Some estimates say people buy up to 19 billion pairs of shoes every year. That’s more than two pairs per person on the planet right now.

Consumers have more choice than ever when it comes to buying shoes. If you’re planning to start a pre-order shoe website, you know you need to do something to stand out in the crowd.

It all starts with building a good brand identity. Brand identity, in turn, starts with a powerful logo.

So, how do you create a killer logo for your new website? You can start with these seven helpful tips.

1. Keep It Simple

The most effective logos are usually simple. Think of Apple’s bitten-into logo or Nike’s iconic swoosh. A few simple lines make up both of these logos, yet they’re impactful and memorable.

The “keep it simple” rule comes with a few extra notes. You want your logo to be identifiable, so be careful not to confuse “simple” with “generic.” People should be able to identify your logo at a glance.

If they’re constantly confusing your logo with another brand, your logo isn’t effective. A simple design can be quite eye-catching and still provide an identifiable logo.

2. A Powerful Logo Reflects Your Brand

The next tip for creating a logo focuses on your brand identity. There are plenty of websites that offer pre order shoes, so what makes your brand different?

It could be that you focus on a particular type or style of shoe. Maybe you offer customization.

You might think about the design sensibilities of your brand and your audience. Are you speaking to an urban audience, a group of wealthy people, or female shoe fanatics?

Your logo should reflect this brand identity.

3. Choose Your Fonts Wisely

Successful logo design hinges on the careful selection of typefaces. First, you want to make sure your typeface is legible, even at small sizes.

Why is legibility so important? You want to make sure people are able to read any text on your logo. If they can’t, they may misread the name of your company.

Next, typefaces communicate certain design sensibilities. Serifs have a certain timelessness to them, and they may evoke nostalgia for bygone eras. Sans serif fonts usually feel much more modern.

Some fonts may feel “fun” or “feminine,” while others are futuristic. Make sure the typeface you choose reflects your brand identity as well. If your brand is focused on cutting-edge urban shoe designs, then a “flirty” font probably isn’t the right choice.

4. Think in Color

Color is also an important considered in logo design. Much like typefaces, different colors communicate different ideas to your audience. Blue, for example, inspires loyalty and trust in people.

A blue logo suggests that your brand is a brand the consumer can trust. Red, on the other hand, suggests passion.

It’s a good idea to pick two colors, to create contrast. For ads and website pages, you’ll want to set one color as the primary logo color. The other, secondary color will be used for contrast.

Your logo should be visible on both black and white backgrounds. Finally, make sure your logo also looks good in black and white. There may be times when you need to use a grayscale, black, or white variant of the logo.

5. It’s all About Scale

Most logo best practices suggest you should design your logo as a vector. Vector files allow you to scale up and scale down, without loss of fidelity.

That means no more pixelation or blurriness when your logo gets blown up for a billboard ad.

Your logo should still be recognizable and legible at almost any size. If it’s not, then you may want to reconsider the logo.

This is one reason many brands choose to have both a wordmark and a graphic logo. Logotype can sometimes become too small to read, so brands fall back on the graphic.

Nike is a good example of this. The swoosh sometimes appears with the name “Nike.” In some cases, though, only the swoosh appears.

Since the swoosh is so iconic, everyone knows the brand name it’s associated with. Nike doesn’t need to print their name with the logo. This also means they never have to worry about printing the wordmark so small it’s not legible.

6. Leave Room for Change

Good logo designs are classic, and they rarely need to change much. That said, it’s always prudent to make sure you can make updates to your logo as times change.

Why? Design trends and sensibilities change and evolve. What’s considered “modern” right now will look dated in a few years. A logo needs to keep evolving so that it always looks current and speaks to a modern audience.

Of course, you also want to make sure your logo is always recognizable. If you’re constantly overhauling it, you may lose any brand recognition you built.

A good logo allows for updates, without starting from scratch. It can be difficult to achieve a balance between timeless design and flexibility. Working with a great logo designer can help.

7. Appeal to Your Audience

Finally, the logo for your pre-order shoe website should appeal to your audience. Before you begin designing your logo, take some time to think about your audience.

Who are they? Why do they shop with you over the competition? What do they value, and how can your logo communicate those values to them?

When you can answer these questions, you’re well on your way to creating a powerful logo for your brand.

Great Logo Design Starts Here

Creating a powerful logo is the first step on the road to making your brand more visible and identifiable for your audience. With better brand recognition at play, you’ll be able to stand out from your competitors.

Looking for more tips on designing a killer logo? Our library of informative guides is here to help. You’ll find the latest trends, tips, and tricks to guide your logo-design process.

