Did you know 94% of the world’s population recognizes the Coca-Cola logo? This fact highlights how important branding can be for your business, which means you need an outstanding logo design.

But what are some common mistakes to avoid when designing your technology logo? Your logo will be part of your brand for many years to come, and you’ll want it to give the best possible impression to your customers. While there are many logo design variables to consider, there are several typical mistakes you can sidestep during the design process.

Keep reading to learn more.

Not Doing Your Research

You probably already have a few ideas for how you would like your technology logo to look. But, have you considered if your customers would also find it appealing? If not, you could end up with a logo that you like, but that your clients find unattractive. 

Rather than spending time trying to second-guess what logo design people would like, you can ask an external firm to carry out research on your behalf.

This will give you more time to work on research initiatives and project innovation. Of course, if you also want to speed up these processes, you can read more about OTAs.

Making Your Logo Too Complicated

Technology company logos can look overly complicated if you try and fit too much in. While you may provide multiple solutions to diverse industries, you don’t have to convey this in your logo. Think about the core aims of your business and consider how you could display them as simply as possible. 

Another solution is to make your brand name your logo and present it in an interesting font and engaging colors.

Using the Wrong Colors

Choosing the right colors can be the difference between your logo looking amazing, or barely attracting attention. If you run a vibrant company that’s full of energy, you could opt for lively and vivid colors such as bright red or green. Alternatively, if you want to give a more serious impression, you could choose navy or silver.

Whichever colors you select, they should reflect your company’s spirit and approach to its work. 

Trying to Be Trendy

While you may want a modern technology logo, it’s important not to pick a symbol just because it’s related to current trends. For example, including a hashtag in your logo could be a mistake if this social media tag is no longer used in the future. Instead, try and choose a logo design that’s timeless and isn’t connected to current fads.

Design an Eye-Catching Technology Logo

When you avoid the most common mistakes, you can design an incredible technology logo. It’s important to find out what type of logos your customers would prefer to see, and to make sure your logo isn’t too complex. You should also make sure your logo colors fit with your overall company ethos, and consider if your logo design will still look fantastic if trends change. 

This can help you design a technology logo that gets noticed!

Before you rush off to design your logo, check out more of our helpful blog posts. 

Well over half a million companies open up shop every year. Shortly thereafter, several thousands of those same companies close when they find themselves unable to engage customers in a meaningful way.

While there are several reasons why companies fail, particularly in the technology space, one of the chief causes is the lack of branding. And at the center of every lackluster branding strategy is a lackluster logo.

Great tech logo design has often evaded entrepreneurs that are so focused on the product they lose sight of the artistic elements of business building. If that’s the boat you’re in, we’re here to help.

In this post, our team breaks down elements, steps, and considerations that comprise what we feel are the golden rules of excellent logo design in the tech space. Keep reading to take these game-changing tips in.

1. Keep it Simple

Look no further than Apple’s success to understand the power of simplicity. People love clean, accessible designs that make them feel organized and uncluttered. Your tech logo design should embody those qualities.

Some of the most successful logos in the world (Nike’s Swoosh for example) are comprised of a single element. Your logo should strive to do the same as the simplicity of its design will lead consumers to draw inferences surrounding the intuitiveness of your products.

2. Get Psychological With Color

Color, to many, seems like an arbitrary addition designers throw on logos. In reality, color carries a deep psychological meaning that can affect the associations people make with your brand.

The color purple is commonly associated with death. The color black is associated with power. Which color/meaning would you prefer attached to your company?

That’s a question only you can answer but we ask that you do so with a full understanding of color’s primal impact.

3. Prioritize Recall

As you start to create logos during your drafting process, if nothing else, keep this single thought in mind — recall.

The way you know a logo is successful is if the moment people look at it, they’re immediately able to recall your company’s name. Anybody that sees golden arches, for example, thinks McDonald’s. Any time people see multi-colored peacock feathers, they think NBC.

Your logo’s ability to walk the line of simplicity and uniqueness to prompt recall will help it on its way to achieving the ubiquity the world’s most successful designs enjoy.

4. Be Medium Agnostic

You might design a tech logo that looks great on a website. How would that logo look blown up on a billboard though? What about if it was printed on a business card?

As your company grows, so to will the mediums in which you engage consumers. Your logo needs to be ready for that dynamism so you’re not forced to recreate it or alter it as new needs arise.

5. Understand What Tech Logos Look Like

We would never advocate that you copy other’s logos or strive to be exactly like competitors in your space. There are certain common qualities in logos that spur thoughts of tech when consumers look at them.

To discover what those elements are in your market, analyze the most successful tech company logos you know of. Check out Apple’s logo, Microsoft’s, Oracle’s, and others.

Do you see common threads you can adopt? Can you spot the differences in a logo that’s selling disaster recovery services versus business continuity services?

Make mental notes on what you learn and use those findings to your design’s advantage.

6. Don’t Knock Text Till You Try It

Just about every tech entrepreneur we’ve talked to starts down the path of creating shape/graphic-based logos. We don’t blame them as logos comprised of graphics are among the most popular.

Still, we’ve seen very successful logos lean solely on text. Think Coca-Cola or FedEx.

