If you’re serious about marketing your Aruban real estate business, you’re going to want a logo that pops. Something that stands out, but will still drive home what you and your company are all about.

Logo design can feel intimidating for someone without the proper training, but you don’t need to have majored in graphic design to create a logo anymore.

The tools are now readily available and designed to be intuitive. You just need some style guidelines. We can help with that.

Leverage Your Name

If you really want your Aruba real estate business to stick in someone’s mind, make sure your logo includes some aspect of your company’s name.

If your name already is evocative of a certain image, keep following along that creative path. Look at a company like Two Trees Management. Their logo is simple enough, two trees in silhouette, but it’s sure to stick in someone’s mind.

Our brain remembers things best when we are presented with a picture accompanied by a distinctive correlating word. If you want customers to remember your name, this is the simplest way to do it.

Bring Your Personality

Not all business names will be lucky enough to fit with a generic picture. Many Aruban real estate businesses are named after their founders or owners.

In this case, it’s effective to let your company’s personality shine through in the logo. Businesses with strong brands appeal to their target clientele by presenting themselves as the kind of business those specific clients want to see.

If you’re fun, young, and light-hearted, use brighter, more audacious colors and tones. Don’t be afraid to design something cute and not too self-serious.

If you’re trying to appeal to a higher-end clientele, go for something more subtle and classy. More subdued colors and a minimalistic, dignified design.

Just make sure anyone who sees your logo can get a sense of who you are as a business. That’s the best way to forge a connection with your target clientele.

Choose a Consistent Theme

Your logo should not look like a sore thumb on a billboard for your business or your company’s website. Make sure it fits with whatever recurrent theme you have already inserted into your brand.

If you haven’t built a consistent theme yet, now’s a great time to start. The first step is to choose your color scheme. This should be the four or five shades of color you use on your logo, throughout your site, and on the styling of your business’s name.

Next, pick out what kind of style you want. If it’s minimalistic, use empty space to your advantage. Your website, as well as your logo, should feel expansive and open. Kind of like your ideal modern home. If it’s flamboyant and colorful, keep things busy-looking, like an eccentric’s house.

Get to Designing That Aruban Real Estate Logo

Follow these guidelines, use Online Logo Maker’s free tool, and you’ll be able to create a logo worthy of a graphic design artist.

Want to run a successful home staging business?

If so, you’ll need a catchy home staging logo. After all, business is incomplete without a logo — it’s the most important part of your branding strategy,

Having a home staging logo solidifies your brand. It allows you to expand your business’ reach. A logo also boosts recognition of your company. It shows you’re a dependable home staging provider.

Designing a logo is a vital piece of getting your home staging building started. But creating a logo isn’t as easy as using shapes and words. The right logo can boost your business’ success. The wrong logo can deplete your company’s brand.

Want to learn about creating a memorable home staging logo?

Keep reading!

3 Tips for a Quality Home Staging Logo

Don’t fall into the trap of creating a poor logo. Here are tips to keep in mind.

1. Make it Memorable

A strong logo has to be memorable. However, there’s a fine line between memorable and over-the-top. Your logo needs to be memorable for the right reasons.

When creating a quality logo, focus on these qualities.

Versatility

The logo you create needs to be versatile. This logo will not only appear on business cards, but you’ll also use it on:

• Company website
• Company swag (think t-shirts, koozies, etc.)
• Official company documents

The logo you choose needs to be versatile. It should look good in color and in black and white. It should fit a small business card or a massive billboard.

Simplicity

Sometimes simple is best. Your logo doesn’t need to be elaborate. Think of Nike and their instantly-recognizable, iconic Swoosh.

Brand Appropriateness

The logo needs to relate back to your business. The colors and symbols used to create the logo should have meaning behind them. Your logo should tell the story of your brand.

2. Look at Existing Logos

Before committing to a logo, do some industry research.

You want to ensure that the logo you choose is unique. Having a logo that is similar to another home staging company will be problematic.

When hosting open houses, you want your clients to remember your business. During your research, be sure to make notes of common themes in home staging logos.

Do home staging companies in your area use font-based or graphic based logos? Is there a color palette that is used often?

Know what logos have created the most success and then create a similar one for your company!

3. Know Your Likes and Dislikes

Not a fan of minimalist logos? Do you gravitate towards certain colors and fonts? Want to avoid complex 3D designs?

Know your likes and dislikes during the logo design process. You don’t want to be stuck with a logo that you don’t love. Plus, rebranding can be expensive and time-consuming.

Create an Amazing Logo Today

Have logo ideas that you want to make reality? Are you ready to start building your company’s brand?

If so, Online Logo Maker can help. We offer the ability to design logos online, in just a few minutes.

Contact us today to learn more about our services.

Ah, the company logo.

It can be mystifying to try to encapsulate your brand and all of its meaning into a symbol or simple line of text.

