What’s in a logo?

Quite a lot, actually. A real estate logo design not only has to pack a visual punch but also communicate volumes without using words.

Read on for some expert tips!

Six Ways To Create A Successful Real Estate Logo Design

Make Tried and True Symbols Your Own

Look up real estate logos on Google Images and you will be bombarded by houses. And buildings. And keys. And slanting rooflines.

There’s nothing wrong with any of these designs; in fact, they’re used so frequently because viewers can see exactly what the business is at a glance.

Yet in order to stand out from your competition, you need a fresh approach. Instead of the same old peaked-roofline silhouette, try a logo that incorporates an opening door. A welcome mat. A pineapple, the symbol of hospitality. Even a porch swing or a sheltering tree blended seamlessly into that slanted roof, can be enough to set your design apart.

Capitalize On Your Name

A real estate agent’s name is often his or her brand. If you choose to use your name in your logo, do something besides plunking it inside a house shape. Maybe one of your initials can morph into that key, or your name, written in script, can represent a winding driveway.

Or what about a welcome mat that substitutes the agency name for the word “Welcome”?

Use Specialization To Your Advantage

If you primarily deal in commercial property in a bustling downtown, a skyline is a versatile element for your logo design.

Investment properties that buyers are considering as part of a 1031 exchange timeline need a different approach than beachfront condominiums or quaint Cape Cod bungalows.

Say your properties’ main appeal is historic charm. A Victorian script, a Colonial-style shutter design, or Doric columns might work well for your logo.

Do you sell beachfront homes to retirees? Brainstorm ideas around seagulls, shells, waves, beach umbrellas, or sunsets. These communicate a sense of location and of culture, both of which are crucial in real estate.

Skip the Symbol Altogether

Bold typography is a design trend that works well for real estate logo design. Use your company’s name, your own name, or your initials in a unique font. Try a background with a subtle repeating pattern, or gradient color for a modern punch.

One design element that’s been emerging in the past few years is the use of geometric shapes. Your real estate logo doesn’t have to be square. Combined with color and font, shape choices make a big impact.

Don’t Forget About Color

The colors used in logos can have an enormous psychological impact. A little research into the impact of color on marketing can help you the hues to use for your real estate logo design.

Lastly, Ask the Experts

We’re not talking about designers, although their input is also valuable. We’re talking about customers.

If it’s a redesign for an existing real estate company, don’t be afraid to poll your clients to ask their opinion (spoiler alert: people love sharing their opinions).

You can even run a social media contest engineered around your logo change and offer a prize to one voter, chosen at random from among the entries.

Starting a new company? It may be worth your while to organize a focus group to get feedback from real people about your real estate logo design.

Designing your own logo may seem daunting, but if you consider a few key elements, you can create a logo that reflects the company’s mission and its passion.

How does it feel to be let down by a company you trust?

Obviously, it feels pretty terrible — you thought there was a level of understanding where there was none. When that trust is shattered, it can not only affect that one singular experience but the rest of a customer’s experiences in that field. They’ll probably think about that experience every time they use a similar business.

When that trust is shattered, it can not only affect that one singular experience but the rest of a customer’s experiences in that field. They’ll probably think about that experience every time they use a similar business.

When it comes to luxury real estate, customers are buying high-dollar property. This isn’t something to be taken lightly. Customers may even be putting their livelihoods into these properties.

That’s why it’s important to make sure you’re credible from step one: your luxury real estate logo.

Still not sure why credibility matters? Worried about creating a credible logo?

Don’t worry — this article will tell you about why credibility matters to your luxury real estate logo, as well as design steps for creating a trustworthy brand identity.

Let’s get into it.

Why Create a Credible Luxury Real Estate Logo?

It’s important to think like a customer.

One of the first things that people look for when looking into businesses and brands is reviews; they want to know what the reputation of the business is.

Your luxury real estate logo becomes the first point of contact. You want your logo to contain meaning that establishes your brand as a trustworthy one. With a credibility-designed logo, you can influence customers before they’ve even shaken your hand.

Your credibility becomes even more important in luxury markets. Customers are spending a lot of money. The company Kensington Morocco sells luxury villas. You can bet their clients don’t just want any random person off the street helping them.

Let’s look into some luxury real estate logo design tips.

Building a Foundation

The first thing to think about is the base of your logo. What image will you be sending?

Usually, this is something related to the business itself. In terms of real estate, you might look for a house logo, or perhaps a “sold” sign.

Planning Your Meaning

The next step is to plan out what meaning you want your logo to portray.

What traits are you trying to tell customers about? Perhaps you want to say that your brand is “trustworthy” and “capable.” Or maybe you want to go a different direction and go with “friendly” and “helpful.”

Regardless of the message, you need to plan out your logo’s meaning.

Blending Images and Meaning

When creating a logo, the image you’ve chosen and the meaning you’ve planned need to come together. Essentially, you’re adding non-verbal details to your image.

For example, if your meaning is “trustworthy,” a logo that portrays two cupped hands holding a home works to show this meaning.

Don’t forget to look into color theory and how color influences people — this is an important part of logo design.

Conclusion

If you’re thinking about your brand’s image and meaning, your brand will start building a trustworthy image instantly.

If you’re having trouble getting started on your logo, let us help you. Start here for free and start establishing your brand’s credibility.

