Do you own a reputable pilot training school? If you are looking to establish trust and build credibility within your community, you need a logo for your business.

Having a well-designed logo can bring in business that keeps coming back. People will see your symbol, recognize it, and begin to associate professionalism and trustworthiness with it.

Let’s take a look at the features your logo needs to have to position your brand as credible.

Credibility Matters

Having a credible business is one thing, but getting your logo to reflect this may be a little bit more difficult. You need to design a logo that shows your company to be professional and an expert in the field of pilot training schools.

Not only does it need to show professionalism, but it should also portray that your company is competent, knowledgeable, and trustworthy. With these business traits, you will have a bigger influence and persuasion on your potential and current clients.

Show Them You Are a Pilot Training School

The second thing all logos should incorporate is being clear about what your business does. When people see your logo, even if they don’t see your name, they should be able to tell what your business does.

Featuring a pilot, plane, or jet would be a good way to incorporate your business into your logo. You can create a logo that is a little more abstract, as long as the community will be able to tell what you do.

Establishing Trust

Establishing trust for your pilot training school is an important factor for your business. The more people that can trust you, the more business you’ll get. How do you make a logo that displays trustworthiness?

It’s all about nonverbal communication. Your logo design should show your desired business traits. Having a great logo designer is a good way to ensure your logo includes these unspoken elements.

For instance, a laundromat that’s been around a long time may have a logo that is vintage inspired to show the audience of its longevity. A design firm may include elements that scream creative and inspired.

For your pilot training school logo, having elements that say you are credible, trustworthy, and professional are great traits to start with. You want people to desire to learn more about flight training.

Colors

Lastly, the use of colors in your logo must also convey professionalism, credibility, and trustworthiness.

Colors stand for different traits in design. While a red symbolizes love, passion, energy, and power, a blue symbolizes cooling, calming, security, boldness, and authority.

Brown represents helpfulness, richness, and politeness, while black represents power, boldness, and classic. White is a symbol of purity and devotion, and yellow a symbol of warmth and happiness.

Purple shows luxury, wealth, and royalty. Green symbolizes healing, tranquility, health, and freedom.

There are many different colors and color combinations you can select to convey the personality and traits of your business. If you want to show power and authority, you could select blue and black. Warmth and devotion? White and yellow.

The choices are endless, as long as you are choosing what best represents you, you’re in the clear!

Creating a Logo

Now that you know the basics of how to create a logo that establishes your business traits, shows customers that you are credible and reliable, and displays professionalism, it’s time to go create your own!

There are a lot of tools out there for developing your logo on your own, without a designer. If you’re interested in getting started, check us out now!

When people hear the word “brand”, they tend to think of major businesses like Apple, Nike, or Coca-Cola. But the reality is, branding and brand awareness is important for any organization, including nonprofits. Many organizations like the World Wildlife Fund, the Red Cross, and Good Will are widely recognized across the world, and proving just how impactful branding can be.

A great way to spread brand awareness for your nonprofit is by creating a high-quality logo. Not entirely sure how to do that? In this article, we’ll cover logo design tips for your nonprofit, so you can stand tall above the crowd and show the world how great your organization is.

What is a Logo?

A logo is a visual representation of your brand or nonprofit. It’s a symbol made up of text and images that help customers identify brands they like and use. Its purpose is to help people understand what you do, what you stand for, and what you value as a nonprofit.

Your nonprofit logo will usually consist of these three things: the logotype, the brandmark, and your tagline.

Logotype

The logotype is your nonprofit organization’s name. It’s the text-only treatment of your nonprofit, which you can then use as a way of identifying and branding your nonprofit.

Brandmark

The brand mark is the visual communicates the elements of your brand that can’t be expressed in words. It’s made of up things like color, design, and symbols. It can take a while for recognition and recall for a brandmark, but if you do it successfully, it can really help people remember your organization.

Tagline

The tagline is the catchphrase you pair with your logotype and brand mark. It’s where you can express the essence of your nonprofit in words, and it should stir a certain feeling in your intended audiences. It should tell a story, explain your nonprofit’s offering, but most importantly, it should be short and simple.

Here are the basic functions of an effective logo:

It Makes You Stand Out from the Competition

The most important function of a logo is that it gives your nonprofit a unique look that makes it different from other nonprofits. This element is very important, especially if your nonprofit offers services like another nonprofit or is easily confused. When it comes to logo design tips for your nonprofit, making your logo different and memorable is incredibly important.

