7 Clever Components to Include in Your Hypnosis Logo
Posted on June 27, 2017 by Logo Design Tips and Tricks

Wouldn’t it be great to help others make the mental shifts they need to live the life of their dreams? That is the art of hypnosis.
Wouldn’t it be even better to make your hypnosis business stand out to potential consumers? That is the art of a beautiful logo design.
Anything is possible when designing your own logo from scratch. You can be the artist behind the message your logo sends, telling people exactly what a hypnosis service can do for them. Things like losing weight, quitting smoking or making career moves.
Big accomplishments that all stem from a glance at your logo.
Your hypnosis logo is waiting to be created. Here are some tips to get started.
7 Components to Include in Your Hypnosis Logo Design
1. Start With the Grid
Using a grid keeps you on scale. It makes you think about the way dimensions relate to each other.
The lines create a strong foundation, meaning angles are consistent and the logo is versatile. There is nothing like having a beautiful design idea just to have the angles not match up.
It would be like hypnotizing someone and somehow they get the wrong message.
Grids can also draw inspiration from existing geometric shapes. This makes a hypnosis logo bold and new, yet recognizable. Unique concepts with a hint of familiarity can go a long way.
The process can even be double-checked further with a ratio or two. Take the golden ratio, for example. Believed to be used for over thousands of years, it is a mathematical explanation for design in architecture, painting, and much more.
2. Shape, Shade, Space
Putting a new company out on the market is a big deal. Branding it with the right hypnosis logo is even bigger.
The details matter. The shapes and shade of color you use matter. Even white space matters.
What are you trying to say to potential customers? What feeling can your hypnosis service give?
The use of shape psychology can give your logo the upper hand.
Circles express community and unity, a feeling of being complete. Squares offer a sense of balance and professionalism for the consumers looking to feel secure. Triangles are traditionally masculine and stable.
What color supports your message? Some options to consider are blue for integrity and success, or maybe yellow for optimism and cheer. Black is always classic, feeling formal and sophisticated, and purple can add a hint of creativity.
Tie everything together with the right amount of white space. Give your hypnosis logo room to breathe and the ability to come together without being too busy.
Also, don’t forget to let the design process happen.
Take a step back and give your logo-in-the-making a fresh look at every stage.
3. Be Original
This step might seem obvious. but it is worth mentioning.
Classic logos are easily recognizable because they are either the first or only of their kind. Think companies like Nike, Spotify, Tinder, and McDonald’s.
Nike took one symbol and made it theirs. McDonald’s created their own standout lettering with the famous golden arches.
To add an extra dash of originality to your hypnosis logo, take a close look at your typography. Are you using lettering that is already popular? Is there a way to tweak your letters to make them unique?
Bold letters will say what you need to say and make it stick. It will also make it unique to your brand. Avoid using trendy or flashy styles, but rather choose styles that last.
4. Simplicity is Key
Another necessary design element is simplicity. When considering a hypnosis logo, remember an essential part of hypnosis is deep relaxation. This means the simpler, the better.
People don’t want a logo that has too much going on.
Keep the audience in mind and don’t make them work to understand it. The quicker they “get it”, the better your logo’s chance of establishing a good relationship.
This step is like falling into hypnosis – the quicker it happens the sooner you can get to the real work. Create your hypnosis logo to look a consumer in the eye and get straight to the point.
A great way to check for simplicity is to make your logo black and white and see if it still makes sense, says Huffington Post.
Other ways to keep it simple is to think from the viewpoint of a potential consumer. Would the logo be understood by someone new to the brand? Would it catch their attention or be too busy to focus on?
5. Think About the User
The user is everything. Even more important is where your user is.
Is the final logo going to be found online, promoting self hypnosis downloads? Or act as the front page of an online newsletter or email?
Will it be printed on business cards or company shirts? Can it easily be recognized against many other apps available on a smartphone screen?
Think about the user’s lifestyle.
Are they searching for you on a mobile phone or in a magazine? Do they drive on the highway or take the subway? Would you rather slap your logo on a billboard or have it appear on a social media ad?
The whole point of a hypnosis logo is to help people reach new limits in their minds. To get there, think like the user. Make it work for them visually so they can commit to the buy-in.
Existing consumers already love your brand (and logo). Potential consumers have to learn to love it and fast. As in, faster than your competitor can get to them.
6. Anticipate Growth (and Change)
A good logo is designed beyond current trends. A strong company with a good logo lasts through market shifts and changing consumer preferences.
To stand the test of time, companies have to tweak and redesign their logos through the years. This makes it important to stay on the right edge of innovation.
Logos have to be timeless, yet open to improvement.
The best time to improve the logo is when improving the whole company. Take a moment to think about the next step your organization is looking to go in.
