Unhappy with your practice’s current logo design?

Feel like your logo looks like every other hospital, pharmacy, or medical professional’s office in your neighborhood?

Do you know that you need to make a change to your medical center logos, but aren’t quite sure what that change should look like?

Don’t panic – we’re here to help you.

In this post, we’ll tell you a few of the most important elements you need to consider in your medical center logos. Then, we’ll let you know where you can go to create several potential logo designs.

Read on to learn how to create logos that reinforce your brand message, differentiate you from your competition, and make an emotional connection with your target market.

1. Consider the Central Image

One of the most important things to consider when it comes to creating strong medical center logos?

The central image of your design.

This image will help you build your brand recognition, connect with your target market almost instantly, and, above all, make it clear the specific type of medical services you offer.

This last point is especially crucial.

While, yes, things like a stethoscope, a red cross, or even a drawing of a medication bottle communicate some kind of medical service, these images don’t do a lot to make it clear exactly the kinds of services and specializations you provide.

For example, if you’re a cardiologist, then you might want to make a logo that incorporates a heart rate monitor into your design. If you specialize in pediatric medicine, include children in your logo, and use lots of bright colors in your design.

Above all, your central image should illustrate the kinds of patients you see and should make the specifics of your practice clear.

Not only do stereotypical images fail to set your practice apart from the competition, they also do nothing to give your market any kind of information. Think bigger, and be better.

2. Choose Colors Carefully

Once you’ve decided on your central image, you’ll then need to start thinking about the colors you want to include in your design.

For best results, we recommend sticking to a minimum of two colors and a maximum of about four.

Yes, being bright and bold will help you to stand out – but if your medical center logos look like the page of a child’s coloring book, you’ll stand out for all the wrong reasons.

Plus, keep in mind that color psychology will also play an important role in your design. If you provide natural and holistic services, you may want to go with greens and blues. If you offer emergency services, red and white will make that clear and create an emotional response in your target market.

Above all, the colors you choose to include in your logo design should be consistent with the rest of your branding.

For example, take a look at look at the website for this alcohol rehab center.

They’ve focused their entire website design on the colors blue and white, to help to keep website visitors calm and focused. The text of their website is also white, which is further emphasized by the blue background of the page.

The writing in their logo is consistent, in the same white color, as is their design – a soothing, wound shape like an elongated spiral. This design and the color scheme is consistent with the services they set out to provide.

3. Don’t Neglect the Size

Once you’ve chosen the colors and the central image you’d like to use, it can sometimes feel like your medical center logos are complete.

However, there are still a few more things you need to consider.

One of the most important?

The size not only of the logo as a whole but all of the elements within it.

Think about how many different places that logo is going to be displayed. It may be on physical signage outside of your practice. It might be on your business cards, your social media accounts, printed in a newspaper, or even on the back of the jersey of that local sports team you sponsor.

When you’re creating your design, it’s up to you to ensure that, in any size, your logo images and text are clear, easy-to-read, and don’t end up looking like a Monet painting.

Don’t overcrowd your logo design, include too many words, or create several smaller images. Instead, go for a sleek design that tells your consumers you don’t need all the bells and whistles to get noticed.

4. Typography as a Branding Strategy

We’ve also discussed the importance of choosing the right colors when it comes to your medical center logos.

Now, let’s quickly discuss how the right font can influence buying decisions, build your center’s brand recognition, and help you to connect with your target market faster than ever.

Of course, the most crucial thing to keep in mind is legibility. As with the image you choose, your font choice will still need to be readable in many different forms.

But your font can also reinforce your overall brand and set you apart from the competition. If you’re an eye doctor, use the same font that’s used on eye test charts. If you work with children, you could choose a font that looks like it’s been written by a child (though is still legible, of course).

Your font matters, so don’t be afraid to take a risk.

Ready to Design a Few Medical Center Logos?

One final thing to keep in mind regarding logo design?

You probably won’t get it right the first time.

To come up with several different logo design options that you can let your patients, your employees, and your target market vote on, use our free online logo maker tool.

Still need a little more advice on how to design the most effective logo possible?

Be sure to check out our blog for access to the latest tips and trends when it comes to logo design.

We can’t wait to help you strengthen your brand with a new logo.

When it comes to the logo for your resume writing service, you’ll need to go big or go home. Business logos are often the first things potential clients will see, so yours needs to make a statement.

There are lots of details to consider when creating your logo, but happily, we’ve got you covered. We’ve put together a list of 11 steps from conception to completion, that’ll make designing your logo as easy as pie.

Keep reading to find out how.

1. Think of Your Audience First

Before you do a single thing, get out your notepad (digital or paper, whatever floats your boat), and get into the mind of your ideal client.

