How to Capture the Vape Culture in an E Cig Logo
Posted on July 11, 2017 by Logo Design Tips and Tricks
Did you know vape was Oxford Dictionary’s 2014 Word of the Year?
During the last decade, vaping has become somewhat of a cultural phenomenon. Research shows that over 9 million US adults vape on a regular basis.
As a result, e cig shops have popped up all across the country. However, with all that competition, you’re going to need a good e cig logo if you want your business to flourish.
Here’s a short guide that will help you create the best logo for your vape brand. Keep reading to find out how you can capture the spirit of the culture with your design!
Theme 1: Lifestyle Change
Culture has a significant impact on the overall appearance of a logo. A logo design that succeeds in one industry may fail in another.
For instance, the logo for a DIY e liquid UK shop will have a completely different vibe than one for a US law firm. The two subcultures are vastly different.
One of the biggest themes in the vaping culture is lifestyle change. The rate of cigarette use has never been lower. Many people who used to smoke now vape instead.
Therefore, you may want to incorporate symbols of change in your e cig logo. For example, growing plants and the moon are two ideas you can keep in mind.
Color is an important aspect to consider as well. Green elicits feelings of growth and freshness. It’s an excellent choice if you’re aiming to attract the attention of people going through a lifestyle change.
Theme 2: Rebellion
Among younger adults, there is a sense of rebellion in the vape culture. You’ll see this theme present in the vast majority of vape shop logos.
Things that symbolize rebellion include skulls, fists, and monkeys. But make sure you don’t put too many symbols in the same e cig logo, as it can distract from your message.
Also, your font is just as important as the rest of your logo. You can use rebellious fonts like GoodDog or Cargo Bay to compliment your symbol.
When it comes to color, black is very common in most vape logos. It works well with a rebellious theme. You can also incorporate some red, which is often associated with danger and energy.
Theme 3: Freedom
Freedom is another common theme found vape culture. Like rebellion, it appeals to the younger crowd of vape enthusiasts.
The popularity of this theme comes as no surprise. Young adults are at a time of their lives where they’re finally free of adult supervision. As a result, many embrace vaping.
A few symbols of freedom are wings, broken chains, and torches. You can also incorporate the idea of freedom of choice when it comes to different flavors.
The color that best evokes a mood of freedom is blue. You’ll have plenty of beautiful shades of blue to work with.
Start Designing Your E Cig Logo
There’s no better way to appeal to your target than to capture their culture in your logo. Doing so enables you to connect with them immediately.
Colors, symbols, and fonts are all important components of your message. If you know your target, you can design a theme that speaks directly to them.
I’ve identified three themes: lifestyle change, rebellion, and freedom. However, there are many others to choose from.
Now that you have a few new ideas to work with, start getting creative with our free online logo maker tool!
Should the Marijuana Industry Drop the Weed Leaf Logo?
Posted on July 07, 2017 by Logo Design Tips and Tricks
Eight U.S. states have legalized recreational and medicinal marijuana. Today, the legal marijuana market is worth over $7 billion. In short, it’s clear that the pot business isn’t one to take lightly.
The cannabis industry is growing. This means we’ll continue to see new brands of edibles, beauty products, raw marijuana, and more emerge as more and more states legalize it.
So, why do all marijuana logos look the same? Is the weed leaf logo tired, or should it continue to be used to identify pot-based products? Let’s look at the pros and cons.
Pro: Customers Know Exactly What It Is
Just like glasses for an eye doctor, a tooth for a dentist, or a fruit for fruit juice, when you see a weed leaf logo, you know exactly what it is.
The leaf symbol is unmistakable — you won’t find out your mom accidentally bought some thinking it was basil.
Brands like Pukka Budz have taken advantage of the leaf’s fame to brand their products. Its logo takes the traditional seven-pointed leaf and add a twist to make their brand recognizable as a marijuana producer.
However, there’s only so much you can do to make a pot leaf logo stand out. Plus, it has some negative connotations that you may want to avoid. That brings us to the Cons:
Con: Brands Don’t Stand Out
Your company logo is incredibly important from a branding standpoint. As much as you want it to reflect your product, it also needs to stand out from the competition.
If all of your rivals are using the pot leaf as a logo, then how will customers know what makes you different? One competition for new marijuana logos showed the breadth of creative logos that could come from different pot products.
The results speak for themselves. The sleek, minimalist designs for fictional pot brands were innovative. They were also easily distinguishable from each other. They also looked professional, which brings us to our second Con.
Con: The Weed Leaf Logo Has a Bad Rap
Over the years, in part from the media, weed, and its leaf logo, have become associated with tired old cliches: laziness, stupidity, and low-lives.
What we know now goes against these assumptions. Weed is prescribed by doctors, it’s legal in many states, and the taboo against its use is rapidly fading.
And a $7 million-dollar and growing industry is nothing to laugh about. But if the marijuana industry continues to use the weed leaf logo, it may dig itself into a hole. To move away from the cliches, it may need to move away from the leaf.
Some of the highest-valued brands in the world have logos that look nothing like their product–Apple, Starbucks, and Nike are just a few examples.
Creating a sleek design that identifies your product without using the weed logo is possible. It may be the direction in which the industry should go.
What do you think? Should the marijuana industry drop the weed leaf logo? Or, is it a classic look that should stay put?
5 Ways to Find Vape Logo Design Inspiration
Posted on June 08, 2017 by Logo Design Tips and Tricks
Today, vaping is quickly becoming more popular than cigarettes.
From sampling smooth new vape juice flavors to blowing huge smoke rings, there’s lots to love about vaping.
