Ever saw the arrow hidden in the logo for FedEx or how the Amazon logo points from A to Z? Hidden images like this can add a dash of ingenuity and style to your own business logo.

Logos is what identifies companies and sets them apart from others. It makes them memorable to customers, especially if their logo is creative and smart. Some of the most iconic brands in the world have creative logos with hidden messages that most people miss.

If you want to make your brand more memorable, you can try making a creative logo. Hidden images within it work because people know that you put in more effort and thought. It makes you look more trustworthy and fascinating to your audience.

Let’s discuss why logos with hidden images work.

Logos with Hidden Images Reveal Your Brand Identity

This is the common reason behind making logos. It’s imprinted in your products, business cards, and websites. Your logo communicates your ownership and it helps tell your audience who you are–the product or service you sell and the things you offer to them.

Taking it one step further, using a logo with hidden images makes your brand identity look more intelligent and creative. Making a play on your logo with a hidden image that represents your service makes customers think that your brand is for smart and perceptive people.

It Distinguishes You from Your Competition

A lot of companies these days use a certain set of symbols that represent their business or industry. For instance, the most common logo for pizza places is an Italian chef with a tall white hat and a wide smile. Dare to be different with your logo and stand out from other businesses that offer the same services.

If you use a good logo with hidden images, it helps other people recognize you more. A good example is Cheeba’s, a cannabis website that doesn’t use the usual cannabis icon as its logo. Instead, they have a cool green Cheetah mascot with a heart symbol hidden on its snout.

It Makes Your Audience Loyal to Your Brand

Most companies change their logos from time to time. They do it for several reasons–updating their look or reflect a change in their business. What you need to understand is that most consumers don’t like it when companies do this often.

You need to make people feel accustomed to your logo for them to become more loyal to your brand. Having a logo with hidden images adds another layer to your brands. Some customers feel more privy to your brand when they discover the hidden image on their own.

You Can Place It Everywhere

When you make a logo with hidden images, you can place it on your products, websites, and social media pages. You can make it into a social marketing campaign, asking your customers to share your logo if they found the hidden image. Posting it on Facebook is the best course of action since this platform has the most number of active users.

Making a creative logo ensures that you deliver your brand’s message. Once you successfully tie your logo to your brand message, your business’s actions become associated with your brand. A creative logo makes it more attractive when displayed on different media.

How to Make Smart Logos with Hidden Images

Designing logos is one of the most complicated things in graphic designs. If you have the creative and technical skills, it becomes easier. You can use our online logo maker if you want to design a logo for your brand without any charge.

Here are some tips you can follow to make a professional logo:

Do Your Research

Before you start thinking about how your logo looks like, research online for other brands’ logos first. You need to make sure that the logo design you’re planning isn’t the same as another company’s. You also need to look at how they use and design their own logos with hidden images to get good ideas on what works and what doesn’t.

It’s especially important if your company belongs to a big industry, such as:

• Real Estate
• Food & Beverage
• Construction

Failing to research could put your company’s credibility at risk. You don’t want people saying that your company is a copycat. That’s bad publicity and you’ll lose some brand loyalist as a result.

Don’t Rush

Sometimes you get flashes of inspiration when it comes to logo design. It can be great and innovative, but it’s better not to jump on the idea yet. Usually, the first ideas that come to your mind are the most common ones used by other businesses.

Take your time to research and mull over the logo idea. It allows you to come up with something more clever and original. This is especially important if you want to have a logo with hidden images on it.

Choose the Right Colors

A good color scheme can affect how people see your brand’s personality. For example, bright and bold colors could grab attention, but people see your brand as brash. Using muted colors make you look sophisticated, but it might get ignored more.

Each color can help communicate your message more. Remember your brand’s personality and choose the right color scheme for it. Don’t make the mistake of sending the wrong message because of inappropriate logo colors.

Choose an Appropriate Logo

Logos can be funny, serious, stylish, etc. You need to think about the kind of logo that fits your business. Remember, your logo should communicate your brand’s message to your audiences clearly. If you’re a serious law firm, you need to make it somber and business-like.

