When it comes to the logo for your resume writing service, you’ll need to go big or go home. Business logos are often the first things potential clients will see, so yours needs to make a statement.

There are lots of details to consider when creating your logo, but happily, we’ve got you covered. We’ve put together a list of 11 steps from conception to completion, that’ll make designing your logo as easy as pie.

Keep reading to find out how.

1. Think of Your Audience First

Before you do a single thing, get out your notepad (digital or paper, whatever floats your boat), and get into the mind of your ideal client.

To define your target market, you’ll need to ask–and answer–questions like:

• Where do they live?
• How much do they earn?
• What do they do each day?
• How do they find stuff out?
• Do they have a certain way of speaking?
• What kind of vocabulary do they use?

Once you have your answers, it’s time to move on.

It’s All About Them (Like It or Not)

The key thing to remember here is, what your clients would want and like is way more important than your own personal preferences.

For example, you might like the cutesy, kawaii-with-lots-of-fuzzy-pandas-and-smiley-popsicles kind of style. But if you’re marketing to professionals in need of a high-end resume writing service, a cute fuzzy logo isn’t going to cut it.

On the other hand, if you’re reaching out to prospects fresh-out-college, then something cool and a little more laid-back might be just what the doctor ordered.

2. Check Out the Competition

Next thing to do is to go online and check out your neighboring resume writing service websites. There, you’ll be able to take a good look at their logos and the kind of customers they appeal to.

What can you learn from your competitors? Is there a certain pattern in the style they use? Are crisp, clean lines all the rage with your client base, or do they prefer something a little softer?

You’ll also want to focus on who of your competition is the most successful. Chances are, their logo is one that sticks in the consumer’s mind. So, take note and learn from their successes. That could be you, one day.

3. Brainstorm with a Pencil

Now you’ve got an idea of who you’re trying to attract and what’s worked so far, you can start to design your logo for your resume writing service.

Again, take out your pad and pencil (it could be an Apple pencil, we don’t mind), and go to town. You want to get every line and curve, every thought and lightbulb idea onto that sheet of paper.

From steps 1 and 2, you’ll probably have a good idea of what you’re aiming for. Now, the only limit is your imagination, so draw everything that comes to mind.

As you move down through our list, it’ll be easier to narrow down which design is the one for you.

4. Keep It Simple

You want your logo to be memorable, and to make it stick you’ll need to keep it simple.

The best logos use minimal colors, symbols, and text, but make the biggest statement. Love them or hate them, brands like McDonald’s, Apple and Starbucks have got it right.

These 3 brands use just 2 colors in their logo, simple shapes, and no text. Well, unless you count Starbucks, whose instantly recognizable typeface is a logo in itself.

The point we’re making is, keep fuss to a minimal. Your logo represents your brilliant, professional and easy-to-use service. Unnecessary clutter will take away from that message and put potential clients off.

5. Keep It Clear

When creating a logo for your resume writing service, you need to send a clear message to your clients about what it is you do. So, think about the exact service you’ll be giving your customers, and tailor your logo accordingly.

The Ultimate Medical Academy, for example, has a clear and comprehensive resume-writing guide. The guide tells readers exactly what their resume should look like.

In the same way, write down a clear description of your service, and what your client should expect from it. Now, incorporate that clear message into your logo.

6. Tell Them Your Name

The full version of your logo should include the name of your resume writing service. You want people to know what you’re called, and for your company name to stick in their mind.

After all, before he was The Artist Formerly Known As Prince, Prince was, well, “Prince.” It was his brand name, catchy and memorable and cool. It was only after he got super-famous he could drop the name without a backward glance.

So, if your resume writing service gets so massively famous that the world will already know who you are, then great. But, for now, use your company name.

7. Go Bold and Stand Out from the Crowd

You could stay conservative and use a sheet of paper as part of your resume writing service logo. It’s safe, recognizable and easy to remember, after all.

But, if you’re itching to think outside the box and be a little more daring, then you can do that, too.

Think Outside the Box…

You can still incorporate paper into your logo, but instead of a pristine sheet, maybe turn it into something else. A crumpled ball of paper, a pretty paper airplane or an origami bird all have something in common: they’re made of paper.

