Real estate logos are extremely important marketing and advertising tools. But how do you design a logo that you know will effectively expand your reach and increase your profits?

Here are some qualities of the best real estate logos that you should consider:

Communicates Your Brand

In order for your logo to be effective, it has to successfully communicate everything you and your real estate business stand for.

What are your goals? If you want to become a national realtor, consider designing a universal logo. If you want to focus on your local community, try designing an understated logo that people will trust easily.

A logo is a great way to unify and focus your brand strategy. But you have to take every step to make sure it accurately represents your real estate business.

Not Easy to Replicate

All successful logos have a unique way of standing out. To make a logo that stands alone and cannot be easily copied, consider designing your own font or graphic.

The more unique your logo design is, the easier it will be for your target demographic to associate the design with your company. This builds long-term recognition.

Memorable

Along those lines, you have to make sure that your logo stays in the minds of your potential customers. Brand recognition is crucial to fostering a consumer base over time.

The best real estate logos are memorable for the right reasons. They make the audience feel like they can expect quality services and reliable expertise.

Appeals to Your Audience

Your logo also has to have an intangible attractive quality. Think about what kind of company you want to be. Are you trying to appeal to young families buying their first home?

Or maybe you are looking to help retirees downsize to smaller houses in quieter neighborhoods. Either way, your logo is the best way to attract customers toward patronizing your business.

The logo for this Cash Home Buyer works perfectly because it is made with their audience in mind. Try to figure out the way your audience thinks. As a home buyer in Texas, this company knows exactly what appeals to their target demographic.

Does Not Offend

While you should be open to taking chances with your logo design, you should make sure that it doesn’t offend any potential customers.

Take great care when you are designing images for your logo. Ask others in your industry or conduct focus groups to gauge reactions to your logo before you release it to the public.

This way, you’ll be able to avoid any potential public relations gaffes.

Designing Real Estate Logos is Simple

It doesn’t have to be difficult to create a logo for your real estate business. As long as you keep these tips in mind, you’ll be able to devise a successful marketing strategy around your logo in no time at all.

To develop your own logo, visit our tutorial page. It’s simple to use, fast, and best of all, free.

The field of real estate is booming. If you want to stand out from the crowd, you better have one of the most outstanding real estate company logos.

But what if your passion is real estate and not graphic design? Do you hire an expensive professional to do it for you?

Don’t spend your time agonizing over your logo instead of getting your customers into the home of their dreams.

We’ve got some tips that are going to help you design an amazing real estate logo all by yourself!

Tips For Designing Real Estate Company Logos

Location, Location, Location!

You live by this mantra in real estate; why not apply it to your logo? Some of the best real estate company logos feature their local flavor.

Does your home base have a unique building? Does it have a town mascot?

Taking a moment to consider what makes your area unique and using that in your design helps you stand out among the rest.

Colors In Real Estate Company Logos

Branding has become a huge buzzword recently and for good reason. Branding helps you identify the feel of a company.

Colors play a huge role in how a customer perceives you. How does that apply to real estate?

Think about it this way: if you sell luxury properties, consider using the color black in your logo. If your specialty is flipping houses quickly, use red to convey a sense of urgency.

Look at a company like Mrs. Property Solutions – you can’t miss that pink! You’ll catch your customer’s eye with the right color.

Fun With Fonts

Just like colors, fonts can help you convey a certain feeling.

If you’re a legacy company, consider using a font that looks like Old Script. If you’re selling apartments in the trendy part of town, look for sleek lettering.

Letting is just as important as the images and name that you choose, so keep it in mind when crafting real estate company logos.

On Trend

Have you ever seen an old product and were able to pinpoint what year it was from immediately? If you stick with old ideas, your own logo will look dated.

Look around you for inspiration in what’s trendy. Think about the products you use – or those younger than you use – and consider what works for them.

Things like negative space, updated retro designs, and minimalism are prevalent in many logos we see today. Play around with your logo using these concepts.

Play the Name Game

Does your company’s name have something in it you can use? For example, if your company is “Bullseye Property”, wouldn’t it make sense to have a target in the design?

Your greatest idea might be staring you right in the face!

Sometimes the best logos are the simplest. Your company’s name might be your greatest source of inspiration!

Get Creative!

It’s not that daunting to try your hand at making a logo with these tips. It can be downright fun!

Use some or all of these design ideas in your logo and see what you come up with. Don’t forget to share them with us in the comments!