Your company logo can make or break people’s first impression of your brand. Pay attention to everything and make sure it creates the right image for your consumers. The icon and the font you use can affect how they see you, so keep that in mind at all times.

Make Your Own Logo Today!

Having logos with hidden images give a lot of benefits to your brand. They allow you to become more distinguishable from other brands that use generic symbols to represent their business. Most people find it endearing when they find hidden images within logos since it’s a sign of effort from you.

Do you have questions? Do you want to make your own logo for free? Visit us today!

A logo is essentially a company’s face –the first impression the company makes on a customer.

So, if you want to get into logo design, creating a basic logo that effectively sells your client is critical. Choose the wrong logo design and your client will appear unprofessional in the eyes of potential buyers.

At the same time, the right logo will create recognition instantly within the target audience’s minds.

Here’s a list of five design tricks and tips that will help you to create a killer basic logo from Day One.

1. Be Balanced

When you’re designing a logo, achieving balance is paramount. After all, the human mind naturally perceives balanced designs as appealing and pleasing.

So, what exactly is balance in logo design? It means keeping your size, graphics, and color on both sides of your logo equal in terms of weight.

Don’t place too much emphasis on either side. Keep things consistent across the board.

2. Be Colorful

Although color theory can be complicated, here are some basic rules worth keeping in mind.

First, utilize colors that are close to one another on a color wheel. For instance, if you’re going for a warm logo design, choose yellow, red and orange hues.

Also, stay away from hues that are too bright and thus would be hard on potential customers’ eyes.

Make sure that your logo looks good no matter what color scheme you use. It should stand out and be classy looking whether it features two colors, is in grayscale or is in black and white.

3. Be Choosy About Your Font

Picking the best font size and type is trickier than many new designers realize.

However, a good rule of thumb is to avoid fonts that are overly used today, including Comic Sans. Otherwise, your logo might appear amateurish.

Also, be sure that your font can still be read easily when you scale it down. This is especially important with a script font.

And another thing: Don’t use more than a couple fonts. Using a single font is best.

4. Keep the Company in Mind

Understanding your client is key to creating a logo that best suits the company. This means you need to perform some preliminary research on the client as well as its audience.

If you don’t, you may end up producing a logo that doesn’t align with the client’s vision. And do you really want to keep going back to the drawing board?

Didn’t think so.

If you create a satisfactory logo, your client may even decide to use your design on its own custom buttons to promote the organization. That means even more exposure for you.

5. Don’t Get Complicated

This is one of the most important rules of logo design.

It’s something Nike mastered with its swoosh–a simple yet globally recognizable logo.

Why not follow in Nike’s footsteps and keep your logo simple, too? Your client’s bottom line will thank you.

How We Can Help with Basic Logo Design

We offer a complete yet simple logo maker that can help you to become a whizz at basic logo design in no time.

Contact us to find out more about how you can create logos that will make companies stand out in today’s competitive business world.

What’s the first thing you think of when it comes to education logo design? It is a pencil, graduation cap, or a book?

On average, people are exposed to 5000 marketing messages every day. Your logo can be one of them.

How can your educational business or institution’s logo cut through the noise and stand out? It will take creativity and an understanding of how logos work. It also takes a little bit of brainstorming.

Here are tips to help you brainstorm ideas for your education logo.

What Does Your Institution Do?

The first step in education logo design is to get to the heart of what it is you want people to know about your institution.

A logo needs to convey a message, which people can easily interpret on a subconscious level. Your message should be an emotion that people can easily relate to. That’s what’s known as your brand promise.

Perhaps your business is focused on language education, or it’s a fun place where kids can learn. On the other hand, your institution can be more traditional and focus on character development, knowledge, and wisdom.

These questions will help you flesh out your brand promise:

• What do we believe in as an institution?
• What do our competitors promise their clients?
• What are the values of this institution?
• What do we want out students to achieve while they are with us and beyond?

These questions seem simple on the surface, but they will ignite a lengthy discussion to answer them effectively. Once you nail these, it’s much easier to create your logo and other marketing messages.

