All things considered, a treatment center’s logo is the least of its problems. With so many lives to save, who could actually stop and think about it?

But like it or not, a logo says more than a thousand words. For this reason, a new logo should be carefully curated.

Do you know the key to this curation? From color to the use of space, it’s all detailed below, so stick around.

Color

When people search for treatment centers, they want to know that they’re in good hands. A drug addict who’s considering a methadone treatment won’t, for example, visit a center he or she sees as hostile.

The color of a logo can subtly do a lot to assuage some potential patients’ fears. Color can affect people’s moods, so it’s best to anticipate what people who visit a treatment center will feel in order to combat those feelings through color.

Blue and green are nice choices for a treatment center’s logo for various reasons. These colors are considered soothing by many people, and they can also signify that the center is trustworthy or sincere.

Needless to say, these colors don’t guarantee anything. They just make people feel calm, and that’s what any business should be looking to get out of a logo.

Simplicity

Simplicity is admittedly important for several types of businesses. Regardless of whether a designer is creating a medical logo or a sports logo, simplicity can save the day.

But why?

Simply put, complexity can work against businesses. Customers typically don’t want to expend much effort while they’re trying to understand what a business’s products or services are. This means that businesses who choose complex logos run the risk of being woefully misunderstood by their target audience.

Perhaps this is less true for established businesses, but the advice is definitely great for any nascent business that’s developing a new logo. A logo is a part of a branding strategy, so it’s important for young businesses to brand themselves correctly early on.

Shape

The term “shape” here technically refers to the image that a treatment center chooses for its logo. Technicalities aside, the shape of a logo speaks volumes about what types of services are offered or what type of place the institution is.

As some might guess, showcasing medical equipment in a new logo might be a good idea. There is, though, a downside to doing so. Some people have a fear of visiting medical facilities, so those types of symbols might not be reassuring.

A treatment center could also go with an image which communicates a theme. For instance, a center which values family or community might choose a big, green tree as its symbol. Yes, that symbol is trite, but it still means the much the same thing today as it meant decades ago.

Ready to Create a New Logo?

Hopefully, you are now primed to go out and create. You have free access to the tools and, most importantly, you have your own creativity to rely on.

Got some cool ideas for a new treatment center’s logo? Please feel free to drop some knowledge in the comment section below!

Are you looking to brand yourself and your psychology practice? Making a beautiful logo is an important part of setting yourself apart from the competition.

Seem too complicated? Too expensive? We promise, it’s neither.

Let’s get into the handy guide to help walk you through designing your company logo.

Your Psychology Practice Logo

Focus on Shapes

We associate shapes with certain feelings and expectations. They even have a significant impact on how we internalize the world.

For example, circles create a sense of connectedness, unity, and harmony. This is a goal most clients are actively trying to achieve, right?

Squares emphasize a sense of order and discipline. They can convey the notion of stability and routine.

Horizontal lines show a sense of equality and connection. They encourage a feeling of open-mindedness.

You may want to check out some sample designs to get an understanding of how different shapes make you feel. These designs may also help you better pinpoint the kind of image you want to convey to your future clients.

Nail Down Your Color

If you run a psychology practice, you probably know that color has an impact on behavioral functioning.

This is also true for marketing and branding. A majority of consumers point to color as the main motivator for purchasing an item or service.

Consumers gauge product and service effectiveness by the visual appearance of your logo. So, it’s worth taking seriously.

Start with identifying the emotions of each color.

According to color psychology, green demonstrates a sense of growth, peace, and health. This is commonly seen in organic brands and environmentally-friendly companies.

Purple demonstrates creativity and free thinking. It’s commonly seen in children’s toys, specialty restaurants, and TV channels.

Red demonstrates sharpness, boldness, and dominance. It’s seen in department stores, leading beverage brands, and children’s games. Use this color for ascertaining authority and power.

Yellow demonstrates warmth, optimism, and joy. It’s used in television shows and phone companies.

Blue demonstrates dependability, consistency, and safety. This makes it a popular choice for hardware stores, department stores, hygienic products). Blue is a safe color for showing a sense of practicality and stability.

Depending on the type of psychology practice you specialize in (i.e: focusing on play therapy with children versus working towards your hypnosis license), your color needs will vary.

Keep it Simple

Think about the work you engage in with your average client.

Strong psychological work focuses on maximizing pleasure and minimizing pain. It is about simplifying life and eliminating unnecessary people, places, or things.

With that said, your logo should match the message you want to convey. Remember, a cluttered logo makes for a cluttered mindset, and this is often opposite of what you’re aiming to achieve.

Final Thoughts

Making a logo for your psychology practice doesn’t need to be complicated.

In fact, it can be quite fun. Following a tutorial is a great way to understand the steps for making your perfect image.

Remember, edits and needs will change over time, and that’s okay. Just like your practice will likely evolve, your branding and marketing will as well.

