What do McDonald’s, Starbucks, Gucci, and Nike all have in common?

Every single one of these companies has created a logo that is easily recognizable and identifies each business.

Logos can be whatever you want, you can be as creative as you desire. However, there are certain designs that frequently show up, and for a good reason. They work!

Continue reading about the top 5 logo designs used in the fashion industry that will help you stand out above the rest. 

The Top 5 Logo Designs Used in the Fashion Industry

Logo designs are one of the most important things that a business should put thought into. Logos give you the opportunity to tell a story about your business, brand yourself, and even attract customers.

The Gucci logo is one of the most well-known logos and can be seen on almost every product they have. Below are some of the best logo designs that are used in the fashion industry. 

1. The Traditional Route

Vintage, classic, and retro looks are a great way to get your company some attention. This style of logos would be best with a company that sells vintage and unique items. The retro look is common in businesses that sell pieces of clothing influenced by the 20th century.

Fonts that are block shaped and monograms are great touches that you can add to your logo if you feel it supports your business.

2. Appeal to Multiple Crowds

When making your fashion logo, you should keep in mind if it is going to be used for kids. When marketing to kids, you have to simultaneously market to the parents who will be buying the product.

Cartoon characters, drawings, and cool fonts are eye-catching for kids. Be sure that this will also be appealing to the adult. 

3. Luxurious Logos

Many high-end sellers often have logos that are of equal quality. When selling your product you must make sure that your logo supports your business. In order to make a logo appear more luxurious, you can add small details, gold colors, cursive and thin fonts, and monograms.

Silver, platinum, and black are also colors that embody this type of design. These details will let your customers know that quality is in all aspects of your business.

4. Embrace the Modern World

These days, everything is simplified. Everything has a purpose and looks clean because of the minimalistic style. Companies are beginning to put technology symbols icons in their logos and people are loving it.

If you decide to go with a modern look, you can always spice it up by incorporating vintage and luxury styles. 

5. Be Unique

There are common themes that can be found over the years for logo designs but one that will never change is customizing a logo specific to your company. You have the ability to make a logo that is one of a kind, just like your business.

Many companies accomplish a unique look by incorporating a piece of their story or including company icons that people are familiar with. On average, people only spend 5-15 minutes designing a logo, putting in a little more time can give you the chance to create your unique branding. 

Tell Your Story

Don’t just design a logo because you need one, make your logo have a purpose. There are many logo designs that can help you reflect a certain image on your company.

Taking the time to focus on what is most important in the company to create a logo could be what shapes your brand. There are no shortages on the types of fashion logos that can be created. 

Take a step back and look at your logo, does it portray your company the way you want? 

Without a doubt, fashion is very much an emotional purchase. 

While clothing is a necessity, people shop with fashion brands that they believe in and are inspired by. Before even experiencing the aesthetic, material, and design of your clothing, buyers need to be inspired by your fashion logo. 

A good fashion designer logo stands the test of time and creates an emotional response that makes buyers want to be apart of what you offer. If you own a fashion brand, you are sitting on the shoulders of giants in the industry who have paved the way. 

While planning out your logo, be sure that you take some inspiration from fashion labels that have come before you. 

Consider these iconic and inspiration logos as you look to create your own.  

1. Dormouse

The fashion logo matters just as much for kids’ clothing as it is adults’. 

Dormouse is a kids brand that conveys what they are all about with the playful mouse logo. Even today, you probably get an emotional response when you see the Disney mouse or the Chuck E. Cheese mascot. 

There’s just something about a playful mouse with big dreams and lots of fun that captures the imagination of kids. Dormouse’s logo says a lot with its logo without having to say anything at all. 

Kids’ fashion brands are starting to take note. If you’re interested in browsing some inspired kidswear logos for ideas, you can see more here. 

2. Coach

Your carriage awaits. 

You can practically smell the leather and feel the quality material on your body when you see that horse and carriage logo. It denotes sophistication that you just don’t get with every brand. 

Knowing your own brand inside and out helps you stand out from the competition. 

Since Coach prides itself on being a cut above, it clearly starts with the logo.  

3. Supreme

One word. 

That’s all it takes to convey what your brand is all about sometimes. It features a deep red so that it draws your attention, and has the right amount of boldness to represent the New York skateboard scene from which the brand was birthed. 

It even is reminiscent of a graffiti tag, which gets extra points for a popular streetwear brand. 

4. Ray Ban

The font for this signature is the icing on the cake on a set of frames that are always built with craftsmanship. 

When you see a pair of Ray Bans, you can already tell that they’re stylish and solidly made. Seeing the tiny signature on the lens or the handle is like an artist signing their masterpiece.  

5. Chanel

No matter what social setting you’re in, those interlocking C’s will turn heads. 

The Chanel brand denotes class and style and is a cut above the rest. The bold simplicity of the Chanel logo sets the tone. 