To define your target market, you’ll need to ask–and answer–questions like:

• Where do they live?
• How much do they earn?
• What do they do each day?
• How do they find stuff out?
• Do they have a certain way of speaking?
• What kind of vocabulary do they use?

Once you have your answers, it’s time to move on.

It’s All About Them (Like It or Not)

The key thing to remember here is, what your clients would want and like is way more important than your own personal preferences.

For example, you might like the cutesy, kawaii-with-lots-of-fuzzy-pandas-and-smiley-popsicles kind of style. But if you’re marketing to professionals in need of a high-end resume writing service, a cute fuzzy logo isn’t going to cut it.

On the other hand, if you’re reaching out to prospects fresh-out-college, then something cool and a little more laid-back might be just what the doctor ordered.

2. Check Out the Competition

Next thing to do is to go online and check out your neighboring resume writing service websites. There, you’ll be able to take a good look at their logos and the kind of customers they appeal to.

What can you learn from your competitors? Is there a certain pattern in the style they use? Are crisp, clean lines all the rage with your client base, or do they prefer something a little softer?

You’ll also want to focus on who of your competition is the most successful. Chances are, their logo is one that sticks in the consumer’s mind. So, take note and learn from their successes. That could be you, one day.

3. Brainstorm with a Pencil

Now you’ve got an idea of who you’re trying to attract and what’s worked so far, you can start to design your logo for your resume writing service.

Again, take out your pad and pencil (it could be an Apple pencil, we don’t mind), and go to town. You want to get every line and curve, every thought and lightbulb idea onto that sheet of paper.

From steps 1 and 2, you’ll probably have a good idea of what you’re aiming for. Now, the only limit is your imagination, so draw everything that comes to mind.

As you move down through our list, it’ll be easier to narrow down which design is the one for you.

4. Keep It Simple

You want your logo to be memorable, and to make it stick you’ll need to keep it simple.

The best logos use minimal colors, symbols, and text, but make the biggest statement. Love them or hate them, brands like McDonald’s, Apple and Starbucks have got it right.

These 3 brands use just 2 colors in their logo, simple shapes, and no text. Well, unless you count Starbucks, whose instantly recognizable typeface is a logo in itself.

The point we’re making is, keep fuss to a minimal. Your logo represents your brilliant, professional and easy-to-use service. Unnecessary clutter will take away from that message and put potential clients off.

5. Keep It Clear

When creating a logo for your resume writing service, you need to send a clear message to your clients about what it is you do. So, think about the exact service you’ll be giving your customers, and tailor your logo accordingly.

The Ultimate Medical Academy, for example, has a clear and comprehensive resume-writing guide. The guide tells readers exactly what their resume should look like.

In the same way, write down a clear description of your service, and what your client should expect from it. Now, incorporate that clear message into your logo.

6. Tell Them Your Name

The full version of your logo should include the name of your resume writing service. You want people to know what you’re called, and for your company name to stick in their mind.

After all, before he was The Artist Formerly Known As Prince, Prince was, well, “Prince.” It was his brand name, catchy and memorable and cool. It was only after he got super-famous he could drop the name without a backward glance.

So, if your resume writing service gets so massively famous that the world will already know who you are, then great. But, for now, use your company name.

7. Go Bold and Stand Out from the Crowd

You could stay conservative and use a sheet of paper as part of your resume writing service logo. It’s safe, recognizable and easy to remember, after all.

But, if you’re itching to think outside the box and be a little more daring, then you can do that, too.

Think Outside the Box…

You can still incorporate paper into your logo, but instead of a pristine sheet, maybe turn it into something else. A crumpled ball of paper, a pretty paper airplane or an origami bird all have something in common: they’re made of paper.

Another tool you can use is that of hidden images. Hidden images show intelligence and creativity, which will definitely strike a chord with many in your target audience.

… Or, Go Nuts

If you’re determined to go even bolder, though, then we tip our hats to you. The 3 brands we mentioned before did just that, and with great success.

Apple used a simple logo that seems predictable, except for one thing: the bite mark in that humble apple is iconic. Take a look at it–you’ll see what we mean.

And McDonalds’ logo is just a take off the first letter of their name, but it makes a huge statement.

Starbucks, though, takes the prize for one of the world’s most successful and obscure logos. Who’d have thought of associating a mermaid with a cup of joe? Not us, but it works.

8. Choose Your Colors Wisely

You’ve fleshed out the bare bones of your logo idea, and your resume writing service is getting its mascot. But before you go full-steam ahead, you need to think about colors.

It’s easy to think, I’ll just pick the colors I like. There’s a little more to it than that. For one thing, it’s very likely that the colors you use in your logo will also be used across your website, in your stationery, and any merchandise you might produce.