Logo design can be especially tricky if your business is moving.

How can a simple logo showcase your 5-star service? Your 30-plus years in the business? Your skilled packing?

The good news is it can be done.

Join us as we walk you through the five most important tips to consider when designing your moving company logo.

1. Do Your Research

Most designers will tell you that your logo should stand out from competitors. It’s pretty obvious advice but the real question most moving company logo creators need to know is the how part.

How do you come up with a unique design that will speak to your target market?

It’s in the data or your data more specifically.

Do you have a website? Take a look at your analytics. This will give you an idea of what behaviors and habits your customers have.

Read up on your online reviews from past customers. Maybe they loved that you offered free estimates or thought you had a top-tier staff.

Data can be revealing and inspiring.

If you look beyond the numbers you can begin to understand what your customers see as your company’s winning attributes. Then your goal is to find a way to merge these within your logo design.

2. Simplicity Wins

Stop and think for a moment…

What do IBM, Apple, and Nike all have in common when it comes to their logos?

Simplicity in their design.

Take note, simplicity doesn’t mean boring. When designing your moving logo you can still give it some flair. This is where creativity and branding come in.

The logo for IBM is a great example of this. The letters IBM could be extremely boring but they’ve added a certain type with horizontal bars that give the logo a distinct brand attrubute.

How can you inject your brand’s personality into its’ logo?

3. Understand Brand Identity

As we mentioned before your moving company logo should connect with your target market while promoting who you are as a company.

Think of your logo as an introductory conversation to potential customers.

How do you know what to highlight about your brand?

Start by jotting down some quick adjectives that describe your company. Use these as a spring board to narrow down your brand’s personality.

4. Use Online Tools to Make Your Moving Company Logo

Want a professional looking moving company logo but don’t want to spend a ton? Online tools and resources are available that put you in control of your budget and business’s design.

These tools are perfect for modest-sized companies like Small Moving Inc., who want a longer lifespan to their logo and the ability to reproduce it without complications.

5. Use Design Variables to Make it Yours

While it might be next to impossible to create a completely original logo, moving company owners can certainly get close.

Think about the following design elements when creating your moving company logo:

• Custom Type
• Color
• Proportion and Symmetry

Again, finding the right balance between highlighting your business and meeting your customers’ specific needs is key when choosing each of these elements for your design.

If you’re ready to start making your company’s logo, check out our free logo maker. This tool offers an affordable way to design the perfect logo for your moving business.

Have you noticed that retro logo design is making a comeback? Even the most modern, hi-tech companies are making the switch – and there’s a good reason why.

Your logo is one of the most important aspects of your branding, yet so many organizations get it wrong. Often, it’s a case of trying to be too clever – or treating the logo as an afterthought.

Your logo is the first impression of your business. It identifies you and should be representative of your product. Look at Coca-Cola or McDonald’s. They are so well known, people know at once what they mean.

What Does Your Logo Say?

Your logo needs to say ‘trust‘, ‘quality’ and ‘reliability’ – the principles needed to grow a strong brand. And it seems ‘trust’ and ‘nostalgia’ can go hand-in-hand.

People talk about the ‘good old days, and how products ‘used to be better made’. There seems to be an inbuilt trust factor. So it only makes sense to buy into that when designing your logo.

The big players already know that. Take Kodak. Last year the company brought back a modified version of its 1971 logo. They said it was about reinforcing the brand’s integrity.

Retro Logo Design Making A Comeback

Another example is Tesla Motors. The company was only formed in 2003, yet the logo is like the Bauhaus designs of the 20s.

If you thought retro logo design only worked for old-fashioned products, you’d be wrong. It will work for most products and services, including new housing.

Remember how your logo should say ‘trust’? You can add to that safety, protection, security – everything a home can give you. So using retro logo design for housing is a great fit.

Flashback To The Past

Not only that, but you can use a symbolic building to great effect in your logo. Something Ronald McDonald House Charities realized when they revamped their logo.

The thought of a roof over their head is comforting to most people. Let’s say a couple was looking for new homes Gold Coast. A retro logo design might remind them of childhood holidays in this seaside paradise. It’s all about nostalgia. It takes us back to simpler times – like ice-creams on the beach and backyard cricket.

Many new housing providers have emerged over recent times, some good, some bad. For those established many years ago, it’s important to have a point of difference.

Buyers Want Quality, Value

If you were looking at a new home, you would want to be sure you were dealing with a reputable company. You want to know that you’re getting quality craftsmanship and value.

Buying a home is a major investment – one of the biggest you’ll ever make. It’s also about putting a secure roof over your family’s head.

The builder or developer wants to send that message through their branding. They need a logo that is recognizable, simple yet effective. And often the solution is ‘less is more’.

Do they appear to put their time and energy into flash logos? Or do they concentrate on the business at hand – designing your perfect home?

Send the wrong message and it could be a deal-breaker!