Link building is one of the 2 most important parts Google’s algorithm uses for search engine optimization. 41% of experts also consider it one of the most difficult.

94% of web content has no external links. Only 2.2% have them from multiple websites.

36% of marketers hire an external SEO link-building service. It’s a common way to handle the difficult task of leading potential customers back to you when they’re browsing other sites.

Read on to learn how to find the best link-building service for you.

Services Offered

Many SEO link-building services may specialize in certain niches. Finding one that matches the niche of your business will help you rank higher. Check who they’ve worked with in the past to determine if they’re the right match. 

SEO involves more than link building. The service you choose should offer all the different types of help you’ll need, such as figuring out how to use Google Posts or create marketing emails. 

Reputation/Credentials

Start your research with a basic look into the SEO link-building service’s credentials. Make sure that they’re experienced and reputable. Check for awards or honors that set them apart. 

Look for reviews of the link-building services next. They should help you determine the quality of their work and the results they helped previous customers achieve.

You should also focus on SEO-related credentials. A site’s authority score determines its ranking on Google’s SERP. It ranges from 1-100, and the higher the better. Their backing profile is another important indicator to check.

Website and Blog

One of the best ways to check the services and credentials of an SEO link-building service is to go onto their website. It should be well-designed and responsive. You should be able to find who’s on their team and what they offer.

The company should have a blog. It provides websites with 97% more links and, when regularly updated, up to 111% more organic traffic.

Looking at what’s on the blog is essential. It should have a long list of regular, well-written, detailed posts that center on link building and other SEO-related information.

Another essential component is a portfolio of previous work. It’s another way to see if they’ve done quality work for other customers.

Cost

46% of marketers spend $10,000 or more on SEO link building. 22% spend $1000-$2,500.

Set a budget before you begin looking for a company. Compare several options to find an affordable SEO link-building service.

Most companies offer several packages that differ in price. Find one that includes the services you need without unnecessary add-ons or hidden fees.

More Ways to Find an SEO Link-Building Service

When it comes to SEO services, link building is one of the most important areas to consider. It’s a top factor in your Google rankings but a difficult one to manage. Choosing an SEO link-building service is easy with a bit of research.

Start by deciding what services you need. Compare the reputation of several companies. Check their websites and blogs for high-quality content. Find the most affordable one with a package that includes everything you need.

Read the rest of our content for more SEO optimization tips.

Did you know that 82% of marketers use content marketing actively? Besides, more than 60% of marketers use sales to assess the success of their content marketing ideas.

There are two most popular ways you can measure the success of your content marketing strategies. These include your website traffic and total business sales.

Content marketing can help improve your rankings on search engines. This helps to increase your web traffic. Through these marketing ideas, you can also increase your brand awareness and build your brand personality.

To succeed, you’ll need to have above-average content marketing strategies. This article provides you with seven unique content marketing ideas for 2022.

1. Generate Interactive Content

Using interactive content can help grab the attention of your target audience and make them stay on your page longer. This type of content implies anything that allows the user to take action when engaging with your products and services.

Interactive content can include user polls, games, calculators, and quizzes.

2. Use eBooks

These long-form publications offer extensive information on a particular subject matter. eBooks are among the best content marketing tools because you can distribute in-depth materials on a topic you’ve authority on.

Also, it’s easy to supply eBooks to many people within a short time. With actual books, you may take forever and can be a significant investment.

As long as you have a laptop, you can write an eBook.

3. Publish on Other Platforms

Usually, you’ll want to save all your content for your website. However, you can increase your brand exposure when you pitch and publish content on other platforms.

You can write thought-driven articles for big-name publications. You can also pitch a narrative idea to your local magazine. Include a do-follow link to your website in your article or bio.

4. Get Customer Feedback

Providing content that you know your customers want is better than offering what you think your clients want. Request feedback from your clients about what they enjoy and want to see more of.