All of that to say that if you’re hitting a creative rut with graphics or just want to start on your logo design with a different mindset, focus on text. As long as your typeface is legible, you may come up with a design that’s simple and original.

7. Draft, Draft, and Draft Again

Your tech logo design’s chances of resonating with an audience go up substantially each time you draft a new idea. So, don’t be afraid of the process of drafting something up, setting it aside, and trying another design.

Too many people get stuck on their original logo drafts and cut themselves off from the wonderful opportunities that may come from continuing to let their creativity flow.

Don’t be one of them.

8. Get Feedback

The best way to gauge if your logo is achieving its intended end is to ask other people what they think. If possible, get your logo in front of people that are your target audience as their opinion matters most.

Two or three feedback sessions could increase your logo’s efficacy ten-fold so don’t miss the opportunity to solicit feedback.

The World’s Next Greatest Tech Logo Design Could Be Living in You

Our team has hit you with a handful of rules that can help you structure your design process. Armed with them, we implore you to start playing with ideas and testing them with your audience.

The world’s next great tech logo design could be just one draft away from being in your possession. Work towards that reality and know that we wish you the best of luck as you do.

For more tips on logo design and other business/lifestyle topics, explore more of the content on our blog.

Have you just started a new tech company? Perhaps you’ve been inspired by the pandemic to create a company that is based entirely online. This type of business can thrive in the current times.

As well as hiring great people and coming up with a business plan, you also need to make sure you have a great logo to support this idea.

But what makes a good tech company logo in 2021? What color schemes work best and what do logos in 2021 actually say about the kinds of companies opening now?

Here’s everything you need to know about logo design in 2021.

The Future

A key theme you will see in logos of the 2020s in the future. It’s often said that the future is a self-fulfilling prophecy. We see the future depicted on television or films and then we make that future a reality.

The same is true of logos. Digital companies want logos that speak to that concept of the future because they want their customers to feel as if their products transport them to the future. The services of Myte Tech can help many businesses achieve that dream and realize their customers’ vision with some great tech solutions including logo design.

Because 2020 has been the turn of a decade and has seen major technological advances, it’s natural that logos should reflect this.

Look for logos that have a space theme or that have interesting fonts. Perhaps black and yellow could be an interesting futuristic color scheme as it is bold and striking.

Hawking Back to Simpler Times

There are many companies that fight back against the stereotype of what the future should look like with traditional logos.

These hark back to simpler times. If you run a digital publishing company then you might want an ornate logo reminding people of the Victorian era, the so-called golden era of books when everyone was reading huge literary novels that spanned 900 pages.

Yet the reality of your company might be that you publish largely in ebook format.

Simpler logos could include simpler images or animals symbolic of tradition. A lion shows courage where an owl symbolizes knowledge.

The desire to look back rather than look forward in company logo design might also stem from the pandemic.

People are so frustrated by the pace of change and the disruption to our lives that have taken place,  a reminder of the past is a reminder of normality and of stability that we desperately crave right now.

2021 in logo design might be a little different from pre-pandemic 2019 logo design.

Animation

Logos that are static will soon become a thing of the past since most people see logos more online than they do in real-life print form.

It could be increasingly common when you log onto the website to see the logo moving in the corner. If you open a document in Pages or Word it could be a case that the logo moves all the time and is not merely a jpeg file that stays still on the page.

As a company, you might want to consider how you can best take advantage of this. Perhaps if you have gone for an animal it can move. A lion could roar or a snake could slither or curl itself up into a ball.

If your logo is more modern and is that of a spaceship then the spaceship could launch off the page and fill up the entire website.

The individual letters of your company name could also be animated; they could appear one-by-one or they might all appear together in a flash.

Sound

Your logo could also use sound to make the desired effect you want. This could create an added dimension to your logo and make it leap off the page and into your customers’ ears as well.

Think about sonic branding – sounds that reflect your company’s brands – when you create the animated logo and you will soon have an entire brand for your company. We are also likely to see a big shift towards audio in the coming years as the audio revolution takes hold.

Consider 2021 Tech

Ultimately logos in 2021 will reflect the technology available to us. 5G which has now arrived in the way of the latest iPhones, will significantly increase internet speeds and decrease webpage loading times.

Websites and apps will load instantly and you will be able to download 4K Netflix in a few seconds. Logos that are graphic intensive will start to become common.

Furthermore screen size and quality will increase. 32 inches is the standard size television for most families and it’s not uncommon to see families with 42 or 50-inch screens.

Meanwhile mobile phone screens now usually push 6 inches where previously they’d be 4.5 inches. Great logos should bear this in mind. They should be bigger and more colorful rather than bland.

Remember cell phones are now the most popular way we as consumers access the internet.

Tech Company Logo: Think Outside the Box

If you’re thinking about a great tech company logo for 2021 then think outside the box. Think about the times we are living in and then try to reflect that in a novel and interesting way.

Remember that there are competing interests as some people yearn for a return to normality and simpler times where others see the 2020s as a bold and bright future. A company logo can and should reflect both these ideas.

