5 Clever Technology Logo Designs to Use for Inspiration
Posted on November 10, 2017 by Logo Design Tips and Tricks
Startups left and right are entering the tech industry, making the need to stand out more important than ever.
No matter what kind of solution you bring to the table, your brand has to be strong enough to back it up. You need to have a defined set of brand values, characteristics, and standards.
A strong brand can take years to develop, but it only takes a second to recognize. Today’s top technology logo designs are known all over the world.
If you want to one day be among such ranks, you need to draw inspiration from those who already got it right.
Here are five top technology logos to turn to when making your startup logo.
Top Five Technology Logo Designs
1. SoundCloud
SoundCloud is one of the most direct, yet unique technology logos.
The stripes on the left side of the cloud represent sound waves. This speaks to the heart of the company – music. Users can even see similar lines pop up on audio tracks as they listen to their favorite artists.
Pair these lines with the right side of the logo and you have the illusion of a cloud. Hence, sound and cloud. Design can really be that simple and that powerful.
2. Amazon
Amazon chose a more mysterious way to tell their story.
As one of the leading online retailers, Amazon aims to provide quality goods from A to Z. They also strive to deliver top-notch service.
These goals are both represented in the “Amazon smile.” A smile is a worldwide signal of satisfaction, and the curve cleverly reaches from “a” to “z” in the word, “Amazon.”
3. Google Chrome
Google is known for being innovative across the board, but their logo designs are worth taking special note of.
The classic Google logo doesn’t play by the rules. It has what are traditionally considered to be clashing colors slapped on to a classic typeface.
However, the colors work beautifully and provide synchrony across product extensions.
Chrome, for example, has all the Google colors. All the elements also go in a circle, which suggests a lasting internet connection like the one users can expect with Router Login Netgear.
4. Beats
Beats by Dr. Dre has one of the most simple, yet iconic logos.
Almost as soon as this company entered the market, it was easily recognized among top technology logo designs. The lowercase “b” plays with flat design elements when placed in the circle.
The letter not only stands for the name of the company, but it looks like an earbud, too.
5. Tinder
Tinder changed how dating works, and did so in a way everyone can remember.
The Tinder flame is more than a cool gradient. It represents the thought process behind swiping left or right, based on deciding if someone is hot or not.
The company has been igniting the spark for couples since 2013. It doesn’t look like this flame is burning out anytime soon.
Create Top Technology Logo Designs
Having an innovative logo design isn’t always about being the flashiest or boldest thing to look at.
The best technology logo designs are born from staying true to the brand and telling a story. Your logo is the best way to tie everything together. It tells users exactly who you are in a way they will remember for all the right reasons.
Ready to begin creating the next iconic technology logo?
Watch our tutorial and get to work!
4 Essential Tips for Designing a Brilliant Information Technology Logo
Posted on October 03, 2017 by Logo Design Tips and Tricks
Impressive logos are an integration of visual art elements, color theory, and psychology concepts that represent a company in a quickly identifiable way. An information technology logo is the instantly recognizable face of a business, as some of the most successful IT companies have proven.
Exceptional logo design is more important now than ever before. We see and even interact with logos in entirely new ways thanks to the digital age. An effective, classic design that sets an IT company apart in an expanding industry is a must-have.
What does it take to design a brilliant, unforgettable information technology logo?
Read on to learn 4 essential tips for great information technology logo design.
Stay Simple
When it comes to an effective information technology logo, simplicity is the secret. Information technology is complicated and this is why potential customers are seeking your services. They’re not looking for a code to crack.
Keeping your logo clean and direct is key. Some of the most well-known IT companies have the simplest logos.
Good design conveys the business or company’s mission in a powerful, straightforward way. Don’t dilute your message with a busy or complex logo.
Often, you don’t even need the logo to include a brand’s name or description. Some of the most well-known logos have no name or words but can be quickly identified.
The Color and the Shape
Colors should be limited but appropriate. Keep in mind you’ll be dealing with a lot of other businesses, so your color choice and design need to convey professionalism. A great example is a logo for NENS, a company that provides IT services to many industries.
Logo shape has a significant effect on the overall feel of a logo, also. Round shapes tend to evoke a sense of love or community, while straight lines and straight-edged shapes suggest strength and stability. The best logos find a way to use both elements for connection and confidence.
Getting the Message Across
Great logo designs tell who you are and what you do. The information technology industry has many facets. It’s a good idea to incorporate some part of your particular business into your logo if possible.
An obvious representation isn’t the rule, however. More subtle designs masterfully show customers what company they represent and then creatively suggest the company’s purpose.
Your Information Technology Logo Should Be Unique
IT logos should leave an impression. In a computer-driven world, there are many companies offering IT services. Don’t get lost in a sea of logos.
While it’s a great idea to draw inspiration from popular logos, don’t be tempted to model your design too closely to theirs. This can make your design seem unoriginal, which suggests that your company may be the same.
Similar logos are also easily confused with other companies. You want your logo to make people think of your business, not anyone else’s.
Consider these things when deciding on a one-of-a-kind logo:
- What does your company value and represent?
- What kinds of services do you offer?
- Who are your target customers?
- Can you describe your company in 1-3 words?
- What makes your company different or special?
Asking yourself these questions is a good starting point when thinking up a unique but fitting logo.
Build Your Brand on a Strong Logo
Your logo is a crucial piece of your brand’s identity. It has to be a high-quality design that is memorable. When customers see the logo, they see you.
