Did you know that Pepsi paid $1 million to design their logo?

That might sound excessive, but Pepsi knew the importance of good design. Some other brands who also got the message include McDonald’s, Apple, and Nike, all of whom can be recognized by millions of people from just their logo!

Whether you’re aiming for global fame or just want to build up local recognition, a logo is always a good place to start. But how do you design yours?

Find out more in our guide to how to create marketing logos to win over your audience.

1. Define Your Brand

Logo marketing is all about showing the world who your brand is. You really want your design to show off the personality of your brand, but to do that you have to make sure you know it too. Here are some questions to help you work out your brand identity:

• Why did you start your business?
• What are the most important values in your business?
• How do you stand out from competition?
• What 3 words best describe your brand?

2. Do Your Research

Once you’ve worked out who you are, it’s time to do some research. Start by finding inspiration from other brand logos and compiling a mood board. You could make a physical board or use a website like Pinterest so you can share it easily. 

You also need to check out the competition. Look at what colors they’re using, the style of their designs, and how their brand personalities are coming across. You can use some of this for inspiration but make sure your logo ideas are different enough to stand out. 

3. Choose Your Design Style

Once you have a clear idea of what you need, it’s time to move onto logo design! Start by deciding on the styles you like. Some different options include:

• Classic and traditional
• Retro
• Minimalist
• Quirky and fun
• Hand drawn 

4. Look at Color and Typography

When creating marketing logos, color is vital. Not only should this help bring out your brand personality and tie in with colors you’re already using, it can also be used to influence your customers. Look into color psychology to find out more!

5. Work With Your Designer

Just as when creating content, where you’d use a company like Farm Fresh Content Marketing to get the job done properly, you need a logo designer. You’ll need to communicate effectively with your designer. Make sure they know all the information you’ve collected above and you both have a clear idea about the kind of logo you want. 

If you’d prefer to design yours yourself, use an online logo maker to create it. These tools make the design process a lot easier and quicker, and you can build a professional logo in less than an hour!

Create Professional Marketing Logos

Once you’ve been through these steps and found an awesome designer or logo maker, it’s time to start creating your marketing logos! You should have a few different options designed so that you can pick the perfect logo for your brand.

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Logos are, hands down, the most powerful symbols of what brands stand for. They penetrate through cultural and language barriers, and you’d be surprised at how much money companies are willing to cough up to have the most memorable one. Would you believe that the BBC paid a monumental $1.8 billion for its logo?

It’s among the most memorable logos, along with Apple, Coca Cola, Nike, and McDonald’s. These logos are the face of their companies, as it should be. A logo should be part of a business that grabs attention and makes a great first impression. 

It should separate your brand from the competition, foster brand loyalty, and serve as the foundation of your brand. The question is, how do you create a recognizable logo in such a competitive world? This is exactly what we’ll discuss in this post, and guide you on how to make a successful logo for your brand. 

Understand the Brand

Before you go to the drawing board to brainstorm with your team, it’s imperative for you to understand your brand. The logo essentially represents the brand and creating one without knowing the brand can be a massive logo branding mistake. It would be like creating an image with no purpose.

Most of the memorable logos you have come across happen to have hidden meanings behind them or hidden right in the logo. FexEx, for instance, has an arrow between the letters E and X at the end, which signified speed and precision. The Amazon logo has a smile in between the A and Z, which is not just a smile, but an arrow indicating that the shopping giant sells everything from A to Z. 

It’s vital that you consider the attributes of the brand because it’s an introduction of your brand to customers. Consider your target market, your brand’s history, your competitors, and intended visual identity. It’s important that you take time and note down what emotions your brand evokes in people, your plans and aspirations, your company goals, and your brand ideology. 

Create a Logo That Stands Out

A successful logo is simply one that stands out enough to be memorable. Apple, for instance, has a logo that really stands out. The bite in the apple relates to the byte of the digital information the company deals with. Consumers like it even more for the double entendre and dual suggestion, making it one of the most memorable logos in the world. 

