$2.7 billion is the average amount travelers in the United States, both resident and international, spend per day. And the United States travel industry generates $2.3 trillion each year.

To survive in this massive industry and maintain growth, you need to adapt to the trends and find ways to stand out from the competition.

Creating a memorable logo is one of the best ways to do this. A travel logo that catches someone’s eye, tells the nature of your business, and represents your brand can have a tremendous impact on the overall growth of your company.

But how do you create a logo with such a strong impact? This guide will tell you everything you need to know about travel logo design.

Know Your Audience

To create the perfect travel logo design, you need to understand your target audience.

Think about the kind of travelers you attract or would like to attract. Are they luxury travelers? Budget backpackers? College students on spring break?

Whatever the case, your logo needs to speak to them.

For example, if you’re trying to attract luxury travelers looking for holiday accommodation, you’ll want to create a logo that has a sleek and elegant design. Think about using colors that promote sophistication, such as black and gold.

Trying to attract more of the party-going crowd? Then you’ll want a logo that’s bright, bold and fun.

Consider Symbols

Symbols are a big part of the travel industry.

Planes, arrows, compasses, and suitcases are all commonly used to symbolize an escape from everyday life.

Using a symbol can be a good way to let your audience members know you’re a travel company. However, if you choose to use a common symbol, make sure it has a unique twist to it so your audience members can easily distinguish it.

Choose Colors Carefully

Just like symbols, colors are a great way to evoke emotion.

Several studies point to the fact that color can actually affect people’s perception of a brand.

So, choose your colors wisely.

Black and gold are great colors if you want to evoke sophistication. Yellow, pink, and orange are great if you want to exude a fun, youthful attitude. Green is often associated with the environment and is a great color if you’re an eco-friendly travel company. For adventure travelers, you might want to go for a bold color like red.

Incorporate Location

Implementing elements of your local culture can be a great way to set your travel logo apart if you’re located in a specific location.

For example, if you’re located in Colorado, you might want to consider incorporating mountains into your logo. Or, if you’re located in Florida, you might want to add elements of the ocean into your logo.

Travel Logo Design: Wrap Up

We hope this article helped inspire you to start creating your travel logo.

Got any questions about getting started on your design? Drop us a comment below.

Vacation.

This one word immediately puts our hearts at ease.

96% of American employees note that time off is incredibly important to them. As a result, vacation planning has become a booming industry in America.

In the travel industry, creating recognizable brands means creating recognizable vacation logos.

Ready to promote relaxation to potential customers? Check out these five fail-proof vacation logo ideas that can strengthen your brand and increase your customer base.

The Top 5 Vacation Logos

Some of the best examples of a vacation logo share three features: they create feelings of trust, safety, and interest.

Vacationers are looking for new experiences. However, with those new experiences comes a bit of intimidation.

Here are the top five logo ideas that seem to be the perfect example of how to entice travelers:

#1: The Relaxing Image

By simply Googling ‘vacation logos’, the first logos to appear include some kind of image.

Leading with a relaxing image is an instant eye-catcher.

Pictures of the sun, the water, a boat, the mountains, or a sunset are some of the most popular images used in vacation logo design. However, keep in mind that it’s never a good idea to do what everyone else is doing.

Don’t be afraid to put your own spin on relaxation.

#2: The Name

Let’s take the town of Hell, Michigan as an example. The name of this town is kitschy enough to attract vacationers. However, names on any logos should be closely considered.

If a local travel agency is trying to attract visitors to Hell’s city limits, then a picture of the Devil and his trusty pitchfork probably aren’t the best images to display under the name “Hell’s Travel Agency.”

Sure, it’s a funny play on the city’s name.

However, that image and name do not conjure up feelings of trust and safety. Here’s where a nice picture of a sunset could help focus on the beauty of Hell, Michigan rather than the association with the devil.

#3: The Mention of Location

No need to spend too much time explaining this. Without alluding to the location in the logo, there is little association with where these travel services will send vacationers.

#4: The Color Scheme

Picking a color palette with bright, bold colors is always a great way to catch the attention of those looking to travel.

#5: The Catchphrase

Something fun or something easy to remember is the best option for a catchphrase. It also works for promoting why you should book your vacation stay with the company.

An example: Finding Fun in Phoenix is not only fun to say, but easy to remember. Plus, a great catchphrase can open up opportunities for great marketing products like t-shirts, hats, bumper stickers, etc.

The Alluring Logo

Vacation logos are quickly becoming the gatekeepers to vacation planning services.

Creating a design that is eye-catching and can promote a feeling of safety will bode well for those looking to escape the stresses of everyday life.

The right vacation logo can catapult a company and its brand into the sales stratosphere with just a few simple considerations. All it takes is finding an image, perfecting the color scheme, and designing a logo that inspires a potential customer to start planning a vacation.

