Unique Real Estate Logos Are for Closers
Posted on July 18, 2017 by Logo Design Tips and Tricks
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A great logo can help any business stand out in their customer’s eyes. Real estate is no different.
As a realtor, you’ll want a unique logo that communicates your brand’s identity. What message are you trying to send your clients?
Whatever it may be, your logo is the perfect outlet for conveying that message.
Read on to learn how to make real estate logos that will impress your customers.
Don’t Follow The Trends
There are so, so, so many real estate logos that feature homes and building structures. Our advice? Ditch these cliches.
Yes, you want your customers to recognize your brand through your logo. However, that doesn’t mean you have to pick the most overused icons.
There are plenty of other ways to represent your identity. Are you a realtor in sunny Florida? Incorporate something sunny and welcoming into your logo. (Read more on this below). Do you focus on upscale real estate? Go for sleek and simple.
Expand On Your Name
Many of our favorite real estate logos are some kind of clever play on the company’s name.
For instance, Compass now uses the ‘O’ in their logo to depict an actual compass needle. You can read more about their processes and reasons for changing their logo.
Or, look at Two Trees Management. They are able to incorporate their forestry, friendly name into their logo.
Use Natural Themes
As I mentioned above, using natural themes in your real estate logo is a unique way to brand yourself.
The best way to do this is to consider the environment of the market you sell to.
Like in the Florida example, you’d want to go for something that feels sunny or beachy.
If you live in the Western part of the country with lots of mountains, use that to your advantage. There are plenty of mountain-esque icons that can help you stand out from the crowd.
Play Up Your Personality
A logo has the job of communicating your brand to the world. By that logic, your real estate logo absolutely has to be unique.
You should consider your business’ personality and how you brand yourself to the world. You need to go beyond just saying “We buy houses” and show a little more personality.
What’s your tone? Are you light-hearted and young? Family oriented? Or, perhaps urban and chic?
If you’re having trouble capturing your personality, study your audience. What is their personality?
Tie this in by finding icons, images, and typography that complement your personality.
Cut The Icons (Maybe)
Somewhere in logo history, it became pretty universal to have some kind of icon or image. Thankfully, there isn’t any logo police- none that we know about anyway.
So, we say- ditch the icons if it’s not working for you. Using strong typography can capture your audience’s attention in a good way.
If you do this, it’s best to keep your logo fairly professional (professional, not dry). Removing the images can make your logo look non-businesslike, which we want to avoid.
We’ve Got You Covered On Real Estate Logos
You’ve got the knowledge on how to create a unique realtor logo. Now, let’s put you to the test.
Create a stunning logo that will really “Wow!” your customers with our online logo maker!
5 Tips to Create a Smoking Stove Logo
Posted on July 18, 2017 by Logo Design Tips and Tricks
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You probably think a stove logo may not be your top priority. If you don’t have a good logo, your brand can suffer tremendously.
Consider any of your favorite companies, regardless of industry, and you’ll probably think of a logo.
Here are five tips to bring your visual game up a few notches.
A Good Stove Logo Is Simple
The golden arches, Nike swoosh, and Pepsi logo all have one thing in common.
They are simple logos that instantly communicate a personality.
When creating a stove logo, you should also focus on simplicity. As great as the artist working on your logo may be, customers will not remember a complex collage.
Simple logos are instantly recognizable and memorable. If you want to be iconic, take advantage of simplicity.
Remember, less is more.
Know Your Niche
Whether you’re making furniture or electronic cigarettes, you need a logo that reflects your niche and brand.
It’s no different while making a stove logo. So ask yourself, what is your niche in the industry?
Do you make high-efficiency electric stoves? Does every stove you make have a double sided log burner? Are your stoves modern, or rustic?
If your logo mismatches your niche and brand, you’ll never establish your identity to customers.
Take Advantage of Color
The color is vital to a logo. Before people even see the shape of your logo, they’ll see the colors pass them by as they scroll past an advertisement on their cell phone.
So it’s important that your logo has strong color contrast and uses colors that reflect your brand.
Not taking advantage of colors makes a logo boring and lifeless.
On the other hand, using contrast and color psychology to your advantage will help you sell in any industry.
Make Your Typography Fit
There’s nothing more jarring than a font choice that doesn’t fit the purpose of a logo or other image.
Whether it’s the use of a cursive font at an MMA gym or the always distasteful Comic Sans on a funeral invitation; fonts and images need to match.
When you’re picking a font for your stove logo, use something tasteful and simple: avoid unreadable cursive fonts or anything else with too much going on.
Beyond that, your choice of typeface needs to be matched to your image design.
If the font doesn’t fit, it can take your logo from memorable to unreadable with a click of the mouse.
Use a Free Logo Maker
There’s a lot to consider while designing a stove logo. And when you combine this already difficult responsibility with the learning curve and financial costs associated with software like Photoshop, it can feel scary.
We offer a free logo maker to businesses looking to associate their brand and product with killer visuals.
It’s fun, free, and, most importantly, easy-to-use.
If you’re worried that you won’t be able to use it because you’re not a graphic designer, you can start with a tutorial. So what do you have to lose?
