Whether you’re opening your own fitness studio or trying to get your YouTube workout channel off the ground, you know that the way you brand yourself is incredibly important.

There’s probably no aspect that’s more important to the success of your brand than your logo.

Fitness experts may spend hours creating the perfect image and coming up with a great company name. But rarely do they spend enough time on typography, or font when it comes to their fitness logo design.

Typography is crucial when it comes to branding.

But which is the best typography option for your fitness logo? Here are a few of the best ones!

1. Modesto

Are you looking to catch a potential client’s attention from hundreds of feet away? Are you planning to advertise on billboards or signs?

If so, Modesto, created in 2000, has exactly what you need.

It’s eye-catching without being aggressive and can work with a variety of colors. It’s all-caps look communicates to clients that you’re serious about helping them with weight loss and their other fitness goals.

For those not afraid to sweat, it’s a great choice!

2. Helvetica

Sometimes, there’s nothing wrong with going with a classic. Especially if your gym is primarily focused on strength training or high-intensity workouts like kickboxing, this is a great solution.

It looks best in black and white.

3. Rockwell

If you want your fitness logo design to call to mind rugged Americana (think Olympic champions) then this bold option is a great choice for you.

It’s easy to read, even from a distance, and it can be easily resized to stay legible both online and in print. Use it in red or blue for an extra pop!

4. Bobber

If your fitness business does things a little outside of the box, then this is the option for you. It caters to a more “hipster” clientele, which means it’s great for the millennial market in a larger city.

Plus, especially if you own a cycling studio, this font (inspired by motorcycles) is a great fit!

5. Custom Typography

Of course, the last and perhaps the strongest typography option for a fitness logo design is to have a unique font created specifically for your brand.

It not only ensures that no one else has it, but it communicates to your clients that you’re willing to go the extra mile — just like they should be!

It’s an investment in your branding and one more thing that makes you that much more memorable.

Especially if you advertise online, where the market is even more competitive, this will really help to set you apart.

Create Your Fitness Logo Design Today

Thanks to this post, you now know some of the best typography options you can use when dreaming up your fitness logo.

What else can you to to take your logo to the next level? Try out your designs in our free online logo maker tool.

Also be sure that you keep reading our blog for more branding tips as your fitness business continues to grow!

Any successful business needs a solid logo. It is the beacon for your company. The guiding light that will draw their attention and turn interest into custom.

Does your gym logo speak to people? Does it capture the essence of your business, and make people want to sign up? If not, you could be losing customers.

Have no fear. Read on for tips and examples of the best gym logos around to help you ensure your own logo is working for you.

A Gym Logo Captures the Spirit of Gym Life

You want your logo to speak for your business. You want something that people will see and associate with a gym and the gym life. The clang of the weights, the endorphin hit after a good workout, and supplements, such as Sportsfuel Sports Supplements.

What do you think of when you think of the gym?

• Strength
• Health
• FunYou
• Your Body
• Character
• Muscles
• Machines
• Weights

All of these elements can be fantastic images to use in your gym logo. They will create the right impression and instill a confidence in people that your gym is the one for them.

The trick is to focus on your target audience, where possible use your slogan or core message in conjunction with your logo, and above all else, keep it simple. You don’t need a complex design to be inspiring and resonating.

Let’s take a look now at five examples of gyms that have gotten their logo spot on.

1. Gym Star or Star Gym.

Both of these companies have their logo already built into their name. Star. A perfect shape to represent the human form. Give it a flex and a bit of a muscle pump, and you have yourself a killer logo.

2. Gladiator Fitness

Gladiators carry with them the image of strength, power, and bravery. What better icons to use in your company name and gym logo. The silhouette gets people motivated and dreaming of the physique they are chasing, and ready to give it there all the minute they walk into your gym.

3. Anytime Fitness

The perfect example of a simple logo. Little more than the company name and a stick figure, yet it encompasses so much. It is a figure running, working hard to get healthy. It is a busy figure, reminding you that it is important to take time for you.

It is a motivating logo that is bound to get people dropping by, anytime.

4. Fitness First

Another example of a simple logo that speaks volumes. The clever use of the letter ‘f’ creates both the letter and the number one. Making you think of being the first priority.

You feel welcome when you look at this gym logo. It also goes to show that you do not need to use gym imagery to draw in new clientele.

5. Crunch Fitness

Another simple but powerful looking logo. You feel your inner beast roar when you look at it. You think of power and success and want to be that strong hand making the words go crunch.

For a business that deals with muscle and health, a logo that embodies the image of strength so powerfully is going to stick in people’s minds.

Make Your Logo Speak To Your Clients

Whatever decision you make with your logo, we are here to help. When you are ready to design your killer gym logo, just let us know, and together we can build a logo that will stick in people’s minds for years to come.

We understand that a logo is not just an image, it is your business condensed into something visual, something that people will remember and associate with quality, and professionalism.