Most of us have grown accustomed to the fact that appearances matter (whether we like it or not). The care we place into how we dress and groom ourselves tells people a lot about who we are.

But, the same can be said for brands. Your logo is a crucial part of your brand’s first impression that it makes on your audience, and neglecting a quality design could potentially cause people to not take you seriously.

Logo trends are always changing, though, and it’s important to stay on top of them in 2020.

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know.

1. Simplicity

In a society where people are constantly exposed to (and often overwhelmed by) an influx of information, simplicity can go a long way. 

This can often mean a color palette of two colors and flat design/copy. For example, a palette of black and navy blue accompanied by the brand name in a company-chosen font is often enough to stand out from your competition.

Since so many brands are in pursuit of doing ‘more,’ sometimes doing less is the best option. 

2. Clean Typography

Luxury brands (or those that come at a premium price) will often benefit most from this. Color is your enemy here, and bold fonts for your brand name are your best friend.

With this trend, a fashion designer may use their brand’s name as a logo with a simple black rectangle behind white text. As previously mentioned, simplicity will be key in 2020. But, utilizing only black and white will convey an aura of grandeur.

For those who need a bit of extra help bringing their ideas to reality, there are plenty of reliable branding services that you can take advantage of.

3. 3D Gradients

On the other end of the spectrum, you can expect to see businesses incorporating both 3D and color gradients into their logo design.

Since this type of logo doesn’t often translate well into print, it’s mostly used by businesses that work in the software or digital marketing industries. As you may expect, it’s rare that you’ll see a logo for these companies on a physical sheet of paper.

If all else fails, though, you could have an alternative logo for print.

4. Throwback Aesthetic

A love for the 80s and 90s has recently seen a resurgence (or perhaps it never fully went away). Cassette tapes, Super 8 cameras, and even vintage-style videogames are relatively commonplace these days.

Brands can take advantage of this by using blocky, colorful text in their logos. Pixel art is also a great way to venture down this path and is sure to capture the attention of those who appreciate the vintage aesthetic.

Keeping up With 2020 Logo Trends Can Seem Difficult

But it doesn’t have to be.

With the above information about logo trends for this year in mind, you’ll be well on your way toward developing one that accurately represents your company in an aesthetically-appealing way.

Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.

Youtube has over 2 billion users. If you want to get them to subscribe to your channel and watch your videos, you have to set yourself apart from the crowd.

One of the ways you can create a more professional-looking channel and get more views and attention is by having a great logo. Your logo shows up when you post comments on other videos and on your channel.

Keep reading to learn how to make a Youtube logo that will help you stand out.

What Elements to Include

Before we get into how to create your Youtube logo, let’s look at what it should contain. You need to combine these three elements if you want to have an amazing logo for your channel.

Bright Colors

People’s eyes are naturally drawn to bright colors or logos that have great contrast. That’s why you’ll want to pick a couple of bright colors to use in your logo. Make sure they don’t clash and don’t have more than two or three or else your logo could end up being too busy.

Simple Design

Speaking of business, you want your logo to be as simple as possible. Think of the simplicity of Youtube’s logo. It’s just the play button but everybody knows what it means.

It’s also important to remember your logo is small when commenting, so people need to be able to see what it is even when it’s small.

Reflects Your Channel

You also need to pick a logo that accurately reflects what your channel is all about. You may be passionate about cats, but don’t put one in your logo if you’re making a gaming channel. Unless, of course, you’re playing games that involve cats.

How to Make a Youtube Logo

Now let’s get into how to make a logo for Youtube. There are really only two steps involved, so you should be able to make a Youtube logo in a short amount of time.

Coming Up with Ideas

Get out a piece of paper and start drawing. Come up with as many ideas as you can, then start narrowing down your options until you have one that you love. Make sure it has the right colors, is simple, and reflects your channel before considering it a final design.

If you can’t draw, don’t worry. You just need to get your ideas out there for this step.

Creating the Logo

There are many free ways online to make a Youtube logo. Visit one of these sites, and you should be able to work quickly to bring your logo to life. Feel free to keep playing with the colors and design until you have one that you believe is perfect for you and your channel.

Need More Help with Logo Making?

Now you know how to make a Youtube logo that can help your channel be more unique and bring in more people to watch your videos and subscribe. As you can see, it takes just a few important elements to put together a great logo.

If you want more help with making a logo for Youtube or anything else, keep reading our blog. It’s full of information that will help you design the most amazing logo for any project.

Any type of creative business needs to have cutting edge branding material. Even if they provide non-graphic services, such as content, the way they look online has a huge impact on their reputation. 