Ready to get started? Try a template design to begin creating a logo that’s as perfect as your dream vacation.

Is your trailer logo lacking a certain something? It’s easy to feel overwhelmed when first creating a logo. Knowing which tips make a better logo will make this process much easier.

A logo is often the first visual someone has of your company. First impressions are important.

Creating the right logo is the first step for providing an amazing first impression. Knowing the right tips will make creating your logo a breeze.

You don’t want to make logo creation mistakes that end up costing you business. In this article, you will learn five easy ways to make your trailer logos stand out.

1. Appeal to Your Audience

Most trailer companies want a logo to reflect their products. People using trailers will need them for work situations. Teardrop camping trailers are powerful devices.

Your trailer logos should not have a cutesy appearance. People using trailers want a machine that will help them get the job done.

Make sure your logo reflects a serious and realistic tone to match the wants of your audience.

2. Colors Make or Break Trailer Logos

Consumers tie color with emotions. You’ll want to think about what your customers value.

Many trailer companies utilize the color black for its masculine feel. Blue is a color associated with trust that you’ll see in many company logos.

It’s generally recommended you avoid feminine colors including pink and purple.

3. Choose the Right Font

A font is important for having an effective logo.

Your trailer company will likely want a logo with sharp and bold lettering. Rounded letters sometimes provide a font that lacks seriousness. Rounded letters look great for toy stores but you’ll need something more rugged.

Always choose fonts that are easy to read without a second of hesitation. White Mountain Footwear noticed a 20% sales increase by changing their logo font.

4. Avoid a Busy Logo

You’ve chosen the right color and font but you don’t want to go overboard. It might seem nice to include many elements to have your logo stand out.

Having a logo with too much going on only creates distractions. A logo should be simple, to the point, and memorable.

Iconic companies create logos to stick in the minds of consumers. Including too many words, colors, and images makes a logo clash, steering away potential customers.

5. Consider Multiple Platforms for Logo Placement

Your trailer logo might look great on a business card but how about on a billboard? It’s important that you choose a logo that works in any situation.

The best way to have an adaptable logo is to create designs on different platforms.

Adjust the size of your mock logo to see how it looks on small and large surfaces. In some cases, a logo that looks great on a billboard looks smudged on a business card.

Don’t forget about online logo creation programs. These programs give you the ability to create, edit, and complete your trailer company logo. Following these tips will help to ensure you have a great looking logo for your trailer company.

Are you having trouble finding the right logo font? Having a great logo helps to ensure your company stands out from the competition.

Updating your logo is a process that is made up of several parts. One especially important part of logo creation is the font choice.

You don’t want to pick the first font you come across since uninspired font choices can make a business look boring.

It’s important to have the right style, color, and spacing for the font of your logo. In this article, you will learn how to choose the best tour logo for your company.

Begin by Choosing a Popular Typeface

You’ll want to choose a well-known typeface for your font. Two main kinds of typefaces are serif and sans-serif. Serif fonts have more of a classic appeal while sans-serif fonts have more of a modern appearance.

Helvetica is a sans-serif font style, commonly used in public transportation. This font style looks especially great on large billboards. It’s no wonder many companies use Helvetica for their logos.

Garamond is an old style serif font that works well for established companies.

Futura is a sans-serif font with bold, block letters commonly seen on film posters.

You’ll want to fine tune your text after finding the right typeface.

It’s Time to Fine-Tune Your Font

The next step is to fine-tune the font of your logo. Rounded fonts, including Comic Sans MS, invoke feelings of lightheartedness.

Making a font too sharp could make it difficult to read. Rounded lettering makes your logo look more family friendly.

80% of consumers link color to brand recognition which makes color choice important.

Green brings to mind feelings of being in nature. Blue is an extremely popular logo color choice which invokes feelings of trust. Match font colors with emotions you want your audience to feel.

A company providing the best Colosseum tours may want a font that looks historical.

Ensure Letters are Properly Spaced

It’s tough to grow a business when no one can read your logo. You’ll want to choose a font where letters have the proper space.

Fonts with close letters cause a sort of blur effect. Letters too close together often end up looking line a smudge of color.

A logo must be easy to read in any situation. Have people around you look at the logo and read it off. You’ll want to make a clearer font if a reader hesitates for even a moment.

Use Font that is Easy to Adapt to Many Platforms

It’s wise to test fonts on many platforms. You’ll need a logo that looks great on everything ranging from business cards to billboards.

The best way to choose an adaptable font is to test it out across several platforms. You’ll want a font that is easy to read both on small spaces and large surfaces.

Creating a company logo takes time and effort but it’s worth it. Follow these tips and you’ll have the perfect tour company logo that consumers will love.