You can get feedback through polls and surveys. You may also direct your customer service team to collect answers from your customers.

5. Collaborate on Content Creation

Sometimes, you may run out of content marketing ideas. So, it’d help to team up and combine efforts and ideas with niches and brands in complementary spaces.

That way, you can come up with something new that highlights your business products and services.

6. Organize Contests and Giveaways

Using user-friendly contests can help generate a lot of leads to grow your social following, brand awareness, and web conversion rates. Your contests shouldn’t have many rules or hoops for one to participate.

Otherwise, you’ll end up frustrating the users and chasing away potential clients.

7. Send Customized Emails

It’s not easy to grow your email list. So, don’t waste your efforts driving away customers with boring emails.

Ensure your emails can educate and entertain your target audience. Customize your emails to individual customers in your list.

Customers will feel more appreciated after receiving an email that addresses them by their specific names. This measure improves customer retention and increases the chances of more referrals to your business.

Content Marketing Ideas

These content marketing ideas can reshape your game and refocus to achieve your business objectives. Always ensure your content is always updated to maintain good SEO rankings.

Visit this page to learn more about marketing plans for your business.

Today, there are over 1.5 billion websites in the world. Out of this, about 200 million are active. 

The competition is fierce, and you might wonder, how hard is it to rank on Google? While it can be challenging to figure out, it doesn’t have to be. Read this guide on how hard it is to rank on Google today! 

Ranking on Google: How Hard It Is

It depends on Google’s ranking factors. This depends on your niche and the competition. 

Ranking on Google takes time. First, you’ll need to understand SEO (search engine optimization). You can even learn how to sell SEO services. 

How to Rank Your Website on Google

You’ll want to hire SEO services or use an SEO tool. Provide fresh content for your audience.

Most importantly, you need to define your audience and their pain points. Update older blog posts to help them be found on Google. 

Understanding Keyword Difficulty 

Keywords are words or phrases that people type into search engines. Keywords are vital for you to be found on Google. 

You’ll want to use keywords that your audience would type in. Compare the difficulty and traffic for each keyword. Keyword tools will tell you this. 

It’s best to use keywords with lower difficulty to speed up the ranking process. Some keyword tools will allow you to look at the relevancy and domain rating for the keywords. 

Backlinks are a factor as well. Backlinks are when other sites link back to your site. The more linking back that you have, the better. 

You’ll want high-quality backlinks, never from questionable websites. It’s not about quantity alone but quality as well. 

Long-tail Keywords

Long-tail keywords tend to be easier to rank. If you find a keyword that’s high competition, try making it into a long-tail keyword. For example, it might be calico kittens for adoption. 

Internal Links

Internal links are just as important as backlinks. This is when you have links to various parts of your site.

Search engines like when a company has a large number of internal links. Make sure that the internal links make sense where you place them. It can also help those other parts of your site rank higher. 

How to Rank Higher

Use keywords in the text of your internal links. Update older blog posts. 

Use alt tags on images. Ensure that your content is easy to read and never large blocks of text. 

Include keywords in headings, the meta description, URL, and title. Don’t overstuff keywords. This is when you have a string of keywords together. 

Answering the Question, How Hard Is It to Rank on Google?

After exploring this guide, you should be able to answer the question, how hard is it to rank on Google? Take your time developing a digital marketing strategy and consider hiring a specialist.

Would you like to read more informative guides for businesses? Be sure to check out our other articles today! 

Approximately 42% of consumers in the US claim that a logo is effective in conveying a company’s culture and personality. Logos define a company and if you don’t believe us, all you have to do is look at multi-billion dollar companies like Apple and Nike. Their simple logos have made a lasting impression on millions of people across the world.

However, you don’t have to be a multinational company for your logo to resonate with the masses. The right custom brand logo can visually represent your brand and become the face of your business. It’s hard to imagine how a simple logo can do all that, but that’s why we’re here.

