Logos are an incredibly important part of your overall branding strategy.

But is yours really working for you? Read on to find out when it’s time to start creating new logos for your brand.

Your Logo Doesn’t Serve Your Current Market

Let’s say you’re an SEO company, like See All Media. Because SEO is such a fast-paced industry, the services you offer your clients have changed drastically.

You need to be sure that your current logo is an accurate representation of what your brand has to offer, especially if it’s changed.

Always update your logo to it with the target market you’re currently trying to reach.

You’ve Recently Opened Or Re-Branded

Opening a new business or re-branding is an exciting time! It also gives you an incredible opportunity to hit the ground running on your brand strategy.

Your grand opening or re-opening will get lots of potential repeat customers to shop from you. You need to ensure they know where to find you in the future! Your logo will help them to remember you, and to make the connection between your brand and the products you sell.

It’s crucial that you have your logo designed and ready to go by opening day — not two weeks afterward.

Your Logo Is Dated

If you’ve been in business for many years, you know just how much the market has changed since you first opened your doors.

Why shouldn’t your logo evolve, too?

Plus, a design trend that was popular in the late 80’s just isn’t going to resonate with the shoppers of today. While it’s good to avoid overcommitting to trends, it’s important to be aware of the expectations and design preferences of your target market.

Your Logo Isn’t Effective

Lastly, it’s time for a new logo if you feel like your current one just isn’t getting the job done.

A good way to tell?

If you have a physical storefront, take a walk outside. How does your logo look? Is it visible from far away? How many people do you notice glance up at it as they pass? How many customers ask you about it?

If you’re an online-only business, you can even poll your social media followers and ask what they think about your logo.

Either way, you’ll be able to tell if it’s time for a change from the responses of the most important people — your customers.

Design New Logos Today

As you can see from this post, there are lots of reasons why your brand or the businesses you manage may need new logos.

But just knowing your logo doesn’t work isn’t enough. You also have to have a plan to act!

That’s where we come in. Read through our helpful branding and design blog to get even more information on what it takes to create an effective and unique logo. Then, use our free online logo maker tool to get started on creating your own!

We can all think of logos that we’d recognize anywhere.

Popular company logos like these helped to build brand recognition, connect with a wide market, and they’ve stood the test of time.

But they also required lots of thought and planning. Want to learn more?

Take a look at the meanings behind some of the most recognizable logos out there.

Mount Adidas

There are lots of different logos, all representing lots of different companies — from those selling the best vacuum cleaner to those providing carpet cleaning services.

But we all recognize the most popular company logos, which include Adidas’ triangular shape of three stripes. But did you know it’s actually a mountain?

It was created to represent the constant challenges that athletes have to overcome in order to become legends.

The Arrow Of Amazon

Everyone can recognize the yellow, smiling arrow of amazon.com. But look a little bit closer. Did you notice that the arrow is actually pointing from the “A” to the “Z.”

This shows that Amazon has it all, from A to Z — a claim they’ve certainly proven to be true!

The Secrets of FedEx

This is another arrow-themed discovery. Look carefully at the letters of the “E” and the “x.” You’ll notice that in the space, an arrow pointing forward is formed! This is meant to show that no matter what, FedEx will keep your packages moving forward in the delivery process.

The Nike Swoosh

The lesson from this logo? Don’t ever underestimate new talent. Carolyn Davis, the woman who designed the iconic Nike “Swoosh,” was still in design school when she was asked to create a potential logo for the brand.

The price Nike paid for one of the most recognizable symbols on the planet? $35.

Don’t worry, though — Carolyn later was rewarded with 500 shares of the brand’s stock.

The swoosh also illustrates the importance of designing a logo with your specific products in mind. Nike knew they needed to create something that could be visible from anywhere — even on a shoe!

This is certainly something to keep in mind when creating your logo, whether you’re selling apparel or household items. It’s also a reminder that sometimes, simplicity really is the best option.

Wendy’s Real-Life Connection

In logo design, it always helps to create something that helps you to tell a story.

Case in point?

The smiling, red-headed pigtailed girl of Wendy’s logo. It’s actually a portrait of the daughter of the company’s founder.

Learn From The Secrets Of Popular Company Logos

These facts aren’t just interesting nuggets you can pull out on your next date. These popular company logos show that everything is intentional, tells a story, and usually connects to the history or overall message of the brand.

You need to apply that same attention to detail to your own logo design process.

For more tips and inspiration, check out our branding and design blog.

When you’re ready to start creating, use our free online logo maker tool to ensure your logo represents your company in the best light.

Today, vaping is quickly becoming more popular than cigarettes.

From sampling smooth new vape juice flavors to blowing huge smoke rings, there’s lots to love about vaping.

However, if you own a vape or smoke shop, you know that you have more competition now than ever before. You need to create a unique and eye-catching vape logo design for your business.

Need some help?

Check out the 5 best inspirational ideas to get your creative juices flowing for your vape logo design!

1. Use The Pen

The vape pen is the start of all e-cig experiences. Why not incorporate that into your logo?

We love the idea of creating a play on words by having your vape “pen” write your logo’s text. To make sure you stand out, consider creating your own font.

2. Keep Your Design Active

When you’re creating a logo, it’s especially important that any images you use show an “action.” For example, consider how Twitter’s iconic bird is shown in-flight, not sitting on a branch.

So, when creating your design, it’s a great idea to use an image that shows someone blowing clouds of smoke, buying vape juice flavors, or even enjoying vaping with friends.

Just showing some products on a shelf or a vape pen on its own isn’t enough to get potential customers to see themselves using your products.

There’s so much to do in the vaping world. Your design should help your market want to get in on the action!

3. Create A World

We love the idea of using the vape pen and the clouds of smoke to create an entire cityscape!

The pens can be skyscrapers, the smoke rings can serve as clouds, and you can “populate” your logo city with drawings of people vaping and walking through the streets.

4. Use Multiple Colors

We know that minimalist and black-and-white logos are all the rage now (more on why breaking from the mold is a good thing in a minute.)

But using bright colors that are relevant to vaping, like oranges, silvers, and blues aren’t just eye-catching.

They’re also a play on the colors those that vapers see every day! Silver vape pens, blue tips of e-cigs, and orange to replace the flames of cigarettes!

5. Don’t Get Trapped By Trends

Of course, you also need to know what you should avoid when it comes to creating your logo. Your e-cigs and juices are better, and your shop is a special place.

But if your logo looks like everyone else’s, potential customers will never know it. Plus, going the cliche route means that you’ll really only be marketing to a small portion of the population.

Avoid standard “hipster” images like arrows, mustaches, anchors, flags, and typewriter fonts.

Use These Awesome Vape Logo Design Ideas

Thanks to this post, you’re ready to create an incredible vape logo design for your vape shop that will build brand recognition, get you more customers, and set you apart from the competition.

Need more inspiration? Want help making your designs a reality? Be sure to use our epic online logo maker tool to see your ideas come to life before your eyes!

Many scholarships are tailored especially to the younger crowd, assuming that everyone follows the straight and narrow path from high school to college. But we all know that it is just not the way life works. For whatever reason, a women’s path may diverge. Instead of studying you may have had a child, started working or something just interrupted your dreams.

But if you want to enter or come back to college after some kind of hiatus, don’t panic! Attending college after 30’s is a great move for your life and career. However if you don’t have enough money, it is possible with some finantial aid. There are all sorts of opportunities out there for you.

Thinking about it, Online Logo Maker decided to provide an annual scholarship for minorities as an act for education. So I’m proud to announce our scholarship named after the great activist Malala Yousafzai, known for fighting for education.

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