Fine watches are synonymous with precision, engineering, and design. In fact, the watch logo of a fine watch can indicate its quality as well as its worth.
Like any other brand, a watch logo can immediately conjure ideas of wealth, quality, and elegance. Businesses work over time to solidify their brand by creating a track record of customer satisfaction and working to embed ideas of quality in their logo.
Linking brand quality to logo design is one way businesses associate the finest watches with a sound investment. In fact, watch companies like Rolex are recognized for holding their value over time.
What makes a watch logo stand the test of time? Let’s look at the design elements that rule the watch world:
1. Reflect the Brand With Your Watch Logo
One of the reasons it’s so important to brainstorm ideas when designing a logo is that a logo can be a lasting first impression for your business. In the case of Rolex, now recognized as the leader in watches, what could be more representative than a crown?
But using a crown alone isn’t enough to make a logo capable of standing the test of time. The design is elegant and stylish– a mirror reflection of the qualities inherent in many Rolex watches.
For a logo to persevere it has to represent the brand. For instance, one reason vintage Rolex watches for sale are so sought after is because the logo is linked to industry leadership and the crowning achievement of watches.
Since Rolex takes a year to craft a watch, has scientists working on designs, and conducts individual testing of each dive watch, it’s fitting they are forever recognized as royalty.
2. Associate Your Brand With Core Values
We all know there isn’t a little king living inside your watch moving the hands. But linking Rolex to royalty has been a successful strategy over time.
Other watch makers use this same association technique. In addition, they take into account what consumers most connect with demanding conditions.
What could be more important to a diver or a pilot than their watch? Breitling employs both wings and an anchor in their logo.
In addition, the watch is both elegant and secure– represented by ornate wings and a solid anchor. Who wouldn’t want the same watch that everyday heroes depend on?
The strategy is so successful that Breitling moved beyond the air and sea. Their watches were also worn by astronauts.
3. Make the Most of Your Logo
One thing is clear– the best watch makers work hard to create logos that will represent their brand over time. This is especially important with watches that offer such a small space in many times to show off their logo design.
But who can deny that a fine watch logo is recognizable right away? Our eyes flash to someone’s wrist and recognize the quality right away.
You don’t need heaps of space to make the most of your logo. You just need the best design to represent your brand.
Every business is unique. Watches are no different. Although watch makers clearly are leaders in creating lasting logos that stand the test of time.
You can too. Check out our 5 logo design trends to promote your business.
Visiting the dentist can be downright scary for some patients. To ease this fright, dental practices need to show their friendly side and that goes beyond flashing a smile.
This is where branding efforts come in. Your dental logo is one of the most efficient ways to communicate your brand’s message.
Although small in size, it speaks volumes. A friendly design can tell patients that they should feel calm and relaxed when they visit you.
Read on to learn some tips for creating a logo that will capture your warm personality.
1. Simplicity is Key
The most effective friendly logos are usually ones with fairly simple designs. You don’t need to pack a bunch of elements into your design to say what you need to say.
You should determine what the core elements of your brand are. Why is quality of care so important to you? What makes you such a welcoming practice?
Take only the most important aspects of your brand and apply that to your friendly design.
2. Use Lighter Colors
Color scheme is a very important element to a logo. Certain colors can strike different moods, and cause you to have different associations.
For a dental practice, you’ll want to use lighter colors. Light blue is one of the most common, yet appropriate colors you’ll see in dentist logos.
That’s because blue is a calming color. It is associated with positive emotions and objects, such as trust, understanding, and the sky.
For example, Northbrook Dental Office uses a medium blue in their logo. Although there is no icons or images, you still get a friendly vibe from its font and color.
You should avoid dark, bold colors. For obvious reasons, red may scare your patients.
3. Ditch The Cliches
Yes, you’re a dental practice so teeth are the most identifiable object associated with your industry. However, they make for the most cliche, overused dental logos.
Not only that, but it also can create dissonance for the company. Typically dental work isn’t associated with happy connotations.
If you want to use a tooth, try to put a positive spin on it. For instance, if you work mostly with kids, you can animate (see more below) your logo for a more friendly design.
4. Friendly Design Symbols
If you’re going for a welcoming approach, you should consider using fun symbols in your logo. This is especially applicable if you focus on family dental services.
As mentioned above, you can put a positive take on teeth by just animating it. Give it a smile (and face), and it looks a whole lot less intimidating. You can use animations of other objects, such as toothbrushes or floss, too.
If able, there’s also the option to make a play on words within your name. Let’s say you have the word ‘Smile’ in your practice’s name. You can try incorporating a person flashing a bright smile into your logo.
Time to Create!
