Search Engine Optimization, or SEO for short, is the foundation of digital marketing. 

Briefly, a good SEO strategy helps to put your company on the first page of search engine results, connects you directly to your target market, and increases your conversions.

But did you know that have a logo SEO strategy can offer you those same benefits?

Read on to learn more about how to design a logo that’s optimized for SEO.

Your File Name Matters

If you plan to upload your logo on your website, your social media accounts, and your blog posts, your file name can help to boost you in the rankings.

Keywords, or the words people type into search engines when they’re looking for products or services you offer, are the best things to use for file names.

This is because Google and other search engines will notice that your file name includes the keyword your future customer has typed in online.

Naturally, the search engine will conclude that you have exactly what the person searching needs, and direct them towards your site.

For example, if you own a Manhattan florist, you might use the keyword “flower shop NYC.” This means that you’d need to save your logo image file as the same, “flower shop NYC.”

For more detailed information, check out the advice of professional SEO services.

Use The Alt Text Trick

We know that the phrase “HTML Code” might seem intimidating to some, but it’s really much easier than you think.

Basically, when you have any sort of an image on your website, you need to upload it using an image code.

Of course, to really optimize it for SEO, you can take these image codes a step further when it comes to placing your logo graphic on your website.

You do this using what’s referred to as an “ALT Attribute.”

This is essentially a one-word description of the image itself. This mini description informs search engines like Google what the graphic (in this case, your logo) is showing. Google then uses that information to help to connect you with your potential customers.

You can choose to use a keyword in your ALT Attribute, or you can elect to use the name of your business. While it is possible, using hyphens, to make your Attribute more than one word, the more concise you can be, the better.

For example, look at this website address:

https://www.seoclerk.com/faq/19219/Banned-by-Adsense-Here-are-some-adsense-alternatives

If this site wanted to use an ALT attribute in an image file, it might include options for its on-page logo coding like “SEO-advice” or “adsense.”

Start Developing Your Logo SEO Strategy Today

Now that you know that a logo SEO plan can boost your website and brand in search engine rankings, it’s time to start creating that SEO-optimized logo.

Well, almost.

To truly get the most out of your logo design, you need to study up a bit more on the different design techniques, branding strategies, and tips to ensure you create the most effective one possible.

Check out our blog for plenty of industry-specific advice, as well as information on how your logo helps to develop your brand. Then, try out our free online logo maker tool to watch your design come to life.

If you own a video marketing company, then you have to communicate to your customers as quickly and efficiently as possible that you’re in touch with their target market, have industry expertise, and can think on your feet outside of the box.

In short, you have to do a lot in a very short amount of time.

If your video marketing logo isn’t strong, looks like everyone else’s, or simply doesn’t exist, you are not going to be able to build your brand.

You’re also telling customers that you don’t know too much about marketing.

So, what can you do to create a logo that draws customers in and helps you seal the deal?

Read on for five of the best tips.

1. Communicate Your Service Variety

The good news is that a video marketing logo offers you much more “real estate” than you might initially think.

Depending on your target market, you likely offer lots of different video marketing services. You need to ensure that potential clients know that.

For example, if you offer whiteboard drawing video services, think about how you can include that in your logo.

You can list your main services in a circle of text around your logo image or firm name. Or, you could create a television screen and list your “services” as credits.

2. Strike A Creative/Professional Balance

This can be tough at first. You want to communicate that you’re the “creative type,” but sometimes the companies and clients you’ll cater to decidedly are not.

As a result, it’s important to focus primarily on just one image. Don’t clutter your logo design, even if you’re filling it with adorable cartoon drawings. Instead, pick the best one and make it work within your name.

3. Make Sure It Works Anywhere

Today, about half of all social videos are watched on YouTube. Since you’re a video marketing company, we know you’re going to upload a promotional video on YouTube.

You’re also going to have social media pages, blogs, photos, Instagram videos…the list goes on.

Can your logo fit the thumbnail image or smaller size requirements and still look good? Make sure it can.

4. Use Color Wisely

Remember that different colors can evoke different emotions. For a video marketing firm, we suggest going with blues or greens.

Both have an authoritative effect, but they don’t read as threatening. They say you can provide solutions.

5. Don’t Forget About Font

Finally, we suggest that you have a unique font created for your company. That way, you’ll stick in clients’ memories a lot better than the 1500 other companies that have also used Helvetica.

Plus, it just furthers the message that you provide solutions no one else does!

You’re Ready To Create A Stellar Video Marketing Logo

Thanks to these 5 tips, you’re ready to create a logo for your video marketing services that’s truly a cut above the rest.

