Want to design a pool logo that will catch every homeowner’s eye?

As a business owner, you’re always on the hunt for ways to attract more customers and to establish your brand image.

But before you get caught up in online marketing or promotions, it’s important to spend some time developing a professional logo. The right logo can send a clear and snappy message to consumers and establish your reputation–all in the blink of an eye!

When it comes to crafting the best pool logo, you’ll want to keep several elements in mind. Read on to learn more about what your logo should incorporate to make a splash in the pool market.

1. Choose the Right Message

Every logo is founded on a clear message, one that will stay with customers well past that first glance they give your logo.

The best message is one that reiterates what your company is all about and, as a result, will lead to a new customer relationship.

Before you plunge into crafting the ideal pool logo for your company, start by brainstorming what message you want to communicate to your existing and future customers. A great place to start is your company motto or even a statement of your vision as an organization.

If you install pools for a retiree community, you may want to emphasize an element of freedom and new horizons, for example. If you are a pool remodeling company like Ross Services for U, you’ll want to communicate ideas of renewal or change.

Sometimes it can be helpful to write down a list of keywords and to go from there. For example, your brainstorm list may have the words “facelift,” “comfort,” “sunny afternoons,” and “leisure” on it.

If you’re stumped, browse online for blogs about designing your ideal logo. There is a lot of advice out there when it comes to branding, and sometimes a quick Google search can help you ease that design block.

2. Don’t Forget the Water

Every pool logo has something to do with water. Don’t forget to integrate this element when you are designing your logo, and to match it with the message you want to share with your customers.

When coming up with ways to bring in the water element, try to think outside the box. You may want to do a Google image search of “water” to see what appears. Think also about the variety of forms that water can take, and what emotions we associate with forms of water.

For example, you’ve got water droplets, rain, waves, the ocean, pools and rivers, lakes, and puddles. Of course, each of these images is likely to communicate a different message and emotion to a viewer.

If you bring in an image of the ocean into your logo, you may invite in a sense of expansion and distance. The image of rain will naturally evoke a feeling of being drenched.

Play the matching game to choose which form of water matches the message you want to get across to viewers.

3. Assess Your Competition and Take It Up a Notch

A lot of companies deal with water, so you’ll want to pay attention to the logos of your competitors to make sure you aren’t taking their ideas. Beyond that, checking out the playing field will enable you to take it up a notch when designing your pool logo.

Analyze each logo and ask yourself what message it communicates. How effective is the image in communicating that message? Most importantly, how could you do it better?

In order to take it up a notch, you may want to go more abstract. Let’s say that your competitor has an image of a water droplet in their logo with a distinct color pattern.

This sounds great, but you could take that same water droplet and cut it in half. Or you could change it into a perfect sphere. Or you could transform that droplet into four quarters of a circle, recalling a window. See where we’re going with this?

Often times the most competitive logos are artful and unexpected. They aren’t obvious. Try to go this path when creating your clever pool logo.

4. The Simpler, The Better

No one has time to read a logo or sign that is crowded with information or isn’t straightforward. Keep your customer in mind when designing your logo and keep it simple.

Aim for a minimalist design that still has a clear message and an image. Make sure that this streamlined design can be easily replicated on business cards and outdoor signage.

Choose images that aren’t overly complicated or detailed–less really is more!

5. Bring in the Perfect Colors

If you are designing a pool logo, you’ll likely want to bring in some colors that remind the viewer of water–i.e., blue and white.

When choosing the perfect colors, however, try to avoid the standard blue and white your competitors might have in their logos. Explore different hues and variations of these colors, or bring out a striking contrast with a dark navy and a pale cerulean.

Go to a paint store and take samples of paint swatches if you have to. Choose colors that resonate with your message and image but also set you apart.

Things to Consider When Designing Your Pool Logo

You can make or break your brand image depending on which logo you choose to represent your company. Before you go about designing your pool logo, it’s important to think about some key elements.

Begin by choosing the right message you want to convey to customers with your logo. This could be a message about change if you are a pool remodeling company. It could be one of freedom or inspiration if you cater to new or retired homeowners looking to make a splash with a patio or pool addition.

Once you have your message, match the colors and the theme of your logo to this message. You’ll want to bring in the element of water no matter what, but in a way that carries your company’s message across.

Have experience designing your successful pool logo? Share your thoughts in the comments below!

Quality of service and pricing help you get and keep customers, but it takes a while for that word of mouth marketing to take hold. You need an edge to help your IT company capture potential customer’s attention. A good logo helps you do that.

In fact, some major tech companies are as easily recognized by their logos as by their names.

Technology has advanced enough that you can take on the whole process yourself with inexpensive or free logo design software. Even better, these days you can create 3D logos that stand out even more.

