Your eCommerce website needs to grab and hold attention in order to garner sales. However, if you are like a lot of site owners then you may be having a difficult time figuring out how you can grab the attention of website visitors.

The good news is that with a few tweaks of your website’s content you will have a greater chance of getting sales. Here is a look at some of the best strategies you can use to enhance the eCommerce experience.

1. Make the eCommerce Experience Easy

Make it easy for your website visitors to find products. This means that you should ensure that you categorize products.

You need to think about the intent of your customers and make it easy for them to find categories and filter down to find more specific items.

The more you can reduce frustration the more sales you are likely to make.

2. Showcase New and Special Offers Above the Fold

When you have a special offer on a product or it is new your visitors should know about it as soon as they get to your website. The best way to do this is to have a banner at the top of your site. 

This is where you should showcase it to get immediate attention. Put as much information as possible above the fold.

3. Get Feedback and Reviews

Feedback is essential to improve your website performance. It’s important to take a careful look at recommendations as your customers are the very ones who will give you the best ideas to improve your website.

Have areas on your website for reviews. Reviews are powerful they can help to sell your products. 

Develop a presence on social media and showcase these on your website as well. This will increase your trust level with customers which in turn increases conversions.

4. Try to Stay in Stock

There is nothing quite as annoying as going to a website only to find that the product of choice is out of stock. This is why it is important to have a product information management system.

Having a system in place to tell you when stocks are low is the best way to ensure that you are always in stock. A product management system also helps you to organize your products and see clearly which product is the most profitable for your store to carry.

Watch Sales Take Off

The eCommerce experience needs to optimized for customer satisfaction so that you can see an increase in sales for your business. You need to ensure that your products are categorized for easy access to product. 

Keep these products in stock as much as possible this will help increase customer satisfaction. Ask your customers for feedback so that you can make effective changes. Try to get reviews and create a strong social media presence to increase customer confidence.

If you would like some information on developing a blog for your eCommerce site please check out the Quickstart Guides.

Did you know that Google receives over 63,000 searches per second?

The global powerhouse is the first place most people turn when they need to answer a question—which offers an opportunity your business can’t afford to pass up. If you want to be part of the answer your audience finds, search engine optimization can help get you there.

But if you’re just starting out in the world of SEO, knowing where to start can be overwhelming. We’ve put together a list of the four common types of SEO you should know to make the most of your campaign.

1. On-Page SEO

As the name suggests, on-page SEO refers to the content on the pages of your website. The goal here is to help search engines understand the content on your page, and to establish the page as a source of authoritative information on the subject.

This type of SEO includes keyword research, which is designed to help you find the most appropriate keywords for the page, as well as keyword optimization to ensure that keyword appears in the right places. If you don’t already have written content, SEO services may include content creation as well.

2. Technical SEO

This type of SEO refers to the unseen elements on your website, including your backend structure.

To help search engines understand your website and recognize it as a quality site, technical SEO might include strategies that improve its speed and mobile-friendliness. It might also reorganize the site’s architecture or ramp up the security as well, in addition to many others. All of these strategies, of course, should follow the established quality guidelines.

3. Off-Site SEO

When search engines consider how your website should appear in the search engine results pages, they also consider the relationships your site has built with other sites. Off-site SEO (also called “off-page SEO”) helps connect you to other authoritative websites, building a network that establishes your content as a trusted resource for your audience.

To do this, off-site SEO will work to create high-quality backlinks to your site. Backlinks are links from other authoritative websites to your site, and they’re a great way to showcase your site as a good source of helpful information. Your off-site SEO efforts may include other strategies as well, including social media sharing and customer reviews.

4. Voice Search SEO

This is one of the newest elements of SEO, but it’s more than just a trend. With devices like Alexa and Google Home in many US households, it’s important to make sure voice searches pull in your information correctly.

Voice search SEO includes making your content more voice-search-friendly. This can mean organizing it into bulleted lists, setting the answers to vital questions apart from the rest of your content, or using popular vernacular spoken phrases in your written content.

Take Advantage of All Four Common Types of SEO

Weaving together all four types of SEO is crucial for mastering your online presence, generating leads, and making more money online. The right optimization tactics can make or break your business’s success, so it’s worth the extra effort of pulling in these strategies—or hiring an expert to do it for you!

If you’re interested in more of the business and technology tips that matter, check out our other blog posts for more guides.

Direct mail is credited with driving purchases that are 5 times greater than sending emails. In other words, direct mail isn’t close to being dead.

That doesn’t mean that direct mail is automatically going to increase revenue. You still have to have a creative direct mail campaign to grab the attention of your audience.  

Read on for some of the best direct mail campaign ideas and inspiration to fuel your next marketing campaign.

1. Companhia Athletica

This campaign launched about 10 years ago, but it’s so creative that it has plenty of staying power. This direct mail campaign is in the form of a calendar targeted towards Brazillian gym-goers who have fitness-related New Year’s Resolutions.

The problem that many have is that they don’t lose weight instantly, get frustrated, and stop. They cancel their gym memberships by March.

Instead of accepting that, this direct mail piece shows that good health happens over time. Since it helped people understand that results don’t happen overnight. As a result, they were less likely to give up and cancel their memberships.

2. Nike

Nike is known for its creative and impactful ad campaigns. The company’s outpost in Singapore ran this creative direct mail campaign to select customers to promote its soccer boots for kids.

It sent shoeboxes that were designed like soccer stadiums. When the boxes are opened, kids can see a packed stadium, complete with the roar of the crowd.  