Are you rebranding? Expanding to a different market? Offering new services?
These are all prime times to link in a new logo. It can shift consumer confusion to excitement. This creates new kinds of engagement with your brand.
When done well, tweaking an old logo into a slightly newer design makes a world of difference. It doesn’t need to be a dramatic shift to get the kind of attention a rebrand calls for.
That’s the sweet spot – a bridge between the old and new that keeps old customers coming back and new ones rolling in.
7. Keep it Clean and Enjoy the Ride
A good hypnosis logo design takes time. Keeping it clean is a combination of the components listed above.
Building a logo is not a free-for-all of sketches and random ideas. It might start out a little messy, as big ideas sometimes can. Yet, it has to be broken down into thoughtful bits and pieces that come together perfectly.
A logo idea is a spark of inspiration. A finished logo has a blueprint.
Your logo likely won’t be born overnight, but once it is ready to go to market, you want it to go out swinging.
Final Thoughts
Yet, at the end of the day, design is design.
There is no step-by-step manual or singular process. True design is very personal and often full of surprises.
In a way, it is its own form of hypnosis. You have to plant a desire in someone’s mind for something they might not be sure they need.
When mixed with careful, thought-out steps, logos have almost no limit. So, start big. Really big.
How do you want consumers to feel when they look at your hypnosis logo? What big companies’ logos out there already inspire you?
Define the big picture first to make it easier to understand when the process gets tough. The rest is narrowing things down along the way.
This also helps make the fine-tuning feel natural. Do the shapes used to build the hypnosis logo make sense? Is it symmetrical? What colors work better than others?
The more you know the direction you are headed in, the more questions you can ask along the way to best get you there.
Don’t forget about a second opinion, either.
Conclusion
Throughout the design process, keep in mind your hypnosis logo is more than a representation of your company and services. It is the first impression.
Think of your logo like shaking a potential customer’s hand. What the logo says is the first thing that comes out of your company’s mouth, so make it matter.
On any platform – online, on business cards, spotted on a billboard – it is meant to make a statement. These seven components will ensure you are getting the message across loud and clear.
If you are new to logo design, our tutorial is here to help you get on your way to saying the right thing to your audience.
Why Your OBGYN Logo Needs a Consumer-Centric Design
Posted on June 22, 2017 by Logo Design Tips and Tricks

With over 33,000 OBGYN practices in the United States, it can sometimes be challenging to set yourself apart from the competition.
Especially in the healthcare field, you need to make it clear that your practice puts patients first. Thanks to the rise in technology, your patients have the potential to access more information about both their health and your practice than ever before.
If your branding strategy, in particular your OBGYN logo, doesn’t emphasize the patient journey and isn’t consumer-centric, your patients will go elsewhere.
Read on to learn how to create an OBGYN logo that stresses a patient-focused approach.
Stress The Patient’s Role
These days, especially due to rising healthcare costs, patients are invested in becoming more directly involved in their healthcare.
Your OBGYN logo should show the patient that your practice emphasizes patient-based preventative care. For example, your logo could include an image of a patient listening to a doctor speak, then taking notes.
It could also include your patient walking through the front doors of your practice.
You might even show an image that illustrates a patient’s journey. This could include something like a woman walking into your practice on one half of the logo and then walking out with a stork over her head (or with a baby bump!)
In short, any image that illustrates a patient taking their healthcare “into their own hands” is positive. You need to show that the patient-doctor relationship is a crucial part of your practice.
Show A Wide Range Of Patients
Again, thanks to the currently precarious (no matter which “side” you’re on) nature of the American healthcare system, many patients are likely unsure if your practice will be able to serve their needs.
Your logo needs to make it clear to potential patients that you serve both a diverse range of clients, as well as a diverse set of medical needs.
You can emphasize this diversity of care in your logo!
For example, you can create an image that illustrates everything an OBGYN practice handles: ConceiveAbilities and other reproductive issues, pelvic exams, breast health…the list goes on.
This will also help patients who may or may not be aware of the many different services an OBGYN provides.
But don’t stop at just a diversity of service. Make sure your logo shows a variety of age ranges and weights. After all, you serve women at every part of their lives.
Create Your OBGYN Logo Today
A customer-centric healthcare practice is as challenging as it is rewarding.
By creating a logo that centers around your customer’s needs, you’ll increase the number of patients you see each year. You’ll also improve relationships with the patients you already have.
Now that you know what your logo should include, you need to make other crucial choices involving font, color, and more. Check out our blog to learn more about the messages your logo will send based on your design choices.
When you’re ready, use our free online logo maker tool to create your own!
5 Best Health Symbols for Pharmacy Logo Design
Posted on June 15, 2017 by Logo Design Tips and Tricks

There’s so much you need to take into consideration when creating your pharmacy logo design.