Of course, a good 3d logo design doesn’t appear out of nowhere. You need to build it up step by step. So let’s jump in and look at some design tips to help you create the best logo for your company.

1. Research the Competition

Every IT company steps into an existing market. That’s true if you help local businesses with their servers or offer cloud computing services nationwide. Before you put pencil to paper or mouse to program, you need to have a handle on what your competitor’s logos look like.

At one level, you just want to avoid creating a logo that resembles an established competitor. If your competitors copyrighted or trademarked their logos, making a similar logo opens you to potential legal trouble. You also don’t want to create accidental marketing for your competition.

Research can also give you some insight into whether any industry standards exist. If most companies in your area of IT use certain shapes, colors, or fonts, you might want to follow suit. It lends your company an air of belonging to the club.

You might also want to buck those trends to set yourself apart. Either way, research informs those choices.

2. Refine Your Brand

Your logo acts as a visual cue to what your brand is all about. Before you can invest your logo with those qualities, you need to refine your brand in your own head.

Figuring out your brand isn’t a simple process, but getting into the right ballpark is usually enough for a new company. The idea is to boil your brand down to one or two defining characteristics.

If you want people to see you as fun to work with, you need a cheerful, upbeat logo. Aiming to make reliability your main business principle, you need a logo that expresses stability. Knowing what you want people to associate your company with will inform every step of your 3D logo design process.

3. Work Through Multiple Ideas

Remember back in high school or college your instructor told you to narrow down your essay idea. The reason is that initial ideas often prove too broad or vague.

The same thing happens in logo design. Your first few ideas are almost always vague or derivative of another logo. Think of these as creative throat clearing.

For example, if you want to express stability, you might jump straight to a mountain. That does express stability but probably doesn’t relate to your company in a meaningful way.

Sketch a dozen or two dozen logos while keeping your brand message in mind. You’ll work through the obvious and then start getting into more relevant ideas.

4. Simplicity Is Best in 3D Logo Design

The promise of 3D logo design is that it creates the illusion of depth. It’s a useful but dangerous option.

That illusion of depth gives you more chances to clutter the image. Say you put five 3D elements into the logo. It might look cool, but it’ll probably confuse the eye of anyone who sees it.

A good logo design keeps things simple. People are much more likely to remember one word or a simple image than something complicated.

While it’s not 3D, you see a great example of simplicity in logo design over at The Scarlett Group.

5. Color Me Impressed

Color is another tool that has the power to alter perception. Gray communicates calm, while purple communicates wisdom. By integrating the right colors into your logo, you can make a statement about your company.

Before you jump into color, you should create a black and white version of your logo. If it doesn’t work in black and white, color probably won’t save it.

You should limit the number of colors you use. Too many colors distract the viewer from the main message. Also, when you scale the image down, colors get muddled.

6. Working with Fonts

Logos that include company names often work, but they can also backfire. You need to choose your fonts with great care because they communicate in ways similar to color.

Serif fonts, for example, convey strength and trustworthiness. San serif fonts are more casual and relaxed.

Your choice of font needs to dovetail with your brand message. If you’re aiming for super-professional, a serif font will serve you better. San serif will give you a more lighthearted, modern feel.

7. Does It Work at Different Sizes

Logos used to appear on business cards, product packages, and the occasional billboard. Now they appear all those places, as well as websites, social media profiles, white papers and even in email inboxes.

That means you need a logo that scales and looks good at all those potential sizes. Adjust the size of your logo to very small and very large in your graphics program. Is it still easy to recognize and understand?

If yes, awesome!

If no, it’s time to revamp the logo into something simpler.

8. Get a Second Opinion

It’s easy to get so fixated on a particular 3D logo design idea that you lose perspective. You overlook obvious things because you spent so much time with the design.

Draft people you trust to give you second opinions about the design. The ideal candidates are people who haven’t seen the design before. Coming at it cold will make their responses similar to the responses of potential customers.

If they tell you it doesn’t work or that you accidentally created an offensive logo, you can trust that they’re probably right.

Parting Thoughts

A good 3D logo design stems from the same design principles as regular logos.

You start with your brand message and create numerous logo designs to filter out the obvious. Keep it simple so that it scales and remains recognizable or readable. Use colors and fonts to support the brand message you want for your IT company.

If you’re ready to tackle the logo design process, check out our free logo maker program.

Did you know the first documented gay rights organization was formed in 1924?

Fast forward nearly a hundred years: An openly transgender candidate was elected to the Virginia House of Delegates in November 2017.

This makes her the first openly transgender candidate to ever be elected into a state legislature in American history.

