Corporate logos are a reflection of the brand. A potential client may forget your company’s name, but he will remember its logo. This visual element tells the story of your business and its values.

From the logo color to its shape and message, everything matters. The right colors can increase brand recognition by a whopping 80 percent.

For instance, many iconic brands use the color blue in their logos. Over 42 percent of customers say that this is their favorite color. Thus, it makes sense to incorporate it in logo design.

When you’re running a communication protocol company, it’s crucial to update your logo. Clients expect you to be up-to-date to the latest trends in tech. An outdated logo can affect sales and brand image.

Just like everything else, logos aren’t forever. Even the best designs may lose their appeal. A new logo can liven up your brand and increase your reach.

Here are some warning signs your communication protocol company needs a new logo:

It Doesn’t Look Professional

Many start-ups have their logos designed by students or freelancers with limited experience. This might work in the first few months, but it can affect your image later.

A logo is the first thing people when checking out your website or marketing materials. Thus, it needs to look professional. Depending on your budget, you can either create a new logo yourself or hire an expert.

Your Logo Is Outdated

If your logo is over 10 years old, it’s time for a change! It may have looked fantastic in newspaper ads, but this doesn’t mean it looks well on websites and social media.

A good logo should keep up with the modern technology. It should also tell customers about your products, such as Modbus and other communication protocols.

Don’t worry – it’s no need to change everything!

Just add a splash of color, an eye-catching message, or a cool font. For inspiration, check out iconic brand logos, such as Goodyear and Volvo.

Track their evolution and see how they’ve changed over the years.

For instance, Mastercard had six logos up to this date. The first version was released in 1886. Their current logo follows the latest trends, featuring a minimalist design.

You’re Offering New Products

Communication protocol companies are constantly launching new products and services. This industry is fast-changing with new technology. Thus, it makes sense to update your logo accordingly.

If you’re launching new products, your logo should reflect these changes.

Use the existing design as a starting point. Use different fonts, add new graphics, or remove unnecessary elements.

Incorporate symbols that reflect your products.

Let’s say you’re offering communication protocols for lighting control. Your logo could include the image of a light bulb or a thunder bolt plus the brand’s name.

Why Create a New Logo?

You may wonder if it’s really worth creating a new logo.

According to marketing experts, corporate logos have a major impact on company performance. They can also positively impact customer commitment and make your business stand out.

Logos are more than just a symbol of your brand. They play a functional role in promoting your business and generating sales.

A good logo can give you a competitive edge and convey your message to the target audience.

So, are you ready to update your logo? Do some brainstorming, write down your ideas, and experiment with different designs!

To say that logos are important is an understatement.

Logos are the primary means for consumers to recognize your brand, and they are what sets your video production company apart from the rest.

They also form the first impression of your brand. Just the shape alone has a powerful impact on how consumers will view your company.

Creating an image that could make or break your video production company may sound daunting, but there are principles that you can follow for success. Read on to learn how to create an unstoppable video production logo.

Keep Your Video Production Logo Simple

Make your logo simple and easy to read, with no complicated fonts and minimal punctuation. The logo for National Audio Visual is a good example: with a simple, easy-to-read font and a focus on the name of the company, the logo leaves little to explain.

Your production company likely isn’t popular enough to merit the strong brand recognition of Nike or Apple, so the title of your company should be incorporated into the logo.

And while we’re on Nike and Apple: these logos are sleek, simple, and timeless. When you’re creating your video production logo, keep these principles in mind.

Focus on Color and Composition

The color of your logo can say a lot about your brand. Don’t neglect the symbolism behind colors: take a look at what type of emotional response each color evokes and go from there.

Similarly, your font selection is crucial. You can choose a font that looks playful or professional, classic or modern, cutesy or serious. Play with different fonts and decide what best represents your brand.

Don’t neglect other design principles like white space, balance, and shape. A well-designed video production logo will balance white space and come in an easy-to-digest shape, like a circle or rectangle.

Also, remember that your logo should be versatile. You should be able to shrink it down, isolate one main component, eliminate color, and eliminate descriptive words, and it will still stand alone.

Be Creative

You don’t have to stick with film reels or cameras: your production company is unique, and your logo should be, too.

Symbols for video production can be helpful for your clients to identify what you do, but they’re not essential, and what’s worse, they can easily devolve into cliche.

If you think another image better represents your brand, use it. You can always specify that it is a “video production company” underneath the logo.

If your company’s name includes an animal, a concept, or a color, for example, it should be incorporated, but you can do this creatively. Play with the letters in your title as well as the words to come up with something that will make you stand apart from the competition.

Be True to Your Brand

What does your brand stand for? What type of consumer are you trying to attract? Your video production logo should tie back into your production company’s mission, and its unique purpose.

