Creating an impressive logo is an important step in the success of any business. After all, the logo is part of the overall impression a business makes.

If you have a memorable logo that helps to make a statement about your company, your clients and potential clients will be able to better remember you. Coming up with the right marketing logo shouldn’t be taken lightly.

If you need to design a logo for a web development agency, read on for some of our best tips.

The Basics of a Great Marketing Logo

A great logo consists of a few elements that apply across the board. The logo should connect the consumers to the brand in a meaningful way.

Logos create that visual link between a brand and a person. You want to make sure the logo will help to generate the right associations. Remember: every single customer of a web development agency will see the business’s logo.

The logo should be visually appealing and should represent the business accurately. A web development agency is obviously very digital-focused. Because of the nature of the business, the logo should incorporate digital or tech-y elements.

Check out the logo used by Carlos Real as an example of a great marketing logo. The artwork is creative, distinct, and memorable.

Keeping It Simple

A logo should be simple. It should be easy to recognize and not complicated to figure out. Having a logo that can be seen and spotted in an instant will better connect a web development agency to their potential pool of clients.

Additionally, incorporating elaborate designs will clutter up the image. It’s best to keep it to as few elements as possible.

Use clean lines, appealing colors, and balance out the design with some negative space. This makes it easier on the eye and ensures that the logo is easy to comprehend.

Make It Memorable

This is especially relevant for a web development agency since the Internet is so cluttered with logos and designs.

To beat out the competition, a business must make a lasting impression. The right logo can be an important step in this process.

If a logo makes a person laugh, or even makes them think, they will likely have more positive feelings toward the business. This makes them more likely to become a customer.

A memorable logo that is recognizable, creative, and expertly designed can be a major boost to a business’s growth.

Need Some Help?

If you’re not sure where to start when creating a logo, we can help. It may take some time to design the perfect logo, but it can be done.

The logo will appear on all sorts of marketing materials, so it’s important to get it right. Having to do a total rebrand because you didn’t get the design to work the first time certainly is not ideal.

For help designing a great logo, read through our blog for design tips, tricks, and more. We cover logo trends and make specific logo design recommendations for all kinds of businesses.

What if changing one small thing could double your business?

Most pest control businesses focus on marketing the services they offer, ensuring a high interest from visitors to their site. However, a bad pest control logo can keep many people from going to the site at all.

Your logo is the face of your marketing strategy. What your logo says about your business makes all the difference in the minds of the customers.

Why Use a Pest Control Logo?

Some businesses may feel a logo unnecessary. However, it’s the first thing potential customers see.

A logo is your first impression, a chance to gain the interest of a new customer. The challenge is doing so in a way that also reinforces your brand identity.

Brand Identity

A good pest control service should work every day to establish their brand identity. It helps you stand out from everyone else in town. A solid brand identity is also the key to generating word-of-mouth buzz.

Your logo conveys that identity. Having a bad logo or worse, no logo at all, will confuse customers and cause you to lose out on their business.

Text and Image

Logo design possibilities are endless. The ideal logo for your business combines an attractive image with your business name. You might include a short phrase or slogan.

Combining text and image helps it stick in the mind of your audience, making it easier to remember you. Draw their eye to a dynamic image, then seal the deal with a catchy phrase.

The more dynamic and engaging your logo, the better business you’ll receive. That’s one of the ways that Go Forth established themselves as the best pest control service near Winston-Salem NC.

The Importance of Color

Certain colors are associated with certain emotions. The color red, for example, is associated with excitement and boldness. Blue is associated with tranquility and strength.

Incorporating colors like these in your pest control logo can help bring out those emotions in your customers.

The right colors in your logo will foster belief in your quality and authority in your customers.

What Colors Should I Choose?

Many pest control logos use colors like green, black, or yellow. Each color matches a positive trait of your business.

Green is associated with both peace and freshness. Your customers want to remove pests from their home to restore it. Therefore, green reinforces your ability to make their home peaceful again.

