Do you consider yourself a fashionista? If so, you probably have a Pavlovian response when you see certain iconic fashion logos.

Even if you’re more the type to throw on any clothing that’s clean and fits, you likely are familiar with some of the world’s most unique fashion logos.

Here’s a list of the very best fashion logos, and what makes them instantly recognizable the world over.

The Fashion World’s Most Iconic Logos

Chanel

Coco Chanel is widely regarded as one of the world’s most stylish women. The interlocking C’s logo that distinguishes the Chanel brand is one of the most well-known fashion symbols.

As with so many pop cultural backstories, there are conflicting ideas of what inspired the double-C. Still, it’s universally acknowledged that Chanel herself designed the now-famous logo.

Burberry

Burberry’s equestrian-themed logo, which features a knight and steed riding together into battle, is said to reflect the fashion company’s specialization in outerwear.

Fun fact: the Latin term “prorsum,” which decorates the knight’s banner, means forward — as in forward-thinking fashion.

Hadid

Hadid Eyewear produces glasses and sunglasses that manage, almost magically, to be at once fashion-forward and timeless. The company’s logo is a large, clean-lined letter H that echoes this duality.

Nike

With the possible exception of the Coca-Cola logo, there are few logos as universally recognizable as the Nike “swoosh.” Believe it or not, the designer behind this fashion logo, Carolyn Davidson, was a college student when she came up with the swoosh in 1971.

For her contribution, Davidson received the whopping sum of $35, along with a certificate of appreciation and 500 shares of stock in the athletic shoe company.

Today, those 500 shares are estimated to be worth over $640,000. Not bad for 18 hours of work.

Levi’s

Jeans are perhaps one of fashion’s longest-lasting and most versatile garments. Worn by everyone from toddlers to construction workers to celebrities, these denim pants debuted in 1872 thanks to Levi Strauss, a dry-goods purveyor.

Remarkably, it wasn’t until nearly a century later, in 1967, that the now-iconic red “batwing” logo was developed by Walter Landor & Associates. Since then, however, it’s become a visual shorthand for the best denim in the world.

Gap

This clothing company, known for its affordable, preppy basics, notoriously changed its “blue box” logo back in 2010 — to an overwhelming chorus of criticism.

The short-lived new logo featured Helvetica text and a small, gradient square of blue. After less than a week, the logo was changed back to its old font, but this time without the blue box background. The executive in charge of the logo revamp resigned just a few months after the brouhaha.

Adidas

Three parallel bars have always been associated with the Adidas brand, in one for or another.

The trefoil logo, complete with the three bars, has been replaced with the current design that suggests a mountain. Both are still recognizable, and the history of the company (including its logo changes) is well worth a read for and fashion or history buff.

Which fashion logos do you consider most iconic or influential?

Feeling inspired to create your own? Use our free online logo maker tool to help!

As a fashion designer, we know you’re always up on the latest trends.

But when it comes time to design a fashion logo for your house, you’ll need to think a little bit differently.

Read on to learn more about how to create the perfect design.

Ask Yourself: Would You Wear It?

This is the most important question to start with. You know that your logo will be placed on tee-shirts, handbags, even cell phone cases.

When you’re creating your initial design, you need to make sure it’s something that you would actually want to wear.

Branded clothing items, especially from higher-end fashion houses, are more popular than ever. They’re a status symbol that helps to communicate to other fashionistas that they’re a part of an exclusive club.

These logos speak a language all their own. Your design has to get people to speak that language, too.

Your Fashion Logo: The One Place To Avoid Trends

We know it sounds counter-intuitive. After all, isn’t fashion supposed to be about getting ahead of the trends, being the leader instead of the follower?

For everything except your logo design, yes.

But when creating your fashion house’s logo, you need to focus on classic, timeless, and marketable colors, fonts, and images.

If you follow the trends of the moment while creating your logo, that means you’re going to have to change it every season. First of all, this is a disaster when it comes to building your brand and solidifying your reputation as a leading designer.

Second, it’s going to destroy your budget.

Think about it: you’re going to include your logo on lots of different things: your clothing, any perfume lines you create, your accessories. If you switch up your logo every season, you’re going to have to toss those old designs out.

Plus, people aren’t going to be willing to make an investment in your clothes (especially if you plan to sell in high-end womens clothing stores) if your pieces will look dated in a few months.

You’ll be doing a disservice to yourself, and to your customer base.

When In Doubt, Keep It Simple

Think about some of the most iconic fashion houses you know. Then, think about the fashion logo of these brands. Gucci’s interlocking G’s, Chanel’s interlocking C’s, Versace’s Medusa Head.

In the end, these designs really aren’t all that complicated. They speak to the reputation of the houses, and they can be easily adjusted and altered to fit the needs of countless collections.

They’re simple. They’re instantly recognizable. And people can’t get enough of them.

Create Your Fashion Logo Today

Thanks to these tips, you have an excellent understanding of what it takes to create a logo that will one day adorn clothing and accessories worn by Hollywood royalty and everyday citizens alike.

To get started, play around with our free online logo maker tool. Then, we suggest studying up on our blog to get familiar with all the crucial aspects of branding and marketing around your logo.