After learning what your brand stands for, it becomes easier to choose the right elements in your education logo design to convey that.

Elements of a Logo

Your logo communicates a message. How that message is communicated depends on the elements you choose in your design. Each element has an impact and influence on how your logo is interpreted.

Symbols

Symbols in a logo are intended to draw a reference point for someone viewing the logo. That’s why you see so many education logo designs with pencils, books, and graduation caps.

One organization with a logo that stands out for their use of symbolism is Honor Society. That logo features an upright torch flanked by olive branches. The torch symbolizes hope, life, enlightenment, and truth.

Those are honorable qualities that they want their members to embody.

Text

You may decide to have your business name or tagline in your logo. The font you use in your logo can communicate a lot.

Have you heard of serif and sans-serif fonts?

Serif fonts are old, traditional typefaces that have been used since the advent of the printing press. These fonts have flags or tags on the letters. They convey reliability, dependability, and respectability.

They’re also neutral fonts, meaning that they can be used in most applications

Sans serif fonts don’t have the traditional tags on the letters. They tend to have a modern or futuristic look that conveys simplicity.

Colors

Colors also have a psychological impact. That’s why you see green for money related logos, or blue for traditional companies. You’ll see red and green logos around the holidays. Colors hold special meaning for people.

For example, brown symbolizes earth. You’ll see it commonly used for environmental companies. Dark blue symbolizes knowledge and yellow symbolize philosophy.

How many education logos have you seen with these two colors?

Each of these elements works individually and in unison to have an impact on the person viewing the logo.

Education Logo Design Tips

There is a lot to consider when it comes to education logo design. With a good understanding as to how your message and visuals work together, you can create an amazing logo. You’ll also need to keep these tips in mind.

Put Your Designs on Paper

The most important thing to remember about logo design is that you don’t have to get it right the first time. In the brainstorming phase, there is no such thing as a bad idea. Put everything down on paper, then decide if there’s an idea that’s worth pursuing further.

Research Competitors

You’re going to put in a lot of thought, time, and effort into your logo. You certainly don’t want to have a finished product that looks a lot like a competitor’s logo.

That’s why you need to know what your competitors’ brand and logos are in the early stages of the design process.

Scale Your Design

As you’re designing your logo, keep in mind the different ways it will be used. Will it be used on banners, t-shirts, pens, letterhead, and building signs?

You’re going to need to make sure your logo looks good no matter where it appears. You can do that by deciding to use just a symbol in some applications or scale it to size in others.

Keep Your Design Simple

As you probably discovered when you were learning about your brand promise, there’s a lot that you want to covey in your logo.

Simplicity is a very elegant form of design. Keep your design clean and simple. It will stand out much more than a busy design.

Test Your Ideas

Good design doesn’t happen in a vacuum. It takes feedback, learning, and tweaking to get it right. When you’re at a point where you have a few good designs, take them public and test them out.

You can ask your employees and customers individually or you can do a social media survey.

When you ask people for their opinion, ask them which design they like better and why. You want to be sure that the logo they like conveys the message intended.

Education Logo Design Is Easy

Now that you know what goes into education logo design, it’s time to get to work.

There are a couple of ways to design a logo. You can sketch ideas on paper, use a complicated graphics program, or you can use Online Logo Maker.

Online Logo Maker is an easy-to-use tool that has the images and fonts you need to create a fantastic education logo. If you’ve already done your homework and you know your marketing message, you can design your logo in 10 minutes.

Click here to get started.

Do you want to add a marshmallow logo to your camping company?

It’s a clever play on the image of sitting around the campfire while camping, and it can evoke many memories for people.

The camping industry continues to grow with over 3 million new families starting to camp each year since 2014.

That’s a lot of new opportunity to grow your business and reach new audiences. You want to make the right first impression, and it’s important to have a logo that will do just that.

If you’re looking to use a marshmallow in your camping logo, keep reading for five marshmallow logo ideas.

What Does Your Brand Stand For?

There’s a lot of thought that goes into a logo. It’s an important part of your marketing message. It’s so important, large companies have been known to spend millions of dollars just to design a logo.