LGBT rights have come a long way. It’s important to be aware of LGBT issues in order to reach this audience.

Let’s take a look at five LGBT logo design tips to appeal to your queer customers.

1. Understand Your Demographic

It can be helpful to familiarize yourself with common obstacles and achievements surrounding the LGBT community. This knowledge can help you in designing an effective LGBT logo.

Before you try to communicate to the LGBT community through your logo, attempt to connect with them on a human level. Step into their shoes. Make an effort to see things through their eyes.

Then, prepare to create the best LGBT logo around.

2. Be Diverse and Inclusive

Be mindful of symbols or representations that have a history of being divisive or exclusive.

For instance, even though the swastika was originally the symbol of good luck and good health, you wouldn’t want to use it in your LGBT logo. Unfortunately, this peace symbol has become a high-trigger image for most people around the globe.

Be sure you know the history of any logo design you use for your brand.

3. Do Thorough Market Research

Research LGBT perspectives on different topics and causes. Also, find out who is buying your products.

This is especially important if you have a product that is highly specialized, such as the Whizzinator prosthetic. It’s important to do your research to determine who’s buying, who’s interested, and who’s still on the fence.

Then you’ll want to market more strongly to the group that is shown to be buying the most.

When you do your research, less falls through the cracks.

4. Familiarize Yourself With LGBT Symbols

There’s no denying that symbols have power. They can invoke strong emotion and even direct action.

Throughout history, there have been symbols that engender warm, secure feelings such as the peace sign or a cross for some. Others, such as the Confederate flag, can bring up anger, fear, and resentment.

It’s important to become familiar with which symbols communicate certain messages. Rainbows, triangles and the Greek lambda have come to be powerful symbols for the LGBT community.

5. Avoid Stereotypes and Misconceptions

You can best avoid stereotypes by arming yourself with knowledge about the LGBT community as outlined above. Keep away from anything that directly sets them apart from the rest of society.

It can be a fine line. Aim for a balance between acknowledging and honoring the struggles and accomplishments of the LGBT community and also treating them as you would any other consumer.

Create Your Own LGBT Logo Designs

You want an amazing logo design for your brand. You want your design to reach as many people as possible.

That’s where we come in. Our online logo maker helps you create the look you want to gain the business you need.

Are there any other design tips you would add to our list? Comment below!

In 2000, the UK-based oil company BP unveiled a logo redesign that cost them 136 million pounds.

Although that number may seem incredibly high for just a logo, the truth is that brand logo design is one of the most important things for your company.

The best logo may not be the one that you like most at first glance, or the most obvious choice for your company. Using a professional design helps you get the perfect logo that will boost your brand’s success, not just one that looks nice.

Just what makes professional brand logo design so worthwhile? Read on to learn more about why you need to get one professionally designed today.

1. Affects Your Reputation

It might seem like logo and reputation should be two separate things. However, any professional logo designer knows that logos are closely connected to a brand’s reputation.

If you’re just starting out, the right logo can give customers the right idea about your business. For example, logos in shades of blue tend to be seen as belonging to reliable businesses. Bold colors, like orange, can make your brand seem exciting instead.

Reliable is a word you might want customers to associate with a financial institution. However, if you’re starting a dating website for college students, you might want to evoke excitement instead.

Once your business is going strong, a logo redesign can be a great way to manage reputation issues. If you experience a PR disaster (though we hope you never will!) a logo update can help with revamping your image.

2. Helps Make the Sale

A recognizable logo is a great way to re-grab the attention of customers who left your site without making a purchase.

Sometimes, people will visit your site and browse around, but leave too soon. However, these customers can be gained again using a technique called retargeting. A good logo helps.

Retargeting is when an online ad is shown to that customer who was on your site before. A Javascript code on your site allows your site’s viewers to be “tracked” on the web, so an ad can be shown to them after they leave.

If you have a great, instantly recognizable logo, they will immediately know where that ad is from and be that much more likely to click on it.

3. Shows How You’re Different

In any industry, there will be competition. A logo is a good way to show how you’re set apart from that competition at first glance.

Professionals know how to make a logo that stands out from the rest. If everyone in your industry is using abstract logo design, maybe some lettering is a good idea for yours. Or if everyone has nature-themed imagery in their logo, you can be different with a geometric style.

Of course, it’s important that your logo makes sense for your business. But that doesn’t mean it needs to use the same elements as every other logo in your industry.

Ready for a New Brand Logo Design?

With the right logo, you’ll see the results in the growth of your business right away. Sometimes it just takes a little professional help.

If you have logo ideas that you want to try out before you contact a professional, an online logo maker is a great way to test your designs. Try our free online logo maker today and put these brand logo design ideas into practice!