However, if you own a vape or smoke shop, you know that you have more competition now than ever before. You need to create a unique and eye-catching vape logo design for your business.
Need some help?
Check out the 5 best inspirational ideas to get your creative juices flowing for your vape logo design!
1. Use The Pen
The vape pen is the start of all e-cig experiences. Why not incorporate that into your logo?
We love the idea of creating a play on words by having your vape “pen” write your logo’s text. To make sure you stand out, consider creating your own font.
2. Keep Your Design Active
When you’re creating a logo, it’s especially important that any images you use show an “action.” For example, consider how Twitter’s iconic bird is shown in-flight, not sitting on a branch.
So, when creating your design, it’s a great idea to use an image that shows someone blowing clouds of smoke, buying vape juice flavors, or even enjoying vaping with friends.
Just showing some products on a shelf or a vape pen on its own isn’t enough to get potential customers to see themselves using your products.
There’s so much to do in the vaping world. Your design should help your market want to get in on the action!
3. Create A World
We love the idea of using the vape pen and the clouds of smoke to create an entire cityscape!
The pens can be skyscrapers, the smoke rings can serve as clouds, and you can “populate” your logo city with drawings of people vaping and walking through the streets.
4. Use Multiple Colors
We know that minimalist and black-and-white logos are all the rage now (more on why breaking from the mold is a good thing in a minute.)
But using bright colors that are relevant to vaping, like oranges, silvers, and blues aren’t just eye-catching.
They’re also a play on the colors those that vapers see every day! Silver vape pens, blue tips of e-cigs, and orange to replace the flames of cigarettes!
5. Don’t Get Trapped By Trends
Of course, you also need to know what you should avoid when it comes to creating your logo. Your e-cigs and juices are better, and your shop is a special place.
But if your logo looks like everyone else’s, potential customers will never know it. Plus, going the cliche route means that you’ll really only be marketing to a small portion of the population.
Avoid standard “hipster” images like arrows, mustaches, anchors, flags, and typewriter fonts.
Use These Awesome Vape Logo Design Ideas
Thanks to this post, you’re ready to create an incredible vape logo design for your vape shop that will build brand recognition, get you more customers, and set you apart from the competition.
Need more inspiration? Want help making your designs a reality? Be sure to use our epic online logo maker tool to see your ideas come to life before your eyes!
5 Tips for Creating a Memorable E-Cig Logo Design
Posted on June 06, 2017 by Logo Design Tips and Tricks
They’ve been around since the 1960’s but E-Cigarettes have only recently taken the world by storm.
With over 500 brands out there and more than $7 billion in global sales, it seems like everyone is vaping. Most are using E-Cigarettes as an alternative to tobacco, while others simply enjoy the scent and taste.
How can you make sure your E-Cigarette brand stands out among the 500 others out there?
A well-crafted E-Cig logo design can help persuade a customer to pick your product over another.
But how do you craft a memorable E-Cig logo design? One that people will recognize and patronize each time they make a purchase.
Here are 5 tips for creating the best logo design possible for your E-Cigarette products.
1. Represent the Brand
When choosing your E-Cig logo design, it’s important to remember that your logo is a representation of your brand.
When people see it, you want them to instantly think of your company and the experience they’ve had with it – exceptional service, high-quality and reasonably priced, or whatever personal connection they’ve made.
Take Coca-Cola for example. The infamous red and white label is simple, yet memorable. The font is unique and appealing. No picture needed.
We can all imagine the adorable polar bears sliding down the snowy hill in one of Coca Cola’s Christmas commercials. Or the iconic glass soda bottle, dripping with ice while being lifted out of a cooler. Reminds you of summer and satisfaction.
So many feelings and memories can be incited by a simple logo. When designing yours, be like Coca-Cola and keep it classic.
2. Use the Right Colors
Colors do more than just bring your logo to life visually. Each color does a special job. Some express trustworthiness, others elicit thoughts of nature and some represent dependability.
Once you decide the type of message you want to convey with your E-Cigarette logo, you can begin the logo design process. This will start with choosing the colors that best suit your needs.
3. Less is More
Your E-Cig logo doesn’t need to be lavish to be memorable or effective. Sometimes, less in more in terms of appeal.
One thing to consider when making your logo is whether it will be typographic (text only), illustrative (a logo that represents what your brand sells – for instance, an enlarged E-Cigarette or THC e-liquid) or abstract graphic (a symbolic picture).
You can even use empty space to your advantage. Take the FedEx logo for example. The empty space between the letter ‘E’ and the letter ‘X’ creates the shape of an arrow.
This symbolizes speed and efficiency. And it was achieved using empty space.
4. Size Up the Competition
To create an E-Cig logo design that gets noticed it needs to stand out from the competition. The best way to size-up your competitor is to evaluate them.
What’s working for your competitor? What features would you like to mirror in your brand logo? What don’t you like about it?
Ask these questions and use the answers to help motivate your design. Just don’t steal your competitor’s ideas! No one likes a copy cat and your audience will notice.
5. Be Flexible
“If at first, you don’t succeed, try, try again!” “Practice makes perfect.”
All those catchy phrases that make you want to gag? Well, they’re true when discussing logo design.
Try not to become so fixated on one idea, that you rule out alternative options. Sometimes slightly changing things around, as far as letter size and font choice, the position of things, or colors (see above), can make or break the success of your logo.
Try not to have tunnel vision and “roll with the punches” (there’s another one of those darn phrases!).
Designing your own logo is now easier than ever before! With free logo makers that you can use right from your home computer, you can draft and edit your logos before showcasing them for the world to see.
So, what are you waiting for? Let’s get designing!