How to Create a Spa Logo Design for a Growing Business
Posted on September 07, 2017 by Logo Design Tips and Tricks
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The scent of lavender and tea tree oil fill the senses while relaxing music fills the air. While a calming effect immediately begins to take over the body, a clean robe is offered and services begin.
A hallowed place for most anyone on the planet to experience, booking an appointment at a spa can rejuvenate the body and pacify the soul.
The global wellness industry generates over 3.7 trillion U.S. dollars due to the rising popularity of wellness and healthy living. So, it’s no wonder that day spa logos are focused on zen designs.
But what exactly makes a perfect spa logo design to use for a new business focused on health and wellness?
Check out some of these helpful design ideas and tips to plan the perfect logo.
Achieve Zen With These Spa Logo Design Ideas
Sure, to begin a spa business correctly, things such as building location, employees, spa management software, and prices for service must be considered.
However, to really advertise to potential clients, it’s important to create the perfect spa logo design.
People chose to visit a spa because they want to relax and rejuvenate. Designing a logo that is calm, serene, and peaceful is the best way to reinforce these client goals.
Here are some of the key concepts to consider when creating a spa logo:
The Image
First, make sure to consider services rendered.
If the spa is focusing on a total body experience, choose an image that showcases the human body. If the spa experience is focused on facials and other services that revolve around the face (i.e permanent makeup, waxing, botox, etc) – consider a profile image of a body from the neck up.
The Color Palette
Color is key to evoking the perfect spa experience. So, the perfect spa logo design should focus on cool or neutral colors that evoke a feeling of peace.
There are 3 main color choices that have the ability to calm the mind and reduce stress:
Green
With the ability to conjure feelings of peace and tranquility, this is a great color option to choose for a spa logo design.
Blue
Blue hues can create feelings of calmness and well-being. Said to have a sedative effect, the color blue has been shown to lower blood pressure and body temperature.
Purple
Purple has the ability to create an overall mental calming effect. Used as a primary color in helping to soothe mental distress and nervousness, this hue is a perfect addition to any spa logo design.
The Name
Fonts are the finishing touches to a perfect spa logo. Choosing a font to showcase the spa name is integral in finalizing a relaxing, rejuvenating representation of the business and the services.
Choose something light and airy.
Avoiding bold and dynamic fonts can ensure that potential clients are not immediately overwhelmed with a name, but instead focused on relaxing colors and light strokes of a calming font.
Let The Zen Begin
Once the image, the color palette, and the font have been decided for the perfect spa logo design, clients can begin experiencing a mental and physical escape to utter relaxation.
Designing a spa logo that creates feelings of peacefulness and serenity doesn’t have to be a daunting task. Using a logo maker can be the best, easiest, and most effective way to create the perfect design.
Need some inspiration? Try using a template to create the perfect spa logo.
Qualities Your Practice’s Health Logo Needs to Have
Posted on August 23, 2017 by Logo Design Tips and Tricks
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The perfect logo takes time to create. It must be drafted, reworked, simplified, and studied by focus groups. Often a logo takes several attempts.
One must be aware of the redrafting process and weigh that with the deadline that has been set.
When it comes to health logos specifically, there are certain factors that must be kept in mind. Like any creative business endeavor, it is important to balance uniqueness with brand recognition.
The Red Cross logo is instantly recognizable for this reason: it is unique, simple, elegant, and creates an immediate sense of what its company is.
The following are some additional qualities that are necessary to create a successful health logo:
Be Unique and New
In the medical field, it is very easy to create a logo that shares overlapping characteristics with other companies.
This is because there is a pile of “go-to” symbols and features one would consider when creating a health logo.
Items in this list include pills, crosses, stethoscopes, smiles, a heart, and the caduceus (the staff with two snakes and wings).
Perhaps try to incorporate specific components of your focus.
For example, let’s say you’re creating a logo for a dental office. Instead of using teeth or a smile, choose to either dial in or zoom out.
In dialing in, you can focus on the shimmer of one immaculately clean tooth. In zooming out, perhaps create a more abstract logo that evokes the feeling of a pristine mouth.
Be Uncomplicated
When it comes to being memorable, less is more. Always. Just like “economy of word” in a slogan makes a slogan more memorable and easy to repeat, a simple logo design will stay in the minds of consumers much longer than a complicated one.
Minimalism is often hard to accomplish. It is natural to want to load as much information as possible into a health logo. But a unique, stylish, contemporary logo goes a long way.
Take a look at PHMP for an example of this. It is technically the first letter of the brand name. Yet its sleek minimalist style puts the focus on a circle, conveying a full comprehensive practice.
The circle is a classic and timeless symbol of progress and renewal.
Be Timeless
This leads us to the next tip. A perfect health logo must stand the test of time.
Even as your practice grows and changes, your medical equipment evolves and gets more advanced, your logo should be able to grow with the times without growing pains.
The use of symbols that are important to your practice, or the notion of creating an abstract representation that evokes a feeling is timeless.
As your company changes, your logo should be able to remain mostly constant, while being strong enough to only require minor tweaks to adapt to changing trends as time goes by.
Guarantee Success with the Perfect Logo
It is essential that your health logo be unique and memorable, even if it doesn’t feature anything that has to do with your specific medical field (like the abstract representative logos mentioned earlier).
After all, the Apple logo and Nike swish have absolutely nothing to do with computers or shoes respectively, but they are among the most recognizable logos in the world.