Another thing you have to think about though is, where will your logo be displayed? If it’s solely web-based, then the colors you use won’t matter as much.

If your logo will be printed, either in color or black and white, though, the colors you choose will make a difference. Pale shades or fainter colors don’t pick up well in black and white and can be difficult to match even for a color printer.

9. A Picture Speaks a Thousand Words…

Now you’re coming to your final choice of logo image, and it’s going to give your resume writing service wings to fly all over the internet.

So, take another look at the ideas you’ve come up with and make sure you’re choosing the right logo for your business. Does the image say what you want it to? Will people look at it and know what it is you do?

Look at your choice critically and get some outside advice. Trusted friends and family will be able to give you the critiquing you need so you can tweak your logo to perfectly reflect your service.

10. …But Your Typeface Makes All the Difference

You’ve got your image locked down and that is a feat, so give yourself a mighty pat on the back!

The last thing you need to choose is the right typeface that’ll bring your image to life and tell the world who you are.

When choosing your final font, it needs to be:

• Extremely readable
• Easy to scale up and down in size and weight
• Well-balanced with your image
• Fits your business ethos

Your font says a lot about you and will provide many of your customers with the first impression of your business.

11. Make It a Vector SVG Graphic

The final step in the process will get you the most beautiful and user-friendly logo of them all.

Once you’ve got the exact design of your logo down pat, you’ll need to make it digital. The way to do that is to make it a vector graphic.

Vector images are different from traditional JPEGs because you can scale them down or scale them up, all the way to infinity. And you won’t lose a single pixel.

With our premium logo-creation pack, you’ll get full branding with VSG graphics, so you can use your logo on absolutely anything.

The Perfect Logo for Your Resume Writing Service

Your business logo is one of the first things potential customers will see, and it speaks volumes about you and your company.

Make your logo say exactly what you want it to so it’ll appeal to the target market you’re aiming at. Go for substance over style, keep it clear and simple, but don’t think it needs to be boring.

Instead, keep our 11 steps clear in mind, and you’ll soon have the perfect business for your resume writing service.

What are you waiting for? Check out our tutorial on how to create your free logo now.

Do you own a reputable pilot training school? If you are looking to establish trust and build credibility within your community, you need a logo for your business.

Having a well-designed logo can bring in business that keeps coming back. People will see your symbol, recognize it, and begin to associate professionalism and trustworthiness with it.

Let’s take a look at the features your logo needs to have to position your brand as credible.

Credibility Matters

Having a credible business is one thing, but getting your logo to reflect this may be a little bit more difficult. You need to design a logo that shows your company to be professional and an expert in the field of pilot training schools.

Not only does it need to show professionalism, but it should also portray that your company is competent, knowledgeable, and trustworthy. With these business traits, you will have a bigger influence and persuasion on your potential and current clients.

Show Them You Are a Pilot Training School

The second thing all logos should incorporate is being clear about what your business does. When people see your logo, even if they don’t see your name, they should be able to tell what your business does.

Featuring a pilot, plane, or jet would be a good way to incorporate your business into your logo. You can create a logo that is a little more abstract, as long as the community will be able to tell what you do.

Establishing Trust

Establishing trust for your pilot training school is an important factor for your business. The more people that can trust you, the more business you’ll get. How do you make a logo that displays trustworthiness?

It’s all about nonverbal communication. Your logo design should show your desired business traits. Having a great logo designer is a good way to ensure your logo includes these unspoken elements.

For instance, a laundromat that’s been around a long time may have a logo that is vintage inspired to show the audience of its longevity. A design firm may include elements that scream creative and inspired.

For your pilot training school logo, having elements that say you are credible, trustworthy, and professional are great traits to start with. You want people to desire to learn more about flight training.

Colors

Lastly, the use of colors in your logo must also convey professionalism, credibility, and trustworthiness.

Colors stand for different traits in design. While a red symbolizes love, passion, energy, and power, a blue symbolizes cooling, calming, security, boldness, and authority.

Brown represents helpfulness, richness, and politeness, while black represents power, boldness, and classic. White is a symbol of purity and devotion, and yellow a symbol of warmth and happiness.

Purple shows luxury, wealth, and royalty. Green symbolizes healing, tranquility, health, and freedom.

There are many different colors and color combinations you can select to convey the personality and traits of your business. If you want to show power and authority, you could select blue and black. Warmth and devotion? White and yellow.

The choices are endless, as long as you are choosing what best represents you, you’re in the clear!

Creating a Logo

Now that you know the basics of how to create a logo that establishes your business traits, shows customers that you are credible and reliable, and displays professionalism, it’s time to go create your own!

