Are you working on designing a logo for a student loan debt relief agency?

As with all industries, a logo often serves as the face of a brand.

A great logo will provide potential customers with a memorable image of the brand that they will return to time and time again.

Here are five tips to springboard your creativity for your student loan debt agency logo!

1. Research Your Audience

Get inside the minds of the target audience for a student loan debt agency.

Most likely the target audience for these types of agencies will be college graduates or parents.

Research what types of colors speak to these demographics of people so that you can create an appealing design.

For example, light blue colors may appeal to people in their twenties, while older adults might resonate with reds and orange hues.

2. Know What Messaging to Use

As you consider your audience’s color preferences, also consider the verbiage in your logo, if it includes text.

Pull familiar buzzwords from popular student loan debt websites such as the Department of Education’s Student Loans page.

Don’t be afraid to include a description of services or even the agency name in the logo.

For example, you could include something like student loan counseling or Navient Student Loan Forgiveness, if the agency is offering consultations to students or debt forgiveness services.

Simply put, make sure any text in the logo speaks to the end user and is in a readable, clean font.

3. Consider the Digital Impact

After making initial decisions regarding color and verbiage, make a note of where the logo will be used.

Will it be displayed primarily online on the agency’s website and social media?

Will it be used in print advertising or even video commercials?

The final media that will include the logo will dictate the resolution and size, so be sure to take this into account before you start laying the groundwork for your design.

4. Make It Your Own

Like many art forms such as music, video, and architecture, graphic design is present almost everywhere we go.

While it’s important to gain inspiration from other brands, be careful not to follow trends too closely or blatantly plagiarize the image of another company.

Create a logo that is unique to the agency brand.

The company will certainly reap the benefits that come with brand imagery that is fresh and engaging to its audience.

5. When In Doubt, Keep Your Student Loan Debt Agency Logo Simple

If you’re feeling overwhelmed and not sure where to start on the logo, take a step back to basic elements of design.

Some of the world’s most popular logos have flair and longevity because of their simplicity.

Consider Apple’s logo, the signature Coca Cola font, and the Nike Swoosh logo.

So here’s a final tip as you build a logo for a student debt relief agency: pick one simple design element and color as your base and expand from there as necessary.

Off To The Drawing Board!

With these five tips under your belt, you’re all set to open up Photoshop and start designing the perfect logo for your student loan debt agency client.

Have you seen any logos lately that really stood out to you? Let us know in the comments!

Be sure to contact us if you have any questions along the way. We would be happy to help you craft a logo that really stands out for your company!

There has been a shift in logo design within the last decade. More logos are cleaner, easier to identify and involve a balance of negative space and positive space. Graphics are an aspect of your brand that you need to consider polishing up on to reach success.

What is Negative Space?

Negative space is just as important to your finance logo design as many other design features. Negative space is the space that is placed around the logo.

The negative space is used to define the outline of the logo. When negative space is intentionally used, it can command a potential client’s attention by creating shapes that represent exactly what your company stands for.

The key to a beautiful logo design is to find a balance between negative and positive space. Our helpful tips can guide you through the process of creating your own logo design.

Keep Your Finance Logo Design Simple.

Of course, your goal as a company is to make people interested in what your finance business is selling, but keeping things simple will help them remember you better. It’s a proven tactic that keeping a logo simple will attract attention.

The finance logo design for conventional loan companies, for example, use negative space to their advantage. The outline of a house is used as a way to represent their conventional loan company. The negative space used for mortgage companies made it easier for potential clients to identify.

If there are too many elements in your logo (too many colors, symbols, shapes), then your potential client will be turned off by the complexity of your logo. Keep things simple so everyone can understand the message you are sending!

Use One Visual Trick.

Combining two or three visual tricks into your one finance logo design can complicate things. You want to draw attention to your customers so they can associate your company with a professional logo.

For an accounting firm, we suggest including your company name with text that has just one or two colors. To distinguish yourself from the 130,000 other firms, pick an object to use a calculator that has enough negative space on the border to really make it stand out.

Stick to The Traditional Route.

Unlike other industries, like art and retail, finance logo design works best when it takes a traditional route.

Consider companies like banks that rely on a basic logo design that becomes well-known to all customers. Chase Bank, for instance, uses a stylized octagon in a bold blue color with the word “Chase” in an uppercase black font. The level of professionalism that you need to take into account with your finance logo should be considered when drafting your first few potential options.

Final Thoughts

At Online Logo Maker, we offer the best tools for you to create your own individual logo work of art! Make sure to try it out for yourself, because you never know what you may end up creating.

There are a lot of reasons why negative space can be vital to your next logo design, so make sure you think about it during the designing process for your finance company logo.

