According to the American Bar Association, there are 1,352,027 lawyers in the U.S. as of 2019. Without a distinctive brand, your law firm could end up fading into the crowd. So how do you stand out?

To build your brand, you need to start with a professional law firm logo.

A strong, unique logo can represent your entire law firm. You won’t just stand out. Potential clients will even begin to recognize your firm on-sight.

Here are 10 genius tips to help you get started. With these tips, you can create a professional logo that stands out from all the rest. 

1. Know Your Niche

No two law firms are exactly alike. Your distinct expertise can help you stand out and attract a specific set of clients.

Before you start designing your law firm logo, consider your audience. Think about them in terms of likes, dislikes, needs, and demographics. These details can tell you a lot about how to appeal to your clients.

Your firm’s specialty can help you break apart from the pack, too.

Does your firm focus on environmental law, or perhaps car accidents? Firms that specialize in these areas would use different imagery than maritime attorneys. Knowing your niche can help you find the right imagery for your logo. 

The goal of good logo design is to tell people who you are and what you do with the right imagery. Recognizing your niche in the design can help clients recognize it, too.

2. Keep It Simple

If you want a memorable logo, keep it simple. There are other ways to stand out as a law firm without a messy, complicated logo. After all, a complicated logo is more difficult to remember. 

You shouldn’t make it so simple that it looks like all the rest, though. 

Instead of choosing overused imagery, try art that keeps it simple but leaves an impression.

A simple logo also improves its functionality, which we’ll get to below.

3. Consider Color

According to this research, color can improve brand recognition by up to 80%.

When choosing your brand’s color scheme, keep color psychology in mind.

For example, we associate the color yellow with energy, red with passion, and green with growth. Different shades of these colors, however, can also change the meaning. If you choose blue, light blue conveys calmness, which darker blues conveys intelligence.

Try to choose three main colors for your law firm logo. That way, you can create various versions of your logo based on the use.

What if you create shirts with different colors or want to use a white banner instead of a white one? Creating versions of your logo with different color schemes can help make your logo easier to use.

4. Don’t Forget Function

Speaking of banners, shirts, and other marketing materials, your logo needs to work for multiple functions. 

For example, you’ll want your logo to display on your website and social media. If you have a responsive website, your logo will change sizes depending on the browser window’s size.

Meanwhile, your logo will need to expand for much larger sizes if you’re using it for a billboard.

In other words, your logo needs to work whether it’s getting bigger or smaller. Make sure you save your law firm logo in the proper file sizes to make resizing easier.

5. Select a Firm Font

Your font can help you stand out just as much as the imagery and color scheme can.

First and foremost, the font should be easy to read. Otherwise, how will people know who you are? Choose a font that’s clean, but feel free to look beyond the standard fonts.

Avoid cursive or script fonts, which don’t work well for law logos. 

You can choose traditional, modern, or somewhere in between. The font you choose depends on your law firm’s brand and the message you’re trying to convey.

6. Check out the Competition

If you’re trying to stand out from the crowd, you need to know what that crowd looks like, first. 

Go ahead and research the competition. What are they doing to stand out? What message does their logo convey?

Ask yourself what you like and don’t like about their logos. Researching the competition can help you determine what approach you want to take for your own logo. 

7. Focus on Your Name

Most law firms build their reputation on their firm’s name. Since the name is the focal point of the logo design, find a way to bring it into the spotlight.

Take a look at where the name is located in the logo design. Is it overshadowed by the imagery?

What about the font and size? Play around with your law firm’s logo until you find the right combination.

8. Hire a Professional

A professional designer can help you avoid basic mistakes. They also know the latest design trends. With their help, your logo will look good and appeal to your target audience. 

Hiring a professional who has worked with law firms in the past can give you some insight, too.

9. Keep It Up-To-Date

The latest trends in graphic design change all the time. If you want your logo to stand out from the crowd, it’s going to need an update from time to time. 

