If you’re designing your company’s logo, you’re well aware that the graphic representing your business is often the first and only impression potential customers will see.

When designing a self-defense logo—there’s a lot to communicate in a small amount of space. You’re selling a very particular collection of goods to a niche market. Your logo needs to represent security, protection and a certain level of “toughness.”

What Do You Want Your Self-Defense Logo to Communicate? 

In general, when people think self-defense, they think martial arts—so you’ll want to take some steps to ensure that your logo communicates that you sell self-defense devices, not classes. 

While it may seem obvious, some themes need to be addressed when tasked with the unique challenge of creating a self-defense logo, here are a few ideas: 

Protection—One approach could be incorporating small graphics of your self-defense devices into the actual logo—we’re talking pepper spray, hidden knives and so on. Keep the color palette muted, so things don’t get too busy when you

Security —  Be precise in crafting your logo, so people know what to expect—more traditional imagery like robes, belts and chopping motions work well here—as do bold and straightforward color palates. Think black and white accented with red or yellow. 

In the case of Defense Devices, they’ve opted to use a heavy weight font, accented with their initials at the center of a gun’s crosshairs.

Take Ethics Seriously

Because you are designing a logo that will be involved in selling weaponry, there are some ethical concerns that may arise. A good self-defense logo should communicate security, protecting yourself and your family and safety. 

Stay away from any imagery evoking blood, violence or that makes weapons look “cool” or “fun.” 

One way to do this is to take stock of the small stuff—a self-defense logo should feature a straightforward font, employ basic color and shape psychology and avoiding elements that make the design seem inappropriate.

For example—colors like pink and purple are likely too playful for a self-defense logo, as are things like graphics with rounded edges—which give off a “cartoony” feel.

Instead, stick to sharper edges and use authoritative colors like black, red, blue or gray.

Don’t Make Your Self-Defense Logo a Cliché

An important bit of advice, you don’t want to be too obvious. Avoid being too straightforward with your imagery. 

For example, direct representations of specific weapons may simply highlight your lack of creativity, ultimately turning potential buyers off completely.

Using a taser, gun or a detailed representation of a knife is akin to using a slice of pizza to advertise a pizza parlor.

Make Your Self-Defense Logo Today

Ready to get started in designing your self-defense logo? Try making your own using Online Logo Maker’s web-based design program. It’s fast, easy, and best of all — it’s completely free.

With the tips outlined above, you’re on the right path to logo success!

Designing a medical logo is simple, right? Think again.

A logo is a lot more than just a pretty picture with your company’s name in it. It’s a visual representation of your brand’s identity. Achieving a well-designed logo requires hard work, creativity, and being up to date on the latest design trends.

A well-crafted logo makes an immediate impact on your customers and helps them remember your business, meaning they’re more likely to return to you for future services.

We live in a society that’s already littered with logos. They’re on our clothes, devices, and appliances. How are you supposed to create a medical logo that stands out?

We’ve gathered the top tips for upping your medical logo design game in 2017.

1. Be Clever and Unique

If you want your logo to stand out from your competitors you have to think outside the box and be clever and unique in your design. Many brands struggle with this concept. They too often follow the “imitation is the most sincere form of flattery” rule. But this rule doesn’t work for medical logo design.

Many brands struggle with this concept. They often follow the “imitation is the most sincere form of flattery” rule. But this rule doesn’t work for medical logo design.

You need to create a logo that’s different from what’s already out there. Think about some major company logos: The Apple logo isn’t a computer. The Starbucks logo isn’t a cup of coffee. The McDonald’s logo isn’t a hamburger.

We all recognize these logos immediately. So, put some time into your logo and don’t just slap your brand over some random picture.

2. Don’t Be Afraid to Be Trendy

Remember, your medical logo design should always be evolving.

As long as your logo is still recognizable, you shouldn’t be afraid to jump on some of the latest trends. Here are a few that might interest you:

• Vintage: Evokes strong emotions and memories connected with the past
• Minimalism: Say more with less. Simple designs often catch the eye better than cluttered ones
• Negative space: Positive and negative space compete for attention
• Hand-drawn: Helps you appear independent, warm, and authentic

You don’t need to incorporate all these trends into your design, but adding one of them can be the perfect way to up you logo game.

3. Color is Vitally Important

It isn’t a superficial thing. Color carries great meaning and helps communicate ideas.

While bright and bold colors may grab someone’s attention, they may be too brash for your brand’s message. Muted colors evoke sophistication, but they may get overlooked.

If you’re looking for a quick breakdown on the nuances of each color, check out this guide.

Medical billing companies should pick one or two colors that speak to their brand’s message.

4. Keep It Simple

Elaborate, hand drawn scripts are not always necessary. Often the simpler the logo design, the better.

Simple designs are usually the ones that stand the test of time and end up being the most recognizable. Think Nike and Apple.

Ask yourself: Can I simplify my medical logo in any way?

You can always add in more elements later.