As a real estate company, your logo says it all. It gives customers more insight than you may realize into your business.

Since your logo is one of the most identifiable aspects of your brand, it’s important that it looks great.

Without a great logo, you risk losing out on potential customers and significant sales. Read on to learn why you need a great real estate company logo.

1) Build Your Reputation

A real estate company logo is one of the easiest ways to determine if a company is reputable. Your logo presents the “feel” of your company.

Bruce Tait, the founder of a leading branding agency, claims that elements of your brand, such as a logo, define your reputation.

“Branding is the active, thoughtful, and strategic management of that reputation,” says Tait.

2) Become More Memorable

As mentioned above, a logo is one of the most identifiable aspects of a company. That’s because our brains are able to recognize a logo and identify it with a brand.

According to recent studies, 30% of people remember something based on what they see versus what they hear.  Using a specific graphic will help your customers remember your brand much easier.

3) Brand Yourself

According to the Small Business Chronicles, “Logos are the chief visual component of a company’s overall brand identity.”

If you are a sole Realtor, developing a brand is essential. It shows that you are greater than just an individual entity.

With a large amount of real estate agents and businesses out there, you need to stand out. Everyone’s vying to show their own houses for sale and seal the deal on a sale.

4) Attract More Customers

A great logo will convey the message of your company. How this message is perceived by the public is relevant in attracting new customers.

Several of Business Insider’s favorite logos are great because they appropriately communicate the company message.

As a society, we are bombarded with subliminal company messages all of the time. Customers look beyond the words you speak to determine if your company truly lines up.

5) Demonstrates Company Longevity

Your company logo gives customers a sense of stability when working with you.

Some of the best company logos are highly regarded because they’re traditional. This leads customers to see that you’ve been successful for quite a while.

Prospective clients like to see that a company is experienced.

6) Make a Good First Impression

It’s likely your logo could be the first interaction a potential customer has with your business. A good real estate company logo should heighten potential clients’ first impression of your business.

According to Malcolm Gladwell, author of Blink: The Power of Thinking Without Thinking, “Buyers make most decisions by relying on their two-second first impressions based on stored memories, images, and feelings.”

If you don’t have a good logo (or worse, don’t have a logo at all), customers may see a lack of professionalism. But having a great logo means customers will trust their decision in working with you.

A memorable logo is something that will stick with customers over time. The goal is to create a logo that is hard to forget while properly capturing your brand’s identity.

Are you looking to create an amazing design for your brand? Sign up now to create a new real estate company logo in just 5 minutes!

Most mortgage company logos are similar. They usually include the same elements: a house, roof, or key.

As a result, designing an unforgettable logo seems like an impossible task. You usually end up with something you’re not 100 percent sure about.

But a memorable logo is 13 percent more likely to get a customer’s attention. It’s also 7 percent more likely to motivate them to learn more about your brand.

Therefore, dedicating time to create a memorable mortgage company logo is worth it.

Read on to learn 5 tips for designing a logo that will stick around!

1. Simplicity is Key

Research shows that the most memorable logos in the world all have one thing in common: they’re simple yet distinctive. Keep this in mind when designing a mortgage company logo.

Obviously, you don’t want your logo to look generic. However, you shouldn’t make it too complex either.

For instance, if you add too much detail to your logo, you may run into issues when scaling. A small detail can look great on a full-size image but appear to be a smudge when you print a smaller version of the logo.

2. Design for Your Customers

Your main objective shouldn’t be to design a logo that’s aesthetically pleasing to you. Instead, it should be to design a stylish logo that focuses on what your customers want.

The process of obtaining a mortgage isn’t what customers find the most thrilling. A mortgage is just a critical step in accomplishing their ultimate goal.

Look for ways to incorporate the positive experiences customers have after getting the house of their dreams.

3. Don’t Neglect the Font

The font is one of the most important aspects of a new logo. A mortgage company like 1st street home loans can’t afford to slap any font on their logo.

To find the right wordmark, type in your company name and switch between fonts. Once you find a font that matches your logo icon and brand personality, begin adding unique features.

Try not to use more than 2 font types in one logo. Otherwise, the harmony and legibility of your logo will suffer.

4. Ignore Trends

If you want to design a mortgage company logo that stands out, your best bet is to avoid trends entirely.

This doesn’t mean you shouldn’t look at successful brands in the mortgage industry for inspiration. But you want to aim for a modern looking logo without the gimmicks.

For example, the corporate swoosh is a no-go. Another common cliche to avoid in the mortgage industry is the roof over the wordmark.

5. Start With Black and White

Ideally, your final logo shouldn’t consist of more than 3 colors. Anything more than that often results in a distracting train wreck.

But you should start your design in black and white anyway. This allows you to focus on the idea itself and ensure that you have a high-quality design.

A logo that looks great in black and white is versatile. The colors you add after should complement the emotions conveyed by the icon.

Creating Your Mortgage Company Logo

These 5 tips will help you create a logo that makes your brand easy to recognize.

Make sure you don’t rely on trends when designing your logo. A gimmicky logo will lose its steam after a couple of years. You want something you can use for at least a decade.

Also, remember not to make your designs too intricate. A complex logo doesn’t always scale well, and it’s often less memorable.

Start trying out new designs on our free online logo maker tool and see what you can come up with!