The sky is the limit.

That’s where Google wants your mind to go when you think of them and their cloud logo.

And it’s true. Think of every time you’ve logged on to the search engine and the logo is different. Dr. Seuss themed or holiday themed, the list stretches for miles.

Why does Google get to make its own rules and what can you learn from its logo and brand?

Keep reading to find out.

Learning From Google’s Cloud Logo

The answer is in simplicity.

When you think of Google’s logo, their Gmail logo, their browser logo, it’s all very simple. The color schemes are simple. Red, blue, green, and yellow. Their fonts are always easy to read.

Let’s take an even closer look at the history of Google’s logos.

Color

When you think of the Google’s main logo, you probably think about the upper case blue “G”. Why does that draw your attention and what does it mean?

The color blue says that a company is logical, innovative, professional, and non-invasive. It’s a universally loved color by all sexes and ethnicities. Essentially, it says “Everyone loves us”.

Google’s mission has always been, “Don’t be evil“. What’s the opposite of evil? Love! As in “everyone loves us”.

How is this incorporated into the cloud logo? Notice how it’s on top. It says that all of the things that we mentioned above are still a priority.

Red is a symbol of power and yellow in the logo symbolizes positivity and friendliness. Google is one of the most powerful corporations in the world and they provide free services all across the globe, so the color schemes make sense.

What’s truly unique about this color scheme is the spiraling of the colors. Notice how they touch, creating a complete loop inside of the hexagon.

This tells the customer that these principles are unwavering, unbreakable, and unified.

Something is Missing

In Google’s original logo, the upper case G was green. Green is still represented today in the lower case “g” near the end of the logo. It has been completely left out of the cloud logo.

What are they trying to say? Green is a universal symbol of youth and Google is making a bold statement by leaving this color out of their literal loop.

They’re saying, “We have come of age. We are no longer a new brand, we’re a mature company.”

Shape

There is a variety of shape usage within the logo. Above, we mentioned the loop within the hexagon.

This spiral effect, especially when it’s so cleverly placed inside of a straight lined shape, symbolizes creativity and growth. The spiral of colors has another purpose and that’s to funnel your eyes to the center of the logo. A circle. Void of color.

The circle represents a promise to the customer. It’s a symbol of community and trust.

Why do other cloud associated businesses use a cloud shape logo and Google uses something unrelated?

Because they don’t need to. They’re Google. This logo makes a powerful statement to the customer. One that a tired, boring cloud shape can’t possibly replicate.

If you’re looking for file archiving software, are you going to go with one of the companies that all have the same type of logo, or are you going with the trusted name of Google?

Bringing it all Together

So what is this promise that Google is trying to convey with their logo?

The colors. The lack of one particular color. Shapes inside of shapes.

Google is telling us to trust them with our valuable information. If we do so, we will be protected by not just their cyber security, but by their brand values.

This logo is a brilliant way to say so much in one tiny, seemingly simple cloud logo.

Cloud hosting is a huge industry, and it’s growing all the time. Did you know that cloud computing is projected to increase from $67 billion to $162 billion  from 2015 to 2020?

That’s a lot of money.

Cloud hosting is clearly a smart industry to be part of, but with so much competition you need to make your business stand out from the crowd.

The perfect business logo is unique, well-designed, and clearly reflects your values and sticks in the mind of potential customers.

Feel like there are only so many ways to design a stylized cloud? Think again.

We’re sharing ten of the best professional cloud hosting logos to help you get inspired.

Let’s do this.

1. eggCloud

The eggCloud logo combines two unique images in a striking, memorable way.

It’s not quite what you’d expect from a cloud hosting company, but that only serves to make it even more memorable.

Try brainstorming different words that relate to your business or values, then combining them with a cloud in your logo.

2. rocketcloud

The rocketcloud logo depicts a rocket taking off, with a stylized cloud beneath it.

This is a smart way to add energy to the design and create a sense of ambition and success in a way that a simple cloud just couldn’t achieve.

3. cloudhome

Want to appeal to certain type of buyer with your logo?

The cloudhome logo achieves this by weaving a house symbol into a large cloud, making it clear that they’re targeting homeowners.

4. CLOWD

Altering the spelling of your business name is a great way to make yourself stand out, as illustrated in the CLOWD logo.

Multiple different cables ‘raining’ from the cloud is a fun, techy touch.

5. FiberLynx Hosting

The Fiberlynx showcases a commitment to security with a traditional badge design.

It’s made unique via the simple but effective technique of cutting an ‘F’ shape out of the side of the image.

6. agilecloud

The agilecloud logo is a wonderful example of a cloud design that’s been made to look subtle and professional.

Rather than the kind of white, fluffy cloud you might see in a children’s book, a cloud shape is made up of multiple colored hexagons.

This brings to mind connectivity and teamwork, both of which are really important when it comes to cloud storage.

Think outside the box when creating your design – don’t just go with the most obvious representation of the word ‘cloud.’

7. safecloud

If you want to emphasize a key selling point of your service, your logo is the place to do it.

The safecloud logo combines a cartoon cloud with a lock to make it clear that they take security seriously.

8. BlueCloud

The BlueCloud logo uses bright colors to catch the eye of the viewer, and this certainly makes it stand out.

A relevant tagline, ‘Raining business’, also helps make them more memorable.

9. BlueHost

Cloud hosting doesn’t have to represented by a cloud, as this simple but effective logo from BlueHost demonstrates.

If in doubt, stick to the less is more rule when designing your logo.

10. Krystal

If your name translates well into an image, why not use it as the starting point for your logo?

That’s what Krystal has done with their diamond design, and it creates a logo that’s both memorable and unique.