In conclusion, test your logos with everyday people. Share them with your patients and clients.
You may not be aware of the feelings that your logo evokes until you receive feedback from someone who hasn’t spent the past month staring at it. Often you will be surprised by their reactions.
Logo design is highly psychological in ways most people would never think about. Use the above methods to achieve an eye-catching instantly memorable health logo today.
Electric Logo Designs for Electromagnetic Therapy Sites
Posted on August 16, 2017 by Logo Design Tips and Tricks
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Many people struggle with sleep problems, chronic pain, and their general health. Electromagnetic therapy is a new and rising field that has been shown to have amazing healing effects in these areas.
For your electromagnetic therapy business to succeed, you’ll need an interesting and relevant logo. In fact, it takes only 10 seconds for consumers to have a first impression of a company based on its logo.
Keep reading for our tips on how to create a great logo design that will leave a lasting, positive impression on consumers.
Use Recognizable Electromagnetic Therapy Symbols
Because electromagnetic therapy is a somewhat new form of healthcare, potential customers might not be familiar with certain terminology or symbols yet.
By using symbols people recognize, it will make your logo much more accessible to a more general audience.
You could incorporate a lightning bolt or sparks to represent the “electro” part of “electromagnetic.” Similar to this, you could use a classic horseshoe magnet. The benefit of using these types of symbols is that it will link items and symbols that people are already familiar with to your business.
Be Smart With Colors
Colors aren’t just for aesthetics: it’s been shown that certain colors can create particular feelings and emotions to consumers.
As an electromagnetic therapy business, you want to express that you are trustworthy as a medical company. Many medical logos use blue, as it’s associated with comfort, trustworthiness, and calm.
You may also want to include some brighter colors in order to catch the eye of potential clients. Bright colors like yellow and orange might match well with the conception of electricity that would go along with your brand.
Notice the Trends
Keeping up with the current styles and trends is important for an innovative and new company. Having an outdated or vintage looking logo could make you look out of touch.
You could go for a minimalist look to keep it simple and trendy. Another current design trend involves something we mentioned earlier: color. Going for brighter, bolder colors is something that has recently become huge in logo design.
There are so many different types of logos, so follow the trends and pick something that works for your brand.
Don’t Be Afraid to Be Unique!
It might seem counterintuitive to put a tip to be unique right after the tip to follow the trends. Just hear us out: noticing and incorporating trends does not mean copying other logos and having no creativity.
For example, you can follow the minimalist trend while coming up with an interesting design for your company. You could use a recognizable symbol along with a symbol specific to your business as part of your logo, like a PEMF machine or a MAS therapy mat.
Here are some logo ideas that could set you apart from other companies:
- Use illustrations or a hand-drawn logo
- Try various color combinations that aren’t as popular
- Depict symbols other companies aren’t using
These are just a couple of ideas to get you going on a creative design that will make your company logo stand out. Don’t be afraid to take a risk or try something completely new!
Bottom Line
Hopefully these tips will help you create a great logo for your electromagnetic therapy company.
If you’re still feeling stuck or need some more help creating a logo, we are here to help! Try out our logo tutorial, or contact us to get started!
5 Tips for Designing Therapeutic Logos
Posted on August 14, 2017 by Logo Design Tips and Tricks
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Logos are much more than just brand identifiers.
The power that a well-designed logo carries is invaluable. They are a primary way of both sending a message to your audience and making a lasting impression.
A logo is also often a representative of the niche industry. Everything from imagery and color to the actual content needs to be considered. Bringing all of these elements together in a cohesive manner is a challenge.
However, once mastered, a logo can have long-term value.
Design Techniques for Therapeutic Logos
Designing a graceful logo requires certain elements that convey a comforting yet compelling vibe.
These types of logos are used for spas, massage therapists, acupuncturists, self-help professionals or even compassion card companies. This logo style must stand out as both welcoming and simple.
Let’s look at five tips to creating quality therapeutic logos.
1. Your Message Matters
When you’re designing a engaging logo, you need to know beforehand what message you want to send to your audience. The logo you come up with is more than just a nice image.
Think about your business, and decide what your overall goal is. A pleasant design should get all the information across without overwhelming the reader.
2. Color and Imagery
These two factors are very important in therapeutic logo design. Colors have been shown to have a psychological effect on our minds. Color psychology tells us that blues and greens, along with earth tones, have calming and peaceful affects.
Specific imagery can also help properly convey your message. Many spas and yoga studios use relaxing imagery like the lotus flower.
Find a unique take on peaceful imagery when designing your logo.
3. Keep It Simple
A common mistake in logo design is creating something too abstract and busy. Especially with a calming logo, it’s best to keep things simple and clean.
It needs to be relaxing to the eye and mind so the message stands out.
4. Text and Spacing
The text style, size and spacing of your logo is another way to help keep things simple.
Always align the text and imagery so that one element doesn’t distract from the other. You’ll also want to use a graceful yet readable font style.
Font size should be big enough to be read from a distance but not too big. A therapeutic design should never force itself upon the audience.
5. Know Your Audience
Ask yourself where your logo will be seen and why. A logo for a spa shouldn’t look anything like a logo for a motorcycle shop.
Simply knowing your target audience and what they want is invaluable.
This information should tell you what kind of logo design they will react to. Creating a design that is out of place will surely cost you customers.
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