Did you know there are about 41,000 optometrists in the United States?

With so many optometrist businesses, it’s easy for an optometrist business to fall through the cracks and not get the attention it deserves.

If you want your optometrist business to set apart from the competition, you need to create an excellent logo. Here are some logo design trends to consider for your optometrist business.

1. Think of Simplicity

Your optometrist business doesn’t need flashy and over the top logo designs to attract customers. In fact, you need to be straight to the point to make your logo memorable for your clients.

The simplicity logo trend focuses on delivering a clear message without a lot of details. Those who want to modernize to appeal to a younger audience should take this approach.

For example, Optometrist Sydney has a simple and to the point logo design.

2. Clean Shapes

If you are a fan of simplicity and clean edges, you should consider clean shapes for your logo design.

Clean shapes are great to look at especially when they display subtle curves, lines, symmetry, and straight lines.

Let your clients know what your business is all about by displaying clean shapes in your optometrist logo. For example, for an optometrist business, it might seem like an obvious idea to use circles and lines to create glasses.

But you can have a lot of fun with this to not make it as obvious.

3. Make it Fun

Optometry is a serious business so one might not think to make the logo fun. However, the point is to make it memorable.

A logo will identify your business so why not make it fun and creative. You can use characters, fun colors, or any other ideas that could make your logo fun. There’s no reason why you can’t make it fun.

4. Draw Inspiration from Architecture

When you look at some buildings that are well design, you discover how aesthetically pleasing they can be. The lines are straight and everything is there for a reason.

Why not draw inspiration from architecture to put it into your building. For example, if you live in a city with an iconic skyline, you can incorporate it into your logo to let your clients know your business is based in that city.

5. Layer Patterns and Colors

Layering colors and patterns is a logo design trend that is making an impact. This logo technique includes taking advantage of colors, shade, and even texture.

It can be easy to overdo this logo trend so you need to make sure only pick a few concepts to play with. You could choose colors and shades or shade and texture. Try not to use them all at once or it could clutter the whole thing.

Logo Design Trends for Your Optometrist Business

Keep these logo design trends in mind when you design your optometrist logo.

Think about simplicity, layer patterns, and colors, and get inspired by architecture.

Need help with your logo? Contact us and we can help your logo vision come true.

It’s difficult to define exactly what comprises classic logo design, but what we do know is that some logos make a more lasting impression than others.

The world’s best-known logos all have a few things in common. Here’s how you can imitate their timeless style.

Use these design guidelines to craft a logo to take your healthcare brand to the next level.

Classic Logo Design Should be Simple

People don’t want to spend time figuring out what your logo means. There are enough complications in the modern world.

An intricate logo implies chaos. That’s the last impression you want to give customers about your healthcare business.

The cleaner, neater and more obvious your logo is, the better. These kinds of logos are recognizable and memorable. They look good in print, on merchandise and online.

Do some research to get inspiration for designing a logo that works in the medical industry.

Don’t Be Too Generic

Simple doesn’t mean you need to download the first clipart image you see.

A stethoscope is too generic. Try to think of items you use in your practice every day that you could use as part of your logo.

Symbols that represent good health can be very effective in medical logo design too.

Images that suggest growth and renewal are a good match for a rehabilitation center or mental health clinic.

You can turn to nature for inspiration in this regard. Creating a logo that features symbolic shapes like water and greenery will inspire people to find out more about what you have on offer.

Keep it Classy

Medicine is serious business. Gaudy colors and haphazard design will not create the professional impression you want.

Think about what your patients want from you when how to design a logo

Green and blue are popular colors for medical logo design as they have a calming and soothing effect on people. Red and yellow can represent vitality and happiness.

The same applies to your choice of font. Choose a clear, simple, elegant font to get your message across.

Shapes Matter

Placing your logo inside a circle or choosing a circular design will soften the edges, giving it a comforting feel.

Studies show that circular logos give the impression that your company is caring, warm, and sensitive.

Logos with hard edges create an aura of reliability and durability. This can work well for a laboratory or pharmaceutical logo.

Triangles are usually associated with religion, science, law, and power.

Getting Down to It

When you think you’ve ticked all the boxes about classic logo design for your healthcare business, it’s time to get started on designing a logo for yourself.

You can either do it yourself or get a professional graphic designer trained in how to design logos to do it.

No matter how much time and money your logo costs, the right design will be worth it in the end.

When’s the last time you designed a medical logo?

Probably a while ago, if ever. That’s because medical logos are airtight, and don’t need much changing after their initial conception. Medical logo design has a few key quality elements that make them incredibly long-lasting.

Got a medical logo to design? Keep reading to find out just what those elements are.

Keep It Modern

Modern medical logos show that a practice or clinic is changing with the times. It shows that the practice is updated and knowing. They leave their old, dusty manuals in the dust in favor of bright, new ones.

In our modern technological age, new developments are made in the medical community all the time. Modern medical logo design helps instill trust in the patient that their practice is able to keep up.