Black is associated with both tradition and authority. Making it part of your logo signifies your experience in pest control. It also makes your business seem more established.

Yellow is associated with confidence and optimism. A bright color, it helps your logo get noticed. Using yellow in your logo shows how much you believe in your own abilities.

Font Matters

Lots of pest control services overlook the importance of font choice. Along with the image, your logo’s font is the first thing customers see. Choosing the right font makes your business look confident and strong.

Many businesses prefer a sans serif typeface in a pest control logo, such as Helvetica or Impact. This type of font looks more modern and serious than serif or script-like typefaces.

The right font ensures your business name will be seen from far away. It should look clean, be easy to read, and be ideal for both large advertisements and your company website.

Images and Symbolism

You may notice that many pest control logos do not have any symbols. Instead, they opt to use only the name of their business and some attractive colors. However, having a symbol can spice up your logo.

The visual symbol doesn’t have to rely on text, meaning it can appeal to people who don’t speak English. It also lets you market yourself in creative ways, such as using the symbol as an icon for a smartphone app.

Ultimately, the goal of any good logo is to get you noticed. Images remain one of the easiest ways to get your customers’ attention.

Telling Your Story

Modern consumers like to feel connected with their favorite businesses. A good pest control logo tells your story to new customers. Knowing your story helps customers get to know your business, and they’ll show their appreciation with their wallets.

A good symbol explains who you are and what you do. The best symbols are basic and straightforward, like the camera that serves as a symbol for Instagram.

Famous figures can make great symbols too. Incorporating celebrities into your logo makes your business seem modern and culturally relevant.

What to Avoid?

A good pest control logo shouldn’t be an obvious sales pitch. It should be memorable and distinct. Research your competition and make sure your logo looks different from theirs.

Don’t place the logo in the middle of your text or your headlines. It’s distracting and prevents customers from understanding your business. Place your logo in the corner or other areas that draw the eye and enhance the text.

Make sure that your logo isn’t too big. Good logos draw attention to your business, but bulky ones distract it away. A medium-sized logo is more inviting and more accessible to your readers.

The Bottom Line

Creating a great logo is one of the most important things you can do to attract new customers. It is also a vitally important way of building your brand identity within your community.

However, it can be difficult to create a new logo on your own. Unless you are a graphic designer, it can be very difficult to figure out where to start when making a logo.

Fortunately, you do not have to create this logo on your own. Online Logo Maker provides an amazing online app that helps you quickly create a great logo. The company has helped millions of clients and can help you design a logo in as little as five minutes.

Don’t settle for being the second best pest control service in your area. Use the Online Logo Maker today and see how a great logo can completely transform your business.

In the competitive industry of marketing, standing out can be a challenge. With a great marketing logo, companies can attract new customers and retain them for longer.

But what makes a well-designed logo that grabs the attention of every customer who comes across it?

Here are 5 creative ways to use design for a great marketing company logo!

1. Use Simplicity

It may be tempting to make a complicated, elaborate logo. However, the most effective logos tend to be the most simple.

Sometimes the simplest and best technique is to think of a logo off the top of one’s head – and to go with it! It’s likely to be a simple shape and design, with two or three colors at most. Any more than that and the logo can become less memorable.

A good logo that is simple and easily recognizable is more likely to stick in the customer’s mind – which is exactly what any business owner wants.

2. Be Creative

Although logos should be simple, that doesn’t mean they shouldn’t incorporate elements of creativity.

A logo might be literal. For example, it’s common for dental practice logos to incorporate an image of teeth, but such a common logo won’t help a business stand out. To add some creativity, they may try a different tactic like an abstract design of a grin instead.

Many logos don’t represent what the company itself sells, though. Either way can work, as long as the logo is unique!

An eco-friendly marketing company might use imagery that comes from nature, like trees or plants. Even though that business may not sell plants, these types of images can tell the buyers more about the brand.

