Are your design desires deeper than your pockets? You’ll be glad to know you can create your own logo for way less than you’d pay a professional.

Online logo creators have made it easy for designers and non-designers alike to create stunning logos. Simple drag and drop tools take no skill to master. Best of all, you can design your logo for free and only pay for it if you’re happy with it.

This means you can get the logo of your dreams at a fraction of the cost of a professional artist.

The only limit is your own creativity.

Ready to get started? These five simple steps will help you create your own logo in minutes.

Peruse Logo Design Trends

Just like fashion and home decor, logo design trends evolve, too.

While you may want a timeless style, you likely won’t have the same logo for the entire life of your business. You want your logo to match the times to let people know you’re paying attention to what’s current.

The logo you create won’t necessarily look the same in five years as it does today. Companies are continually altering their logos to keep up with design trends.

Apple, Facebook, Twitter, and Coca-Cola regularly release new, slightly tweaked versions of their logo without affecting the overall design.

Some companies, like BP and Marriott, performed complete overhauls on their logos.

When creating your initial logo, go with what’s hot right now. You can always tweak it as trends change.

Consider the Psychology of Logo Design

There’s an entire psychology behind logo design that can help you create the right image.

Shapes, colors, and fonts play a huge role in shaping how others will perceive your logo.

Shape

There are three main types of shapes in logo design: organic, geometric, and abstract.

Organic shapes assume the form of an identifiable object, like a house or a leaf. Geometric refers to triangles, circles, squares, and the like. And abstract shapes do not define any predefined parameters.

Most logos have a combination of two or more of these elements.

Circles, ellipses, and general roundness promote a sense of community and partnerships.

Rectangles and squares represent professionalism and efficiency. In some cases, these shapes can ward off potential clients by creating a standoffish vibe.

Triangles promote power and balance. Spirals are fun and inspiring. Straight lines are bold and masculine while curved lines are softer and more feminine.

Take these things into consideration when deciding what shapes will best build your brand image.

Color

The significance of color in logo design runs as deep as that of shapes.

It affects how your audience views your brand. When combined with the right shapes, your logo can go a long way in promoting the right image.

For example, red is energizing and passionate. Yellow is fun and friendly. Blue is calm and professional and is the most popular color in logo design.

Take care to research the meaning behind color before you create your own logo. You want to take every opportunity to let your logo speak for your brand.

Font

The shape and style of your font can reflect a strong brand.

For example, do you want skinny letters or bold font? Script or straight? Does a handwritten style fit your brand, or perhaps a typewriter-style font?

You should choose a font that’s easy to read, but also one that fits your brand style. Using an online tool to create your own logo gives you access to lots of font choices.

Think About Where Your Logo Will Appear

How do you plan to use your logo? Will it appear on your website and other digital content? Do you plan to print it on business cards or marketing materials, like these banners or signs?

Logos can look different depending on how and where they’re used.

For example, a logo with tiny details or a gradient looks great on the screen, but those details likely won’t translate when printed on a business card.

Explore Other Logos to Get Inspired

You want your logo to be unlike any other, but that doesn’t mean you can’t garner a little inspiration from other companies.

FedEx, Amazon, and Apple have some of the most inspiring logo design elements. Look closely at the space between the “e” and the “x” and you’ll notice a hidden right-pointing arrow.

The arrow in the Amazon logo points from the letter A to the Z, reflecting the notion that they truly carry everything.

And Apple’s stem is actually the “bite” that’s been taken out of the apple.

These small nuances are easily overlooked, but they do make an inspirational impact. They prove thought, creativity, and professionalism went into the design process.

Even if you’re not a designer, you can still find these moments of creativity. All you need is a little inspiration and experimentation.

Use Free Online Software to Create Your Own Logo

Having a general idea of what you want before you start designing can save you hours at the drawing board.

Now that you’ve considered things like shape, color, trends, and what other companies have done, it’s time to create your own logo.

Tools like OnlineLogoMaker make it easy to get a simple yet powerful design. The clean interface lets you focus on your logo rather than dozens of tools and menus.