According to recent statistics, there are over 80,000 real estate brokerage firms in the United States. In order to stand out from the competition and make yourself known, it’s important to build a trustworthy brand. Spending time on your real estate logo design is one way to do this.

Your logo makes it easier for potential clients to remember your firm. They’ll see the logo posted on “For Sale” signs, and printed on business cards. This recognition will help build your credibility.

So what are you waiting for? Here are five easy tips for designing a great real estate logo.

1. Keep it Simple

One of the most important rules to remember when designing a new logo is to be simple. Complex logos that use too many colors or design features are hard to understand quickly. Also, it is easier for customers to remember simple logos.

When designing your logo, choose a basic color palette with 2-4 colors. If you decide to use a combination of graphics and text, select one graphic feature and one font for the logo.

2. Think about the Medium

No logo exists in a vacuum. Your logo will be used everywhere from your website, to your pens, to billboards. When designing the logo, make sure it will fit well and look good where you plan to use it.

If you plan to use the logo in many different kinds of places, you may want to consider making more than one version. This way, you can use the smaller or shorter version in places where there is less space to print.

3. Make Use of Colors

One of the factors that make logos so recognizable is the choice of colors. For instance, Coca-Cola is instantly recognizable because of its famous red and white color combination.

When choosing colors, consider what you want those colors to say about your brand. Colors like blue tend to communicate trustworthiness, while green indicates new beginnings, nature, or wealth.

4. Choose Your Font Carefully

No matter how interesting your color is, it will not be useful unless folks who see it associate it with your brand. For this reason, you want to make sure that the font you use to include your company’s name in the logo is clear and easy to read.

5. Don’t be too Generic

While your logo design should always err on the side of simplicity, it is possible to be too minimalistic. You want to add enough unique features so that your logo represents your brand specifically.

For instance, if your real estate business specializes in rent to own homes in Utah, it shouldn’t look the same as a business that sells luxury homes in Palm Springs. Make sure that the color and design choices align with your company’s image and mission.

Developing the Perfect Real Estate Logo Design

With these tips in mind, you will be able to create a unique logo that makes your real estate business stand out.

Ready to work on your new real estate logo design?

Check out our free online logo maker to get started today!

When it comes to buying a home, people need an emotional connection with the seller.

To take your real estate company up several levels, real estate agents will want to create and use a great logo that helps foster that feeling.

By going over some great real estate logo ideas, it’s easier than ever to effectively reach the public and become a recognizable brand.

But what about those that can’t draw?

Real estate agents today don’t need any artistic ability to create an impactful logo. To find out some options for getting the best logo possible, read on and apply these tips.

Use an Online Logo Maker To Get Real Estate Logo Ideas

People who are not versed in logo creation can turn to companies that provide easy online logo creation.

Using an online logo creation platform ensures that a company is a fair price and gets a clean, presentable finished product. For example, the company Online Logo Maker has served more than 2 million brands with logos.

By setting up an and easy-to-use platform, any company is able to start building a brand through logo creation that counts.

The logos come with plenty of color schemes and creative options that make it simple to execute any real estate logo ideas.

Hire A Quality Artist

Any company with a bit of money to spend should contact the best artist that can bring real estate logo ideas to life.

The beauty of working with seasoned artists is that they’ll be very hands on in the design process. Having access to an artist’s eye can be the difference between a logo that looks like clip art and one that is an art piece.

Ask the artist to draw a few rough concepts, in order to decide on the right direction to go.

Put Together a Budget That Works For Your Logo

The budget is key, regardless of what real estate logo ideas a company is kicking around.

A crisp, eye catching logo, will pay for itself with an increased revenue. Expect to pay about $200 or so on a professionally produced logo.

Make Sure That The Logo Is Eye Catching

A lot of thought goes into making a dynamite logo.

Going about it with some design strategy will help get the best results. For instance, real estate logos should have clean, easy to read fonts, limited words, a rectangular shape, and eye-catching colors.

A company like 42 Floors sells plenty of space for rent, thanks to a clean, attractive logo. This counts for a lot in a city like LA, which is a renter’s market.

A quality graphic artist will help kick around some of these ideas.

Use The Logo For All Your Social Media Branding

The best way to make a logo work is to use it organically and often. Social media pages that use their logo prominently will create better brand recognition.

On top of using the logo itself, companies should be as uniform as possible in choosing their handles on Facebook, Twitter, Instagram and other social media platforms.

Consider these tips and contact a logo creation company that can help.