You don’t have to scrap your entire logo and start over.

Instead, you can make small changes to make sure your firm still looks fresh and relevant. 

10. Make It Unique 

Your law firm is already unique, but why?

Pinpoint your unique value—what you offer that no other firm can. While you’re at it, consider your company mission. Since they’re both unique to your company, capturing your value and mission in your logo will make the design unique, too.

Looking Good: 10 Tips for a Professional Law Firm Logo

Look good, feel good, and stand out from the crowd. Using these 10 tips, you can create a professional law firm logo to help you attract new clients. With these tips, you’ll outshine the competition in no time!

Check out our online logo maker today to get started with your own logo!

When people are looking for law firms to help them with a legal matter, it’s not hard for them to find one. There are more than 1.3 million lawyers in the U.S. today working at more than 450,000 law firms.

So, what are you going to do to make your law firm stand out?

One of the steps you can take to make your law firm unique is to design a winning law office logo. You can market your firm better when you have the right logo in place.

Here are five tips for designing the perfect law office logo.

1. Start by Looking at Other Law Firm Logos

Before you start trying to design the perfect law office logo, look around at the logos that other law offices have designed.

This will give you a better idea of what makes good logos so effective. It’ll also ensure that your logo doesn’t end up looking too similar to a competitor’s logo.

See this site to check out what a good law office logo should look like.

2. Decide What You Want Your Logo to Say to People

Your law office logo should communicate something to those who see it. They should get a good idea of what your law firm is all about based on your logo.

If, for example, your law firm specializes in helping car accident victims, you might want to find a way to work that into your logo. It’ll help bring in more business from those in search of car accident lawyers.

3. Pick Out the Right Colors for Your Logo

The colors that you include in your logo are arguably the most important aspects of it. The colors you use will invoke certain emotions in people.

Red, for instance, is a color that’s known to make people feel excited or angry. Yellow, meanwhile, is a color that often makes people feel friendly or optimistic.

Try to design your law office logo with colors that invoke the right emotions in people. This might subconsciously motivate them to get in touch with your law firm.

4. Select the Right Font for Your Logo

In addition to considering which colors to use in your logo, you’ll also need to choose the right font. It’ll be used to write out the name of your law firm.

A font that expresses some level of seriousness and professionalism is best for law firms. Find a font that’s easy to read, too.

5. Keep Your Logo on the Simpler Side

When you’re in the process of designing a law office logo, it’s easy to overdo it. You start off with something simple and, the next thing you know, your logo includes everything from a gavel to a judge’s robe.

Don’t get too out of control! You’re better off keeping your logo simple rather than bogging it down with generic law-related images that will complicate things.

Design the Best Law Office Logo for Your Law Firm

If you want to attract more clients to your law firm, creating the right law office logo is a step in the right direction.

You’re going to use your logo on all of your marketing materials. It’s also likely going to appear prominently on your signage. Make sure it’s something that you’re proud to show off to the world.

Check out our other articles for more advice on designing a high-quality logo for your law firm.

Consistent brand presentation increases revenue by up to 23%. The star of your brand: your logo. With numbers like that, you want to ensure your logo design is on point. But with so many law firm logos to research, how can you know where to start? We have you covered.

Here are 5 details found in excellent law firm logos.

1. Sleek Typography

The best logo in the world can be let down by bad typography. This is why all the best digital agency designers make sure to prioritize their use of type.

When designing your logo you want to ensure your font choice reflects the look and feel of your firm. You should also take care that your layout is up to scratch. There’s nothing worse than an otherwise serviceable logo with terrible kerning.

2. Savvy Use of Symbolism

Symbols are shorthand for otherwise complex ideas. They let us communicate a lot of information in very simple ways. Savvy use of symbols in your logo design is a great way to pack a lot of information into an otherwise simple design.