Using an online AI logo maker rather than standard design software has its benefits. For starters, you have a suite of images, fonts, and templates built in. This helps keep your final cost low.

In addition, you can see what your logo looks like on a business card before you finalize your design.

Once you’re satisfied with your logo, simply purchase it and download it to your computer.

Then start using it!

In Closing

Online tools and design help make it easy to channel your inner artist to create your own logo.

With a little time and imagination, you’ll have a logo you’ll be proud to show off.

Check out our online logo maker for free and start creating the logo your business deserves.

Ever saw the arrow hidden in the logo for FedEx or how the Amazon logo points from A to Z? Hidden images like this can add a dash of ingenuity and style to your own business logo.

Logos is what identifies companies and sets them apart from others. It makes them memorable to customers, especially if their logo is creative and smart. Some of the most iconic brands in the world have creative logos with hidden messages that most people miss.

If you want to make your brand more memorable, you can try making a creative logo. Hidden images within it work because people know that you put in more effort and thought. It makes you look more trustworthy and fascinating to your audience.

Let’s discuss why logos with hidden images work.

Logos with Hidden Images Reveal Your Brand Identity

This is the common reason behind making logos. It’s imprinted in your products, business cards, and websites. Your logo communicates your ownership and it helps tell your audience who you are–the product or service you sell and the things you offer to them.

Taking it one step further, using a logo with hidden images makes your brand identity look more intelligent and creative. Making a play on your logo with a hidden image that represents your service makes customers think that your brand is for smart and perceptive people.

It Distinguishes You from Your Competition

A lot of companies these days use a certain set of symbols that represent their business or industry. For instance, the most common logo for pizza places is an Italian chef with a tall white hat and a wide smile. Dare to be different with your logo and stand out from other businesses that offer the same services.

If you use a good logo with hidden images, it helps other people recognize you more. A good example is Cheeba’s, a cannabis website that doesn’t use the usual cannabis icon as its logo. Instead, they have a cool green Cheetah mascot with a heart symbol hidden on its snout.

It Makes Your Audience Loyal to Your Brand

Most companies change their logos from time to time. They do it for several reasons–updating their look or reflect a change in their business. What you need to understand is that most consumers don’t like it when companies do this often.

You need to make people feel accustomed to your logo for them to become more loyal to your brand. Having a logo with hidden images adds another layer to your brands. Some customers feel more privy to your brand when they discover the hidden image on their own.

You Can Place It Everywhere

When you make a logo with hidden images, you can place it on your products, websites, and social media pages. You can make it into a social marketing campaign, asking your customers to share your logo if they found the hidden image. Posting it on Facebook is the best course of action since this platform has the most number of active users.

Making a creative logo ensures that you deliver your brand’s message. Once you successfully tie your logo to your brand message, your business’s actions become associated with your brand. A creative logo makes it more attractive when displayed on different media.

How to Make Smart Logos with Hidden Images

Designing logos is one of the most complicated things in graphic designs. If you have the creative and technical skills, it becomes easier. You can use our online logo maker if you want to design a logo for your brand without any charge.

Here are some tips you can follow to make a professional logo:

Do Your Research

Before you start thinking about how your logo looks like, research online for other brands’ logos first. You need to make sure that the logo design you’re planning isn’t the same as another company’s. You also need to look at how they use and design their own logos with hidden images to get good ideas on what works and what doesn’t.

It’s especially important if your company belongs to a big industry, such as:

• Real Estate
• Food & Beverage
• Construction

Failing to research could put your company’s credibility at risk. You don’t want people saying that your company is a copycat. That’s bad publicity and you’ll lose some brand loyalist as a result.

Don’t Rush

Sometimes you get flashes of inspiration when it comes to logo design. It can be great and innovative, but it’s better not to jump on the idea yet. Usually, the first ideas that come to your mind are the most common ones used by other businesses.

Take your time to research and mull over the logo idea. It allows you to come up with something more clever and original. This is especially important if you want to have a logo with hidden images on it.

