When you’re in the business of selling ultrasound equipment, you want your brand to convey one of trust and reliability.

And a big part of this starts with one of the smallest components of your marketing efforts — your medical logo.

In fact, your company’s logo is crucial in representing your brand.

Are you ready to have a logo that works as hard as you do? Read on to discover how to create a powerful medical logo.

Having A Strong Medical Logo Increases Your Brand Recognition

Does your logo represent your brand in a professional way while conveying that message of trustworthiness?

In creating your medical logo for your ultrasound equipment sales, you’ll want to keep the following three tips in mind:

1. Keep It Simple

The medical industry has a positive reputation for being clean and sterile.

You want your logo to echo this — to a degree. Keeping it clean and simple will keep viewers from getting confused. But if it’s too sterile, it will translate as boring. So tread that line carefully.

Your logo should not leave the viewer trying to guess what your company sells. It should be clear that you sell ultrasound equipment. The logo for Enterprise Ultrasound is a great example of this.

Also, if there are too many colors, characters, fonts or embellishments that don’t lend to this, leave them out of the design.

Plus, an intricate logo with extraneous elements will be more difficult to reproduce on your products.

The key to getting the right balance of character and minimalism is to make the most use of white – or negative – space. This is the area of your logo where there is an absence of any objects or elements.

Having enough white space allows for the viewer’s eyes to rest and focus on the more important parts of your logo. So clear the background of extra elements.

If you want the most powerful impact, try for an image that summarizes your ultrasound sales with a simple symbol or image. It will be more easily remembered.

2. Design with Your Message in Mind

Your logo is going to form the initial impression your customer will have about your brand. So what’s the feeling you want to impart? As we mentioned before, trust and reliability are key in medical equipment sales.

Find a way to tailor your logo to your message without being too obvious. You could include your company name in the logo, but it might be more powerful to leave it out.

Plus, you also want to use an appropriate design that will help you to achieve a distinct identity – something that makes you stand out from the competition.

3. Make It Memorable

It might sound a little out there, but gaining a basic knowledge of the psychology of shape and color could be just what you need to give your logo design some real leverage.

Different colors affect people in different ways. For example, red is warm and vibrant, so a red logo is often used in the food industry. Blue, on the other hand, is the color of trust and responsibility. That’s why it’s so often used in the medical industry.

Like colors, shapes can also stir certain feelings. And so can the shapes of fonts. Circles and more rounded fonts project positivity and unity. Squares, triangles and sleek and angular fonts portray stability and formality.

Just be sure that your logo is memorable for the right reasons!

Create A Powerful Medical Logo

With these tips, you are ready to go!

And don’t worry. You don’t need to seek out a graphic designer. Employ the services of an online logo maker and start getting results today!

A good logo is more than a picture to slap onto stationary or billboards.

Your logo is a symbol that can help people to remember your business and even stir emotions. It only works that way if gets designed properly.

While you can DIY your own logo design, you’re likely to end up with something that you don’t love and customers don’t respond to. A professional dental logo design offers benefits that a DIY version can’t match.

Let’s dig into three of those benefits.

Simplicity

There’s an almost overwhelming impulse to try and cram as much information as possible into a logo. It’s understandable since logos are often the only thing people remember about a business.

It’s also a rookie mistake. A good logo needs to scale down and still be immediately recognizable on a business card. As often as not, intricate designs become a blurry mess at that scale.

Consider the logos of the brands you see on a regular basis. Are they complicated and overloaded with text? Almost certainly not. In fact, they’re probably dominated by basic shapes and a minimum of words.

That very simplicity makes them easy to remember and, equally important, easy to identify in a store.

A professional logo designer will help to guide you toward a simpler logo that is memorable, conveys your brand and still scales.

Innovative Dental Logo Design

Designing your own logo is a seductive option. Who knows your business better than you? The problem is that, while you know your business, you probably don’t know anything about graphic design.

A good graphic artist brings more than computer skills to the table. They bring all of their industry experience and knowledge about design trends. They also bring their training in historical artistic movements.

This allows them to innovate with your logo in ways that you couldn’t or wouldn’t think to do.

Take the logo for Louis Pelletier Denturologiste as an example. Rather than use the basic smile which is almost a cliche in dentistry, their dental logo design takes a step toward the abstract.

It evokes the impression of a smile, without replicating the literal smile we’ve all seen dozens of times before. The real genius of the design is that it doesn’t abandon the smile, just gives it a fresh spin.

Eye for Color

There’s an entire psychology to the effect of color on people’s emotional states.

A professional designer may not be an expert on the science of it. Even so, they’ll absolutely have a background in color theory and its psychological impact.

A dentist might pick red as the dominant logo color because it draws attention. A designer will likely avoid red for a dental logo design because it may provoke unconscious feelings of aggression.

A professional designer will draw on that color knowledge to help you develop a logo that sends the right emotional message.