It Identifies Key Information About Your Nonprofit

Your nonprofit logo should provide people with important info about your nonprofit, like the industry you exist in and the services you offer. It should also highlight your base audience and your brand values. So, when thinking about logo design tips for your nonprofit, think about how you can visually communicate this key information to people.

It Builds Brand Recognition

Your nonprofit logo needs to leave a visual impact on people, so that they’ll remember your organization and what you do long after they see it. Logos are great for creating strong visual associations with a business, and that association helps people keep your nonprofit in their mind.

Logo Design Tips for Your Nonprofit

Now that you know what a logo is, and how it can help your nonprofit, you can start working on your own! Here are some important logo design tips for your nonprofit.

1. Focus on the Unique Elements of Your Nonprofit

Even if your organization’s cause is broad, you should focus your energy on what makes it different from similar organizations. Try to come up with a short and specific description of that element, and then cut that description down to two words. By doing this, you can keep the most important ideas in mind when creating your logo.

These words should drive the visual elements of your logo, such as the images, color palettes, and typography.

2. Make it Memorable

The key to memorability is making a logo that is simple, unique, and easily recognizable. This means you should choose an easy-to-read font, use sharp colors, and have a clearly thought out design.

Before you make your logo, you should look at other logos of similar nonprofits, and develop a strategy for making it memorable. One way to test your memorability is to people your logo for fewer than 10 seconds and then see if they can re-draw it with relative accuracy. If they can’t, odds are your logo design isn’t memorable enough.

3. Use Color Effectively

Colors have a psychological habit of sparking emotions and associations in peoples’ brains, so your color palette should be tailored to the response you want to stir in people. When making your logo, think about the basic ideas and qualities of your nonprofit and cause, and reflect on what colors may speak to that best.

Here are some colors and what emotions and associations they spark in people:

• Blue: trustworthiness, tranquility, medical nature,
• Red: boldness, urgency, sexiness
• Yellow: optimism, youth, clarity, invention
• Green: nature, relaxation, growth
• Orange: energy, creativity, friendliness
• Purple: spirituality, wisdom, luxury
• Black: power, precision, sleekness
• Pink: femininity, tenderness, romance
• White: cleanliness, simplicity, purity

Borns Group, a nonprofit that provides fundraising solutions, uses blue and white in its logo. These colors communicate simplicity and trustworthiness, which are important in their field of work.

Regardless of the color you pick, you should always keep adaptability in mind. Your nonprofit logo should be able to be easily adapted to a variety of mediums, from business cards to billboards. You should also think what this logo would look like on t-shirts, how it would appear on black-and-white flyers, and how colors can affect printing costs.

4. Make It Adaptable

When making a logo for your nonprofit, you should always keep adaptability in mind. Your nonprofit logo should be able to be easily adapted to a variety of mediums, from business cards to billboards. If your logo has tiny print size or a lot of text, it’ll be difficult to read online, and if it’s overly complex or detailed, it won’t scale well if it’s enlarged.

5. Make It Lasting

The last thing you want is to make a logo that looks out of date after just a few years. You should aim for a classic design that will look good over time rather than chase after trends. You can make it long-lasting by working with a designer to create a logo that is simple and clean enough to age effectively.

6. Balance Design Elements

Whether you’re using illustration or typography, you need to make sure the design elements of your logo are balanced. If your logo is too cluttered, audiences will be turned off and be less likely to remember it. By balancing white space and giving all the design elements equal weight, you can make a design that is visually balanced and striking.

7.Embrace Key Logo Design Elements

While a nonprofit logo is a unique kind of logo, you should still follow best practices for general logos. Here are important design principles you should keep in mind:

• Simplicity
• Versatility
• Timelessness
• Memorability
• Originality
• Storytelling
  Scalability

By implementing these logo design tips for your nonprofit, you can make a truly standout logo for your organization.

Final Thoughts

Crafting the perfect logo isn’t easy, especially if you’re a nonprofit with limited time and resources. The great thing is that there are free logo design tools you can use to bring your dream logo to life!

Are you a nonprofit looking to create your first logo? Are we missing any logo design tips for your nonprofit? Let us know in the comments!

Tony Robbins has helped billions of people over the last thirty or so years. From books to seminars, the man has inspired, helped, and coached normal, everyday people to achieve the success they never thought possible.

When you want or need something to change in your life, Tony Robbins is what you type into the YouTube search engine box.

