Looking to bring your business’s brand to the next level?

Did you know that companies that utilize creativity command 1.5x the market share compared to less creative brands?

Here are 5 design tips for brand logos that will help your answering service stand out to doctors!

1. Brand Logos and Purpose

Have a strong sense of what your company is trying to accomplish with its logo.

What will be the primary function of the graphic? Will it be used in print media, videos or ads, on your website, on social media, or a combination of all?

Consider your audience.

For example, if your company is a Doctors Answering Service, you probably wouldn’t want to use food-related imagery in your logo. That would work against you and confuse people.

Research the branding of your competitors, if you’re feeling unsure. Ask for feedback from people that you trust.

Ask for feedback from people that you trust.

The sooner you understand your brand the sooner you’ll be off to creating a solid logo.

2. Choose Your Color Wisely

When deciding how your brand will represent your business, choosing colors for your logo is an important process.

Attention-grabbing colors, like neon green or sky blue, might work for one company but may not work for yours.

Do some research into how people perceive colors.

Here are a few ideas to get you started:

• Yellows: Optimistic, warm
• Reds: Loud, young
• Greens: Natural, growth
• Blues: Dependable, strength
• Purples: Creative, smart
• Grays: Tranquil, Even

Once you’ve decided upon the colors for any of your brand logos, keep consistent across the rest of your content.

3. Typeface Matters

If your logo will contain any text, choosing a font is just as important as choosing colors.

Compare fonts side by side to see which displays your company name best.

You don’t want potential customers to squint to figure out words in your logo.

Consider working with your designer or software to create a custom font that will be unique to you.

Pick a typeface that works across many different types of media.

Everybody knows and loves the Coca-Cola logo; it’s a great example of a brand with a unique custom font that has stood the test of time.

4. Get Creative and Clever

Getting creative with your logo means you can be as simple or as complex as you’d like.

Consider combining two graphics images in your logo to create unique subliminal messages.

Make use of negative space.

Experiment with proportions, sizing, symmetry, and shadow.

Add text or remove text. Think about Apple’s or Nike’s simple brand logos.

5. Make It Yours

Once you’ve picked your colors, fonts, and overall ideas, mock up a few designs for consideration.

When designing a logo, try your best to avoid graphic cliches and current trends.

Instead, work to create a design that will set you apart from your competition and help your business grow.

With these design tips under your belt, you’re ready to create some memorable brand logos for your business.

Do you have any logo design tips that we might have missed? What’s your favorite famous brand logo? Got a design that you’re working on? Let us know in the comments!

Is your trailer logo lacking a certain something? It’s easy to feel overwhelmed when first creating a logo. Knowing which tips make a better logo will make this process much easier.

A logo is often the first visual someone has of your company. First impressions are important.

Creating the right logo is the first step for providing an amazing first impression. Knowing the right tips will make creating your logo a breeze.

You don’t want to make logo creation mistakes that end up costing you business. In this article, you will learn five easy ways to make your trailer logos stand out.

1. Appeal to Your Audience

Most trailer companies want a logo to reflect their products. People using trailers will need them for work situations. Teardrop camping trailers are powerful devices.

Your trailer logos should not have a cutesy appearance. People using trailers want a machine that will help them get the job done.

Make sure your logo reflects a serious and realistic tone to match the wants of your audience.

2. Colors Make or Break Trailer Logos

Consumers tie color with emotions. You’ll want to think about what your customers value.

Many trailer companies utilize the color black for its masculine feel. Blue is a color associated with trust that you’ll see in many company logos.

It’s generally recommended you avoid feminine colors including pink and purple.

3. Choose the Right Font

A font is important for having an effective logo.

Your trailer company will likely want a logo with sharp and bold lettering. Rounded letters sometimes provide a font that lacks seriousness. Rounded letters look great for toy stores but you’ll need something more rugged.

Always choose fonts that are easy to read without a second of hesitation. White Mountain Footwear noticed a 20% sales increase by changing their logo font.

4. Avoid a Busy Logo

You’ve chosen the right color and font but you don’t want to go overboard. It might seem nice to include many elements to have your logo stand out.

Having a logo with too much going on only creates distractions. A logo should be simple, to the point, and memorable.

Iconic companies create logos to stick in the minds of consumers. Including too many words, colors, and images makes a logo clash, steering away potential customers.

5. Consider Multiple Platforms for Logo Placement

Your trailer logo might look great on a business card but how about on a billboard? It’s important that you choose a logo that works in any situation.

The best way to have an adaptable logo is to create designs on different platforms.

Adjust the size of your mock logo to see how it looks on small and large surfaces. In some cases, a logo that looks great on a billboard looks smudged on a business card.

Don’t forget about online logo creation programs. These programs give you the ability to create, edit, and complete your trailer company logo. Following these tips will help to ensure you have a great looking logo for your trailer company.