Keep your edges rounded, like Tueo Health‘s logo. Incorporate strong elements of curvature, and try to shy away from rectangular or triangular shapes. Don’t add too many elements to the logo to keep it as minimal as possible.

Simplicity Is Key

Minimal design is important when it comes to medical logos. You don’t want the logo to be too difficult to understand, because you’re trying to touch a very broad and very diverse audience with your logo.

The logo needs to be easy to recognize on signs and billboards for a large audience. When a medical practitioner is needed, your logo will be a beacon of hope for the afflicted. Allow it to register quickly in their minds.

Don’t clutter up your logo with too many colors or lines. Stick to geometric shapes and clean fonts.

Consider Color

In an effort to maximize visibility and keep it simple, try to stick to two colors maximum, like the logo for Arrowhead Clinic. Note that the colors used are dark and soothing, versus bright and jarring.

That’s valuable to a patient. They’re under enough stress already, and studies show that color has a big effect on our psyche.

Blues and greens tend to have the strongest calming effect, and yellow is the most uplifting color. Try to user darker reds rather than bright reds so as not to remind patients of blood.

Make It Relevant

Not all medical practices are the same, and their logos should reflect that. For a children’s hospital, keep the logo cute to relate to children and help them feel safe, like Nicklaus Children’s Hospital‘s logo.

Wellness clinics or fitness related medical logos could include elements of nature, to parallel the patient’s efforts to get in touch with theirs. Include lots of green, circles, and leaves.

Logos designed for emergency rooms or surgery centers should include sharp edges to represent the importance of precision.

Make It Flexible

The best medical logos are the only logos used. That means the same logo can be seen across all platforms, from signs to pamphlets to social media.

Quality medical logo design can be transposed from platform to platform and still appear relevant and strong. It’s a plus for you, because this inspires longevity in a logo, making yours stand out for decades to come in a sea of other medical logo design.

Get Started on Your Medical Logo Design

Check out some more specific tips for individual practices’ logo design. Then, head over to our logo maker to begin your next design! It’s easy to use, simple, and free!

You’ve decided to join the $37 billion-per-year industry that is dietary supplements. Do you know how to brand your product successfully?

Take advantage of great supplement branding to ensure you find quick profits in an industry that isn’t well-known for its advertising efforts.

Here are 7 tips to upgrade your supplement branding and logos.

1. Be Different

In an overly-saturated market like supplementation, your brand needs to stand out.

Make sure your mission resonates differently than the other brands, especially those that don’t take time with their own branding. You want to be known for how professional and knowledgeable you are in the supplement industry.

Create a unique brand mission statement and logo – you’ll never be forgotten.

2. Create for Community

The best thing about a brand is the fans. But how do you get raving, loyal fans?

Develop your brand and logo that exemplifies your ideal customer. You want them to be powerful, healthy, full of life. Your brand should mirror this.

If you make your brand with the community in mind, then it will translate into a powerful influence over those ideal customers and fans.

3. Use Logo Software

If you want to be seen as professional, you’ll want a professional logo.

This doesn’t mean you can’t make it yourself. Logo and branding software can be easily found online, some of them cheap or even free. Use the tools the internet provides and turn your concept art into a real logo.

If you put time and effort into your logo you can exude the message you want to convey, like how America Vitaminas exudes a feeling of restful, flowing sleep with their melatonin suplemento.

Your logo is the first thing people will recognize – it needs to be perfect.

4. Target Your Audience

Research your target clientele, then brand around them. Similar to creating a community, the only way you can begin is by finding where your customers live, what they look like, what their goals are, who they care about, where they work, and more.

Having a clear image of who will be purchasing your products is supplement branding 101.

5. Don’t be Afraid to Upgrade

Let’s be honest: We rarely get it right on the first try.

Thankfully, people will understand. We’re all human. Brands and logos are simply manifestations of human goals. So, if your logo or brand message doesn’t work as well as you originally thought, don’t fear to change them again and again until it’s perfect.

If Coca-Cola and Nike can alter their logos and brands, why can’t you?

6. The Characteristics: Name and Color

Just like the logo, how you name your supplement company will decide who notices you and who disregards you.

Same goes for color. The name, the colors, and the logo all need to invoke trust with the customer.

Optimum Nutrition works because it covers the “nutrition” aspect, their logo is clean and sleek, and their color scheme suggests professional, high-quality whey protein and other products.

7. What’s Your Voice?

How do you communicate your message? This is what your brand is all about.

Having a one-sentence brand mission helps with determining your brand’s voice, logo, name, colors, and everything else. If you are the company’s voice, depict that as best you can. If a family member or your ideal customer is the brand voice, run with it.

Once you establish brand voice, you’ll hopefully pigeonhole your brand to the customers you truly wanted.

Supplement Branding is Key

Give one or more of these tips a try to bump your supplement branding up a notch.

If you want help with crushing your fitness brand’s logo, one that invokes real motivation (and therefore more clientele), check out our guide to design elements.