All the best legal logos make use of symbolism. Whether a cleverly placed set of scales or a typographical gavel, such logos evoke a very industry-specific look and feel. It’s that look and feel that will have your logo sticking in the minds of your audience.

3. Skilled Use of White Space

There’s nothing worse than an overly busy design. Logos with too much going on tend to confuse or even alienate audiences, so you want to steer clear of this design sin.

Instead of trying to say too much with your design, focus instead on the white space. That is the space around your main design elements. Does your white space serve to balance your design? Is there enough white space to clarify your logo? Answer these questions and you’ll be well on your way to a first-class logo.

4. Clever Use of Color

Color is an important tool in every designer’s arsenal. The right color can evoke thoughts, feelings, and ideas so you want to choose your palette carefully.

All the best law logos use color in clever, measured ways. Each palette is carefully considered to reflect the industry, the brand, and the user’s expectations. When choosing your own you want to consider who you are, who you’re targeting, and what industry mainstays you want to evoke.

5. Industry Awareness

Knowing your competition is key when it comes to running a business. You have to know who they are and how they’re speaking to your shared audience so you can differentiate yourself. This means that when it comes to designing a logo, you have to know the logos of your competition.

Researching your competitor’s designs can help you determine what works and what doesn’t. It’ll also give you valuable insight into industry trends. Most importantly, it’ll ensure you don’t accidentally mirror an existing logo in your own design.

Design the Best Law Firm Logos

All law firm logos are not created equal. Bad design exists in every industry and it’s your job to ensure your business doesn’t fall prey to it. With knowledge of these 5 details, you’ll be well on your way to designing your firm a stellar logo.

Want to read more articles like this? Keep browsing our blog.

Especially in today’s increasingly digital world, you know that your law firm logo design needs to be able to turn heads, keep people on your website, and increase your brand recognition.

And while you have the legal knowledge to make any witness quake in their boots?

When it comes to creative and modern logo design for your law firm, you’re not as confident.

Don’t panic. Instead, read on.

In this post, we’re sharing with you six of the most important things that you need to take into consideration when dreaming up your law firm logo.

From making sure you have a legal logo that can stand the test of time to knowing when the time is right to work with a graphic designer, we’ll tell you what you need to know.

1. Keep it Classic

Especially if you’re designing a law firm logo, it’s essential that you stay away from trends.

While having a trendy logo might get you noticed?

Ask yourself if it’s really for the right reasons.

While a central image of a pink barrister’s wig for your all-female law firm or a drawing depicting a lawyer chasing an ambulance might get a few laughs?

Unprofessional images like this aren’t exactly going to win you new clients.

While these might be more extreme examples (at least, we hope they are) it’s just as important to steer clear of trendy fonts and the so-called “color of the year.”

Remember that, if you have to re-design your logo every year, it’s going to be tough for potential clients to keep track of your brand. Aim for a logo with a classic look.

Think bold, legible font that’s easy to resize for a variety of applications, from business cards to billboards. Additionally, when choosing a strong central image, go with something you know will never go out of style.

Columns, stars, the scales of justice, and even a drawing that uses your state’s seal in some way are all classic images for a law firm logo design.

Remember that it’s possible to create a sleek and modern logo design with the right formatting, a bespoke font, and a wise color selection. You don’t need to rely on cheap “gimmicks” in order to get your firm noticed.

2. Get Inspiration from Other Firms

So, now that you know more about what to avoid at all costs when you’re creating your law firm logo?

Let’s talk about how you can get inspiration from others when it comes to dreaming up the perfect design. The goal of conducting this sort of “competitor research” is just as much about knowing what works as it is about avoiding over-used images in your own design.

Look for common elements that you find attractive in a logo design.

Perhaps the words and images used in the design are well-balanced. You might notice that the color scheme of the logo is malleable enough to be used in other design aspects, like a law firm’s website.

For an example of how the colors of a law firm’s logo can inform other website design choices, check out the Finelli & Shaw website.