Medical Logo Design Made Easy

We hope this article inspires you to up the design of your medical logo!

Please drop a comment if you have any questions about these tips.

Ah, the company logo.

It can be mystifying to try to encapsulate your brand and all of its meaning into a symbol or simple line of text.

Logo design can be especially tricky if your business is moving.

How can a simple logo showcase your 5-star service? Your 30-plus years in the business? Your skilled packing?

The good news is it can be done.

Join us as we walk you through the five most important tips to consider when designing your moving company logo.

1. Do Your Research

Most designers will tell you that your logo should stand out from competitors. It’s pretty obvious advice but the real question most moving company logo creators need to know is the how part.

How do you come up with a unique design that will speak to your target market?

It’s in the data or your data more specifically.

Do you have a website? Take a look at your analytics. This will give you an idea of what behaviors and habits your customers have.

Read up on your online reviews from past customers. Maybe they loved that you offered free estimates or thought you had a top-tier staff.

Data can be revealing and inspiring.

If you look beyond the numbers you can begin to understand what your customers see as your company’s winning attributes. Then your goal is to find a way to merge these within your logo design.

2. Simplicity Wins

Stop and think for a moment…

What do IBM, Apple, and Nike all have in common when it comes to their logos?

Simplicity in their design.

Take note, simplicity doesn’t mean boring. When designing your moving logo you can still give it some flair. This is where creativity and branding come in.

The logo for IBM is a great example of this. The letters IBM could be extremely boring but they’ve added a certain type with horizontal bars that give the logo a distinct brand attrubute.

How can you inject your brand’s personality into its’ logo?

3. Understand Brand Identity

As we mentioned before your moving company logo should connect with your target market while promoting who you are as a company.

Think of your logo as an introductory conversation to potential customers.

How do you know what to highlight about your brand?

Start by jotting down some quick adjectives that describe your company. Use these as a spring board to narrow down your brand’s personality.

4. Use Online Tools to Make Your Moving Company Logo

Want a professional looking moving company logo but don’t want to spend a ton? Online tools and resources are available that put you in control of your budget and business’s design.

These tools are perfect for modest-sized companies like Small Moving Inc., who want a longer lifespan to their logo and the ability to reproduce it without complications.

5. Use Design Variables to Make it Yours

While it might be next to impossible to create a completely original logo, moving company owners can certainly get close.

Think about the following design elements when creating your moving company logo:

• Custom Type
• Color
• Proportion and Symmetry

Again, finding the right balance between highlighting your business and meeting your customers’ specific needs is key when choosing each of these elements for your design.

If you’re ready to start making your company’s logo, check out our free logo maker. This tool offers an affordable way to design the perfect logo for your moving business.

Creating great financial logos without breaking the bank doesn’t have to be cause for a headache.

A great logo is one that best represents your financial planning service.

Having a great logo is essential even for a small business. Below, we’ll walk you through a designer’s process of creating a great logo that works for your business needs.

How to Create Great Financial Logos

Creating great financial logos can be the simple result of a tried-and-true design process.

Think, brainstorm, and plan

The first step in creating a great logo is to brainstorm.

What ideas or icons do you want to be represented in your design?

What do you want customers to feel or think when they look at your design?

What message are you trying to convey to consumers?

Potential customers could base their first impression of you on your logo, so all of these are important questions you must ask before beginning the design process of your logo.

During this process, browse other creative logo designs for inspiration.

Put your ideas and thoughts together

This is the fun part of the design process.

Get creative! Begin trying out all kinds of different designs. Release your inner artist and don’t be afraid to try new things.

Try a logo creator for extra help creating your financial logos.

Combine unexpected elements and try turning your paper (or design) upside down.

What objects, images, or ideas come to mind when you look at your design?

What can be changed in order to get closer to the message you brainstormed above?

As you begin creating the early stages of what will become your future logo, make sure to ask yourself plenty of questions and incorporate your answers into your designs.

Make it more interesting

Creating better logos consists of taking a good or okay design and making it even better.

Think of ways you can change the logo to get people to ask questions about you or your financial planning services.

Add layers to the design.

Don’t be afraid of pushing your logo to be more abstract.

It can be difficult to conceive of the best way to represent a safe harbor 401k visually, but with the help of a great designer, the task is not impossible.

Revising the design again and again may be tiresome, but the end result–a killer logo–is worth it both for your business’s reputation and your own peace of mind.

Plus, when you have financial logos you’re proud of, you’ll want to show them off–generating more leads and starting up more conversations than ever before!

Ask for outside input

At the end of the day, no matter how much you like (or dislike) your logo design, you are not your target audience.

Ask for the opinion of friends, family, customers, and strangers as part of the process of creating financial logos.

A great logo can be the difference between gaining a new customer or client, or having another prospect walk away uninterested…if it’s not clear yet, a great logo is an essential tool in your business arsenal!

Remember, you should love your design, but what outsiders think is what matters most–and if they say you have an attractive design, then that’s what you should prioritize.