Branding is key for financial advisors who want to stand apart from the competition.

A financial advisor logo is one of the key components of branding.

A logo is more than something to put on a website or letterhead. A logo is a recognizable tool that customers associate with a trustworthy service. It’s the foundation of your entire branding strategy.

Creating a logo that perfectly sums up a brand is essential for any business. You only have a few seconds in which to communicate many things to your target market.

Here, we’ll tell you three ways your logo can help you to do just that.

1. Build an Identity and an Image

Every business needs an identity and an image.

Brand identity is the way a business wants to present itself and be recognized by customers. Their name, logo, and the tone they communicate will all create an identity.

But businesses, including financial advisors, also need a brand image.

A brand identity is how a business wants the world to see it. However, a brand image is how customers actually see it.

A financial advisor logo brings the two worlds of the company and the customer together. It will help to increase the brand recognition of a financial firm.

But more importantly, it needs to communicate the message, the methods, and the services of a business. For financial companies, this is also about building trust.

2. A Financial Advisor Logo Builds Recognition

Driving brand recognition through the consistent use of a logo boosts business and helps you deal with your business debts.

Referrals are an essential source of new business. People want financial advisors they can trust to plan their future. Who better to ask than friends or colleagues?

But what happens when they type the financial advisor’s name into Google? They get a list of competing advisors in addition to the one they’re looking for.

A strong brand with excellent recognition keeps customers coming back.

Use the logo as consistently as possible for an instantly-recognizable brand.

3. Attract the Right Customers

Financial advice is not a one-size-fits-all service.

Creating a financial advisor logo can communicate to customers what kinds of services they provide.

Relaxed or casual logos might communicate that the advisors serve people interested in investing a little bit of money.

Alternatively, logos designed to resemble traditional notions of wealth and money signal that the firm is better suited to customers who intend to invest large sums into various accounts.

Modern logos with an internet theme suggest they’re attracting young Internet-savvy investors.

Regardless of the needs a firm satisfies, a logo can help communicate the message.

Why?

Because it’s important to use a logo that attracts new customers. But it’s even more important to attract the right new customers.

Knowing how to attract your core customer base saves you time and money on marketing efforts. Rather than casting your new too wide, directly targeting your ideal customer creates a direct line of communication.

It tells your ideal customer that you offer what they need. And they’ll be more likely to choose your business rather than continuing their search.

Conclusion

There’s no reason to keep using the wrong logo.

Re-evaluate what your logo tells customers about your business and get started building your own logo today.

Are you an investment company owner considering a new logo for your business?

Iconic logos like Nike’s swoosh or the McDonald’s M have become unmistakable, timeless marketing tools. They’re incredibly valuable. The McDonald’s brand is estimated to be worth more than $39.4 billion!

When you are designing an investment company logo, there’s a lot to think about. You want your logo to be something generations of investors can identify with and connect to your business, while also being stylish.

But how can your investment company logo add value to your brand? Read on to find out!

Connect Customers to Your Business

The power of a logo can help connect people to your business. This sort of influence can start from a very young age.

A University of Amsterdam study on brand recognition in childhood shows the strength in a good logo. They found that children between ages 3 and 5 are able to recognize a logo stands for a product. By age 7 or 8, they can consistently recall a logo.

These are the same kids who will grow up and need investment services as adults like their parents do now.

Consistency Across Different Platforms

Your logo can create value for your brand by being used consistently.

There are plenty of options for potential clients to choose from when they’re deciding what investment property to use. A unique, clean logo is also a way for you to stand out from the competition.

In keeping uniformity, this gives your business a professional look. It also sends a strong message that you operate with purpose and stability. These are some of the things potential clients will consider when deciding whom to invest their money with.

From an in-house standpoint, it also helps your business protect the investment you’ve made in your logo and your brand.

Make a Positive Impression

A strong logo is a great way to leave a positive impression on clients and potential clients.

There are many options for potential clients to choose from when they are deciding what investment company to use. A unique, clean logo is also a way for you to stand out from the competition.

Your investment company’s reputation is an important factor in why someone will choose to invest with you over another. By having a strong logo, you send a positive message to your clients and potential clients that you take your business seriously.

After all, if you can’t send that sort of message about your business, why would someone want to invest with you?

An Investment Company Logo Builds Your Brand

When you design a logo you should consider where your business is now and envision where it is going in the future.

What is your target market and how will they react to your logo?

By taking the time to design an effective logo, you can start to leverage the brand recognition that comes with it. You can also avoid an expensive re-design and the risk that comes with changing it later.

You have worked hard to build your business and your logo is an opportunity to send that message to the outside world.

Use our free online logo maker today to begin building your brand now!