You may not have that kind of budget, but you can take a similar approach to logo design.

The purpose of the logo is to create an emotional response that connects the buyer to your camping business. You need to get a good idea as to how you want people to think about your business.

The main thing that you want to focus on is who you are designing the logo for. In other words, who is your target audience?

Let’s say you target luxury campers. The fonts, colors, and images are going to need to be modern and sleek to make the connection with that audience.

If you target families, you’ll want to have something that’s more fun and child-like.

You also need to understand what your company stands for. Is your business environmentally friendly? Is it a fun company?

This is important to know because certain colors and fonts have common emotional responses. You want to match the logo with the emotional response you want to create.

What to Think About When Designing a Camping Logo

When you’re designing a logo, you want to make sure you get elements just right.

Whether you’re a camping business or an office equipment company, the core of what makes a good logo is the same.

• Color
• Text
• Message
• Symbols

Each element conveys a message. They work in unison to create one message for your business.

Now that you know what it takes to create a logo that aligns with your business, it’s time to give your logo a personality.

Check out these five ideas for a marshmallow logo.

1. Happy Marshmallow

Camping makes people happy.

The reasons why are varied, but a recent study showed that being disconnected from technology and being out in nature contributes to a better sense of wellbeing.

Add to that the bonds forged with people they’re camping with that create memories that last a lifetime.

How can you create those emotions with your marshmallow logo?

Try making a happy marshmallow. One example is to create an abstract marshmallow and put a big happy face on it.

2. Burning Marshmallow

Not everyone responds to campfires the same way, but many people love the smell and sight of a campfire because it evokes great memories.

There’s something about sitting around a campfire that people love. It’s time to bond, connect and roast marshmallows.

Men also tend to have a primal response to fire. It provided our ancestors with warmth and safety when they were hunter-gatherers.

If your camping business targets men or hunters, consider using a marshmallow roasting over a fire to evoke that primal response.

3. Glamping Marshmallow

Luxury camping has taken off in the last few years. That’s because more and more people are deciding to go on a staycation rather than travel to other countries.

For people that are on staycation and don’t want to ‘rough it’ luxury camping is a great option. It’s become a camping trend all over the world, from California to Italy.

Don’t take our word for it, check out these camping options in Europe on Campsited.

So, how can you incorporate a marshmallow into your camping logo?

If you have an Airstream camping site, you can have a marshmallow that looks like a person just outside of the Airstream.

Another way is to have a marshmallow lounging in a hammock. That can show that your campground is a place to relax, unwind and have fun.

4. Smores, Please!!

You could evoke the homey goodness of a gooey marshmallow s’more dripping throughout your logo.

If you’re targeting parents or older campers who have grown up camping, this can be a great option for a marshmallow logo.

The older people get, the more nostalgic they get.

A logo with a gooey s’more can make people think about the fun they’ve had camping before. If it’s done right, you can have a logo that makes the connection between the wonderful childhood memories of camping and your business.

5. Marshmallow Family

Is your camping business targeted towards families? Then you’re going to want to show that in your logo.

Many families go camping together as a way to connect, recharge and have quality time together.

How can you show that your camping business works with families?

You can get as creative as you like. You can have a marshmallow family around a campfire with a tent in the background.

You can also use your business name and have an outline of a family in the logo.

If you want to get a little cheeky, you could have a marshmallow family just like the popular stickers you see on minivans. That shows that you have a sense of humor and you like to poke fun at popular culture.

Build Your Own Marshmallow Logo

There’s more to creating a camping logo than throwing a marshmallow in front of a fire.

You have to think about your business, your brand, and your target audience. That will make sure your logo looks sharp, is consistent with your business, and you have something that people will positively respond to.

Now that you know how to build a brand and what goes into creating a logo, it’s time to get to it.

Creating your own marshmallow logo can be as easy as roasting s’mores. Just use OnlineLogoMaker. The logo maker has images and templates that you can customize.

You can have your logo done in as little as 10 minutes.

Take this brief tutorial and create your logo today.