The black and yellow-gold “company colors” of the logo translate well to the yellow, black, and white design of the website as a whole.

Think about how your law firm logo’s colors, font, and other elements will work with the rest of your branding strategy.

3. Minimalism Is Best

Earlier in this post, we spoke about the importance of focusing on creating modern logos, while at the same time working to ensure that your design doesn’t become overly trendy.

But in addition to avoiding trends and hard-to-read fonts?

You also want to be certain that your design doesn’t look overcrowded. Just as you are with the cases you decide to take on, when it comes to your logo design, you’ll need to be selective.

If your law firm’s name is especially long, ask yourself if you need a central image at all. Is a drawing representing your firm worth running the risk of overcrowding your logo design? Is including one more color in your overall design scheme really as important as legibility?

And what about white space? Do you have enough of it?

White space can make your entire logo design pop, and also makes it possible for you to have more of a minimalist design. White space communicates to clients that you’re not desperate to get their attention.

It says that your law firm’s reputation — and its name alone — is strong enough to stand on its own.

4. Choose Your Colors Wisely

Let’s face it: for many people, the idea of a day in court is incredibly stressful.

Are the colors that you’ve chosen to make a part of your logo design actually stressing potential clients out even more than they already are?

This is where taking the time to learn a little bit about the psychology of color really comes in handy. For example, did you know that using red in your logo design can actually cause those who see it to experience an increase in their blood pressure levels?

Additionally, people have certain associations with specific colors.

If you’re an eco-friendly law firm, it would serve you well to use green, brown, or blue in your design. If you’re a corporate law firm, sticking with basic black and white may be your best bet.

5. Keep Images Active

So, you’ve decided to adopt a more modern logo design for your law firm.

Instead of more cliched and expected images that represent the legal profession, you’ve come up with something a bit more unique.

Before you commit to a final image?

Ask yourself whether or not the drawing you want to go with is an active design as opposed to a static one.

But what is active design?

Let’s look at the Apple logo as an example. The image isn’t of a whole apple. Instead, the brand’s central image is an apple that’s had a large bite taken out of it. The same with Twitter’s logo. It doesn’t show a bird balancing on a light pole. Instead, it shows a bird in flight.

Both of these either hint at a past action, or actually show the central image in some sort of movement.

This is much more compelling than a static, stamp-like design. So, make sure that you show a gavel coming down, as opposed to one just sitting on a desk somewhere.

6. When in Doubt, Ask a Professional

At the end of the day, the law is what you know, do, and love best.

No one expects you to be a creative logo designer on top of knowing the ins and outs of personal injury law in your state.

Part of wanting the best when it comes to your law firm’s branding and marketing strategy is knowing when it’s the right time to hand the reigns over to someone else.

For example, you might want to think about hiring a professional typographer to come up with a bespoke font for your logo. Then, you’ll have a font that you can use on your website and other promotional materials.

This gives your target market just one more way to recognize your brand.

You might also want to work with a local artist who can help you to come up with a unique and on-brand central image for your logo.

Hand drawn designs are an excellent way to embrace a modern logo design, without running the risk of coming across as too trendy. Plus, a drawing immediately sets your law firm apart from your competitors.

Don’t be like those other firms, all of whom are likely using an eerily similar stock image in their own logo designs.

Show your clients that you’re interested in going your own way.

Ready to Bring Your Law Firm Logo to Fruition?

We hope that you’ve found the law firm logo design tips in this article helpful.

Above all, we hope that you feel much more confident about either designing your legal logo yourself, or at least giving some serious input to the graphic designer you want to work with.

The best way to understand if you have a winning law firm logo on your hands?

Use our free online logo maker tool to compare different design options, colors, fonts, and images.

Still not sure that you’re ready to start creating your logo just yet?

Keep on reading our blog to get access to invaluable logo design tips. Let us help you to take your branding strategy to the next level, and to gain more clients as a result.