This means that to create a successful logo, you need to think of a unique symbol and be creative with the fonts, colors, and images you use with it. Do something quirky and break the conventional rules if you have to, but make sure you design something interesting enough to be captivating and memorable. Your logo should be recognizable in a pile of hundreds of other logos, so don’t be afraid to go all-in here with ideas. 

Use the Right Colors

Talking about colors, did you know that different colors have different psychological relations? The right colors will make your brand beautiful, intriguing, and bright. Bright and bold colors grab attention much faster, while muted colors ooze sophistication. 

You also need to consider the brand colors and company representations while considering colors because consumers have to associate the logo with the brand. Different colors have a different impact on human emotions, so you need to choose colors that evoke the emotions you want. Red, for instance, evokes the feelings of love, affection, and passion, while green evokes those of nature and growth. 

Blue, which is the most widely used logo color, represents professionalism and trustworthiness, while purple is associated with royalty. Pink represents femininity, and the ever-powerful black represents power, authority, and credibility. 

Choose the Right Kind of Logo

What kind of logo will be most suitable for your brand? There are many different types of logos, and this is a question you should ponder before settling on the right one. Essentially, you can use lettermarks, pictorial marks, abstract marks, an emblem, a mascot, or a combination logo. Some great examples of lettermark logos include IBM and NASA, and wordmark logos include Visa and Google. 

Graphic logos, on the other hand, are like the Apple logo, mascot logos have some mascot like KFC, emblem logos have a flag in them, combination logos have two different types, and abstract logos can be defined in more ways than one, such as Pepsi. Choose the right one, depending on the personality of your brand and the message you want to convey. Beyond that, you have to consider what typeface and font will go well with your type of logo. 

Go for a Simple Design

When it comes to logos, the simple ones are the most memorable logos, and for obvious reasons. Most people only take a glance at most graphics, and you need to ensure that what they see within that glance is memorable and will be recognizable the next time they see it. A simple design is one that consumers find appealing without having to define or figure out the hidden meaning.

Don’t get this wrong, though, because simplicity and ordinary are two different things. Make your logo design simple, but quirky to the extent that makes it one of the most recognizable logos your target audience comes across. Come up with something eye-catching, and you can use it on your brand for years to come. 

Create Something Long-Lasting

Talking about years to come, you need to create a logo that will scale with you over the years, regardless of how much your business grows. Your audience may not like it if you change your logo years from now. Take GAP, for instance, that chose to change its logo a few years back, which really backfired after their audience complained too much about it.

Once your business grows, your audience will grow emotionally attached to your brand, and they will always want the logo they relate to. This is why most global brands have had their logos for decades, some only tweaking them a little when they rebuild their brands. 

Ensure You Test It in Black and While and for Scalability

Logos usually remain in back and white in newspapers, documents, stationery, and other promotional products. The logo you design may look exceptional with the right colors, but not so memorable or recognizable in black and white. This means that your logo needs to leave as much impact in black and white as it does in colors. 

Try designing your logo in pencil sketches first, after which you can add the colors of your choice, to meet both goals. Beyond that, it’s also vital that you test it for scalability and ensure it would fit well in a small stamp or a humongous billboard, and still retain its beauty and message. Use a secure online fax and send your final designs to experts for an honest review before you make it official. 

Creating Memorable Logos: This Is How You Do It

With these tips, creating memorable logos becomes much easier. There are so many businesses around, each one with its own logo, so you need to ensure that you create something unique that works well with your brand. 

For more incredible and informative content, please check out our blog section, where we have so much more. 

Companies spend billions of dollars each year to get people to buy their products. If you’re starting a business and want to start getting sales, you have to be able to compete with the businesses in your industry.

Having a great logo is part of being memorable so you can get a foothold in the industry of your choice.

Learning business logo design tips can help you get the leg up that you need. Continue reading this article to learn logo design tips that can help you get started.

Why Is Logo Design Important?

If you consider skimping on logo design, this is an absolute mistake. Your logo goes everywhere from your business card, letterhead to billboards.