Another tool you can use is that of hidden images. Hidden images show intelligence and creativity, which will definitely strike a chord with many in your target audience.

… Or, Go Nuts

If you’re determined to go even bolder, though, then we tip our hats to you. The 3 brands we mentioned before did just that, and with great success.

Apple used a simple logo that seems predictable, except for one thing: the bite mark in that humble apple is iconic. Take a look at it–you’ll see what we mean.

And McDonalds’ logo is just a take off the first letter of their name, but it makes a huge statement.

Starbucks, though, takes the prize for one of the world’s most successful and obscure logos. Who’d have thought of associating a mermaid with a cup of joe? Not us, but it works.

8. Choose Your Colors Wisely

You’ve fleshed out the bare bones of your logo idea, and your resume writing service is getting its mascot. But before you go full-steam ahead, you need to think about colors.

It’s easy to think, I’ll just pick the colors I like. There’s a little more to it than that. For one thing, it’s very likely that the colors you use in your logo will also be used across your website, in your stationery, and any merchandise you might produce.

Another thing you have to think about though is, where will your logo be displayed? If it’s solely web-based, then the colors you use won’t matter as much.

If your logo will be printed, either in color or black and white, though, the colors you choose will make a difference. Pale shades or fainter colors don’t pick up well in black and white and can be difficult to match even for a color printer.

9. A Picture Speaks a Thousand Words…

Now you’re coming to your final choice of logo image, and it’s going to give your resume writing service wings to fly all over the internet.

So, take another look at the ideas you’ve come up with and make sure you’re choosing the right logo for your business. Does the image say what you want it to? Will people look at it and know what it is you do?

Look at your choice critically and get some outside advice. Trusted friends and family will be able to give you the critiquing you need so you can tweak your logo to perfectly reflect your service.

10. …But Your Typeface Makes All the Difference

You’ve got your image locked down and that is a feat, so give yourself a mighty pat on the back!

The last thing you need to choose is the right typeface that’ll bring your image to life and tell the world who you are.

When choosing your final font, it needs to be:

• Extremely readable
• Easy to scale up and down in size and weight
• Well-balanced with your image
• Fits your business ethos

Your font says a lot about you and will provide many of your customers with the first impression of your business.

11. Make It a Vector SVG Graphic

The final step in the process will get you the most beautiful and user-friendly logo of them all.

Once you’ve got the exact design of your logo down pat, you’ll need to make it digital. The way to do that is to make it a vector graphic.

Vector images are different from traditional JPEGs because you can scale them down or scale them up, all the way to infinity. And you won’t lose a single pixel.

With our premium logo-creation pack, you’ll get full branding with VSG graphics, so you can use your logo on absolutely anything.

The Perfect Logo for Your Resume Writing Service

Your business logo is one of the first things potential customers will see, and it speaks volumes about you and your company.

Make your logo say exactly what you want it to so it’ll appeal to the target market you’re aiming at. Go for substance over style, keep it clear and simple, but don’t think it needs to be boring.

Instead, keep our 11 steps clear in mind, and you’ll soon have the perfect business for your resume writing service.

What are you waiting for? Check out our tutorial on how to create your free logo now.

Did you know that you can design your own awesome tshirt logo?

Logo design is a great way to promote your brand. With a cool, unique tshirt logo, you can become a walking advertisement for your own business. To promote the brand even more, give shirts to your customers and employees.

If the logo becomes popular enough, you can even start selling the tshirts in an online store, creating a whole new revenue stream!

But first, you need to make the logo. Wondering how to get started? We’re here to help – in this guide, we’ll walk you through how to design your own tshirt logo. Keep reading for our top tshirt logo design tips.

1. Seek Inspiration

Before you can design the logo for your tshirts, you’ll need to get inspired. Logo design is an artistic, creative process, so tap into your inner artist before you get to work.

You can research online, exploring different company logos on sites like Yizzam. Figure out what designs appeal to you, then compare them to see what they all have in common. This will help you decide what kind of design is perfect for you.

You can also just keep an eye out for a great tshirt logo in your day to day life. People wear branded shirts all the time. Which ones catch your eye?