It’s bold enough to make a statement, though not so gaudy that it takes away from the design of the bags themselves. 

6. Tommy Hilfiger

The red, white and blue of Hilfiger is one of the most iconic fashion logos of all time. 

It’s stylish and universal, crossing demographics and tastes. With a logo like this, the buyer is proud to wear the clothing. 

7. Bushwhack

Just hanging out and hitting the waves. 

The Bushwhack logo features an old school van reminiscent of the heyday of surfing and the hippie era. Whether you grew up during that time or are a surfer inheriting the history, it creates a response and makes you proud to wear it. 

Research the Best Fashion Logo Ideas

So there you have it.  

Start with these fashion logo ideas and you should have a great foundation to work with. Remember that it’s always about creating a personal connection with people.  

Find out how you can create the artwork that accomplishes that.  

Check out our Online Logo Maker and don’t hesitate to contact us if you have questions. 

Have you ever looked at your favorite clothing store and wondered, ‘what does this fashion logo even mean?’. Well, during this article we’re going to expose the stories behind nine of these fashion house logos.

That way you can know with confidence the background of the logo you’re proudly displaying on your clothes.

They say it only takes customers ten seconds to judge a brand’s logo. However, we can only assume this applies when the consumers aren’t in possession of the full facts. We wonder whether it’ll still take you ten secs to form an opinion after hearing what we have to say.

So, with that in mind, let’s dive on in!

1.) Versace

As some of you may already know, the scary looking woman in Versace’s logo is Medusa. On the face of things, this seems like an odd choice.

However, it’s her transformation from something horrific into the goddess Athena that inspired Gianni Versace’s logo. This was a shrewd move on his part because it evoked a sense of fascination with the brand, as well as an air of authority.

It’s believed that Donatella Versace said that the logo came to be because whoever falls in love with Medusa, can’t go back! Hence, suggesting that the brand would have the same effect on its customers.

This notion’s kinda creepy, but intriguing at the same time. A clever bit of branding if ever there was one!

2.) Chanel

One of the myths behind Chanel’s logo is that it represents the relationship Chanel had with a man called Boy Capel. Rumour has it; he was the love of Chanel’s life, and he funded her first ever boutiques.

However, there was never a formal business contract made between the two of them that bound them together. Likewise, no marriage certificate ever solidified their relationship.

Hence, the double C logo is supposed to reflect the fact that Chanel and Capel spent their lives overlapping but never fully facing one another- which is why the C’s are positioned back to back.

3.) Rolex

We love this one.

Rolex’s logo is an extension of their slogan; “A Crown for Every Achievement.”

What a lovely tribute to self-confidence, self-motivation, and perfectionism. Naturally, these three characteristics are things most of us strive for!

4.) Alexander McQueen

Now, this logo may seem deceptively simple. However, by placing the ‘c’ inside the ‘Q,’ they’re hinting at the potential for the brand to grow. Hence foreshadowing the powerhouse this fashion brand’s become.

5.) Hollister

For those of you who don’t already know, Hollister’s brand’s based on a character called John M. Hollister. However, this guy is entirely fictional!

This boy was said to of spent his days surfing and chilling at the beach. So, as an adult, he opened a store in California and named it after himself.

This was a smart piece of marketing because this fictitious story generated interest and made the brand stand out from its competitors.

6.) Nike

The Nike “Swoosh” is internationally recognized and donned by thousands of Nike fans across the world.

This logo was designed by Carolyn Davidson, a graphic design student studying at Portland State University. It’s rumored that the founder of Nike, Phil Knight didn’t particularly like any of the designs Davidson came up with.

However, as they were running out of time he selected the “Swoosh” and said; “I don’t love it, but it will grow on me.”

Little did he know that this logo would eventually achieve global recognition!

At the time, Caryln earned $35 for her original designs back in the early 70’s. However, she later received considerable stock options in the company once the business took off.

7.) Superdry

Have you ever wondered what the Japanese characters mean on their logo?

Well apparently, they say: “kyokudo kanso (shinasai),” When translated, this says ‘maximum dry,’ followed by the word ‘do’ placed in brackets.

From this, we can assume this is a weak attempt at writing ‘Do Superdry’ in Japanese.

It’s funny to think of corporate geniuses crowding over a Japnese to English dictionary trying to work it out for themselves, without hiring a consultant with real knowledge of the language!

8.) Air Jordan III

Did you know the logo used for these shoes was taken from a still photograph,? Jordan wasn’t even dunking!

He was standing and jumping with his legs apart. There was no running and taking off involved. Instead, it was a glorified ballet move with a basketball!

Needless to say, however, they managed it. The logo looks fantastic! It’s just funny to think of how this logo was staged.

9.) Lacoste

You might know this already, but the Lacoste alligator came to be because of the tennis player, Ren? Lacoste. He was the world’s number one player between 1926 and 1927 and was nicknamed “The Alligator” by the press.