A less than impressive logo can hurt your brand.

1. Images Are a Must

Images communicate quickly. When people see your logo, you want people to have an immediate and clear thought.

You shouldn’t use photographs as images. Photographs aren’t vector, which means they won’t produce the high-quality results you need with every application. They might look good on your website, but they won’t look great when they’re on a billboard.

2. Empty Space Is Your Friend

Don’t try to pack everything you can into a logo. Don’t think that empty space is failing to try. Empty space can be the most effective way to get attention for your business’ brand.

Empty space can highlight your creativity and keep it simple, so people remember it easier, and you can even high a hidden meaning within your negative space.

Well planned out negative space can do more good than the rest of your logo in some cases.

3. Using Shapes Wisely

Using shapes at random might not get the results you want, but if you plan it out, you can make a major impact. Here are some examples of how shapes come across to people.

• Circles make people think of community and connectedness
• Curves are feminine and sexy
• Squares and rectangles make people think of your business as stable

As you can see, depending on your industry, the shape you want to pick is very different. If you’re an attorney trying to convey that you will get the job done, a rectangle or square might be the best option. On the other hand, if you’re a women’s clothing company, you might consider a design with curves.

4. Make Your Colors Work for You

One of the best logo design tips and tricks is making colors work for you. Using different colors or different shades of color can be very eye-catching and appealing when well thought out.

Think about how you’ll use the color, look at a color wheel, start with one color, and work your way up from there.

Business Logo Design Tips for the Win

Now you know some important business logo design tips. Whether you implement them yourself or if you use a team of professionals to help, you now know what a good logo looks like when you see it.

Do you want to learn more about logo design? Continue through the blog for more.

Creating your business logo is an important step in becoming a legitimate business. 

If you’ve never designed a logo before, it can seem a bit daunting. How do you make one that expresses your business and builds brand loyalty?

Excellent business logo design is effective in representing you and your business. Fortunately, if you avoid certain pitfalls, it can be simple to create an effective logo.

How to Avoid Business Logo Design Mistakes

Your logo is going to show up on your website, letterhead, and paystubs. Look for a hassle-free pay stub generator to make life easier.

Here are 5 things to avoid.

Mistake 1: Choosing the Wrong Color

Colors for logos help show personality. You’ll want to choose ones that help create an emotional connection between the viewer and your company. Color creates meaning for logos.

Avoid using too many different colors, conflicting shades, and placing colors over backgrounds that make it hard to see. Stick to warm or cool tones. Don’t put them together.

Mistake 2: Picking an Inappropriate Font

Some try too hard to stand out from the pack when thinking about ideas for designs, but this can backfire.

You want to be unique, but you don’t want to be off-putting. Avoid putting two business logo fonts that don’t go together in your design.

Don’t use all capital letters with calligraphy. Keep it simple and pick a font that matches the tone of your business.

Mistake 3: Making it Similar to Others

It is important not to go so far from the norm that you leave people scratching their heads, but you’ve also got to ensure your logo doesn’t look like a rip off of another business.

Budget in the time to research other logos in your field to make sure what you’re thinking of hasn’t already been used before. It could be an innocent mistake, but it will hurt your credibility and possibly bring legal trouble if you copy another logo.

Mistake 4: Letters Overlapping

Something you should avoid is having the letters in your logo overlap or touch each other. 

You might think that it looks cool, but unless you’re only using one or two letters, it can make it very hard to read.

Mistake 5: Making Your Logo Too Complicated

You don’t want your logo to be too busy. Sometimes people have a tendency to go all out in order to stand out. You don’t have to go crazy to make an impression.

Avoid overly loud colors and hard to read fonts. Don’t try and jam in more information than people can easily absorb. A little goes a long way here. Keep it simple and easy to read.

Get Started

Keep these 5 mistakes in mind and avoid them as you’re creating a logo for your business. If you keep it simple while communicating your uniqueness, you should be in great shape to make an effective design.

Effective business logo design makes a huge difference. Get going today on making a logo that represents what makes your company stand out from the rest.