Top 5 Law Firm Logos
Posted on July 18, 2017 by Logo Design Tips and Tricks
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Your logo can be the first and last thing a prospective customer sees of your company.
As part of your branding, your logo should speak of the authority and expertise your injury and disability law firm has to offer.
Need some inspiration? Check out these five law firm logos from real firms around the country.
5. Ozarks Family Law
Although not an injury or disability firm, Ozarks Family Law’s logo is worth emulating. It’s stark with its white background and plain black tree. The white owl in the tree is a nice touch, too.
The background, with its scales, is a little busy, so maybe skip that element in your own logo design. It’s hard to tell what you’re even looking at. You have to look beyond the main logo to see the scales, which takes away from the logo’s efficiency.
This logo creates a sense of authority and justice with its legal imagery.
4. Eltringham Law Group P.A.
The Eltringham Law Group P.A. logo also promotes a strong sense of justice.
Unlike Ozarks Family Law, Eltringham has its firm’s tagline right in the logo: “guiding your path to health and justice.”
This tells you what this firm is about upfront. You don’t have to guess if they can serve you. It appears their clientele are those who suffered personal injuries, workplace injuries, or auto accident injuries.
The black background, which is a law office, is not designed to capture attention. Instead, the center white logo draws the eye first, as it should.
3. Thrive Workplace Consulting & Legal
The logo for Thrive Workplace Consulting & Legal is probably the simplest we’ve covered so far.
There’s not necessarily anything wrong with simplicity. In this case, a plain white background lets the colorful Thrive logo shine. Since the logo includes the full name of the company and a brief tagline (“creative solutions”), the background should not claim visual attention.
Your logo shouldn’t be sterile and cold, though. If a client needs a construction accident lawyer, a personal injury lawyer, or any other type of injury and disability lawyer, they need to know who to call. Your logo can convey that.
2. El Toro Personal Injury Law Firm
Another simple logo to consider is from El Toro Personal Injury Law Firm. Again, the service is in the name. This law firm obviously deals with personal injury cases.
That means there’s no need to use imagery to showcase that. Instead, the company chose a visually catchy logo of a bull.
This represents the name of the company, yes, but it goes deeper than that. Bulls take charge. Having a bull for a logo suggests that these personal injury attorneys will take charge for their clients.
1. Our Top Pick for Law Firm Logos? InjuryLegal
Our favorite of these five logos is the one for law firm InjuryLegal.
Like many of the logos we’ve showcased, it features a plain white background. In the center is a man holding up two scales that measure equally. Underneath that is the company name.
Why is this so effective? It’s all about the imagery.
The man, who’s on a crutch, is holding his hand up. It looks like he’s proclaiming victory. The scales, which are of the same weight, suggests the man got the justice he deserved.
Want to design your own logo for your personal injury or disability law firm? Check out Online Logo Maker. You can register for free today to start making stunning law firm logos.
5 Elements to Include in an Office Equipment Logo
Posted on July 18, 2017 by Logo Design Tips and Tricks
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Are you struggling for inspiration for your office equipment logo design?
Your logo can have a huge impact on how your customers perceive your company, so it’s important to get it right.
In this article, we’ll give you 5 elements that your logo should have. By the end of it, you’ll have everything you need to make a beautiful logo that makes a statement about your brand.
So, let’s get into it!
5 Things Your Office Equipment Logo Needs
1. Symbols
Our eyes are immediately drawn to symbols.
When people look at your logo, they’ll see the shapes first and the text later, so the symbols you use need to be bold and recognizable.
The best logos don’t need text because they are so well-designed that they tell us the brand on their own.
If you’re not sure about the effectiveness of your logo, remove everything but the symbols and see if it still conveys its message.
Experiment with both angular and circular symbols to see which shapes match your brand the best.
2. Versatility
Your logo needs to look good however it’s used. That means not only on paper but on screen and on promotional products.
It also needs to look great in a variety of color schemes.
Does it have the same impact in black and white, or in a different size? Does it look good digitally as well as in print? If not, you may need to make some changes.
3. Text
A combination of both symbols and text can make a logo more powerful.
Your office equipment logo could include the name of your company or a tagline or slogan to give it more identity.
When choosing the font for your text, make it appropriate for the message you want your brand to send. If you want a soft, elegant image, use a serif font. For something bold and minimal, use sans serif.
Incorporate text into your office equipment logo during the design process rather than just adding it on lazily at the end. That way, they’ll flow together and create something more effective.
4. Color
Colors evoke emotion.
Red is bold and aggressive, blue is calm, orange is bright and fun, and green represents balance and the environment.
Choose the colors for your design carefully to match the image you want to give off. If you don’t, you could throw the entire design off.
5. Creativity
Creativity is last on this list but, certainly not least.
While it’s important to incorporate certain elements into your office logo design, you shouldn’t let them hold back your imagination.
A dose of creativity and inspiration is what makes a logo brilliant, so feel free to try lots of different things.
Some of the world’s most famous logos had to be designed hundreds of times before they got it right, so keep at it. The possibilities are endless.
Design Your Own Logo
Now that you know what your office equipment logo needs, you can get on started on designing one.
Play around with our online logo maker tool and create something that represents your brand the way you want it to.
If you get it right, your logo will improve your brand’s performance.