In today’s post, we’ll be showing you how a custom brand logo can be an effective tool for marketing and raising brand awareness.

You Can Use It for Your Business Documents

Every week, your business churns out dozens to hundreds of business documents. You can leverage these documents to your advantage and raise your brand awareness. Any formal documents you have should have your logo on the letterhead or footnote.

Proudly display your logo on every document, so recipients don’t have to second-guess where the letter came from. It also makes the reader more familiar with your company, especially if they receive more than one document. You can also use your logo on thank-you and business cards to increase your brand’s reach.

Use It on Social Media  

These days, everyone is on social media, making it the ideal platform to engage with your target audience. Your logo should be an identifying factor on all your social media pages. Switch your profile pic from whatever it is to your company logo.

Followers will always relate whatever they see on your posts to your logo. It increases your visibility in the social space and lets them know that they’re in the right place.

Coffee Mugs

Coffee is a staple for most office settings, and so are coffee mugs. You can let your employees bring their own coffee mugs, but that’s impractical. Instead, you can print your own branded mugs for all staff members.

Use It on Branded Apparel

Company events are a great way to create a buzz and expand your business’ reach. However, without the right colors and branded apparel, your event will look more like a social gathering. Ensure you have your logo on t-shirts, hats, and hoodies during company events.

Doing so instantly turns anyone wearing your apparel into a walking billboard. It’s a great way to get some affordable yet effective advertising. What’s more, people are likely to still don the apparel regularly even after the event.

Coffee Mugs

That way, you can display your logo for everyone to see. Clients will see your logo during consultations and even drink from these mugs. What’s more, you can give your loyal customers these branded mugs as a reward for their continued loyalty.

Business Cards

Any serious business owner carries a couple of business cards at any given time. That’s because you never know when you could meet a potential client or investor. Hand over these cards during your usual interactions and see whether you can land any potential leads.

The logo is a crucial element in any business card. Otherwise, you won’t have a business card, but a contact card. Slap your custom logo on your business cards to make your business more recognizable to the masses.

Make It Your Rubber Stamp

If you really want to stand out, you should consider using it as your rubber stamp. Having your logo on your letterhead is great, but try kicking it up a notch. Finish all your formal documents with a neat logo-branded rubber stamp.

This makes an excellent impression on your clients and improves your company’s public perception. Visit creativerubberstamps.com to create your own custom rubber stamps for your documents.

Use It on Company Vehicles

Make the most of your company vehicles by slapping huge logos on them. Your company cars are likely out and about, making deliveries and whatnot. By printing your company colors and logo on them, you’re essentially making them billboards on wheels.

This is an excellent small business marketing strategy, especially if you do deliveries. However, it might not be a good idea for businesses in corporate settings or law firms.

Use It on Comment Sections

Internet forums are a great way to engage with your target audience or with people in your niche. The comments section allows you to contribute your insights or opinions on the subject of discussion. It’s also a great place to slip in your logo.

That way, anyone that’s skimming through the comments can recognize your company. Remember to attach your logo to comments that add actual value to the discussion. Otherwise, it may send the wrong message about your company.

Use It on Your Website

The internet is the first place clients will look when trying to find your business. You need to let them know that they’re in the right place from the get-go. That means placing your logo in convenient areas throughout your website.

Here are a couple of logo placement tips for your website:

• Place it on the top center of your landing page
• Make the logo your site’s home button
• Place it on the upper-right corner
• Place it on your site’s footer

These are some creative ways for placing your logo on your website. Of course, you can place it anywhere else, as long as it doesn’t interfere with the site’s content. Also, use your logo as a header and signature for your emails.

Use a Custom Brand Logo to Boost your Marketing 

A custom brand logo is one of the most creative branding tools you can use to market your business. Create a logo that resonates with your target audience and use it to make your business known to the larger public. Take the above tips to heart and use them to propel your business to greater heights.

For more informative content, check out the other posts on the site.