5 Creative Tips for Designing Niche Ecommerce Logos
Posted on November 24, 2017 by Logo Design Tips and Tricks
A memorable logo is important for any business. Big corporations spend millions of dollars to ensure they have the best logo possible.
While a good marketing strategy will help Ecommerce logos find their footing, you need to have an interesting logo from the start. Without a logo that sticks in the minds of your customers, all the marketing in the world won’t do you much good.
What’s needed to create a memorable logo? Continue reading to learn our favorite tips for any niche Ecommerce company.
1. Clear and Concise
The saying “less is more” still rings true.
If you have too much going on in your logo, it becomes heavy and messy. Anyone who sees it will get lost in the details and will find it harder to recall that logo.
It’s best to make design choices that get the point across in a simple and easy-to-read way.
2. Flexible for All Formats
If your logo is only readable at one specific size, you’re doing your company a disservice right from the start.
Logos have to be flexible in order to get the most use out of them. You want the logo to read well on mobile devices but also look good on any website that may host your logo.
When designing your Ecommerce logos, make sure to always have this idea of flexibility in mind.
3. Use Visuals to Enhance the Logo
Adding in some kind of visual effect can make all the difference in your logo.
It’s better not to use something overly large or complicated. Take the logo from Military Coins USA, for example. The little star next to their name looks stylish and simple, and it enhances the overall look.
You’ll want to find the same kind of balance in your own logo.
4. Horizontal Design
To give your customers the best user-friendly experience, try to use a horizontal design for Ecommerce logos. This can help to stretch out the page, giving your customers a larger look at your overall product page.
The less they have to scroll down and search for something specific, the more they’ll stay engaged in your website.
Plus, a horizontal design can easily be pared down to go with other kinds of formats, since there’s more area to work with.
5. Share Clues About Your Company
When your customers look at your logo, you want them to instantly get a sense of who you are as a company. This kind of instantaneous connection will go a long way in building customer loyalty and will help strengthen your branding.
The type of font you choose for your logo says a lot about your company. The kind of visuals you include and how you incorporate them tells customers about your company in a single glance.
Always keep the story of your company in mind with every design choice you make. This ensures you’re getting the most out of your logo.
Good Ecommerce Logos Strengthen Your Business
It may seem daunting to come up with that perfect logo that will essentially be the face of your company.
By making good use of these tips, you’ll find the entire process easier and more rewarding.
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The Secrets to Successful Ecommerce Logo Design
Posted on November 22, 2017 by Logo Design Tips and Tricks
If you’re running an online business, ecommerce logo design is more important than ever. Studies show that great logos are 13% more likely to get consumers’ attention, and 7% more likely to get them interested in the brand.
With how crowded the online marketplace is, you really need your logo to help you stand out from your competitors. You can’t just draw up an image and call it a day, though — there are a few secrets you should know to make sure you have the most effective logo possible.
Read on to learn more.
1. Keep It Simple
If you’re ambitious, you might be tempted to try to create something really intricate. However, less is more when it comes to great ecommerce logo design.
Remember that mobile browsing now accounts for over half of all time spent online. Will potential customers be able to see your logo clearly on a smartphone, or will it look cramped?
Think of the Nike swoosh. It’s about as simple as you can get, but it’s one of the most recognizable logos on the planet. Your design doesn’t have to be that minimalist, but it’s a great example to keep in mind.
2. Use The Right Colors
Did you know that nearly 90% of snap judgments about businesses were made based on color alone? Colors can change how people perceive your brand, so you should make sure that you choose the right ones.
A law firm, for example, would want to choose colors that are considered ‘serious,’ like navy. A business that advertises party products, on the other hand, could go with brighter colors like red or yellow.
Finally, think about what your logo will look like if it’s printed in black and white. It should still be just as striking in only two colors.
3. Don’t Follow Fads
It’s easy to want to hop on the latest trend in logo design or even pop culture. While there are some great trends, keep in mind that your logo needs to be able to stand the test of time. If you’ve designed it based on something that might only be relevant for another six months, you’ve hurt your business prospects.
You also don’t want to create a logo that could look outdated in a short period of time, because that just means you’ll probably have redesigns in your future.
Try to create something that will be just as relevant thirty years from now as it is today.
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How to Create an Amazing Logo for an eCard Business
Posted on October 25, 2017 by Logo Design Tips and Tricks
Research shows people respond more to visual images than just text.
This is why having a great recognizable logo is just one part of a successful marketing strategy for all types of businesses.
Know that you need some help creating a logo for your eCard business, but confused where to start? Just keep reading for five tips on how to create an amazing logo for your eCard business!