Choose the Right Colors

A good color scheme can affect how people see your brand’s personality. For example, bright and bold colors could grab attention, but people see your brand as brash. Using muted colors make you look sophisticated, but it might get ignored more.

Each color can help communicate your message more. Remember your brand’s personality and choose the right color scheme for it. Don’t make the mistake of sending the wrong message because of inappropriate logo colors.

Choose an Appropriate Logo

Logos can be funny, serious, stylish, etc. You need to think about the kind of logo that fits your business. Remember, your logo should communicate your brand’s message to your audiences clearly. If you’re a serious law firm, you need to make it somber and business-like.

Your company logo can make or break people’s first impression of your brand. Pay attention to everything and make sure it creates the right image for your consumers. The icon and the font you use can affect how they see you, so keep that in mind at all times.

Make Your Own Logo Today!

Having logos with hidden images give a lot of benefits to your brand. They allow you to become more distinguishable from other brands that use generic symbols to represent their business. Most people find it endearing when they find hidden images within logos since it’s a sign of effort from you.

Do you have questions? Do you want to make your own logo for free? Visit us today!

A logo is essentially a company’s face –the first impression the company makes on a customer.

So, if you want to get into logo design, creating a basic logo that effectively sells your client is critical. Choose the wrong logo design and your client will appear unprofessional in the eyes of potential buyers.

At the same time, the right logo will create recognition instantly within the target audience’s minds.

Here’s a list of five design tricks and tips that will help you to create a killer basic logo from Day One.

1. Be Balanced

When you’re designing a logo, achieving balance is paramount. After all, the human mind naturally perceives balanced designs as appealing and pleasing.

So, what exactly is balance in logo design? It means keeping your size, graphics, and color on both sides of your logo equal in terms of weight.

Don’t place too much emphasis on either side. Keep things consistent across the board.

2. Be Colorful

Although color theory can be complicated, here are some basic rules worth keeping in mind.

First, utilize colors that are close to one another on a color wheel. For instance, if you’re going for a warm logo design, choose yellow, red and orange hues.

Also, stay away from hues that are too bright and thus would be hard on potential customers’ eyes.

Make sure that your logo looks good no matter what color scheme you use. It should stand out and be classy looking whether it features two colors, is in grayscale or is in black and white.

3. Be Choosy About Your Font

Picking the best font size and type is trickier than many new designers realize.

However, a good rule of thumb is to avoid fonts that are overly used today, including Comic Sans. Otherwise, your logo might appear amateurish.

Also, be sure that your font can still be read easily when you scale it down. This is especially important with a script font.

And another thing: Don’t use more than a couple fonts. Using a single font is best.

4. Keep the Company in Mind

Understanding your client is key to creating a logo that best suits the company. This means you need to perform some preliminary research on the client as well as its audience.

If you don’t, you may end up producing a logo that doesn’t align with the client’s vision. And do you really want to keep going back to the drawing board?

Didn’t think so.

If you create a satisfactory logo, your client may even decide to use your design on its own custom buttons to promote the organization. That means even more exposure for you.

5. Don’t Get Complicated

This is one of the most important rules of logo design.

It’s something Nike mastered with its swoosh–a simple yet globally recognizable logo.

Why not follow in Nike’s footsteps and keep your logo simple, too? Your client’s bottom line will thank you.

How We Can Help with Basic Logo Design

We offer a complete yet simple logo maker that can help you to become a whizz at basic logo design in no time.

Contact us to find out more about how you can create logos that will make companies stand out in today’s competitive business world.

What’s the first thing you think of when it comes to education logo design? It is a pencil, graduation cap, or a book?

On average, people are exposed to 5000 marketing messages every day. Your logo can be one of them.

How can your educational business or institution’s logo cut through the noise and stand out? It will take creativity and an understanding of how logos work. It also takes a little bit of brainstorming.

Here are tips to help you brainstorm ideas for your education logo.

What Does Your Institution Do?

The first step in education logo design is to get to the heart of what it is you want people to know about your institution.

A logo needs to convey a message, which people can easily interpret on a subconscious level. Your message should be an emotion that people can easily relate to. That’s what’s known as your brand promise.

