remember simple logos.
When designing your logo, choose a basic color palette with 2-4 colors. If you decide to use a combination of graphics and text, select one graphic feature and one font for the logo.
2. Think about the Medium
No logo exists in a vacuum. Your logo will be used everywhere from your website, to your pens, to billboards. When designing the logo, make sure it will fit well and look good where you plan to use it.
If you plan to use the logo in many different kinds of places, you may want to consider making more than one version. This way, you can use the smaller or shorter version in places where there is less space to print.
3. Make Use of Colors
One of the factors that make logos so recognizable is the choice of colors. For instance, Coca-Cola is instantly recognizable because of its famous red and white color combination.
When choosing colors, consider what you want those colors to say about your brand. Colors like blue tend to communicate trustworthiness, while green indicates new beginnings, nature, or wealth.
4. Choose Your Font Carefully
No matter how interesting your color is, it will not be useful unless folks who see it associate it with your brand. For this reason, you want to make sure that the font you use to include your company’s name in the logo is clear and easy to read.
5. Don’t be too Generic
While your logo design should always err on the side of simplicity, it is possible to be too minimalistic. You want to add enough unique features so that your logo represents your brand specifically.
For instance, if your real estate business specializes in rent to own homes in Utah, it shouldn’t look the same as a business that sells luxury homes in Palm Springs. Make sure that the color and design choices align with your company’s image and mission.
Developing the Perfect Real Estate Logo Design
With these tips in mind, you will be able to create a unique logo that makes your real estate business stand out.
Ready to work on your new real estate logo design?
Check out our free online logo maker to get started today!
5 Tips for Your New Dental Practice Logo
Posted on October 09, 2017 by Logo Design Tips and Tricks
Making a logo is a fun, creative experience, especially if design is not part of your everyday job.
Even for doctors or lawyers, switching hats from a medical practice to a creative space can bring out the best ideas. This means you can make your new dental practice logo all by yourself!
It doesn’t matter if you’ve never made a logo before or if you don’t consider yourself an artist, you just need to know where to start.
Here’s how to create a beautiful, effective logo for your dentist office.
1. Stand Out
Get your biggest ideas out there first.
Even if you aren’t sure they will work, the moment you start brainstorming is when you have the most amount of logo ideas. Make simple sketches or head straight to the computer and get some basic designs down.
Getting ideas out of your head and right in front of you will help you narrow down what is working and what isn’t.
2. Use Proportions
Once you’ve picked a few dental practice logo options to spend time on, proportions should be the first thing on your mind.
Logos have three basic fundamental shapes – circles, triangles, and squares.
Each has their own rule of proportions, and a set of emotions they portray as well. Proportions will also help when it comes time to scale your logo for different uses like web pages, on social media, and for print purposes.
3. Stay Consistent
Proportions and scales are the groundwork for visual consistency, but other things come into play too.
If you have an established office, chances are your dental brand has a set of colors you normally use on business cards or on your website. Use the same colors when creating your logo.
Combing your visual efforts in this way creates better brand recognition as potential patients search among different dental offices.
It also shows you care to be a professional in every way, not just how you treat teeth.
4. Keep It Simple
As your edits get closer to the final result, make sure to keep things simple.
Don’t overdo the colors or use elaborate shapes. You want a logo to translate well on everything it touches. This means it needs to look great when it’s big and blown-up as well as when it’s small, like on the corner of a picture or brochure.
Plus, simplicity makes things easy to understand.
Skip the cliche of using teeth for a dental practice logo, and focus on creating something your office can stand behind for years to come.
5. Make It Memorable
One of the most telling signs of a good logo is how well it stands the test of time.
Time can be looked at in two ways: how long a client will remember your logo, and how well your logo performs before you modify it.
The more you stick to the basics mentioned above, the more timeless your logo will be. It becomes what people picture when they hear something specific like Ideal Dentistry.
This can save time and energy over the years, as you won’t have to make changes to your brand. Remember, a consistent brand is like a good reputation – it builds credibility.
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