When you have a medical site, you want to make sure your logo sends the right professional message. There are many types of logos you can create, and most of them involve choosing a font as well as creating an image.

The words in your medical logo are accentuated by the typography you choose. Make sure you follow these key tips when choosing the font in your logo.

Make Sure It’s Readable

When you have words in your logo, you want to ensure the typography is easy to read. You don’t want people to wonder what it says. Even more, you don’t want folks to think it says something inappropriate!

Being fancy is far less important than giving the right feel and clear information. Consider accessible fonts if you want to emphasize your customer-friendliness, and bold square fonts if you want to highlight your authority.

Be sure to test your logo and typography before you commit. Share options you’re considering on social media and let your fans and customers vote. This will help you discover if you are unintentionally sending the wrong idea with a logo.

Find a Font with Personality

Medical information can be hard to digest for many readers. While you’re answering questions like “Does sermorelin work?” your reader’s mind may be wandering.

To counteract this, use a font in your logo and throughout your website that has a distinctive feel. When you have personality in your presentation, you will hold visitors’ attention much more easily.

You have important information to share. Make it accessible by using a font that grabs attention while sending the right message about your brand.

Find Balance Between Your Logo and Type

The typography that looks best with your logo will depend on the image you’re using. A bold, large image will look better with a stronger text. A finer typography will go well with a more delicate or detailed image.

You want the eye to see both the image and the text, so neither one should outshine the other. If they don’t feel balanced, keep trying different fonts.

Finding a fresh, clean font that matches your image may take time, but it’s well worth the effort.

Check the Logo at Multiple Sizes

Once you’ve implemented the previous tips, you’re almost ready to go. However, there is one last step.

Check your logo in a variety of sizes, from very large to very small. Your logo will be on large signs and banners and on free pens you give away. You want to make sure the logo is clear and legible in multiple sizes.

You should also check how your logo looks in both color and black and white. It shouldn’t have too many colors, or it will be difficult and expensive to print. You want a logo that can move seamlessly from business cards to T-shirts.

Are you ready to create an incredible medical logo? Online Logo Maker is the perfect tool. With both a free and premium version, you can find the versatility you need. Get started today!

The pharmaceutical business is highly competitive. There are thousands of companies in the market vying for attention.

That’s why your pharmaceutical logo needs to be impactful. It must deliver a message of trust and good health.

And you don’t even need to hire a professional to have a professional looking logo. You can design your own logo.

What Makes A Pharmaceutical Logo Effective?

Like all logos, the logo for a pharmaceutical company should be created with the right colors and fonts in mind. But attention must also be paid to many other elements.

Here are a few things you’ll want to consider.

Be Mindful of Your Use of Colors

There is psychology behind colors.

For instance, purples and blues have a calming effect. Red, on the other hand, kicks up feelings of distress or alarm.

What feeling do you want your logo to put out there?

Balance Your Fonts and Icons

When designing your logo, be sure that the font size doesn’t overpower the icon or vice versa. If one of these elements is much larger than the other, it will throw the entire logo out of balance.

And having an icon out of balance indicates to the consumer that your company is out of balance. Not a good quality in pharmaceuticals.

Minimize Your Fonts

This doesn’t mean to make them small. It means that you’ll likely want to stick with one font, maybe two at the very most.

Too many fonts make a logo complicated and it looks unprofessional.

Know How It Will Look in Black and White

In a world of so much color, it’s easy to forget that your pharmaceutical logo is sometimes going to appear in black and white. Such as in newspapers.

Or it may show up on a coupon. For example, a customer may get a vesicare coupon and immediately connect it with your logo.

So be sure that the design is effective first. Then add in the color.

Avoid Complex Symbols

Navigating healthcare can be a complicated and stressful process for a lot of people. So it’s vital that pharmaceutical and medical symbols have a simple design.

This conveys the message of simplicity in working with you. For many who are turning to your business for their health, this will be a welcome relief.

Understand Your Target Audience

When you’re designing your logo, remember that you’re trying to appeal to your target audience and not the entire world.

Does your pharmaceutical logo represent the current practice in the hospital? It should.

Incorporate Original Images

If you’re using an image in your logo, keep it original. In other words, avoid stock photos that consumers are likely to have seen elsewhere.

When it comes to health care, people want to feel they’re getting a personalized experience. An unoriginal logo will not deliver that message.

The Bottom Line?

There are many different types of logos with different purposes. But through the proper use of design, your pharmaceutical logo should:

• Be simple, yet self-explanatory.
• Evoke a feeling of faith and assurance.
• Leave a lasting impression.
• Convey extraordinary health care products/services.
• Keep people coming back.

Ultimately, your logo will establish you as trustworthy part of the healthcare industry. And when it comes to health, that’s what everyone wants.

If you have any other tips for creating an effective pharmaceutical or medical logo, please feel free to share. Comment below!