Perhaps your business is focused on language education, or it’s a fun place where kids can learn. On the other hand, your institution can be more traditional and focus on character development, knowledge, and wisdom.

These questions will help you flesh out your brand promise:

• What do we believe in as an institution?
• What do our competitors promise their clients?
• What are the values of this institution?
• What do we want out students to achieve while they are with us and beyond?

These questions seem simple on the surface, but they will ignite a lengthy discussion to answer them effectively. Once you nail these, it’s much easier to create your logo and other marketing messages.

After learning what your brand stands for, it becomes easier to choose the right elements in your education logo design to convey that.

Elements of a Logo

Your logo communicates a message. How that message is communicated depends on the elements you choose in your design. Each element has an impact and influence on how your logo is interpreted.

Symbols

Symbols in a logo are intended to draw a reference point for someone viewing the logo. That’s why you see so many education logo designs with pencils, books, and graduation caps.

One organization with a logo that stands out for their use of symbolism is Honor Society. That logo features an upright torch flanked by olive branches. The torch symbolizes hope, life, enlightenment, and truth.

Those are honorable qualities that they want their members to embody.

Text

You may decide to have your business name or tagline in your logo. The font you use in your logo can communicate a lot.

Have you heard of serif and sans-serif fonts?

Serif fonts are old, traditional typefaces that have been used since the advent of the printing press. These fonts have flags or tags on the letters. They convey reliability, dependability, and respectability.

They’re also neutral fonts, meaning that they can be used in most applications

Sans serif fonts don’t have the traditional tags on the letters. They tend to have a modern or futuristic look that conveys simplicity.

Colors

Colors also have a psychological impact. That’s why you see green for money related logos, or blue for traditional companies. You’ll see red and green logos around the holidays. Colors hold special meaning for people.

For example, brown symbolizes earth. You’ll see it commonly used for environmental companies. Dark blue symbolizes knowledge and yellow symbolize philosophy.

How many education logos have you seen with these two colors?

Each of these elements works individually and in unison to have an impact on the person viewing the logo.

Education Logo Design Tips

There is a lot to consider when it comes to education logo design. With a good understanding as to how your message and visuals work together, you can create an amazing logo. You’ll also need to keep these tips in mind.

Put Your Designs on Paper

The most important thing to remember about logo design is that you don’t have to get it right the first time. In the brainstorming phase, there is no such thing as a bad idea. Put everything down on paper, then decide if there’s an idea that’s worth pursuing further.

Research Competitors

You’re going to put in a lot of thought, time, and effort into your logo. You certainly don’t want to have a finished product that looks a lot like a competitor’s logo.

That’s why you need to know what your competitors’ brand and logos are in the early stages of the design process.

Scale Your Design

As you’re designing your logo, keep in mind the different ways it will be used. Will it be used on banners, t-shirts, pens, letterhead, and building signs?

You’re going to need to make sure your logo looks good no matter where it appears. You can do that by deciding to use just a symbol in some applications or scale it to size in others.

Keep Your Design Simple

As you probably discovered when you were learning about your brand promise, there’s a lot that you want to covey in your logo.

Simplicity is a very elegant form of design. Keep your design clean and simple. It will stand out much more than a busy design.

Test Your Ideas

Good design doesn’t happen in a vacuum. It takes feedback, learning, and tweaking to get it right. When you’re at a point where you have a few good designs, take them public and test them out.

You can ask your employees and customers individually or you can do a social media survey.

When you ask people for their opinion, ask them which design they like better and why. You want to be sure that the logo they like conveys the message intended.

Education Logo Design Is Easy

Now that you know what goes into education logo design, it’s time to get to work.

There are a couple of ways to design a logo. You can sketch ideas on paper, use a complicated graphics program, or you can use Online Logo Maker.

Online Logo Maker is an easy-to-use tool that has the images and fonts you need to create a fantastic education logo. If you’ve already done your homework and you know your marketing message, you can design your logo in 10 minutes.

Click here to get started.