The Key to Designing the Perfect Renovation Logo
Posted on October 09, 2017 by Logo Design Tips and Tricks
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Your logo says a lot about your business. A great renovation logo can grab a customer’s attention while setting you apart from the competition.
Our world is painted in brand logos. The best logos communicate to customers with a few simple features that stick in their minds and create familiarity.
If you’re about to design a new renovation logo for your business, there are several key factors you’ll want to keep in mind.
Let’s take a closer look.
Think Outside the Box
You want a logo that distinguishes your brand from your competitors. It’s vitally important that your logo clearly stands out from the rest.
While imitation may be the best form of flattery in some areas of life, that’s not true with logo design.
You might be tempted to throw a cliche industry icon into your logo.
Don’t do it.
Think of it this way, Apple’s logo isn’t a computer. Virgin Atlantic’s logo isn’t an airplane. Mercedes’ logo isn’t a car.
Think of what defines your business as being unique and incorporate that into your logo design.
Define Your Color
First, think about the personality of your renovation business.
While bold and bright colors might grab attention, they can also seem brash and out of place.
More muted colors boast of sophistication but could be more easily overlooked.
Did know that every color in the spectrum will bring a different feeling and emotion to your logo’s message?
It’s called the Psychology of Color and it works like this:
- Orange: Friendly, youthful and creative
- Red: Sexy, bold and energetic
- Green: Organic, instructional and growth-driven
- Yellow: Optimistic, inventive and sunny
- Purple: Evocative, spiritual and wise
- Blue: Medical, tranquil, professional and trustworthy
- Pink: Fun and flirty
- White: Simple, pure and clean
- Black: Powerful and credible
- Brown: Steady, rural and historical
You can see that many of these colors will convey specific messages about your renovation business that are very relevant.
For example, if you’re running a bathroom remodeling showroom, you’d want to promote tranquility (blue), boldness (red), and credibility (black).
Keep it Simple
You want your logo to have a balanced combination of quirky and simple. It has to be interesting but at the same time, you don’t want people sitting there analyzing it.
The FedEx logo is a good example. It’s a simple Logotype with a bit of a twist. The image uses negative space that creates an arrow which indicates speed, direction, and precision.
Amazon also uses only its name but refers to its vast amount of inventory with an arrow pointing from A to Z.
You can get inspiration from these, and other successful logos.
Your Renovation Logo Helps Define Your Business
These are a few simple tips to help you create a great logo for your chosen industry.
Take time to design a few different variations and run them past friends, family members, and long-time customers. Sometimes it takes another set of eyes to help you see what you couldn’t see on your own.
Now it’s time for you to get started on your new renovation logo.
Make it great!
How to Create a Fabrication Logo for Your Metal Shop
Posted on October 09, 2017 by Logo Design Tips and Tricks
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It’s no longer enough to be a seriously talented fabricator. Even opening up a metal shop is not enough. With so much competition, steps must be taken to separate one metal shop from another.
That’s why branding is necessary. It’s a way to help others recognize the work and associate it with a particular company.
One way to brand is by creating a fabrication logo. Not sure how to create one? Keep reading to learn how.
Start By Matching the Style to the Industry
Think about some of the most easily recognizable logos around. Companies like Coca-Cola, Target, and IBM all have logos that make sense for the type of industry they represent.
It’s a smart idea to take a look at what other metal shops have as their logos to get some ideas. Then choose one that best represents the work being performed.
Keep in mind that colors, words, and artwork are all part of the branding package. Good branding that lasts shouldn’t confuse anyone.
Have it Represent the Companies Core Values
Every part of a fabrication logo represents what a metal shop is about. Every company should have core values, meaning the reason why that company started to produce work in the first place. Even companies like DECIRON, which makes iron railings, has core values they want their customers to understand and relate to.
A well-branded logo will represent all of that. So be sure to match the design to the companies vision, who the target audience is, and of course, the benefits of buying from the company.
Fonts, symbols, and pictures are all part of representing core values, so make sure that if there are preferences, that they are shared with the logo designer.
Keep It Simple
It would be confusing if Ben and Jerry’s ice cream featured a pig on their packaging. Or if SquareSpace featured a circle on their logo.
A well-branded fabrication logo isn’t about bringing out every bell and whistle, it’s about creating something that makes an impact and is memorable. If it’s too confusing, people will ignore it.
So keep the logo simple and memorable so customers can easily identify it with the great metal work that’s produced by the company.
Make It Stand Out From the Pack
The competition today for any business is fierce. It’s no longer enough to just have a storefront sign and think business will take care of itself.
This is especially true if the work isn’t being provided for just a local area. It has to stand out to get people to take notice. So make sure the color, theme, fonts, and wording means something and are memorable.
McDonald’s golden arches stand out everywhere it’s featured because it’s so memorable. The Mercedes Benz symbol is another logo everyone can quickly envision because it stands out from the pack.
Make the Fabrication Logo Relevant for Now and the Future
Most companies want to stay in business for a long time. It’s vital to choose a logo that can stand the test of time.
Jif has used the same logo since 1966. So keep in mind the future when envisioning a logo. What’s trendy now might not be so relevant in five or ten years.
Start Creating a Logo Now
Creating the perfect logo for branding purposes doesn’t have to cost an arm and a leg. In fact, with our free logo maker, anyone can make their own logo in 10 minutes or less.
Not sure how to get started? That’s okay, check out our tutorial to learn how.