Brainstorm ideas about what your company values the most, and what type of message you are trying to send with your logo. What is your target audience? Would they like to see a cute and playful logo or a more professional one?

What does your video production logo look like? Could it use an upgrade? Start creating your new logo today with our online logo maker.

So you’ve set up your practice after having years of experience in the field. Now how do you market yourself to a potential client base?

It starts with an effective attorney logo design. A logo is an image that they will come to identify with your service.

These are some elements that you should absolutely include in your attorney logo design:

Colors that Reflect Your Personality

Colors are a very important part of logo designing. You should select colors that match the personality of your business. How do you want to be represented?

If you want to have the reputation as a company with a serious tone, you should use simple colors, like white, black, or brown in your logo.

If you want your company to be represented more playfully to your clients, choose brighter colors like red, blue, green, or yellow.

An Accessible Font

Choosing the right font can be difficult, as it can be hard to decide on a font from a long list that all look very similar to each other.

If you choose the wrong font, it can actually hurt your brand’s reputation with your potential clients.

You should choose a font that is current but make sure it will stay relevant for as long as possible. It should also be relatively unique, but somewhat familiar to a wide audience.

A Design that Communicates Your Brand

It’s important to make sure that the design you decide on communicates your brand effectively.

A design that communicates trust and understanding is a good option for a law firm. As far as what your specific design is, there isn’t really a right answer.

What kind of law firm do you want to be? Who are your potential clients? What is your message? These are all important questions that will factor into the design you ultimately choose.

Whether you practice criminal defense, patent law, corporate law, intellectual property law, or provide cannabis legal advice, you need to find a way to connect with your customers.

The Key to Any Attorney Logo Design: Creative Thinking!

Be creative. Sometimes, the first logo you think of is not the best option. If you are advertising attorney services, you might be thinking of including the graphic of a judge’s gavel in your logo.

But think of your audience. Will this choice be beneficial for your business?

Remember, some of the most successful businesses in history have had logos and advertising campaigns work for them even if they have nothing to do with the actual product.

For example, what do horses have to do with beer? Think outside the box and try to develop a logo that addresses the desires of your client base while engaging with their intelligence.

Deciding on a logo for your legal practice is not an easy task to undertake. There are many things to consider, including whether or not your logo is ethical.

Do you want to continue the discussion, or do you have any questions about your attorney logo design? Please leave a comment below!

A good logo can make all the difference.

But for every iconic Nike swoosh, there’s a botched American Airlines redesign around the corner. So it’s important to create a logo that leaves a lasting impact.

If you want to boost sales and brand recognition, a new logo can be the way to go. But be careful before diving in head first to a logo redesign.

Crafting a logo requires more than a name and picture. It’s your companies first chance to make a first impression. So it needs to be taken seriously.

Here are 5 design tips you need to create the best men’s supplement logo.

Keep it Simple

The first tip is also the most important – keep it simple.

It might sound cliche, but it’s a tried and true strategy in branding. Having a busy logo is one of many signs that it’s time to find a new logo.

The key to a great logo is finding something easily identifiable and memorable. Complex logos are often difficult for consumers to surmise and should be avoided.

Consider all the greatest logos: Apple, Nike, and Coca-Cola. They all benefit from simple yet effective designs.

Be Versatile

Think of all the places you see logos in a day. Overwhelmed yet?

Logos are everywhere in modern life. As a result, it’s more important than ever to have a versatile representation of your brand.

When creating a new logo, first consider whether or not the design works in different settings.

Your logo should look good with different color schemes. Take a look at the D-Bal Crazy Bulk review page. It showcases how good a logo can look on different colored bottles.

Can your logo also work on a billboard and a smartphone? If not, it’s time to pick a new design.

Use Prominent Colors

Logos should look good with different color schemes. But choose wisely when considering your colors.

Your new logo should use a color palette that is bold and eye-catching. There are countless other men’s supplement companies competing with you. It’s your job to stand out.

Find colors that attract customers to the logo and help to communicate your message.

Create a Message

Your logo represents your brand. So it also needs to represent your brand’s message.

Logos that are comprised of random shapes and patterns are rarely successful. Successful logos communicate a story about your brand to an audience.

The best logos look good on the surface. But they also have a deeper message that is revealed upon a closer look.

A New Logo

You may have thought up a brilliant logo idea. But hold off before making it the official representation of your brand.

It’s crucial that you check to see if your logo has already been used by other brands. This can protect you from copyright issues that can cause a big headache down the road.

You also don’t want to copy someone else’s work. Your logo needs to show off your own brand’s uniqueness.

Use your creativity and make sure to double check that your creation is original.

Are you creating a logo? We can help. Learn about our free logo creator today.