The logos that stick in your mind the most are the ones you should draw inspiration from. After a while, you’ll probably see that the different logos you like have many things in common.

2. Learn About Logos

It’s also a good idea to learn about the history and concept of logos. What makes an effective logo?

The best ones tend to be unique, visual, memorable, and not too complicated. Your logo also has to look good on a t-shirt. What will make people want to wear a logo on their clothing?

3. Follow a Process

The creative process can look different for everyone. However, if you’re not sure what steps to follow, it can be good to have a roadmap.

Consider a process that goes something like this:

• Research: look at what’s out there, and what your competitors are doing. Decide how you want your logo to fit in or stand out. Look at modern logo trends, and balance that with the need for a logo to be timeless (or get updated).
• Concept: sketch or design a few logos based on your ideas.
• Reflect: spend a few days away from the project and see how you feel about it. When you come back, the right direction to go will often be clear.
• Feedback: present the logo to a small focus group and get some feedback. Make changes accordingly until you come to a final draft.

4. Know Your Audience

While you’re researching and designing, you’ll need to keep your audience in mind. Who do you want to reach with this logo? Who do you want to wear your tshirts? Who do you want to notice them?

Your logo will communicate something, but different audiences often read messages in different ways. It’s a good idea to include your target audience members in the group you get feedback from. That way, you can tell if your logo is really conveying the message that you want it to.

5. Save Your Work

As you work to design your logo, you’ll probably work through a number of different sketches and design ideas along the way.

Make sure to save your work, rather than throwing away the sketches you decide not to go with. These can be helpful later if you decide to do a redesign based on feedback from your focus group. If you decide to make another logo later, your sketches can also be helpful.

6. Try a Mood Board

If you get stuck, get creative with a mood board or vision board.

Logos are all about tying different elements together: color, shape, text, and so on. With a mood board, you can experiment with different elements, and envision how they might work together in a tshirt logo.

7. Don’t Get Too Trendy

There will always be fads in logo design. However, you need to balance the desire for trendiness with the need for the logo to be evergreen.

Of course, if you intend to release a new tshirt design every few months, you may want to go with a trendy logo. But if you want this logo to last for years to come, choose a design that will remain relevant, rather than a trend that will soon be forgotten.

8. Change Your Design Medium

If you’re hitting a brick wall on ideas, you might just need to try designing with a different medium.

If you’ve been trying to come up with a design on a computer, try switching to pen and paper for a few days instead – or vice versa. Sometimes, this kind of change is all you’ll need to spark creativity and come up with the perfect design.

Don’t worry about your skill level here, either. Your paper-and-pen sketches don’t need to be great: this is just a way to spark ideas. You can always clean up the image with a computer later.

9. Consider Fonts

Words aren’t necessary for logos, but they’re a great way to create an attention-grabbing tshirt. If you decide to incorporate words into your logo, though, you’ll need to take font into consideration.

Different fonts work for different purposes. A sans-serif font looks more modern, while a serif font can look old-fashioned. Hard-to-read fonts aren’t ideal for tshirts, since the goal is to allow people to read the text quickly.

10. Consider Color

Will you be printing your logo on tshirts of a specific color? If so, that will affect the colors you should choose for your logo. A black logo becomes hard to see on a navy-blue shirt, for example.

Get Your Tshirt Logo Printed!

Once you’ve decided on the perfect logo design, getting the shirts printed is the only thing you have left to do.

This is the fun part – you can choose the perfect shirt colors and styles to display your logo.

However, creating the logo can be fun as well, when you use an online logo maker. Start designing your logo with our logo maker today!

Your AV company is in the business of communicating through images and sound, so why is your logo so generic?

There’s a reason why top global companies spend millions on logos. It only takes a few seconds to form a first impression of a logo and as little as five impressions to secure brand loyalty.

With only a few seconds to impress, what do you do? Ditch the stock logos and think like your favorite brands!

Let’s take a look at five more reasons to leverage logo customization.

Color Boosts Brand Recognition by 80%

Your AV company has to stand out in a sea of competition. But something as simple as color can increase recognition by as much as 80%.

Your logo plays a vital role in leveraging color in brand strategy, but you can’t just throw paint on a canvas and see what sticks. Color and mood are inextricably linked. Ask yourself, what do you want customers to feel about your brand?