3 Bong Logo Design Tips Your Headshop Needs
Posted on October 08, 2017 by Logo Design Tips and Tricks
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With weed stocks going through the roof and marijuana becoming legal in more and more states, there’s never been a better time to get involved in the smoking industry.
Whether you already have a company or are looking to get involved, it all starts with the right logo design. You need a logo that helps you stand out, get noticed, and land sales.
If you’re unsure of where to get started, keep reading to learn about 3 bong logo design tips that your headshop needs to know.
1. Avoid Short-term Trends
It can be tempting to jump on the bandwagon and create a logo that reflects designs or trends that are popular right now.
Many companies are integrating marijuana leaves into their logos. But the spike in popularity of anything marijuana-related won’t last forever.
Instead, consider creating a more classic, timeless bong logo design. Simple shapes and decorative elements, solid colors, subtle patterns, and the right typography all work together to create classic designs.
The exception to this rule is if your company specializes in marijuana sales as well as bongs. If so, then incorporation marijuana references is a great tactic to help target potential clients and let them know what you’re about.
But even if you choose to incorporate these references, it’s still a good idea to strive for a sleek, classic look.
2. Consider Your Brand or Audience
If you’re looking to redesign your logo, your company likely already has a brand or style that you use to make all of your materials cohesive.
Unless you’re redesigning your brand as well, your new logo should reflect your brand.
If you’re a new company looking to create your first logo, then you have a little more freedom. Your logo is a great place to establish the branding that you’ll want the rest of your company’s design to reflect.
To start creating that brand, think about your audience. Do you target mostly younger customers? Older? Are you located in a town where smoking is viewed as a fun recreation?
Each of these questions can help you create a logo that will target the wants of your clients. For instance, a fun, youthful logo will target young customers who enjoy using bongs for fun. A more classic design will better target older customers.
If your customers are many ages and from many different backgrounds, you’ll need a logo design that targets all potential customers.
3. Make it Unique
Your company is unique. Maybe you offer custom designs. Or you have unique color and pattern options. Or, like Brother with Glass, you have an extensive inventory and are known for great customer service.
The last thing you want to do is create a logo that looks just like that of your competitors.
While looking at other bong logo designs can help spark creativity, take care to make sure that your logo is entirely your own. Use different fonts, shapes, and colors to make your design unique and recognizable.
Creating an Awesome Bong Logo Design for Your Company
With these tips and a little creativity, you can create a bong logo design that helps you and your company stand out from the crowd.
If you need a little help creating your own awesome design, our free logo maker can help! Our simple tool makes it easy for anyone to create an outstanding logo. Check it out to start creating your own today!
5 Smart Logo Design Tips for Camping Supplies Companies
Posted on October 08, 2017 by Logo Design Tips and Tricks
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In designing a logo for a camping supply company, it is important to use SMART logo design tips to make the process easier.
What does the acronym “SMART” stand for?
Simple, Memorable, Appropriate, Resizable, and Timeless.
These rules are the perfect guidelines for how to create a quality logo for a camping or outdoor supply company. Keeping things “SMART” provides a way to double check a logo once it is finished.
Read on to learn tips based on this easy logo lingo.
1. Keep it Simple
Simplicity is key in developing a logo and increasing brand recognition.
Simpler logos are easier for consumers to recognize. It’s difficult to convey any clear message through a complicated logo.
Think of some of the most familiar logos that we are see daily: Apple, Starbucks, and McDonald’s. One of the key components of these logos is that they are all straightforward and clean.
Adopt a “less is more” mentality in designing a logo.
2. Make it Resizable
There is no telling where your logo will end up. Promotional materials could range from small pens and t-shirts to stickers and large posters.
This means that it’s important to design a logo in vector format. This ensures that it can be resized to fit anything perfectly, without loss of picture quality.
3. Ensure it’s Memorable
Human attention spans today are comparable to that of goldfish.
Most of that information we process will never be remembered. When it comes to smart logo design, simplicity helps with a person’s memory. Other factors could include color, icons, or font.
Think about the design, and consider the different shapes and colors that will be used.
Frame it for the audience of outdoor-friendly people. Don’t overestimate the attention span or memory of individuals.
4. Consider if it’s Appropriate
Your target demographic should be on the forefront of your mind during the design process.
A simple swap of logos from different brands can convey an entirely new message to the consumers.
You don’t want the logo to be too fancy for the audience that loves the sun and the dirt of the outdoors. You want the brand’s message to come through.
Think about what they like, and try to encapsulate their interests into the style of your logo.
5. Keep it Timeless
The last thing you want is to create a smart logo design that doesn’t stand the test of time.
Memorable logos change little as decades pass. Don’t design something that is “trendy.” Instead, make something that is going to stay relevant and on-brand for many years to come.
Keep it unique to your brand, and never worry too much about what others are designing.
Smart Logo Design for Camping Supply Companies
One example of a camping supply company with an excellent logo is everstryke pro.
It is simple, timeless, appropriate, resizable, and memorable. It also promotes the brand of everstryke firestarter well.
All and all, the is no one system of designing a logo, and that is the beauty of creativity.
The best thing to do in the design process is to consider all the points you would like to accomplish with the design through this basic SMART outline.
Ready To Get Started?
If you need help creating your camping logo, feel free to check out our free logo maker. Or, you can choose from one of our hundreds of templates.
What’s your favorite method to creating the best logos? Let us know in the comments below.