There are a lot of tools out there for developing your logo on your own, without a designer. If you’re interested in getting started, check us out now!

The travel industry is one of the fastest-growing markets in the world.

People all over the planet are looking for deals on flights, booking hotels, and planning vacation to-do lists. Many of these travelers are using social media and other internet platforms to check in with loved ones back home or share their story.

But, this is not to say postcards are dead!

Sending a postcard is one of the sweetest ways to say hello to someone you care about from afar. As a postcard business owner, you know this better than anyone.

You may be having trouble reaching your audience, though.

This could mean you need a new digital marketing strategy or a branding overhaul. Or, it could be as simple as upgrading your postcard business’s logo.

The following are a handful of logo design tips and tricks you can use to create a symbol for your brand that is sure to stand out.

1. Start Sans-Color

The foundation of any logo design is to start in black and white.

It doesn’t matter if you already have an awesome gradient or a funky color combination in mind. Using black and white as your base allows all the other design elements to come together as best as possible.

When you put color aside for a second, you can better see the relationship between everything else. This pays off as you work with different lines and curves, or two separate design ideas entirely.

Such comparisons will guide you to the most effective structure for your logo.

From there, working in various shades and tones will be the final touch that brings the logo to life.

2. Think of the Psychology Behind the Logo

A logo is one symbol that can say many things at once.

This is best achieved when logo makers understand the psychology of the design process. The psychology of logos can be broken into two things: shapes and colors.

Shapes

Straight-edged shapes like squares, rectangles, and triangles create a sense of balance.

These elements tell users your company is trustworthy. They are a bit masculine and have an air of power about them, too.

But, this ranges between vertical and horizontal lines. Vertical lines suggest something aggressive while horizontal lines are more about community and togetherness.

This is similar to the way curves and circles make consumers feel. Circles are feminine shapes, used to create a feeling of friendship, stability, and even love.

Colors

Colors carry their own set of emotions, too.

Since postcards are all about togetherness, joy, and sharing fun experiences, you will likely want to stick with the most positive tones in the color wheel.

These are reds, yellows, and oranges. Such shades are all about excitement, passion, play, opportunity, and happiness.

Maybe your postcard business is made of recycled materials or by hand in a local store. Use green in the logo design to reflect sustainability or blue for a sense of trust.

Whatever the emotions you want to evoke, don’t be afraid to play with these rules. You can end up with a multi-colored logo or a design structure that incorporates various shapes.

These concepts are just the foundation.

But, the more you understand them, the better you can use them to your benefit.

3. Play with Fonts

The lines and curves of a logo design create the foundation and the color brings the basics to life. Then, the font adds the missing touch.

Your logo may be the name of your company presented in a unique way. Or, it could be a custom-made symbol that can be displayed with or without the name.

Either way, you need the right font for the job.

Think of a font’s construct in the same way you would breakdown shape psychology. Bold, straight-lined fonts are masculine and serious while those that flow or even look hand-written are feminine and fun.

But, just narrowing your font of choice down between the manly and the girly still leaves you with many to choose from!

You may need to switch back to black and white colors to find the right font. This is an easy edit to do while creating your logo design, and it can make all the difference.

4. Add a Tagline

There is the aesthetics of a font, and then there’s what you are actually trying to say.

Consider adding a tagline to your logo design.

This is something fun and simple to drive your efforts home. Your tagline can be the values you hold your company to or the motto your employees operate on.

It’s a simple touch with lasting benefits. Taglines help users understand who you really are.

This comes in handy if your postcards are focused on one area of the world, or if they are more for feel-good purposes like these postcards are. Taglines can be something that is said in the area or a universal expression of communication and togetherness.

5. Use a Hidden Message

Instead of saying something directly with a tagline, try using a hidden message.

These can turn a beautiful logo design into something iconic.

Hidden messages like those within the FedEx logo or the Amazon symbol are known pretty much all around the world. Even the famous “Golden Arches” are universally recognized as the McDonald’s logo.

Your hidden message shouldn’t be something that needs to be decoded.

It should be subtle enough to fit right into the logo design, yet clear to decipher and understand.

6. Be Timeless

The last thing every great logo has in common is the ability to stand the test of time. All the best logos are rarely ever edited or redone.

There may be small adjustments made as your company grows or the industry changes. Still, the common theme will be easy for anyone to notice.

Such a design accomplishment goes beyond the logo. It makes it easier to build brand recognition and brand loyalty.

Put These Logo Design Tips to the Test

Now that you understand the basics of logo design, it’s time to see what you can do.

You don’t need to spend hours brainstorming or a part of your budget on a graphic designer. You can make your own logo with the help of the right software!

Click here to get started.