As an AV company, consider the psychological impact of the following colors:

“Welcoming” light blue, as seen in logos from Walmart and Airbnb.

Purple conveys both calmness and creativity, which you can see from Yahoo! and Hallmark’s logo.

Red elicits a sense of urgency, which makes it perfect for CNN, CVS, and YouTube.

Yellow stimulates the mind and elicits a sense of optimism, as you can see in the famous Shell logo, Best Buy, and National Geographic.

The color white represents wholeness, completeness, and feelings of hope, as leveraged by Atema Partners, Adidas, Apple, and ABC.

Don’t miss an opportunity by treating your logo colors like an afterthought. Let’s dig in more into the true value of brand recognition.

Brand Recognition Starts Young

Going without a decent logo can have more consequences than you think. An ill-conceived logo can completely misrepresent your business. Just ask Pepsi and the 2012 Olympic Games.

But a compelling logo can help turn a new brand into a household name, like Apple, Nike, and The Walt Disney Company. And more recently, Twitter, Slack, Uber, and Netflix. And kids play a much bigger role than you ever would have thought.

Studies show that brand loyalty is established as early as six years old. In fact, more than 90% of children surveyed can correctly match brands to their logos. This means if kids absorb your logo at a young age they’re more likely to be customers as adults.

95% of Purchase Decisions Are Subconscious

Need another powerful reason for a custom logo? Consumers may have less power over their purchases than you think. This comes down to the power of the subconscious mind.

What does these mean for your logo? Everything.

Harvard Business school professor, Gerald Zaltman, found that 95% of purchase decisions are dictated by the subconscious mind. According to Zaltman, your senses help guide your subconscious mind, and there’s no better way to evoke positive emotion than with an effective logo.

An AV company, in particular, can look to Zaltman’s communication industry example. Aside from color and shape, Zaltman found that purchases are also linked to tactile experiences. That’s why the look of “finishing” and “sheen” are particularly effective in audiovisual logos.

You may not be able to control your customers’ subconscious mind, but leveraging the psychology of design does give you an advantage.

Logos Communicate Who You Are

Consumers hate mixed messages. Does your logo clearly represent what your AV company is really about? You need visual impact to clearly communicate your values and principles with little to no words.

That’s what an effective logo brings to the table. Through your logo, you can tell the world what kind of AV company you have. Do you want to appeal to high-end clientele or consumers who want discount AV services?

The best way to truly tell if your logo communicates with your target base is through focus groups, test audiences, user testing, and surveys. This will let you know whether you’re ready to launch or go back to the drawing board.

Logos Give Your AV Company Credibility

A poor quality logo screams ‘unprofessional’, but a complicated logo can be just as bad. So how can you stand out without taking a chance on logo design?

Truth is, a simple and clean logo design is often the most credible. Just look at Google, Apple, Nike, Microsoft, and Spotify. Four prolific companies with simple logos and colors.

What does this mean? Editing matters. Forget crazy gimmicks and make sure your logo is clear, professional, and relevant. This will help you establish your AV brand in the industry.

Here are a few more ways to establish credibility and trustworthiness in logo design:

• Pick a logo symbol that’s relevant to AV
• Keep it versatile
• Choose a modern font
• Use capital letters
• Use a strong shape like a triangle

Of course, this means quality matters. But don’t hire a logo designer just yet. Learn how to create and customize your own AV company logo with this quick and easy design guide.

Get Started

You know why you need a custom logo, now it’s time to give your AV company a design that matches its mission.

Time is of the essence in business, so start brainstorming your logo now to improve your company’s brand recognition, consumer perception, and credibility in the industry.

Make sure to bookmark these tips and tricks and check back often for the latest in AV logo design.

Are your design desires deeper than your pockets? You’ll be glad to know you can create your own logo for way less than you’d pay a professional.

Online logo creators have made it easy for designers and non-designers alike to create stunning logos. Simple drag and drop tools take no skill to master. Best of all, you can design your logo for free and only pay for it if you’re happy with it.

This means you can get the logo of your dreams at a fraction of the cost of a professional artist.

The only limit is your own creativity.