Since you’re the creative type, narrow the many ideas we know you’ve already come up with down by using our online logo maker tool to test them out.

Be sure to keep up with our blog for more industry insights and branding tips!

The app market is incredibly lucrative — but it’s also incredibly competitive.

If you want to succeed, you can’t afford to ignore even what might seem like the tiniest of details.

Whether you know it or not, the reality is that your logo design has a tremendous influence on your overall branding strategy.

But if you’re trying to raise capital, or just don’t have much artistic talent, knowing where to start can be tough.

The solution? Holding an app logo design contest. Read on to decide if it’s right for your brand.

If Your Budget Is Tight

Whether you’re creating an app that requires Android installs, in-app purchases, or just costs lots to make, you want to do all that you can to keep your costs to a minimum.

A logo design contest allows you to access countless, varied design for a fraction of the cost of what a design agency would.

Plus, because the contest will help you to spread the word about your brand, you might even save some money on marketing costs!

If You Want to Create a User-Focused Experience

Is your app based on influence and the desires of the community it creates? Do you want to stress that your brand is all about user-generated ideas, content, and demands?

If so, having a logo design contest is a great way to make that clear — before you even officially launch.

Participants or just those that are following the contest will get the message. Plus, they’ll be even more likely to contribute to your community when they see that others are already doing it.

If You Want More Social Media Followers

Of course, hosting an app logo design contest will also help your brand to gain more followers on social media!

You’re likely already aware just how crucial a strong social media presence is to the overall success of your brand. This contest will help you to capitalize on it!

To get the most out of the experience, post about the contest at least once a day. Respond to comments and questions, and ask your followers to share it on their own accounts.

Finally, always make sure you’re clear about deadlines, rules, and design constraints in your postings. This will avoid confusion and ensure you get the best possible options to pick from!

How to Pick the Best App Logo Design

Whether you’re having your followers vote on the winner of your app logo design contest, or if you plan on selecting them yourself, it’s a tough choice.

To make the right decision, you need to present all your contenders in the best possible light. Narrow it down to a list of the top 5 designs you like the best.

Then, using our free online logo maker tool, make any tweaks and changes you like. This way, you’ll really get a feel for what they’ll look like in real life — not just on the page!

Looking for more logo design tips? Want to learn more about how your logo informs your overall branding strategy?

Be sure to check out our website and blog for more tricks of the trade.

Do you feel like your marketing agency logo needs an update?

Your brand is always evolving. Therefore, you need to make sure you have a logo that evolves with it. 

However, redesigning a logo isn’t always a quick fix. There’s more to it than just changing the color scheme or the font.

So what should you do to make sure you nail the redesign process?

Read this article to find out our top marketing agency logo redesign tips!

1. Look At Your Old Logo

When redesigning, you don’t need to completely throw your old logo out the window and start from scratch.

Look at your old logo, and recycle the elements that seemed to work well with your customers. Keeping some elements of the old design will help your customers feel connected to the new one.

For example, when Pizza Hut redesigned their logo, they kept their most vital element- the red roof over the words “Pizza Hut.” Changing the roof color probably would’ve been too much. By keeping it, they were able to still establish that connection while updating other elements of their design.

2. Simplify

When it comes to logos, less is usually more.

If your marketing agency contains a number of names, consider minimizing these to one or two for your logo.

Or, think about how your receptionist answers the phone or what name friends use to refer to your company. If there’s a shorter version that people refer to you as then this version can be great for your new logo redesign.

Also, don’t just simplify words. See if you can simplify any colors or pictures as well.

Think of some of the most well-known logos in the world: Apple and Nike. Their designs are so simple, yet everyone recognizes them.

Go through your whole logo design section by section and minimize where you can.

3. Optimize Readability

If you have to squint to read your logo’s font, it’s probably time to give it an update.

You don’t have to completely change the font style, but update it so it is lighter and more legible.

However, if you do feel like it’s time to change the font, make sure you change it to something that reflect’s your company’s persona.

For example, if your company is more traditional, go for a traditional looking font.

Whether it’s next to a video in print magazine ad or on a billboard, your logo is going to be everywhere. In order to establish brand recognition, your logo always needs to be readable at first glance.

4. Check Out Your Competitors

When redesigning your logo, it never hurts to check out the competition.

You can draw inspiration and idea from what they’re doing right. Or, go completely against the grain and redesign so your logo stands way out amongst the crowd.

Marketing Agency Logo: Wrap Up

Hopefully, the tips have gotten excited about redesigning your marketing agency logo for your marketing agency!

Please drop a comment below if you have any questions about your redesign strategy.