3. Airbnb

Airbnb is known as a travel tech company. While it turned the travel industry upside down, it still turned to direct mail to stay top of mind with its audience.

It created a direct mail campaign that consisted of a small travel kit that people can take with them anywhere. It was a smart choice that combined promotional products with direct mail. Since the promotional products are useful to the audience and reflect the brand, it created cohesion in the mind of the audience.

Tips for Starting a Mail Campaign

How can you create your own creative direct mail campaign that stands out? You need to start with your brand, the goal of the campaign, and your audience.

The key to making it work is relevancy. That’s why these creative campaign examples are so effective. They were a perfect match between the marketing message, the company, and the audience.

For more ways to create a creative direct mail campaign, check out http://www.teamconceptprinting.com/ and contentmarketinginstitute.com.

Start Your Creative Direct Mail Campaign

Direct mail is still a force to be reckoned with. While it doesn’t guarantee success, a creative direct mail campaign will help you get your message in front of the right people.

These creative mail campaign ideas will give you something to think about because there really no limits in direct mail. Think beyond the postcard to discover new ways to reach your audience.

Ready for more marketing insights? Click on the Blog tab for more helpful tips.

The average clickthrough rate of a web ad is less than .5%. You might think that’s low, but display ads deliver a lot of value in brand awareness, recognition, and ROI.

Do you want to make your marketing more effective? You might be ready to launch a paid advertising campaign. That means you’ll have to work on advertising creative for your ads.

You need to know the web ad specs for each display ad network because the wrong ad size could leave your ad distorted. That’s not a good look for your company and it won’t get many clicks.

Read on to find out what the best web ad networks are, the ad specs, and how you can design effective ad campaigns.

Google Display Ads

Google’s Display Ad Network is a broad network of websites that offer you the opportunity to advertise your products. You can make sure that your ads appear on the right sites with perfect targeting.

You can use retargeting campaigns, which target people who already visited your website. This is an effective way to create top of mind awareness of your brand without spending a small fortune to do so.

You can also run a general display ad campaign that is effective and highly targeted to your audience.   

There are about 10 display ad sizes that you can use in your advertising. Check out https://www.digitallogic.co/blog/google-display-ad-sizes/. This site has all of them listed out in a graphic that’s easy to understand.

Facebook Audience Network

Facebook has its own ad network, which can help you extend your reach beyond advertising on Facebook and Instagram. You can set up your ads through the Ad manager.

Facebook ads are styled according to your objectives. You can try to increase conversions, brand awareness, sales, or app installations. Your ads would appear on mobile websites and within apps.

The Facebook Audience Network says that ad sizes should utilize a 16:9 or 9:16 aspect ratio. Your ads shouldn’t have more than 20% text.

Watch Out for Apple

Apple hasn’t been mentioned much in the ad network conversation. That’s because most people can advertise their apps in the App Store.

Apple isn’t like Facebook or Google because those two companies are highly dependent on advertising revenue for survival. Apple makes most of its money from device sales.

That’s going to change shortly. Apple is said to be expanding its ad capabilities, but it wants to do so in a way that still protects user privacy. That’s an interesting balance because digital ads rely on user data for targeting.

You’ll want to keep an eye on this development for sure.

Web Ad on Your Website

Bloggers and businesses are also using web ads on their own websites. They’ll use these ads to promote conversions on their sites. Here’s how they do it.

They have something called a lead magnet. This is usually a downloadable guide or a free email course to get you to sign up for to their list. This is usually a quick win for a potential client.

A fitness instructor may have a free weight loss course. A food blogger could offer an ebook of recipes. A business can offer case studies.

The website may have a landing page on its website that showcases the benefits of the lead magnet and how it will help someone solve a very specific problem. That’s where you would sign up.

Instead of having a random sign up form on the website, these sites will use display ads. The ads will be featured in blog posts and along the sidebar of the site. These ads are linked to the landing pages, where people go to sign up. 

The most successful sites will offer several lead magnets to appeal to different interests. The fitness instructor may have workouts and recipes on their site. They’ll have one lead magnet for recipe pages, such as a nutrition guide. The content that features workouts will have a lead magnet about building strength.

Once you’re on their list, you make it more likely that the person will buy from you eventually.

You can do the exact same thing on your website. You have to figure out what a compelling lead magnet would be to entice your audience.

When you design the online ads, use sizes that people are already familiar with, such as the standard Google display ads. You’ll also make it much easier on yourself.

Designing Ad Creative

When you design your web ads, it’s important to create an ad that will get attention on desktop and mobile devices. Decide on the colors to use in your ad. The colors should be part of your brand and provide contrast to get attention. Bright and bold colors work well here.

You also need to think about what the viewer is doing when they look at the ad. They will look at your ad for about a second. The design needs to have the right context. Context is the reason why the same ad will work great on one network but not on another.

How should you design ad creative for Facebook ads? Since the ad network doesn’t recommend that you use more than 20% text in your ads, focus on the product in use.

Let’s say that you’re advertising a pair of stylish jeans. Use a little text, but have a picture of a person who looks great in those jeans.

Making the Best Web Ad

No matter which ad network you choose, you have to make a great looking web ad that will attract attention from users. You need to design an ad that sells by demonstrating the end result of the product or defines the problem in a way that people relate to.

Then you can focus on telling that story within the ad specs and deliver an incredible ad. If you want more great design tips and tricks, head over to the blog of this site for the latest articles.