One of the most important things to focus on is the symbol you choose to use as the main image for your logo. But with so many choices out there, narrowing down your options can be tough.
In this post, we’ll examine 5 of the most effective options.
1. The Human Body
As a pharmacist, you’re used to filling prescriptions for all sorts of ailments and pains. Your pharmacy logo design needs to communicate to your customers that you deal with everything realting to the body.
To go for a design that’s a little more unexpected, why not have a design that focuses on all the different organs within the body, highlighted in an eye-catching red?
2. The First Aid Cross
When people aren’t feeling well, the last thing they want to do is spend time trying to figure out what your business logo is supposed to represent.
Especially when it comes to businesses in the medical field, sometimes sending a clear and recognizable sign is best.
They need to be able to find your services anytime, anywhere. While services like 24hrlocator.com can help, so can your logo!
That’s why we love the idea of the first aid emblem, a cross. To switch it up, try it in a different color, like blue or green.
3. A Beating Heart
Of course, a red heart is a symbol that’s closely associated with the medical industry. But since your pharmacy is unique, you’ll want to update it!
To accomplish this, why not create a heart rate monitor scan behind the heart? Use contrasting colors to make both designs pop.
4. Pestle And Mortar
In the days before walk-in clinics and ambulances, people would have to make their own medicines from leaves, herbs, and other natural medicines.
Especially if your pharmacy focuses a bit more on natural health and healing, using a mortar and pestle in your pharmacy logo design is a brilliant way to get your message across.
5. A Prescription Bottle
Using a prescription bottle in your logo design ensures that your brand message is clear, but it also allows you to get a little creative.
We love the idea of having a prescription bottle turned over and shaking out a few colorful pills, with your pharmacy’s name surrounded by different medications. This also allows you to use lots of colors in your design!
Start The Pharmacy Logo Design Process Today
Of course, finding the perfect symbol to include in your design is only the beginning of your logo creation process!
You’ll also need to consider things like font, size, and how your logo impacts your overall branding strategy.
When you have a few designs in mind, you’ll also need to test them out to see which one works the best. We can help you with both of these tasks!
Use our free online logo maker tool to play around with font, color, and placement. Then, be sure to spend some time on our blog to learn more about the many elements needed to create a compelling logo design.
Branding Your Health Business With a Stunning Nutritionist Logo
Posted on June 15, 2017 by Logo Design Tips and Tricks

As a nutritionist, you care deeply about your clients’ success.
How can you create a brand that reflects that? It all starts with creating the perfect nutritionist logo.
If you need a little inspiration, then this is the article for you.
Get Back to Nature
Even if your clients are on a desperate hunt to find the best cleanse to lose weight before their ten-year high school reunion, you need to do what you can to stress dieting in a healthy way.
The right nutritionist logo can help.
We love the idea of using natural images relating to foods. Think about basics, like fruits, vegetables, and grains. You could have a “chain” of a variety of healthy foods encircling your name.
Not only is this a great way to show your creative side, but it will also help to show your clients that, with you, they’ll always have lots of delicious meal options to choose from.
Play with the Pyramid
The food pyramid is an incredibly important and helpful part of eating well and creating meals that are nutritionally balanced.
Why not incorporate that into your nutritionist logo?
Instead of focusing on intimidating images, like a scale or even a person holding up pants that are now too big, focus more on health.
This isn’t just a great move for branding (the pyramid and it’s many different sections offer lots of phenomenal marketing real estate.) It also stresses that good nutrition isn’t about starvation — it’s about eating your way to better health.
Create a Sense of Support
There are countless reasons why someone might want to see a nutritionist. Sure, they might want to lose weight.
But they also might want to develop a healthier relationship to food after struggling with an eating disorder. They might also have an illness that makes cooking and eating right a challenge.
You want to show that you’re supportive and sensitive to every possible client.
To do this, use your logo to illustrate a non-judgmental atmosphere. For instance, you could use an image of a nutritionist helping a client to plan balanced meals. You could also show a smiling, determined client studying up on a meal plan, projecting an air of confidence.
For some, the decision to seek help with nutrition isn’t easy. The right logo can make you seem approachable to every client.
Ready to Bring Your Nutritionist Logo to Life?
There are so many wonderful things you can use to create a logo for your nutritionist services. This means that you’ll probably have lots of different options when it’s time to create your logo!
How can you narrow them down?
As in creating the perfect meal plan for a tough client, sometimes trial and error works best.
We suggest using an online logo maker tool to see what a few of your favorite options look like on paper.
Then, you can poll your friends, current clients, or of course, your social media followers to help you select the winner.
Looking for more advice on how to make your logo a part of your brand? Be sure to check out our website and blog.