All brand personas start with a logo. This symbol is a unique identifier that forms a mental connection between a business and consumers. 

If you own a creative organization, it’s critical to design an ideal logo before you fully brand yourself. Your logo will be a constant on all your marketing materials.

Keep reading to learn seven tips for creating a logo that sets you apart.  

1. Understand Your Brand

It’s easy to jump the gun on your logo design because you want to get the process over with. However, it’s important you first understand your brand. This means pinpointing your target audience. 

Think about what type of people require your service. If it helps, make a list of reasons why a person would hire you. Doing so will help expose your target client. 

Then, think about your industry. Does your product create an emotional response or is it strictly technical? This factor has a huge impact on the vibe your logo should convey. 

Finally, consider what your business is all about. If you’re forward-thinking, your logo should be ultra-modern. If you’re traditional, you may be able to get away with a classic approach to branding. 

2. It’s All About Style

Once you’ve nailed down what kind of branding approach you’re going to take, you can start thinking about logo style. This refers to the aesthetic your logo design will have. 

If you’re not in the graphic design industry, it’ll surprise you how many logo styles are out there. Professional designers can take things in any direction. 

You may opt for a pictorial mark, which is a symbol used to represent your business. On the other side of the spectrum, a wood mark incorporates the name of your business. 

If you want to convey a fun, playful tone, consider using a mascot as your logo. You could also go abstract and use geometric shapes that send an effective message. 

This can be a tough decision, so don’t hesitate to hire a creative agency to help you out. 

3. Embrace Simplicity

Many businesses make the mistake of trying to “wow” their audience with a logo. The result is often overwhelming to the eye, which is a no-no when it comes to logo design. 

The opposite approach (simplicity) is better. A clean, subtle logo can be much more effective than a bunch of bells and whistles.

Don’t be afraid to use white space when coming up with logo prototypes. A well-positioned symbol with a sharp design can be very attractive. 

The primary thing to keep in mind is that your logo should be straightforward. All it needs to do is get the message across and stick in people’s minds.  

Consider the logos for companies like Apple, Target, and Twitter. They use one or two colors and a lot of white space. It’s all about the execution. 

4. The Science of Color

Even if you’re going for the most minimal logo possible, the colors you use are critical. Colors can evoke emotional responses, which means you need to spend a lot of time thinking about which ones to use. 

You’ll need to consider what kind of business you are when deciding on a color. This is your chance to convey compassion, creativity, assertiveness, empathy, or any other feeling. 

Blue is always good for creative businesses. It evokes collaboration, innovation, and intelligence. 

Red is a strong, energetic color. However, it’s loud and can evoke aggression, so be careful with how you use it.

Muted or earthy tones evoke classiness and trustworthiness. Black is always good for conveying power and credibility. 

5. Fun With Fonts

This is another element that’s easy to gloss over. However, the typography of your logo speaks volumes. 

Fonts have the power to exude personality. This is your chance to get creative and set yourself apart from the competition. 

The great thing is, there are thousands of fonts to choose from. Look for a program that provides you with a good selection. 

Like the other elements of a logo we’ve discussed, you’ll need to think about your business persona when choosing a font. You’ll also need to make sure there’s no mistaking what your font says. Remember, your business name is foreign to many people. 

6. Make a Lasting Impression

Your ultimate goal is to create a logo that’s unique and eye-catching. Unfortunately, this is hard to do in today’s competitive marketplace where seemingly countless businesses are vying for attention.

Take a look at the logos of your closest competitors. Write down what stands out about them and what you feel they lack. 

Then, brainstorm a logo concept using your business principles and with your target audience in mind. You’ll need to come up with several mock-ups and revise them. 

Don’t hesitate to get other employees’ opinions. There’s always a chance someone will provide a perspective you’ve never considered. 

Once you have a final prototype, show it to people and ask for their impression of it. If it’s not getting the reaction you want, keep working on it. 

7. Scalability

Your final logo will go on all your marketing materials. It needs to be easily scalable. 

This means that when it gets sized up or down, it will still look good. You wouldn’t want to add it to a print advertisement and realize after the fact that you can’t read the tagline. 

You’ll need to work with a graphic designer to ensure good logo scalability. They have the software and knowledge needed to do this. 

It’s also important to keep in mind that your logo will need to go on your website. Make sure you design something that looks good in a digital format and doesn’t have too much information included. 

Start Designing Your Ideal Logo Today

Even if you plan to work with a professional graphic designer, you can start thinking about your ideal logo concept now. Going in with a good sense of what you want will prove helpful.

Use the tips discussed above and create a logo that makes your business stand out. 

We hope this article has been informative. Browse our site for additional design-related content and more.