He got this tag because Lacoste had a bet going with the French Davis Cup captain involving an alligator skin suitcase.

However, when he came back to France, the alligator became a crocodile, and the tennis star became famously known as “the Crocodile.”

This triggered a friend of his to draw a crocodile for him, of which he embroidered on a blazer. Then he wore on the tennis court to make a statement!

Has This Article Changed Your Opinion of Your Favorite Fashion Logo?

We hope you enjoyed this article. If any of these backstories inspired you to create your own fashion logo, please feel free to check out our blog, for a few handy hints and tips on the topic.

Over there we discuss everything from creating a logo when you’re on a budget to executing logo redesign. Enjoy!

You’ve spent years dreaming about creating the perfect shoe brand.

You’ve been obsessed with sneakers for as long as you can remember, and you’re totally willing to wait hours in line for the latest offering from your favorite brand to drop.

You’ve invested the money, drawn up some killer designs, and you’ve even found the perfect retail location.

With all of that work, the last thing in the world you want is for your shoe brand to end up like Bella Hadid’s epic fail of a sneaker interview.

To avoid all that embarrassment, start by thinking about your shoe brand logos. But why exactly does your logo matter, and how can you design it?

Read on to find out.

Shoe Brand Logos Specify Your Niche

While it might be tempting to market your shoes to as broad of an audience as possible, it’s not exactly a secret that today’s shoe game is more competitive than ever.

Especially thanks to the rise of street style, both men and women are paying more attention to what they put on their feet. Yes, you’ll have a larger target market. However, that target market still needs to be within a specific niche if you want to be successful.

One of the best ways to connect with that specific market?

Through the designs, colors, and even typographical style of your shoe brand logos.

For example, take a look at the logo of British-based brand Rachel Simpson bridal shoes. Their logo is a minimalist, loopy handwriting script — the kind that you might see on a wedding or bridal shower invitation. Their logo is feminine, elegant, and timeless — just like every bride wants to be on her wedding day.

In contrast, take a look at the logo of the iconic skateboarding shoe brand, Vans.

Their signature extended “V” reminds buyers of the perfect shape of a half-pipe and the long lines, often banisters or walls, that skaters love to ride down. Additionally, the squiggly line logo often seen on many of their best-selling shoes calls to mind the precarious nature of skateboarding on rough terrain.

Both of these brands make it entirely clear the kinds of shoes they offer — strappy heeled sandals and durable, street-smart sneakers — thanks to their logos.

Logos Build Brand Recognition

You’re a young brand — which means that if you want to succeed, you’ll need to get serious about your branding strategy right out of the gate.

Your logo is one of the best, not to mention the most effective, ways to do just that.

Your logo is the first step in your overall branding strategy. If you don’t have that, then it will be incredibly difficult for your target market to recognize your shoes when they see them on the street or on their favorite fashion blogger on social media.

Your shoe brand logos will also help you to build a more consistent presence both online and in person. Make sure you put your logo on all your social media accounts and even put your logo in the same place on the actual design of your shoe.

Try unexpected logo placement to help you stand out, like the sole or even the laces of your shoes! As an added bonus, this will also lend a cleaner feel to the tags and pictures that your clients upload of your shoes on their social media accounts.

They Give Your Shoes A Luxury Feel

Unless you’ve been living under a rock, then you know that the past few seasons in fashion have been all about logos and graphic tees.

Logos are a quick way to take your brand from no-name to the one that everyone’s talking about — and has to have. Logos help other people to draw conclusions about a person’s style, income level, interests, and even lend an air of exclusivity.

You already want your customers to feel like they’re ahead of the game when it comes to style.

A logo makes them feel like they have the shoe that everyone else wishes they could wear. It’s as much of a fashion statement as the color of a shoe and the height of its heel.

Don’t be afraid, especially at the start of your marketing efforts, to put your logo anywhere and everywhere you can. Again, this is a great way to be consistent with your overall branding.

If you’re more street style focused, then tag street signs in your neighborhood with bumper stickers featuring your logo. Elegant, glam shoes more your niche? If so, print your logo on the side of a tote bag, and use them in lieu of more traditional shopping bags.

Ready To Start Designing The Best Shoe Brand Logos?

So, is your shoe brand more street-style, more prom-friendly, or does it cater to businessmen and women who need to look sharp in the office?

No matter what you have to offer, or what your dream client looks like, you need to make sure that your shoe’s logo makes a connection with your target market as soon as possible.

Feeling inspired and ready to design thanks to this post?

Let us help you take your logo design out of your head and onto your shoes.

Use our free online logo maker tool to dream up several possible designs. Once you’ve settled on the perfect one, start building up hype around your shoe brand by releasing an Instagram or social media post relating to that logo every day.

Reveal a hint about your choice, like font or color, every day, until you, at last, reveal the logo in all its glory.

For more epic logo tips and tricks you can use in 2018, check out our website to ensure that your logo is as fresh as your kicks.