It’s time to take your business to the next level, with a professional logo.

You may think that once you’ve chosen the logo for your weight loss company, that’s it. You’re stuck with the same logo for all time.

However, with internal branding, you can actually improve your weight loss logo.

Internal branding can do that and much more. Let’s find out more about internal branding. Let’s find out what it is, why it matters, and what it can do for your business.

What Is Internal Branding?

Internal branding is branding your company from the inside out. It means taking a closer look at who you are as a business, and what kind of image you want to give to your employees, as well as customers.

Why Does Internal Branding Matter?

Each time a customer or potential customer interacts with your business, your internal branding is showing.

Internal branding is a great way to ensure your company has consistency, from your weight loss logo to the way employees talk to your clients.

Your employees reflect the internal branding of your company. If there is no internal branding, that will show too.

Internal branding is focused on your employees and internal company culture, as the name suggests. This allows the sense of brand to radiate outwards to your customer base, through your employees.

With internal branding, you’ll start considering your employees a target audience. Design is one method to reach that new audience. Design uses images, including logos, to create a narrative. It might involve a website (like UKHealthAlert.com) as well as physical design (like in an weight-loss coaching office).

This helps clarify your company’s goals and outlook for employees. That way, employees are never accidentally misrepresenting your brand to customers. It helps prevent employee disengagement and improve employee retention rates.

Before the customers can become invested, your employees must make the emotional connection to your brand and its services. That’s where internal branding comes in.

What Can Internal Branding Do?

Instead of micromanaging everything your employees say and do, you can use internal branding to help them understand and work with your brand’s image naturally. It helps your employees, and ultimately customers, become invested in your brand’s vision.

Internal branding can take many different forms, including improving your weight loss logo. It might also mean placing that logo on stationary, pens, or in the design of your office.

Internal branding creates a cohesive look and feel throughout your business, so your brand is recognizable and easy for your employees to identify with. Your logo, along with other branding tactics, is an important part of this.

How Can Internal Branding Improve Your Weight Loss Logo?

Internal branding can help your company design a newer, better logo for use in both internal and external communications.

It might also place that logo where it is needed, such as on notebooks and pens that are given to employees at company meetings.

Internal branding can help make sure your new logo matches your company’s environment. Maybe your old logo contained words, while a newer, sleeker one will say just as much with an image. Or maybe your old logo contained an outdated color scheme, and a vibrant retouching will give it a much-needed boost.

Either way, improving your logo is an important aspect of your business that internal branding can help with. Give internal branding a try, check out a new logo, and watch your company thrive.

When it comes to health, every bit of motivation counts.

Logos can be a powerful way to motivate anyone working toward a health or fitness goal. Whether advertising a nutritional cleanse or a five-minute office workout, a fitness logo designed with the right elements can snag customers and establish a brand.

Read on to discover the elements that transform fitness logos from informative to inspiring.

Design Elements of a Fitness Logo that Motivates

Consistency

If a company constantly changes its logo, the brand or product is less likely to be memorable. People value consistency. The most successful logos don’t change.

The strongest fitness logos maintain a consistent design and motivating message.

In doing so, they establish a brand or product that is committed to its customers. This is a great way to motivate every individual on their health journey.

The Right Color

Color is key when it comes to any logo. Colors can cause certain emotional responses in viewers and even inspire action. The best fitness logo relies on the psychology of color to convey a sense of motivation and success.

What does this look like?

Think of colors that invigorate and inspire. Brighter colors convey a sense of optimism. This is important when you’re focused on setting — and keeping — goals. Fitness logos motivate by using a simple but powerful color scheme.

Subtlety

The best logos don’t overwhelm their viewer.

They are memorable because they are simple, subtle, or understated. They also succeed because they are able to subtly work a message into their design without being too obvious about it.

Fitness logos can motivate by being subtle and clear. People need a message that pushes them to keep on going. The best fitness logos include this by design alone.

A Core Image

In the world of fitness, images are everything. They can make or break an athlete. A successful fitness logo incorporates a core image that resonates with athletes and health gurus. They also need an image that inspires them to stick to their path.

A core image is central and clear. It incorporates the brand’s message and values. The best fitness logos choose images that suggest strength, integrity, cooperation, and power.

They also cater to a wide audience that is passionate about health and achievement. Even those who have never set foot inside a gym need to feel welcome.

A Unique Flair

There are a lot of fantastic logos out there, especially when it comes to fitness.

A lot of them start to look the same after a while. This is why the ones that stand out from the crowd are surprising and unique.

The top fitness and health logo has flair.

It says something that no one else is saying. It causes athletes and viewers alike to pause and think. It approaches the world of fitness in a fresh and engaging way. These logos are memorable, and their brands successful.

No matter what you’re dreaming up for your fitness logo, we can help you get there at Online Logo Maker. Design custom logos using our top-of-the-line interface and start motivating athletes and health aficionados alike. Get started on yours today!