Are you starting a new business, or working on rebranding an existing one?

If so, then you’re going to need a new logo.

Your company’s logo has a big impact on its brand identity and recognition. When customers easily recognize your brand, they are more likely to remember it. This helps encourage brand loyalty and repeat business.

That said, just like a great logo can help your business, an unappealing or ineffective logo can hurt it. Let’s look at some best practices for creating logos to guide your business.

Choosing the Color for Your New Logo

Coca-Cola has one of the most recognizable brands in the world. A major factor in that recognition is iconic red and white color combination.

Studies show that color can increase brand recognition by up to 80%. This means that the color you choose for your company’s logo will have a big impact on how customers perceive you.

For this reason, it’s important to understand the different connotations certain colors have. The color green tend to make people think of nature. By contrast, blue is seen as consistent, and professional.

Make It Relevant

The purpose of a logo is to improve your company’s brand recognition. For this reason, it’s important that your logo design connects to your company’s mission and purpose.

If it’s unclear how your logo relates to your company, it won’t help customers remember you. That defeats the purpose of having a logo in the first place.

At the same time, you don’t necessarily logo to be too obvious, or “one the nose.” This can make it look cliche. Instead, shoot for something that communicates the message of your business while still looking original.

Keep It Simple

When people see your company logo, they should be able to immediately recognize it. This is why simplicity is important.

Logos that are overly busy or complicated take too long to read and can be hard to understand. As a general rule of thumb, a person looking at your logo for the first time should be able to comprehend it in less than five seconds.

Using a Combination of Text and Images

Some company logos are completely image based. Apple Computers and Twitter come to mind. Other logos, however, like Dell and Coca-Cola, use mostly text.

For small businesses, logos that combine text and images tend to work best. Using text helps promote your company’s name. Pairing the text with an image helps make the logo more memorable.

Know What Resources Are Available to You

There’s no need for small businesses to reinvent the wheel. There are plenty of resources available to help you keep your business running smoothly.

For instance, this short guide has mostly focused on basic design principles for making a new logo. If you need help with the technical aspects, you can refer to our logo-making tutorial.

There are also several websites and consulting agencies exclusively dedicated to helping small businesses. You could look to these small business growth partners for specialized resources for your businesses.

Getting Started on Your Logo

If you’re ready to start making your company’s new logo, check out our free logo maker. This tool will help you combine text and images to make the perfect logo for your company.

Have you noticed that retro logo design is making a comeback? Even the most modern, hi-tech companies are making the switch – and there’s a good reason why.

Your logo is one of the most important aspects of your branding, yet so many organizations get it wrong. Often, it’s a case of trying to be too clever – or treating the logo as an afterthought.

Your logo is the first impression of your business. It identifies you and should be representative of your product. Look at Coca-Cola or McDonald’s. They are so well known, people know at once what they mean.

What Does Your Logo Say?

Your logo needs to say ‘trust‘, ‘quality’ and ‘reliability’ – the principles needed to grow a strong brand. And it seems ‘trust’ and ‘nostalgia’ can go hand-in-hand.

People talk about the ‘good old days, and how products ‘used to be better made’. There seems to be an inbuilt trust factor. So it only makes sense to buy into that when designing your logo.

The big players already know that. Take Kodak. Last year the company brought back a modified version of its 1971 logo. They said it was about reinforcing the brand’s integrity.

Retro Logo Design Making A Comeback

Another example is Tesla Motors. The company was only formed in 2003, yet the logo is like the Bauhaus designs of the 20s.

If you thought retro logo design only worked for old-fashioned products, you’d be wrong. It will work for most products and services, including new housing.

Remember how your logo should say ‘trust’? You can add to that safety, protection, security – everything a home can give you. So using retro logo design for housing is a great fit.

Flashback To The Past

Not only that, but you can use a symbolic building to great effect in your logo. Something Ronald McDonald House Charities realized when they revamped their logo.

The thought of a roof over their head is comforting to most people. Let’s say a couple was looking for new homes Gold Coast. A retro logo design might remind them of childhood holidays in this seaside paradise. It’s all about nostalgia. It takes us back to simpler times – like ice-creams on the beach and backyard cricket.

Many new housing providers have emerged over recent times, some good, some bad. For those established many years ago, it’s important to have a point of difference.

Buyers Want Quality, Value

If you were looking at a new home, you would want to be sure you were dealing with a reputable company. You want to know that you’re getting quality craftsmanship and value.

Buying a home is a major investment – one of the biggest you’ll ever make. It’s also about putting a secure roof over your family’s head.

The builder or developer wants to send that message through their branding. They need a logo that is recognizable, simple yet effective. And often the solution is ‘less is more’.

Do they appear to put their time and energy into flash logos? Or do they concentrate on the business at hand – designing your perfect home?

Send the wrong message and it could be a deal-breaker!