How to Create Effective Cloud Hosting Logos

Feeling stuck on how to create the best cloud hosting logos?

Here’s what to do:

• Outline your key services
• List your main values
• Brainstorm images that reflect your values and services
• Experiment with different styles and combinations

With a little work, you’ll soon be ready to create the perfect logo for your hosting company.

Logos can be the very first introduction to a company. They immediately set the tone and vibe of the business they’re selling or representing. That can be a lot of pressure for a virtual voicemail company!

Companies looking to succeed should consider trendy logo design when developing their brand. (Don’t know if your current logo checks out? Try this resource.) 

But how do you accomplish that and set yourself apart from the competition? For starters, voicemail companies might want to avoid sticking to a simple telephone symbol (unless you’ve got an unexpectedly creative design).

Let’s look into some current and forecasted logo design trends that are sure to draw the eye and please consumers. 

Winning Logo Design Trends 

1. Simple/Minimal Design 

Simple and minimal is just the way things have been going for a while now. Thanks to everything since the year 2000, we see ourselves as futuristic, and products and design should be sleek and clean (just look at the iPhone).

Simple, clean, bold–that’s what consumers have come to expect. Your logo shouldn’t be any different. Companies should consider app buttons and how a logo will look inside them. (People spent 900 billion hours using apps last year). 

Virtual voicemail companies should consider actionable app buttons with simple design that are easy to find. 

2. Bolder, Brighter Colors

Dim blues and dark grays might look sleek and sophisticated, but it’s the brightly colored logos that are more likely to draw attention. If voicemail clients need to find an app button quickly, bright yellows and oranges will definitely help out.

According to a recent poll, around 85% of people named color the main reason why they bought a particular product. 

3. Negative Space

Negative space is a creative way to blend objects or characters in a logo. This logo design trend certainly draws the eye by overlapping and using empty space in fun ways. 

Look at the A&E channel logo to get an idea of what is meant by “negative space.” The USA channel logo also. Try playing around with designs like telephones, sound waves, and checkmarks using negative space.  

4. Hand-Drawn

Hand-drawn logos are quirky and personal. They indicate that a company is geared more towards a light-hearted audience, which can be comforting. 

Businesses that deal in more obscure products (such as voicemail companies) can benefit from a personal touch. Giving a personality or human touch to the company makes it less intimidating and more approachable. 

5. Geometric Shapes

This one goes hand-in-hand with the simple/minimal design we talked about earlier. Geometric shapes prove to be eye-catching and easy on the eye at the same time. 

Virtual voicemail companies may not need any relevant icons if the geometric shapes are attractive enough. Don’t restrict yourself to typical design expectations. 

Crafting a Perfect Logo

Okay, there’s no “perfect logo” per se. The best ones just do their job really well: they attract, they’re familiar to returning users, and they can be recognized in a crowd of logos.

And where can virtual voicemail companies start with a great design? With an exceptional logo from Online Logo Maker! 

Our services are complete and take into account current logo design trends. You can design a logo in ten minutes, download it in various formats, and save it for future downloads or edits. 

Online Logo Maker makes it extremely simple to design winning, eye-catching professional logos. 

Corporate logos are a reflection of the brand. A potential client may forget your company’s name, but he will remember its logo. This visual element tells the story of your business and its values.

From the logo color to its shape and message, everything matters. The right colors can increase brand recognition by a whopping 80 percent.

For instance, many iconic brands use the color blue in their logos. Over 42 percent of customers say that this is their favorite color. Thus, it makes sense to incorporate it in logo design.

When you’re running a communication protocol company, it’s crucial to update your logo. Clients expect you to be up-to-date to the latest trends in tech. An outdated logo can affect sales and brand image.

Just like everything else, logos aren’t forever. Even the best designs may lose their appeal. A new logo can liven up your brand and increase your reach.

Here are some warning signs your communication protocol company needs a new logo:

It Doesn’t Look Professional

Many start-ups have their logos designed by students or freelancers with limited experience. This might work in the first few months, but it can affect your image later.

A logo is the first thing people when checking out your website or marketing materials. Thus, it needs to look professional. Depending on your budget, you can either create a new logo yourself or hire an expert.

Your Logo Is Outdated

If your logo is over 10 years old, it’s time for a change! It may have looked fantastic in newspaper ads, but this doesn’t mean it looks well on websites and social media.

A good logo should keep up with the modern technology. It should also tell customers about your products, such as Modbus and other communication protocols.

Don’t worry – it’s no need to change everything!

Just add a splash of color, an eye-catching message, or a cool font. For inspiration, check out iconic brand logos, such as Goodyear and Volvo.

Track their evolution and see how they’ve changed over the years.

For instance, Mastercard had six logos up to this date. The first version was released in 1886. Their current logo follows the latest trends, featuring a minimalist design.

You’re Offering New Products

Communication protocol companies are constantly launching new products and services. This industry is fast-changing with new technology. Thus, it makes sense to update your logo accordingly.

If you’re launching new products, your logo should reflect these changes.

Use the existing design as a starting point. Use different fonts, add new graphics, or remove unnecessary elements.

Incorporate symbols that reflect your products.

Let’s say you’re offering communication protocols for lighting control. Your logo could include the image of a light bulb or a thunder bolt plus the brand’s name.

Why Create a New Logo?

You may wonder if it’s really worth creating a new logo.

According to marketing experts, corporate logos have a major impact on company performance. They can also positively impact customer commitment and make your business stand out.

Logos are more than just a symbol of your brand. They play a functional role in promoting your business and generating sales.

A good logo can give you a competitive edge and convey your message to the target audience.

So, are you ready to update your logo? Do some brainstorming, write down your ideas, and experiment with different designs!