Let us help you design an incredible logo for your brand. It’s fast and easy. Visit our website to get started today.
5 Ways to Use Your Microsoft Partner Logo
Posted on September 27, 2017 by Logo Design Tips and Tricks
Microsoft Partners already have a competitive advantage over competitors in their business area. They make 20 percent more in profits than other similar businesses.
Those who have a Microsoft Partner logo and aren’t using it in the right way risk losing out on their share of that money.
Microsoft as a brand already has value, so some of the work is already done for its partners.
However, what makes a business stand out even more is marketing designed to use that logo to draw in clients.
Want to find out how?
Read on to find out five different ways to use your Microsoft Partner logo.
Put the Logo on a Business Card
A business card is a powerful marketing tool, and is still popular despite the multiple digital replacements for it.
It’s simple to create a card that incorporates both a company logo and the Microsoft Partner one. Even a simple design is better to have than no card at all.
Use the Logo in Documents
Every business creates documents and emails each day.
Each one of these is an opportunity to fix the business’ name in the heads of customers.
Take advantage of the Microsoft Partner logo by placing it below the name and company in an email signature field.
For invoices, a logo can be automatically placed with an accounting program. Guides on how to add one in programs like Microsoft Dynamics GP can be found on iSolutions.
Put on Items like Signage and Banners
The advantage of highly visual physical items like a banner at the entrance to an office or a sign behind a reception desk can’t be underestimated.
This is a good place to put the logo alongside a company name to impress visitors and business partners.
Brand Your Social Media Profiles
Using logos for online marketing is one part of the ever-expanding digital marketing world.
Therefore, branding social media profiles is increasingly important. A good idea is to fix the logo to things like a Facebook cover photo.
Use on Themed Promotional Products
Any themed item that is given to a client or visitor for promotional purposes is a great spot to put the Microsoft Partners logo.
Pens, key chains or novelty items like a stress ball or plush toy all qualify.
Make sure it’s something useful so that people won’t be inclined to throw it away. Just like a business card, you want them to keep it with them so that the visual of the logo stays on their mind.
Get Started on Branding with the Microsoft Partner Logo
There are some other tips to keep in mind when getting started with a logo.
First, place it wisely. Microsoft recommends the badge be affixed to one of three corners of marketing materials. Choose from the lower left, or top or bottom right corner.
Secondly, when placing it ensure that there’s enough space around it for it to be legible. No cramming into tight spots!
Want more logo advice? Follow the blog for inspiration. Or if you’re ready, get started on creating a logo of your own.
5 Elegant Logo Design Tips for an Internet Provider
Posted on September 19, 2017 by Logo Design Tips and Tricks
Internet providers are usually thought of as utilitarian companies because of the service they offer. But that doesn’t mean they can’t benefit from an elegant logo design.
A company’s logo is the first thing people notice about it, and it could even be the deciding factor when someone is choosing where to do business. Because of this, company’s take their logos very seriously and it’s important as a designer to understand what makes a logo successful.
Below, we’ve outlined five tips that can help you create an elegant logo design for an Internet provider.
1. Elegant Logo Design Comes from Understanding the Brand
The best logos are those that use visual elements to tell the customer a story about the brand. They hint at the company’s attitude and culture, in addition to communicating the services provided.
To be able to design a logo that does all that, you need to know the company from the inside out. Talk to stakeholders and employees to get a sense of what the company is like. If you understand what about the brand a logo should represent, you’ll be well on your way to the perfect design.
2. Keep It Simple but Interesting
Truly elegant logo design incorporates a balance of elements. This goes beyond just contrasting visual and text elements. You also want to create a logo that does enough to grab a customer’s attention without doing too much that will confuse them.
A customer should want to look at the company’s logo — it should catch the eye with a surprising element. But no one should have to work hard to understand a logo or spend time trying to figure it out. A balance of simple elements working together in a new way keeps a logo interesting without making it complicated.
3. Use Color to Create Emotional Connection
There are certain colors that are very closely associated with emotional reactions and responses. This is important to keep in mind when designing a logo for an Internet provider.
People rely on high-speed Internet to get them through their daily routines. When designing a logo for an Internet provider, you would want your work to inspire confidence that the company will be able to give its customers what they want.
Color is a design element that can help with that. Strong, bold colors would be a better choice than softer pastels, for example.
To understand more about high-speed Internet and why it’s so important for these companies to have the confidence of their customers, click here.
4. Look for Inspiration Everywhere
Inspiration for logo design can come from even the most unexpected places.
A great slogan could come from a customer’s online review. An interesting visual element could be inspired by a building you pass every day on your way to work.
Being open to unconventional sources of inspiration could take your creativity to a new level and help you design a logo unlike anything anyone else has done for the industry. That’s a great way for the company you’re working with to set itself apart from its competition.
5. Trust the Process
Creating elegant logo design takes time, and a truly successful logo cannot be thrown together in a rush. The design process is just that.
Start by brainstorming different ideas and don’t be afraid to pursue several of them. Trial and error can work to your benefit.
What you don’t want is to be so committed to one idea that you try to force it to work even after it becomes obvious that it’s not the best design. Try to keep personal feelings and attachments separate from the work, and you’ll end up serving your client in the best way possible.
Ready to Start Designing?
Online design tools can guide you through the creative process from start to finish. They can help you visualize your ideas and give you a sense of what’s working and what needs to be rethought or tweaked.
For more information, check out our Frequently Asked Questions so you can start designing today.