Parting Thoughts

A professional dental logo design isn’t an absolute business or marketing requirement. You can DIY a good logo or revise a so-so one down the road.

Starting with a professional dental logo does offer benefits. You generally get a simpler, more innovative design that employs good color theory. It’s likely to hold up over time and perform better in its job.

Want to share your thoughts on the topic, leave a comment below. Have some questions about logo design, contact Online Logo Maker today.

Tony Robbins has helped billions of people over the last thirty or so years. From books to seminars, the man has inspired, helped, and coached normal, everyday people to achieve the success they never thought possible.

When you want or need something to change in your life, Tony Robbins is what you type into the YouTube search engine box.

Don’t wait for other people to tell you what to do. Grab life by the horns, make your own rules.

He seems to know what he’s talking about. He’s worth half a billion dollars.

If you’re getting into the life coaching game and aspiring to have your own fortune, start with your life coach logo.

Today, we’re talking about your logo and how it impacts your brand.

His Life Coach Logo

Look at Tony Robbins and how he dresses. His outfits are simple, as is his website and logo.

His logo is basic yet bold and clear.

When you’re trying to come up with your life coach logo, think about your message.

What do you represent? What do you want people to take from it?

He Makes It Easy

Look at the colors he uses. Black and white. Simple yet elegant.

Bold. He typically wears dark colors.

This helps keep people focused and not distracted by what he’s wearing and the same goes for his website.

This color scheme symbolizes both balance and simplicity.

Isn’t that what every life coach should be preaching? Americans’ lives have become so convoluted and bogged down with stress and material possessions they can’t even decide what matters to them anymore.

If you want people to remember you and your life coach logo, go with a simple color scheme that conveys the message you want people to associate with your name.

Here’s another way to look at it. If you had your logo printed on 2018 daily planners, would anyone buy them?

Make Your Logo Easy to Remember

Use an easy to read font. Make your logo stand out but don’t make it hard to decipher, as this will make it forgettable.

Most coaches use their name as their life coach logo, just like Tony Robbins.

A great logo doesn’t need to be a symbol. However, if you want to use something everyone knows, you can definitely make it work.

Play around with symbols as well as your name to find what works best for you and your brand.

Your Voice

Right around the time you’re working on your life coach logo, you want to be thinking about your brand. Not just that, you want to compare it to the logo and how they match up.

Establish what kind of coach you want to be. Establish a logo. Make sure they work together.

Tony Robbins came from a broken home and worked hard to get where he is today. A simple man with a simple message and a plain, yet bold logo.

Why can’t you do the same? We know exactly where you should start.

Take your inspiration from this post and jump over to our free logo maker and give it a try.

The days are long gone when you could grab new business with a listing in a telephone book. Even shop signs in the street need to be eye-catching to snag attention.

Designing logos for orthodontics companies doesn’t need to be difficult. They’re marketing their services, just like any other service provider.

With almost 80% of American teenagers and 25% of adults visiting the orthodontist, it’s also a growing sector.

Read on to find out how to design a new logo for an orthodontics company.

1) Don’t Use Cliches in Your New Logo

The logo needs to communicate what the practice does and what services they offer. Patients need to understand this at a glance.

But don’t confuse a logo with an advertisement. There’s no need to shoehorn every service into the logo itself.

That’ll lead to confusion among potential patients and split your audience base. Stick to one main proposition for the new logo and let their advertisements fill in the blanks.

That way, patients will come to associate the logo with the company values.

But try to stay away from using images of teeth. It’s too obvious and the logo will be lost among a sea of similar logos.

Look at the logo for Orthodontic Associates as an example. Not a tooth in sight!

Instead, they use the essence of what they do to inform the shape of the logo.

2) Pay Attention to Font and Color

Choosing typography can make or break a logo. Serif fonts can look serious and professional, but also too formal and dated. San-serif fonts can look friendly and modern, or boring and generic.

Never, ever use Comic Sans in a logo, especially for a medical service provider.

Try out a range of fonts to see which ones best communicate the values of the company.

You can also make the logo recognizable through a use of color. Pale blues or greens help reinforce ideas around hygiene and care.

Patients automatically associate orthodontists with those colors. That saves you needing to use obvious imagery in the design.

Check it makes sense in monochrome. You never know when someone may only have a black and white printer!

3) Consider Sizing Options

A logo doesn’t just exist as a single entity. It appears across websites, business cards, invoices, signage, and even vehicles.

An orthodontics company is likely to use the logo on staff uniforms. So make sure the logo works with equipment like embroidery machines. Otherwise fine lines or details may be lost.

Check to see how the logo looks at larger sizes too. The company may want to use it splashed across the window of their office.

Designing a logo that works across a range of formats will limit your choice of fonts, shapes, and colors anyway. You can focus on sharing the vision of the orthodontist without being distracted by design options.

Next Steps

Remember the key points to logo design: keep it simple, make it recognizable, and ensure it works in different forms.

Now fire up the logo maker and get started on the new logo.