Are you ready to get the world smiling? Our online logo maker is just the tool for you! Create a fun, friendly dental logo that will get everyone showing their teeth in a good way!
Have you ever considered what the color of your logo says about you?
Different colors can evoke varying emotions and uniquely alter our perception of an image. Whether you have a black, green, blue, purple or red logo can make a big difference in how your company is perceived.
Research reveals that people form an opinion of an object within the first 90 seconds of viewing it. And up to 90% of their impression depends on color.
It’s important that you choose the color that best represents your company. Read on to learn more!
A Rose’s Red Logo Smells Just as Sweet…Or Does It?
Choosing a logo for your rose delivery business might seem like a no brainer.
Everyone knows that roses are red and violets are blue. Naturally, a rose delivery business should have a red logo!
Or should it?
That all depends on what you want your image to reveal to potential customers. Let’s take a look at what different colors might mean to your company’s logo.
A Color for Every Emotion:
There are hundreds of colors to choose from, so it would be impossible to list them all.
Here are a few of the most popular color choices commonly used by brands, and their corresponding associations.
- Red: passion, love, energy, action
- Blue: honest, strong, caring, trustworthy
- Green: growth, organic, fresh, caring
- Black: sophisticated, seductive, formal
- Purple: creative, imaginative, nostalgic
- Yellow: happy, playful, logical, confident
This list is just a start. But it may give you an idea of how different colors can impact your brand’s meaning.
Which Color Says it Best?
If you know exactly what you want to say with your business logo, the choice might be simple. But, what if you want to appeal to a larger range of emotions?
Should you try to narrow your logo down to just one color? Or should you instead broaden your meaning to include several colors of the rainbow?
Would choosing a multicolor logo mean the same as the individual colors combined? Maybe not.
Research indicates that a multicolor image equates to bold, playful and expansive. So, combining red, blue, and green won’t necessarily add up to mean a combination of the three individual connotations when used independently.
When choosing the color that defines your company best, consider the audience that you wish to target. A company that delivers luxury roses may aim to target mostly couples in love, so a red logo would be a perfect solution.
But if you were hoping to target children, you might rather choose yellow. And if your target audience was primarily pet owners, then you may be better off opting for blue.
Think of who you want to appeal to, and what you would like to represent. Then choose the color that speaks for you best.
Conclusion:
Color has the amazing ability to say a lot without using words. Its presence can mean more than a thousand words.
Make sure that the color you choose for your company logo is telling your customers what you want them to hear. Click here to get started designing your perfect logo today!
92% of consumers choose whether or not to make a purchase based off of a brand’s visual appeal alone.
You don’t need years of experience to design a logo that is effective at attracting customers to your brand.
Knowing some basic design tips, and common design mistakes, will help you design a logo that leaves a memorable impression on your potential customers.
Incredible graphic design, including incredible logo design, is in the details. Getting one small detail wrong can throw off your whole design. This leaves your brand with an unprofessional logo and feel.
Designing a beautiful logo is easier, and less expensive than you think. That’s why we’ve crafted this post, which shows you how to create an effective logo with little to no experience
Let’s dive in!
Use An Online Logo Maker
Creating your brand’s logo from scratch? Unsure where to begin?
You’re not alone. Many brands find themselves in this position.
The answer?
An online logo maker makes the process easier and serves as a less stressful starting point. These tools allow you complete control over text, font, colors, and images or symbols.
When you design your own logo, you might find yourself buried in a million logo comparisons, trying to see which works best for your brand.
If you’re in this spot, an online logo maker creates an easy way to compare branding images.
It gets better. An online logo maker is much less expensive and cost efficient than mocking up an enormous amount of designs with no clear winner in sight.
An online logo maker knows the tenants of graphic design so you don’t have to. It helps you apply them in unique and creative ways you didn’t think possible.
This tool serves as an easy way to boost your brand recognition. What are you waiting for?
To Design A Logo Start With Your Color Pallette
Colors come with the power to impact emotions and customer action. Understanding color psychology helps you make the right decision when choosing colors for your logo design.
Different colors affect customers in different ways.
Think about the message you want your logo to convey about your brand. How do you want your customers to feel about your brand? What is your brand mission or promise?
Choose a set of colors that communicates the answers to these questions.
Beyond their emotional effects, colors create visual harmony in your design.
A good rule of thumb is to select 1 to 3 primary colors and 1 to 3 secondary colors. Different tones of the same color create consistency. To achieve different tones of the same color, play around with brightness and contrast.
Your color choices should complement and contrast one another.
For more on color theory, click here.
Typography Matters
First thing first. Use a font that is easy to read. This is a simple but impactful graphic design tip.