Don’t wait for other people to tell you what to do. Grab life by the horns, make your own rules.

He seems to know what he’s talking about. He’s worth half a billion dollars.

If you’re getting into the life coaching game and aspiring to have your own fortune, start with your life coach logo.

Today, we’re talking about your logo and how it impacts your brand.

His Life Coach Logo

Look at Tony Robbins and how he dresses. His outfits are simple, as is his website and logo.

His logo is basic yet bold and clear.

When you’re trying to come up with your life coach logo, think about your message.

What do you represent? What do you want people to take from it?

He Makes It Easy

Look at the colors he uses. Black and white. Simple yet elegant.

Bold. He typically wears dark colors.

This helps keep people focused and not distracted by what he’s wearing and the same goes for his website.

This color scheme symbolizes both balance and simplicity.

Isn’t that what every life coach should be preaching? Americans’ lives have become so convoluted and bogged down with stress and material possessions they can’t even decide what matters to them anymore.

If you want people to remember you and your life coach logo, go with a simple color scheme that conveys the message you want people to associate with your name.

Here’s another way to look at it. If you had your logo printed on 2018 daily planners, would anyone buy them?

Make Your Logo Easy to Remember

Use an easy to read font. Make your logo stand out but don’t make it hard to decipher, as this will make it forgettable.

Most coaches use their name as their life coach logo, just like Tony Robbins.

A great logo doesn’t need to be a symbol. However, if you want to use something everyone knows, you can definitely make it work.

Play around with symbols as well as your name to find what works best for you and your brand.

Your Voice

Right around the time you’re working on your life coach logo, you want to be thinking about your brand. Not just that, you want to compare it to the logo and how they match up.

Establish what kind of coach you want to be. Establish a logo. Make sure they work together.

Tony Robbins came from a broken home and worked hard to get where he is today. A simple man with a simple message and a plain, yet bold logo.

Why can’t you do the same? We know exactly where you should start.

Take your inspiration from this post and jump over to our free logo maker and give it a try.

Ugly Christmas sweaters are a hilarious, fun reminder to get into the holiday spirit.

Perhaps unexpectedly, they can also inspire your Christmas logo design.

Most people struggle to get the right gift for others. That’s one reason the sweaters are popular. They are an easy way to bring happiness to others.

To qualify as an ugly Christmas sweater, yours must have various bright colors. It must have a showy element that makes it stand out, such as glitter. Or it could be a striking, over-the-top image.

Lastly, the sweater should have a 3-dimensional feature. For example, some have Christmas tree decorations, bows, or reindeer noses.

So, how can all this inspire your Christmas logo design?

Read on to find out.

Getting Inspiration for a Christmas Logo Design

Every holiday, Google changes its doodle to fit the occasion. DuckDuckGo changes their mascot’s picture. Other companies, such as Starbucks, change their packaging.

These types of periodical changes require constant inspiration and creativity. Designers can make a unique Christmas logo design that boosts a company’s image.

Holiday cards are not left out, either. The new logos change the overall look of the cards. On a card website, you can click on different ones to pick your favorite.

The following are various ways the sweater can influence the Christmas logo design:

1. Color scheme

There is a science behind selecting colors. Some ugly sweaters have distinct color schemes that may work well in a logo. Use tiny polka dots to differentiate between shades of the same color.

2. Santa theme

Since Santa wears a red hat, your logo can have an image or letter with a hat. Everybody understands what it signifies.

3. Jingle bells design

Replacing some of the letters in a logo with representations works well. In this case, you can replace the ‘O’ letters in your logo with jingle bells. You can also add a red bow on top to symbolize a gift.

4. Christmas tree

Christmas trees are popular in ugly sweaters.

Use it in place of the letter ‘A’ in your logo. For more flair, throw in some of the decorations you use on the tree. For instance, other letters, such as ‘I’ can get a mistletoe on top.

5. Reindeer theme

Nothing says “Christmas” like some reindeer horns.

Incorporate them into your logo. It could be the head of the reindeer replacing a letter. Or it could be the horns sticking out of your logo. Top it off with the red nose on one of the letters.

Learn More About Logo Designs

Companies participate in fun games during the holiday season as a form of branding and marketing. If you look around, you’ll see the creative ways businesses use to stand out. They try free items, discounts, free shipping, and offer exclusive products.

Making changes to logos also serves the same purpose.

However, getting these logos right requires skill and constant learning. You need to read up constantly on tips and tricks to improve your designs.

Contact us to learn more.