If you are interested in reading more about how to create the perfect tech company logo for 2021 be sure to check out the rest of our site.

In today’s crowded marketplace, it’s never been more important to make a good impression. Your logo plays a crucial role in making a lasting impression on your customers. This is especially important in the hyper-competitive world of tech startups.

There are over 100,000 software companies currently operating in the United States. That statistic alone illustrates why a good tech logo is necessary for your business to stand out.

To help get you thinking about what constitutes a good tech logo, here are seven of the coolest tech logos of all time!

The Coolest Tech Logos EVER!

Graphic design is always changing. Tastes and trends are mercurial, shifting like the tides and the seasons.

That being said, a great graphic design should aspire to be timeless. It should weather the passing trends and transmit something essential about the brand’s identity.

To help you decide on a timeless tech logo of your own, here are some of the most iconic logos for tech companies of all time.

1. Apple

Let’s start with the classics. While Apple’s iconic tech logo has become omnipresent, it still effortlessly radiates cool, modern, and chic.

Steve Jobs and Steve Wozniak are more than just programming savants. They’re also marketing geniuses, judging from the fact that Apple’s logo has managed to remain synonymous with high tech for several decades.

To settle on their logo, Steve Jobs contacted designer Rob Janoff with a very open-ended design brief. “We’re calling it Apple,” was the only direction Janoff received.

Janoff’s iconic design is a testament to solid design principles. The missing chunk out of the apple was to help the tech logo be recognizable at any size, as well as to maintain a weighted balance.

You can’t enter a coffee shop or boutique without seeing Apple’s logo glowing from at least half-a-dozen screens. This will likely still be true in 50 years.

2. IBM

While it might not seem as “sexy” as Apple, it’s hard to argue with a tech logo that’s remained timely for over 45 years. Paul Rand’s updated logo for IBM is a landmark of timeless design that still somehow seems contemporary

Rand’s tech logo design is also a primer on solid design principles. The rounded inlay between the ‘I’ and ‘B’ is meant to approximate a globe. This was to emphasize the “International” of “International Business Machines.”

Chances are, you never even noticed. Paul Rand’s design is subtle and unobtrusive, as the best designs should be.

3. Pinterest

Pinterest’s logo has become so omnipresent we might not think twice about it. Take a second look, however, and you’ll notice some surprising details.

For Pinterest’s most basic icon, which is the letter P in a simple circle, it’s a testament to the timelessness of a monochromatic design. There’s something about red and white together which has created successful visual branding for countless entities, from Coca-Cola to The White Stripes.

It’s just as subtly cool when Pinterest does it. It also looks great against both light and dark backgrounds, making it appropriate for most print situations.

The full Pinterest logotype is what really stands out, however. Take a closer look and you’ll notice the bottom of the P is actually a pen nib, designed to appeal to Pinterest’s craft crowd.

4. Jelly

A relative newcomer on the scene, Jelly’s logo says a lot in a short amount of time. In today’s content-heavy world, a great tech logo should communicate as much as possible in a split-second.

Jelly is a search engine company, geared around conversational search engine queries, predicting the rise of speech-based search several years ago. Jelly was acquired by Pinterest last year, which is a sure sign their branding is working.

Jelly’s logo blends two ideas into a seamless whole. It’s a jellyfish which is also a brain. Without ever saying a word, it reminds us that we’re all just floating nervous systems within this complex ecosystem.

5. Orbotix

Coming across as playful while still being able to be taken seriously is no easy task. Boulder, CO’s Orbotix pulls it off gracefully with the robotic tech logo it uses for its smart robot products Sphero and Ollie.

The Sphero logo looks like a cross between a Pac-Man ghost and a Star Wars droid. Which is appropriate, as Orbotix also manufactures some Star Wars merch. The tech logo manages to be recognizable while also still seeming novel and contemporary.

6. Snapchat

Snapchat is one of the most popular apps with teens, who are notoriously difficult to please when it comes to being “cool.” Snapchat’s monochromatic yellow-and-white “Ghostface Chillah” logo pulls it off effortlessly.

It’s not hard to imagine a league of 18-year-olds getting the ghost logo tattoos. It’s also not hard to imagine a room full of investment bankers bending over backward to hand Snapchat cash, to capitalize on their hipness.

Snapchat’s logo hasn’t always been so graceful. Ghostface Chillah used to have a face, which created a busier, clunkier design. The new minimalist reimagination makes the tech logo design speak to nearly any demographic you could think of, with no text required.

7. Nest

The Japanese have a word called “Ma,” which means “a constructive use of negative space.” In logo design, Ma is your friend, as you have very limited real estate to communicate the most important ideas about a product or brand.

Nest communicates its vision of a smart home easily, using a lower-case ‘N’ as the doorway for a home. Smart, simple, chic, and to the point, if only all designs could be as graceful and elegant.

Are You Looking For A Tech Company Logo?

There are thousands of tech companies being created each and every year, so it’s hard to pick less than ten great tech logos. Hopefully, our roundup has given you some ideas on how to showcase your tech company in its most stylish light.

Over two million brands have created top-notch visual designs using our online logo maker! Create an account with us today and let us showcase your tech business in its best possible light.