The eye doesn’t take well to scanning multiple typefaces. Stick to a simple, readable collection when it comes to your logo and beyond.
Choose a typeface that, like your colors, communicates your brand’s personality to a potential customer.
Want a friendly feel? Use sans-serif fonts with rounded edges.
Looking for something more sophisticated? Go with a serif font that conveys elegance.
Your font should correlate to every other element of your logo design including color and images or symbols. Not doing this proves a huge mistake for many first time and seasoned designers.
Balance Elements
Make sure the elements in your design look proportional. Do not insert images or text in any random order or place.
Inaccurate proportions leave your logo and your brand looking unprofessional.
Of course, there’s something to be said for breaking the rules in graphic design. Balancing your elements does not mean creating perfect symmetry. Depending on your design, this could prove boring.
The right amount of balance and alignment depends on the direction you want your logo to take.
Order Content Using Hierarchy
Design a logo with the most important information as the visual focal point. In the world of design, we refer to this as a hierarchy.
Hierarchy orders elements by scale, typography, placement, and color. You use hierarchy to direct the eye of a potential customer.
Do not keep everything the same size. Proper scaling helps you emphasize the parts of your design you believe the most important.
White Space Is Your Friend
White space or negative space allows elements in your design to breathe. Instead of creating a cluttered design that is hard to read, use white space to craft a fluid design.
The use of white space attracts more attention to a brand’s design than one that uses color.
Less really is more!
Contrast
Contrast in design conveys mood, bolsters readability, and makes your design pop.
Use a contrasting palette for your background, fonts, and any images or symbols. Does your logo use a light background? Go for a dark font.
Dark background? Choose a light colored font.
A color wheel is a great tool for identifying contrasting colors.
Stay Current But Don’t Fall Victim To Fads
You want your brand to stand the test of time. Communicate that via your logo design.
While logo trends and fads pop-up all the time, they fade away fast. No one wants to design a logo that ends up looking like an antique.
Design a logo that is current but not trendy so that your brand stands out from the crowd. Your business will look unique to consumers and their interest will peak.
Avoid A Static Design
Your logo design will appear on all marketing materials for your company. These materials take many diverse forms.
Optimize your logo for these many platforms so that it appeals to as many people as possible.
When you design a logo, a good tip is to pick one element you can tweak to fit different platforms. Can you perform a slight color change of a symbol?
If so, you’ll save time and money on redesign across platforms.
Remember Your Audience
Never forget your audience. They serve as the people you’re designing for.
Design a logo your target audience wants to see. Your logo should generate positive reactions.
Consider the context of your brand and your audience. For example, a family oriented brand should avoid dark, dismal designs.
Keeping your audience in mind every step of the way will help avoid any miscommunication between your brand and your target audience.
A Note On Graphics
Using a symbol or image in your logo is a great way to draw someone’s eye to your design.
Make sure any images you use fall into some sort of alignment. Just as with text, graphics need balance.
The graphic you choose should echo or reinforce your brand message. A talent agency for full stack developers should choose a graphic or symbol that reinforces the idea of web development.
People will ask about your logo. They’ll want to know how you came up with such a unique, clever design.
If you chose a random image that doesn’t connect to your brand, you’re in trouble.
Make meaningful choices. When others ask about your logo, you won’t hesitate to talk about your brand and the importance of each element in your design to that brand.
Simple Is Beautiful
We can’t stress keeping it simple enough.
Too many elements or fine details start to become one big mess after a while.
Your design will suffer. Your brand recognition will take a hit. People will associate your brand with a claustrophobic feeling.
Use special effects or elements with strategy. Design a logo with elements that highlight your design, not overshadow it.
Plan Your Design
Planning does not need to serve as your first step. If you’re someone with no experience, you’ll begin to plan once you’ve gotten your feet wet and your hands dirty.
Once you’re familiar with who you’re designing for, what your brand message is, and you’ve played around a bit, planning can set you up for serious success.
You’ll design quicker and execute the feelings and actions you want to convey with ease.
This planning stage doesn’t need to halt your progress. It can take up as little as one minute of your time.
You’re Ready To Design A Logo!
Designing a logo with no experience proves easier than most people think.
You want to design a logo that communicates your brand’s personality and message. To do this, keep your audience in mind every step of the way.
You don’t need to hire a professional. After all, you know your brand best.
If you’re considering designing your own logo, consult your team for help. Your employees and coworkers can add different perspectives and fresh ideas.
Need more inspiration? Take a look at these awesome logos from the history books.
As you can see, many elements go into a great logo design. You can achieve this by following the graphic design tenants laid out in this article.
If you have more questions about logo design or want to try out an online logo maker, contact us today!