1. Know Your Brand for an Amazing Logo
Before you start making a bunch of logo designs, you need to start from within. You shouldn’t get too crazy with the logo that it loses brand identity. If this happens, the new logo will fail to bring new customers to your business.
It’s okay to try creating something different from all the competition. Just don’t lose sight of what the logo says about your business and products.
2. Be Conscious of Color
Some businesses just pick a color or two to incorporate into their logos. Others spend lots of time and money researching the best options. It’s important to take your time in choosing, because different colors can come to represent different things.
For example, red usually symbolizes romance or danger. Black is perceived as powerful, mysterious, or relating to death.
Once you establish colors for your logo, you can carry those color choices throughout other print materials.
For example, an ekarda christmas card for businesses allows you to customize fun holiday cards to share with staff and families. This would help solidify your colors and overall brand identity.
3. Make it Your Own
When designing an amazing logo for your eCard business, avoid what is super popular or cliche. at the moment. Aim for something unique.
When you begin designing, constantly ask yourself if it is too generic and if people will create something similar. Your first few ideas will likely be the least unique. Other people likely had them as first ideas too.
Design a few different designs before picking one. This will help ensure you end with a quality logo design that will help your business.
4. Simple is Often Great
An amazing logo doesn’t always have to be complex. Simple logos can make a statement and remain powerful. Think of Apple computers or the Nike swoosh.
Think how you can take a simple design or image and make it your own. Make sure it truly means something to your business.
5. Reach Out to Your Customers
A good way to approach creating a logo is to reach out to your current customers. A quick and easy way to do this is to upload some logo options to your social media sites.
Have people vote and provide feedback. Consider offering an incentive for providing feedback like a coupon or discount code.
You should now know some tips and trips for creating an amazing logo. Which tip do you like the best? Be sure to let us know in the comments!
Want to discuss some logo options further? Drop us a line and we will be happy to help!
5 Tips for Retail Logo Design to Enhance Your Business
Posted on September 12, 2017 by Logo Design Tips and Tricks
A logo can make a huge difference in the success of a business. It’s the identity of the business’s brand; the small symbol that represents everything a company stands for.
One of the biggest challenges for every business is creating a logo that is not only meaningful, but eye-catching.
But, how do you make an effective retail logo?
Here are 5 tips to use to create a retail logo design that will enhance your business.
1. Use Colors that Evoke a Specific Feeling
While you may be tempted to use your favorite colors when creating a logo, you must first consider how well those colors go together.
Do they evoke a feeling that you want to be associated with your business?
A manufacturer of hunting equipment may have a preference for purple and pink, but that doesn’t mean that he or she should use those colors in the logo. Outdoorsy colors like dark green and brown would convey the feeling of hunting in a much more suitable manner than purple and pink.
Think of what your company represents, and pick colors that symbolize that representation.
2. Forge Your Own Font
While it’s not the easiest task to carry out, creating a font can help to give your retail logo instant recognition.
Company’s who have created their own recognizable font include Intel, General Electric, and Airbnb, to name a few.
There are a number different thing you can do to try and forge your own font, including everything from illustrating software, to borrowing from other fonts, to free writing, and more.
The goal is to find a style of text that distinguishes you from all other businesses.
3. Embrace Simplicity
A logo is supposed to represent your business. A messy, busy, and confusing retail logo suggests that your company is also messy, busy, and confusing.
Clearly, this is not the image you want for your company.
You want your logo to evoke simplicity and organization. To consumers, this will mark your company as a poised and professional organization that knows what it’s doing.
Don’t over-design for over-designing’s sake.
Looking for another way to embrace simplicity? Click Here.
4. Use Space
When designing a logo, what isn’t there is just as important as what is there.
This point goes along with the point of embracing simplicity. You don’t want to overwhelm the consumer’s mind. You want him or her to understand what he or she is seeing the instant eyes are laid on the logo.
Don’t cram words together too closely. Don’t overlay tons of unnecessary shapes. Let the relationship between shapes and space create a fully fledged logo.
5. Give Your Retail Logo Meaning
While it’s possible to make an interesting logo by just plopping some shapes down on paper, the majority of intriguing logos have a deeper meaning behind them.
The FedEx logo, for instance, forms an arrow that points forward; representing the forward progress of both the company and its packages.
Think about why your company exists and what you intend to accomplish with it. Then make a logo that conveys this idea in some way.
Don’t Underestimate the Power of a Great Logo
A company’s logo is the device by which the buying public thinks of that company. When people think of Nike, they think of the “swoosh.” When people think of Twitter, they think of the blue bird.
Creating a logo that’s memorable and unique to your company will ensure that consumers recognize you.
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