Ready to get started? These five simple steps will help you create your own logo in minutes.

Peruse Logo Design Trends

Just like fashion and home decor, logo design trends evolve, too.

While you may want a timeless style, you likely won’t have the same logo for the entire life of your business. You want your logo to match the times to let people know you’re paying attention to what’s current.

The logo you create won’t necessarily look the same in five years as it does today. Companies are continually altering their logos to keep up with design trends.

Apple, Facebook, Twitter, and Coca-Cola regularly release new, slightly tweaked versions of their logo without affecting the overall design.

Some companies, like BP and Marriott, performed complete overhauls on their logos.

When creating your initial logo, go with what’s hot right now. You can always tweak it as trends change.

Consider the Psychology of Logo Design

There’s an entire psychology behind logo design that can help you create the right image.

Shapes, colors, and fonts play a huge role in shaping how others will perceive your logo.

Shape

There are three main types of shapes in logo design: organic, geometric, and abstract.

Organic shapes assume the form of an identifiable object, like a house or a leaf. Geometric refers to triangles, circles, squares, and the like. And abstract shapes do not define any predefined parameters.

Most logos have a combination of two or more of these elements.

Circles, ellipses, and general roundness promote a sense of community and partnerships.

Rectangles and squares represent professionalism and efficiency. In some cases, these shapes can ward off potential clients by creating a standoffish vibe.

Triangles promote power and balance. Spirals are fun and inspiring. Straight lines are bold and masculine while curved lines are softer and more feminine.

Take these things into consideration when deciding what shapes will best build your brand image.

Color

The significance of color in logo design runs as deep as that of shapes.

It affects how your audience views your brand. When combined with the right shapes, your logo can go a long way in promoting the right image.

For example, red is energizing and passionate. Yellow is fun and friendly. Blue is calm and professional and is the most popular color in logo design.

Take care to research the meaning behind color before you create your own logo. You want to take every opportunity to let your logo speak for your brand.

Font

The shape and style of your font can reflect a strong brand.

For example, do you want skinny letters or bold font? Script or straight? Does a handwritten style fit your brand, or perhaps a typewriter-style font?

You should choose a font that’s easy to read, but also one that fits your brand style. Using an online tool to create your own logo gives you access to lots of font choices.

Think About Where Your Logo Will Appear

How do you plan to use your logo? Will it appear on your website and other digital content? Do you plan to print it on business cards or marketing materials, like these banners or signs?

Logos can look different depending on how and where they’re used.

For example, a logo with tiny details or a gradient looks great on the screen, but those details likely won’t translate when printed on a business card.

Explore Other Logos to Get Inspired

You want your logo to be unlike any other, but that doesn’t mean you can’t garner a little inspiration from other companies.

FedEx, Amazon, and Apple have some of the most inspiring logo design elements. Look closely at the space between the “e” and the “x” and you’ll notice a hidden right-pointing arrow.

The arrow in the Amazon logo points from the letter A to the Z, reflecting the notion that they truly carry everything.

And Apple’s stem is actually the “bite” that’s been taken out of the apple.

These small nuances are easily overlooked, but they do make an inspirational impact. They prove thought, creativity, and professionalism went into the design process.

Even if you’re not a designer, you can still find these moments of creativity. All you need is a little inspiration and experimentation.

Use Free Online Software to Create Your Own Logo

Having a general idea of what you want before you start designing can save you hours at the drawing board.

Now that you’ve considered things like shape, color, trends, and what other companies have done, it’s time to create your own logo.

Tools like OnlineLogoMaker make it easy to get a simple yet powerful design. The clean interface lets you focus on your logo rather than dozens of tools and menus.

Using an online logo maker rather than standard design software has its benefits. For starters, you have a suite of images, fonts, and templates built in. This helps keep your final cost low.

In addition, you can see what your logo looks like on a business card before you finalize your design.

Once you’re satisfied with your logo, simply purchase it and download it to your computer.

Then start using it!

In Closing

Online tools and design help make it easy to channel your inner artist to create your own logo.

With a little time and imagination, you’ll have a logo you’ll be proud to show off.

Check out our online logo maker for free and start creating the logo your business deserves.