3. Go Versatile

The best logos are easy to reproduce and resize.

As a company grows, their marketing logo is likely to end up in different places. They should be sure that the logo will look good everywhere it ends up!

• Can the logo be easily viewed on small – and large – scales?
• Does it use colors that are easy to print in different formats?
• Is it so elaborate that printing it will become expensive to produce?

These are all considerations to keep in mind during the design process.

4. Know the Audience for Your Marketing Logo

In a field like marketing, it’s especially important that a company demonstrates its awareness of the audience.

Their logo should help connect with the target audience they want to reach. A black-and-white logo might send a more conservative message than one with bright colors, for example.

If a company wants to appeal to a young, tech-savvy audience, they should appeal to them in a way that’s different from marketing to an older or more traditional audience.

Of course, a logo should also be able to appeal to a diverse group. But knowing the target audience is key.

5. Make It Timeless

A marketing logo needs to be timeless, so it will be relevant for as long as a company exists.

A highly trendy logo, such as one that uses a color that’s currently in style, might not have the same pull ten or twenty years from now. For example, the color known as Millennial Pink is trendy right now, but will likely go out of style in a matter of years.

It’s helpful to be aware of current design trends when creating a logo. But they shouldn’t dictate how a logo looks in the end.

The company Grin, which works in influencer marketing, offers a great example of a timeless logo: it incorporates a human figure into the company title. This logo implies something about the company – people connecting with people – but is timeless enough to be relevant no matter how the field of influencer marketing changes.

Final Thoughts

Making a great logo is one of the most important things any company can do to market themselves. Humans are very visual, so having a logo helps companies stick out in the minds of customers.

Of course, making a good marketing logo takes a lot of planning first.

Ready to start testing out designs? Try this online logo maker to get started.

The rebranding of any business is a stressful time and only a few businesses truly do it well. The process can leave business stronger than ever or worse than when they started.

Changing up company logos is typically the first thing people think of when beginning a rebranding campaign. To be successful though much more is required including work on the company’s messaging and culture.

Are you preparing to launch your new online marketing logo and want to be sure you will be successful? Keep reading below for some helpful tips and tricks to ensure a successful rebranding launch.

Ensure Good Communication

When you are gearing up to make changes to your online marketing logo, be sure to broadcast how and why the chances are happening. Explain that careful steps were taken to ensure a successful logo.

Assuring current customers and even staff the change is positive growth is important. Express that the highest quality of service will remain throughout the change.

Engage Employees and Current Customers

One strategy to easy fear over change is to engage both customers and staff. To do this, provide explanation ahead of time where possible and solicit feedback.

If you have an email list for customers, send out previews of your new online marketing logo and ask for their opinion. Maybe provide a coupon or other incentive for your product if they provide feedback.

Build excitement with staff by having launch parties. Play fun games and provide newly branded swag like t-shirts and coffee mugs.

Presenting Your New Online Marketing Logo

People like information when presented as a story. Your customers likely will appreciate knowing the story behind the changes you are making. Explain why the brand changes are necessary and why the new end result will fit your business even better than before.

Consider dedicating a page on your website to explain all of this. Be sure to include high-quality pictures to express the stages of your brand transition. A short narrated clip with the highlights would work great for this.

Updating Your Website

Applying your new brand to your website is very important. This is likely where most of your customers will go for information, coupons, etc.

If you need help making an appealing rebranded website, seek out web designers. They can work with you to make the perfect online experience for your customers.

Avoid a Gradual Rollout

Think like a customer. If you see one identity on a website that doesn’t match with social media accounts, what will you think? You’ll likely be confused and wary of the business.

This confusion can seriously cut into your bottom line and is easily avoidable. Before changing any logos, make a list of everywhere it appears and changes all of them at the same time.

Final Notes

Now you know some tips to have a successful launch of your new online marketing logo and new brand identity. Do you still have questions? Please contact us and we will be happy to help.